• Title/Summary/Keyword: New Consumer group

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Study on Activity, Type and Establishment of Community Supported Agriculture in USA and Japan (미국과 일본의 CSA운동의 등장, 유형 및 활동사례)

  • 정진영;손상목;김영호
    • Korean Journal of Organic Agriculture
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    • v.9 no.1
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    • pp.1-16
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    • 2001
  • With increasing global concern that intensively synthetic-chemical based farming systems accelerated the decline in environmental quality, the sustainability of modem agriculture became the subject of great concern. It is well known that the movement of Community Supported Agriculture(CSA) has been contributed significantly to the development of organic agriculture in USA and Japan. It was supposed that CSA could be one of the best way to promote the movement of organic agriculture since there is little reliability on the organically grown food by consumer. In this paper it was focussed to study the movement of CSA in USA and Europe in order to provide an idea for establishment and movement of CSA in Korea to support the organic agriculture. In a CSA system, the farmer grows food for a group of shareholders who pledge to buy a portion of the farm's crop that season. This arrangement gives growers up-front cash to finance their operation and higher prices for produce, since the middleman has been eliminated. For most shareholder for CSA saving money is a secondary consideration, but fresh safe products and environmentally sound farming system. People become shareholder of CSA since they expect an organic farming which can ; \circled1protect the environment, minimize pollution, promote health, \circled2replenish and maintain long-term soil fertility by providing optimal conditions for soil biological activity, \circled3maintain diversity within the farming system and its surroundings and protect plant and wildlife habit, \circled4recycle materials and resources to the greatest extent possible within the farm and its surrounding community, \circled5maintain the integrity of organic food and processed products through each step of the process from planting to consumption, \circled6develop and adopt new technologies with consideration for their long range social and ecological impact. In all CSAs, the farmer develops a crop plan and a budget, which details costs for a growing season, including fair wages for the farmers. Experienced Information on increasing shareholder retention, the future of CSA, and getting started such as ideas for ongoing marketing, printed materials that set realistic expectations, working members, production, pick-up and delivery, setting prices, and receiving feedback were also briefly introduced.

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Intention to Participate in Collaborative Consumption as Providers and Users (제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구)

  • Hwang, Hyesun;Kim, Jee Hye;Kim, Kee-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.19-33
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    • 2018
  • Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

Research for Propensity of a Senior Group through Analysis about Mobile Usage Status (휴대폰 사용현황분석을 통한 시니어그룹의 성향 탐구)

  • Won, Sun-Jin;Sung, Jung-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.65-73
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    • 2008
  • In this study, we have looked into the cellular phone consumption behavior of seniors who are 50-65 years old because of the prediction that senior cellular phone market will be expanded. Therefore, we made up a questionnaire which is based on theoretical study about silver consumer and marketing, and we also analyzed main features and differences of senior and active senior after split by lifestyle analysis. Through the analysis result, we found out the practical approaching way for the items that seniors' dissatisfaction was high and inquired whether it's possible turning into interface's direct input system or not. As a result, we discovered the change of a pattern of behavior by the increase of seniors's experience, differences of consumption behavior factors by lifestyle, and the possibility of market value of new interface.

Treatment Technologies for Removal of Polybrominated Diphenyl Ethers (PBDEs) from Wastewater (하·폐수내 브롬화 디페닐 에테르(Polybrominated Diphenyl Ether, PBDEs)의 분포 및 제거기술 동향)

  • Kim, Minhee;Hyun, Seunghun;Lee, Won-Seok
    • Journal of Korean Society on Water Environment
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    • v.33 no.6
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    • pp.754-768
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    • 2017
  • Polybrominated diphenyl ethers (PBDEs) are a group of industrial aromatic organobromine chemicals that have been used since the 1970s as flame retardants in a wide range of consumer products and articles, including plastics, computers, textiles and upholstery. Commercial PBDEs were added to Annex A of the Stockholm Convention as persistent organic pollutants in May 2009. PBDEs are still frequently found in sludge and effluent from wastewater treatment plants, even though commercial PBDEs were prohibited or voluntarily phased out several years ago. Conventional wastewater treatment processes are not designed to effectively remove PBDEs. This indicates that there is an urgent need for new developments and improvements to enhance upon the treatment techniques which are currently available. Several studies have suggested the potential removal and degradation technologies for PBDEs in wastewater. In this study, the concentrations and compositional profiles of PBDE congeners in sludge and effluent are investigated by analyzing the relevant literature data in relation to their usage patterns in commercial products in North America and South Korea. The strengths and weaknesses of the current PBDEs removal techniques (i.e., biodegradation, zero-valent iron, photolysis, sorption, etc.) are discussed critically. In addition, future research direction regarding the treatment and removal of PBDEs from wastewater is also suggested, based on the literature review.

A Study on Analysis of Body Types of Active Senior Males (aged 55-69) -Focused on the Comparison with the Middle Aged Males (aged 35-54)- (액티브 시니어 남성(55~69세) 체형 분석 -중년 남성(35~54세)과 체형 비교를 중심으로-)

  • Kim, Ji-Eun;Kim, Eun-Kyong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.4
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    • pp.722-740
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    • 2017
  • This study was conducted to offer basic data that can be used in a clothing industry for active senior males that are emerging as a new consumer bracket in a rapid aging age. To this end, this study conducted an analysis of 'younger' older male body types based on data from the 6th Size Korea. As a result of the body type analysis of 'younger' older males who are considered active seniors in comparison to 'middle' aged males, the former's height items became shorter compared to 'middle' aged males, but circumference items were bigger. Males aged 35-69, who are 'middle' aged males and 'younger' old males were divided into three body types in this study: Type1- small body type with protruded belly, compared to weight. Type 2- body type of slim torso with wide shoulder-back widths. Type3- big body type overall with tall height and heavy weight. According to body type distribution by age group, the middle-aged males had Type2 body type the most. The younger-old males showed type1 the most. There is a need to reflect the body types of active senior male characteristics in apparel pattern design because the current fits are not appropriate if active senior males wear clothing targeted for males aged 30-50.

A Study on Strategies to Enter China Market for Digital Contents Industry (디지털 콘텐츠 산업의 중국 시장 진출 전략에 관한 연구)

  • Bae, Soon-Han;Jeon, Joong-Yang;Lee, Dong-Wook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.2
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    • pp.67-74
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    • 2008
  • Entering the 21st century, the primary influence leading world economy have been shifting. U.S. economy has seemed to slow down, Japan and EU are also in same situation. But China have started to lead Asia economy and expended to the World. According to Goldman Sachs Group, "The 21st century will be a era of Brics because of their enormous territory, a large population and abundant natural resources." We have to more focus on China because China have directly effect on Korean market and have a great potential market opportunity for our industries. However, this report mentioned above didn't carefully deal with a field of information and technology(from here IT), Digital contents consumption wasn't mentioned at all. Now Digital Contents (from here 'DC') emerge as new value creator and actually Korea has been a dominant in IT industries and is leading Digital contents market in China. This phenomenon is called as 'Korean wave (Han-Ryu)'. Many researchers have studied about 'Korean wave(Han-Ryu)' focusing on the economic effect but Korean DC industries need to build specifical strategies for exporting Korean DC to China market. Therefore, purpose of this study is following : Firstly, to analyze environment of DC in China and competitive advantages of it. Secondly, to compare ICAI (Industrial Comparative Advantage Index) according to a kind of DC. Finally, to make an analysis of China consumer's attitude to DC. This study will give much implication for Korean DC industries to enter China market.

Effect of Cellular Phone User's Self Image to select Ring-Tone and Ring-Back-Tone (휴대전화 이용자 자아이미지가 벨소리와 통화연결음 선택에 미치는 영향)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.182-193
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    • 2012
  • Recent growth of ring-tone and ring-back-tone download market as the derived market of cellular phone yields the new trend in music consumption from listening to display. This means that consumer purchase the ring-tone and RBT not for his appreciation but for counterpart's consumption, in a word, conspicuous consumption. Study aims at questions on whether cellular phone user can perceive the ring-tone and RBT's brand personality and how they express their self-image via ring-tone and RBT. Survey was administered for 196 college students who is dominant purchase group of market segment. Hypotheses are such as : congruity of self image and brand personality of ring-tone and RBT. Through the T-test, findings said that user's extrovert self image are not led to ring-tone's extrovert brand personality and user's introvert self image are not led to introvert ring-tone's brand personality of ringtone. same result was applicable to RTB. Cellular phone user's purchase behavior are different from those of product and service.

The Influence of Message Types of Comparative Advertising on Advertising Effect (비교광고의 메시지 유형에 따른 광고효과 분석)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.639-661
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    • 2012
  • The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

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A Study on Patterns of Baby Boomers' Post-retirement Housing Mobility Plan -focusing on life course- (베이비붐 세대의 은퇴 후 주거이동계획 패턴 연구 -생애상황을 중심으로-)

  • Hwang, Sun Hae;Lee, Yeun Sook;Yoon, Hye Gyung
    • KIEAE Journal
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    • v.10 no.5
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    • pp.101-108
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    • 2010
  • It is estimated that the elderly will constitute 24.3% of the entire Korean population in 2030, when about 7,125,000 baby boomers reach retirement age. Therefore, this aging phenomenon might be the most urgent issue facing Korean society. The baby boom generation shows a strong tendency to dispose of existing residences or move into new housing after retirement, thereby exerting enormous impacts on social and economic sectors as well as the housing market. Against this backdrop, this study aims to identify both factors and patterns behind baby boomer retirees' post-retirement housing transfer trends. To this end, a survey is undertaken here with respect to those baby boomers living in Gangnam-gu and Seocho-gu with actual housing transfer plans in the foreseeable future, and who can act as a practical consumer group for the future housing market. This study verifies baby boomers' diverse preferences for housing type. Their preference for apartment houses still remains high in every situation, and this has significant implications for changed preferences of other housing types considering that most of the survey respondents currently reside in apartment houses. According to the survey, there are more than 80 kinds of baby boomers' housing transfer patterns, which demonstrates that more than half of the survey respondents pursue different housing mobility plans. When it comes to the factors behind their housing selection, the baby boom generation shows a strong preference for physical factors. However, environmental and psychological factors gain more momentum under unfavorable circumstances, while social factors play a decisive role in their housing selection in categories such as 'couple/deteriorating health' and 'single/healthy'.

Image Analysis and Management Strategy for The National Science Museum Utilizing SNS Big Data Analysis (SNS 빅데이터 분석을 활용한 국립과학관에 대한 이미지 분석과 경영전략 제안)

  • Shin, Seongyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.81-89
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    • 2020
  • The purpose of this study is to investigate science consumers' perceptions of the National Science Museum and suggest effective management strategies for the museum. Research questions were established and the analyses were conducted to achieve the research goals. The collection and analysis of the data were conducted through a new approach to image analysis that combines qualitative and quantitative methods. First, the image of the concept of science was derived from science consumers (adults, undergraduate and graduate students) through a qualitative research method (group-interviewing), and then text analysis was conducted. Second, quantitative research was conducted through LDA (Latent Dirichlet Allocation)-based topical modeling of 63,987 words extracted from 12,920 titles of blog postings from one of the most heavily-trafficked portal sites in Korea. The results of this study indicate that the perception of science differs according to the characteristics of the respondents. Further, topic-modeling extracted 20 topics from the blog posting titles and the topics were condensed into seven factors. Detailed discussions and managerial implications are provided in the conclusion section.