• Asia Marketing Journal
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• 제16권1호
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.1-7
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• 2021

The study examines the influence of COVID-19 on the stock market returns of Saudi Arabia. The data was analyzed through event study methodology using daily price data of Tadawul All Share Index (TASI). The study examines the behavior pattern of the Saudi Arabian stock market in different phases during the event period by selecting six-event windows with a range of 10 days. The results report a negative Abnormal Return (AR) of -0.003 on the event date, while the abnormal returns reversed the next day to 0.005 positively. The result of Cumulative Abnormal Return (CAR) is negative and significant at the 1 percent level in all the six-event windows starting from the event date to day 59 after the event for the TASI index. Even though the influence of the COVID-19 pandemic decreased after 30 days of the event date, it increased during the last ten days of the event window. The stock market volatility of Saudi Arabia increased during the post-event period compared to the pre-event period with a negative mean return of -0.326 and a greater standard deviation. In a conclusion, the study found a significant influence of the COVID-19 pandemic on the stock market returns of TASI.

• Asia Marketing Journal
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• 제16권4호
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• pp.59-73
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• 2015

Previous research has revealed that people feel past target events are more distant when they recall more intervening events, event markers, that are both accessible in memory and perceived to be related to that target event (Zauberman, Levav, Diehl, and Bhargave 2010). This phenomenon was called the systematic effect of event markers (SEEM). In this research, we explore the moderating effect of the valence of the target event on SEEM and suggest the difficulty of recalling event markers as the possible mechanism. Study 1 shows that SEEM mainly occur when the valence of the target event is negative rather than positive. Study 2 showed that even though people have more difficulty recalling four event markers than one regardless of event valence, the difficulty of recalling event markers only mediates SEEM when the target event valence is negative. Furthermore, when the target event is positive, SEEM does not exist, confirming that the mediating role of the difficulty of recalling event markers on SEEM is moderated by the valence of the target event.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.523-531
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• 2021

Vietnam's Oil and gas industry make a significant contribution to the Gross Domestic Product of Vietnam. The ongoing COVID-19 pandemic has hit every industry hard, but perhaps the one industry which has taken the biggest hit is the global oil and gas industry. The purpose of this article is to examine how the COVID-19 pandemic affects the share price of the Vietnam Oil and Gas industry. The event study method applied to Oil and Gas industry index data around three event days includes: (i) The date Vietnam recognized the first patient to be COVID-19 positive was January 23, 2020; (ii) The second outbreak of COVID-19 infection in the community began on March 6, 2020; (iii) The date (30/3/2020) when Vietnam announced the COVID-19 epidemic in the whole territory. This study found that the share price of the Vietnam Oil and Gas industry responded positively after the event (iii) which is manifested by the cumulative abnormal return of CAR (0; 3] = 3.8% and statistically significant at 5 %. In the study, event (ii) has the most negative and strong impact on Oil and Gas stock prices. Events (i) favor negative effects, events (iii) favor positive effects, but abnormal return change sign quickly from positive to negative after the event date and statistically significant shows the change on investors' psychology.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.20-27
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• 2020

Sound event detection in real-world environments suffers from the interference of non-stationary and time-varying noise. This paper presents an adaptive noise reduction method for sound event detection based on non-negative matrix factorization (NMF). In this paper, we proposed a deep learning model that integrates Convolution Neural Network (CNN) with Non-Negative Matrix Factorization (NMF). To improve the separation quality of the NMF, it includes noise update technique that learns and adapts the characteristics of the current noise in real time. The noise update technique analyzes the sparsity and activity of the noise bias at the present time and decides the update training based on the noise candidate group obtained every frame in the previous noise reduction stage. Noise bias ranks selected as candidates for update training are updated in real time with discrimination NMF training. This NMF was applied to CNN and Hidden Markov Model(HMM) to achieve improvement for performance of sound event detection. Since CNN has a more obvious performance improvement effect, it can be widely used in sound source based CNN algorithm.

• 대한예방한의학회지
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• 제15권2호
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• pp.131-143
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• 2011

Objective : The aims of this study are to investigate the trend of internet journalism about the toxicity and safety of the herbal medicine, and to suggest the regulatory solution of the issue. Method : In this study, we had searched the internet news article published from 2001 to 2011 in the five major portal sites-NAVER, DAUM, Nate, Google Korean, and Yahoo Korean. The search terms were 'herbal medicine', 'adverse event', 'toxicity'. If the articles described the same event in the same form and tone, the articles were considered overlapping. The overlapped articles were excluded. The articles were categorized by the form and tone. The form categories were straight news, interpretative story, editorial, interview, and the tone categories are the positive, the negative, and the neutral. The regulations were searched about the negative issue. Result : Total 56 articles were reviewed. There were 19 positive articles, 29 negative articles, 8 neutral articles. Most negative issues have the proper regulations, but insufficient measures for the adverse event reporting system. Conclusion : The herbal medicine specified adverse event reporting system is essential.

• 대한가정학회지
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• 제44권5호
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• pp.59-68
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• 2006

This study investigated preschoolers' emotionality, emotional knowledge, event knowledge, and interpersonal problem solving strategies according to their sex and age, and the relationships among them. Subjects were 116 preschoolers (73 boys and 43 girls; 68 four- and 48 five-year-olds). Results showed that girls were higher in negative emotionality (sadness) than boys. Also, 5-year-old children were higher in emotional knowledge, event knowledge, and forceful problem solving strategies than 4-year-olds. Furthermore, children's event knowledge was positively related to their relevant problem solving strategies, while children's event knowledge was negatively related to their forceful problem solving strategies. These findings provide a preliminary evidence that children's event knowledge may predict their interpersonal problem solving strategies.

• Journal of information and communication convergence engineering
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• 제5권3호
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• pp.233-238
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• 2007

An approach to identify Chinese event types is proposed in this paper which combines a good feature selection policy and a Maximum Entropy (ME) model. The approach not only effectively alleviates the problem that classifier performs poorly on the small and difficult types, but improve overall performance. Experiments on the ACE2005 corpus show that performance is satisfying with the 83.5% macro - average F measure. The main characters and ideas of the approach are: (1) Optimal feature set is built for each type according to local feature selection, which fully ensures the performance of each type. (2) Positive and negative features are explicitly discriminated and combined by using one - sided metrics, which makes use of both features' advantages. (3) Wrapper methods are used to search new features and evaluate the various feature subsets to obtain the optimal feature subset.

• 대한임베디드공학회논문지
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• 제15권5호
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• pp.243-249
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• 2020

Event detection in wireless sensor networks is a key requirement in many applications. Acoustic sensors are one of the most frequently used sensors for event detection in sensor networks, but they are sensitive and difficult to handle because they vary greatly depending on the environment and target characteristics of the sensor field. In this paper, we propose a learning-based improvement of CFAR algorithm for increasing node-level event detection performance in acoustic sensor networks, and verify the effectiveness of the designed algorithm by comparing and evaluating the event detection performance with other algorithms. Our experimental results demonstrate the superiority of the proposed algorithm by increasing the detection accuracy by more than 45.16% by significantly reducing false positives by 7.97 times while slightly increasing the false negative compared to the existing algorithm.

• 방송공학회논문지
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• 제25권5호
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• pp.770-775
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• 2020

360도 영상은 일반 화각 영상과 다른 프레임 구조를 갖기 때문에 기존 영상 보안 이벤트 검출 알고리즘들을 360도 영상에 바로 적용 시 왜곡에 의한 성능 저하가 발생할 수 있다. 본 논문에서는 360도 영상 공간에서 활성 뷰포트 기반 이벤트 검출 기법을 제안한다. 다중 객체 영역들을 포함하는 활성 뷰포트들을 생성하고, 뷰포트 내 객체 검출과 360도 영상 공간에서 객체 추적을 수행하며, 영역 기반의 보안 이벤트를 검출한다. 제안 방법은 360도 ERP 시퀀스들에 대해 성능이 평가되었고, 활성 뷰포트를 사용하지 않은 이벤트 검출 방법보다 30% 이상의 recall, 30% 이상의 false negative rate 성능 향상을 보였다.