• Title/Summary/Keyword: New Distribution Strategies

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Recent Trends in HR as Useful Retention Strategy in Indian Information Technology (IT) Sector

  • Potluri, Rajasekhara Mouly;V.S., Mangnale;Challa, Siva Kumar;Challagundla, Srilakshmi
    • Journal of Distribution Science
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    • v.12 no.1
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    • pp.29-33
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    • 2014
  • Purpose - The focal point of this research is to study the implications of retention, various reasons for attrition and also different ways to control attrition along with the employee retention strategies implementing by the Indian IT sector. Research design, data and methodology - After thorough literature review on employee attrition and retention, questionnaire has prepared to collect the opinions of 200 employees which were chosen from 20 IT companies (10 each from large and medium size companies) with simple random sampling technique and also gathered the opinion of these companies HR managers on strategies they are implementing to retain their talent pool through personal and telephonic interviews. Results -The research completely limited to the IT companies located in the city of Pune which is emerged as a new IT hub of India. The collected data was analyzed with Microsoft Excel and frequency distribution. Conclusions - The researchers identified job associated, compensation related and inter-personal relations for quitting their positions along with the outlook of Indian IT companies related to the identification and implementation of retention strategies like incessant hikes in compensation package, improved working conditions, continuous introduction of employee welfare facilities, and genuine promotional policy, recognition and rewards, career planning and development, and exemplary leadership.

Analysis of Multi-Airport System Application Measures for New Jeju Airport (복수공항시스템 분석을 통한 제주신공항 운영방안 연구)

  • Jeon, Je-hyung;Park, Jeongmin;Oh, LeeJun;Song, Byung-Heum
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.3
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    • pp.89-100
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    • 2017
  • In order for the international aviation community to efficiently and safely manage the gradual increase of air passenger demand, direction suggestions of airport traffic prediction based on future airport capacity requirements, airport design and infrastructure establishment is utilized by airport traffic data that is m comparable internationally. It is a global trend to pursue more efficient airport operating system structure to accept air passenger demand through more realistic comparable data in order to escape from the structure of reckless airport establishment and infrastructure composition based on passenger demand predictions referring to simple statistical data that has existed in the past. This study aimed to seek effective operational measures for the New Jeju airport scheduled to be opened in 2025 by time-series analysis. This study also analysed airport operation strategies, air traffic distribution strategies, cargo volume increase rates and its effectiveness of airports adopting the multi-airport system that have similar operational practices and geographical conditions. This study sought the most appropriate multi airport system application measures for New Jeju airport to promote efficiency and international competitiveness.

Building-up Strategies for Competitiveness of Specialty Stores Distribution Channels in the Cosmetics Industry (화장품 전문점 유통경로의 경쟁력 강화방안)

  • 김상덕;박정아;조현진
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.05a
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    • pp.71-92
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    • 2003
  • Specialty stores, which have been major channels of Korean cosmetic industry, are bringing out a lot of problems in current distribution channel systems because of its repeated depression of sales. Especially, inefficiency in distribution channel systems is caused by cannibalistic price-off competition between specialty stores, too many launchings of new products, excessive sales promotion, absence or surplus of stock, and so on. Using qualitative methods such as in-depth interview and group discussion, the authors attempt In diagnose fundamental problems of the cosmetic specialty store distribution channels in three viewpoints; achievement of goals, marketing flows in channels, and relationship management. In addition, this paper suggests core strategies for building up the competitiveness of both of the maker and the retailer, The competitive strategies are mainly about securing profitability of retailers, smoothening of marketing flows in channels, and building-up trustful relationships between distribution channel members.

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Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands- (패션브랜드의 마케팅 전략에 관한 연구 -영국, 프랑스, 이탈리아 력셔리 패션브랜드를 중심으로-)

  • Lee, Hae-Yun;Park, Kwang-Hee
    • Fashion & Textile Research Journal
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    • v.9 no.2
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    • pp.211-220
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    • 2007
  • The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

An Analysis on the Complementarity and Substitutability of the Telecommunications Services in Usage Pattern Analysis (이용행태 분석을 통한 통신서비스 보완 및 대체성 분석)

  • Ahn, Choon-Soo;Hwang, Moon-Young;Lee, Dong-Hyung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.4
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    • pp.120-128
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    • 2011
  • Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market. In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment, the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.

Content Distribution Strategy Analysis of Regional Broadcasting Companies: Based on MBCNET (지역방송의 뉴미디어 유통전략 분석 :MBCNET 사례를 중심으로)

  • Kim, Jongha Bell
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.636-643
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    • 2013
  • The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

Qualitative Study: The Development of Music Business Distribution Channels to Attract Potential Customers

  • Jeong-Eun PARK
    • Journal of Distribution Science
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    • v.21 no.6
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    • pp.13-20
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    • 2023
  • Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

Repair-Replacement Strategies for Warranted Items with Phase-Type Lifetimes (PH 수명분포를 갖는 보증제품의 수리-교체 전략)

  • Kim, Ho-Gyun;Rao, B. Madhu;Bae, Chang-Ok;Kim, Seung-Chul
    • Journal of Korean Institute of Industrial Engineers
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    • v.31 no.4
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    • pp.341-348
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    • 2005
  • This paper is concerned with the question of servicing warranties for repairable items. During the warranty period, each time an item fails the manufacturer has the obligation to restore the item to operational condition either by repairing the item or by replacing it with a new item. In this paper, we consider repair-replacement strategies based on the condition of the failed item. For products with phase-type lifetime distributions where the phases represent the condition of the item, we develop algorithms to determine the expected cost of servicing a warranty and use it in making the repair-replacement decision. Illustrative numerical examples are presented. We also propose a dynamic strategy by taking the expected remaining warranty cost into consideration.

[Review] A Study on the Change of the Payments System : Focusing on the Strategies of Distribution Companies and Fin-tech Companies

  • So Hyung KIM
    • Journal of Distribution Science
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    • v.21 no.5
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    • pp.113-120
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    • 2023
  • Purpose: The purpose of the study is to examine how payment systems for traditional distribution channels pursue changes and how they collaborate in-depth with fintech companies. This study examines the changing payment system through the strategic partnership between distribution companies and fintech companies. Research Design, Data and Methodology: The study conducted research using a variety of secondary materials and existing literature and also utilized the interview method. More specific and in-depth research is conducted through various literature studies and secondary data. Findings and Results: The findings of the study are as follows. First, distributors have occasionally directly adopted simple payment systems due to changes in payment systems as a result of online advances. Second, distributors were found to collaborate with fintech companies when not directly using simple payment. Conclusions: Such maneuvers by distributors are aimed at first, providing convenience and simplicity for consumers. Second, developing the ability to apply big data for accumulating consumer information and third, producing a customer lock-in effect by reducing the fees charged for existing payment services. The present study will provide many domestic and international distributors with a new perspective and practical implications in terms of the distribution and finance industries.

Analysis of Price Charge Strategies in Online Content Markets (온라인 컨텐츠 시장에서의 유료화 전략에 관한 분석)

  • Cheon, Se-Hak
    • 한국산학경영학회:학술대회논문집
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    • 2004.11a
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    • pp.4-22
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    • 2004
  • The Internet provides a new distribution channel of digital contents for conventional media firms such as newspaper, magazine and encyclopedia publishers and broadcasting companies with very low marginal production and distribution cost. In comparison to traditional offline channel, there have been various revenue models in online content markets such as advertising model, subscription model, affiliation fee model, etc. In the earlier of the Internet era, most of online content firms provided their services free in order to boost offline revenue or they depend on advertising revenue sources in lieu of attaining revenue from their contents. However, as many online content firms are confronted with many difficulties in attaining revenues from online advertising model, they began to charge their contents. This paper shows why they charge their contents and explores entry conditions when conventional firms enter online content markets. And also this paper discusses managerial implications related to pricing strategies in online content markets.

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