• Title/Summary/Keyword: Nature sport

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The Characteristics of Sports Marketing Activities Conducted by Full-Service Advertising Agencies in Korea (한국 종합광고회사의 스포츠마케팅 특징)

  • Shin, Jae-Hyoo
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.381-391
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    • 2010
  • This study aims to understand the characteristics of sports marketing businesses of the 10 largest advertising agencies which lead the advertising market in Korea. To do that, the present author has investigated into the traits of the advertising market in Korea and how the characteristics are connected to sports businesses of the advertising agencies, with a focus on the current condition of sport marketing businesses of the agencies. The sports marketing business of the 10 largest advertising agencies in Korea was described by the fact that they did not create profits through sports business but just conducted their sports marketing activities mainly related to the sponsorship and event planning for communicating their parent companies. Such the characteristics of the advertising agencies is attributed to their nature that they are in-house agencies of large companies. The agencies engage in a variety of sports promotion sectors aligned with the intended business directions of their sponsors, however they are encountering considerable challenges in the aspect of sports business focused on property.

Design and Application of a Winning Forecast Model of the AOS Genre Game (AOS 장르 게임의 승패 예측 모형의 설계와 활용)

  • Ku, Ji-Min;Yu, Kyeonah
    • KIISE Transactions on Computing Practices
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    • v.23 no.1
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    • pp.37-44
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    • 2017
  • Games of the AOS genre are classified as an e-sport rather than a recreational computer game. The involved statistical analyses such as game playing patterns and the season's characters gain importance due to the expertise-requiring nature of sports. In this study, the strategic analysis of computer games was conducted by using data mining techniques on League of Legend, a representative AOS game. We designed and tested a winning forecast model using winning percentage prediction techniques such as logistic regression analysis, discriminant analysis, and artificial neural networks. The game data analysis results were represented by a probabilistic graph and used in the visualization tool for game play. Experimental results of the winning forecast model showed a high classification rate of 95% on average with potential for use in establishing various strategies for game play with the visualization tool.

Community Participatory Neighborhood Park Design -In the Case of Yangi Park in Sadang-dong, Seoul- (주민참여에 의한 마을마당설계 -서울 동작구 사당동 양지공원-)

  • 김성균
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.3
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    • pp.61-69
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    • 2001
  • This paper presents a case of community participatory neighborhood park design. The site, Yangji park, is located in Sandang-dong, Dongjak-gu, Seoul and the area is about 1,870m. Neighborhood park is defined as an outdoor space which is close to people´s home and is considered to be their own, because of the residents´ collective responsibility, family association, and frequent shared use. It is a place for pleasant rest area for community, sharing a sense of nature and retaining a sense of tradition and culture which is disappearing in a city. It is related to the daily life of the people near the site and becomes a place to let the community increase dialogue and understanding between people. On the other hand, participatory design is a design in which people participate in the design process. Thus people can understand the project well, present their opinions better, and reconcile conflicts between the different interests of people. This design applied a community participatory design method to design a neighborhood park. The major strategies for participatory design were ´workshop´, ´card game´, ´walking site´, ´interview´, and ´questionnaire´. Eight workshops were performed for the participation design. The major spaces and facilities elected by participants were the ´main entrance plaza´, ´entrance symbol space´, ´children´s ´playground´, ´multipurpose sport ground´, ´grass land´, ´foot-pressure area´, ´spaces symbolizing a rock mountain and an old well´, ´space for youth´, ´a pavilion´, etc. From this selection, design concept alternatives were generated by participants. The aster plan was developed from these design alternatives with the help of landscape architects. It was revised by ist visits and community discussions. People were also involved in the construction process and left their own works, such as hand prints, on the site. After construction, residents continued to maintain the park by themselves. As a result, It was found that participatory design was very effective for people´s satisfaction and sustainable park management. By involving people more in the process they developed a sense of community, a sense of ownership, and attachment to the place. In conclusion, it is suggested that we need to develop an effective people´s participation method to Korean society.

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Osteochondritis Dissecans of Elbow Joint (박리성 골연골염, 주관절)

  • Oh Jeong-Hwan;Choi Jin-Hyung;Park Jin-Young
    • Clinics in Shoulder and Elbow
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    • v.8 no.2
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    • pp.63-67
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    • 2005
  • Osteochondritis dissecans is a common cause of lateral elbow pain in throwing athletes and gymnasts between the age of 10 and 15 years. The pain frequently is insidious and progressive in nature and is relieved with rest in most cases. Compressive forces at the radiocapitellar joint along with a tenuous blood supply to the region may play a role in the etiology of this condition. Treatment is directed according to presenting symptoms, radiographic findings and status of the involved segment. Surgical management involves either an excision of a loose lesion and removal of loose bodies or reattachment of an osteochondral fragment. The role of subchondral penetration of debridement of the defect after fragment excision is unclear. Whether to excise and debride or to fix an unstale fragment is a highly controversial topic. The clinician should recognize osteochondritis dissecans of the elbow as a potentially disabling condition where the prognosis for return to sport is guarded

A Study on a Special Lifestyle and Population of Golf (골프의 대중화에 따른 라이프스타일 특성연구)

  • Lee Sun-Jae;Je Eun-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.1 s.91
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    • pp.73-85
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    • 2005
  • According to a rise in leisure time thanks to a five-day workweek system, the population of golf tends to rise day by day as exercise not extreme and doing together with nature, and as a sport with high concentration degree, by virtue of people who have an interest in health care and who strive to enjoy a leisure life. This study targeted the whole male and female golfers who reside in the areas of Seoul and Gyeonggi-do and are now playing golf, carried out sampling, and finally used 485 sheets for analyzing data. The study results were as follows; First, as a result of analyzing the whole lifestyle propensity depending on golfers' gender, it was shown that, as a result of making it type by factor, a male golfer was classified into shopping intention, fashion intention, family intention and tradition intention, and a female golfer was divided into shopping intention, fashion intention, family intention and man-and-woman equality intention. Second, as a result of analyzing a characteristic of gender depending on the standard of selecting goods, it showed the difference between genders as for the standard of selecting goods in case of purchasing golfwear, and it showed the difference in style/design, physique fitness, wearing of a famous golfer, convenience of laundry and management, and functionality, and male golfers were shown to select after seeing the clothes which a famous golfer did wear, compared to female golfers. Also, it could be seen that there was difference depending on the standard of selecting goods and the purchasing propensity in case of buying golfwear.

Methods for Swing Recognition and Shuttle Cock's Trajectory Calculation in a Tangible Badminton Game (체감형 배드민턴 게임을 위한 스윙 인식과 셔틀콕 궤적 계산 방법)

  • Kim, Sangchul
    • Journal of Korea Game Society
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    • v.14 no.2
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    • pp.67-76
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    • 2014
  • Recently there have been many interests on tangible sport games that can recognize the motions of players. In this paper, we propose essential technologies required for tangible games, which are methods for swing motion recognition and the calculation of shuttle cock's trajectory. When a user carries out a badminton swing while holding a smartphone with his hand, the motion signal generated by smartphone-embedded acceleration sensors is transformed into a feature vector through a Daubechies filter, and then its swing type is recognized using a k-NN based method. The method for swing motion presented herein provides an advantage in a way that a player can enjoy tangible games without purchasing a commercial motion controller. Since a badminton shuttle cock has a particular flight trajectory due to the nature of its shape, it is not easy to calculate the trajectory of the shuttle cock using simple physics rules about force and velocity. In this paper, we propose a method for calculating the flight trajectory of a badminton shuttle cock in which the wind effect is considered.

Impact of nanocomposite material to counter injury in physical sport in the tennis racket

  • Hao Jin;Bo Zhang;Xiaojing Duan
    • Advances in nano research
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    • v.14 no.5
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    • pp.435-442
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    • 2023
  • Sports activities, including playing tennis, are popular with many people. As this industry has become more professionalized, investors and those involved in sports are sure to pay attention to any tool that improves athletes' performance Tennis requires perfect coordination between hands, eyes, and the whole body. Consequently, to perform long-term sports, athletes must have enough muscle strength, flexibility, and endurance. Tennis rackets with new frames were manufactured because tennis players' performance depends on their rackets. These rackets are distinguished by their lighter weight. Composite rackets are available in many types, most of which are made from the latest composite materials. During physical exercise with a tennis racket, nanocomposite materials have a significant effect on reducing injuries. Materials as strong as graphite and thermoplastic can be used to produce these composites that include both fiber and filament. Polyamide is a thermoplastic typically used in composites as a matrix. In today's manufacturing process, materials are made more flexible, structurally more vital, and lighter. This paper discusses the production, testing, and structural analysis of a new polyamide/Multi-walled carbon nanotube nanocomposite. This polyamide can be a suitable substitute for other composite materials in the tennis racket frame. By compression polymerization, polyamide was synthesized. The functionalization of Multi-walled carbon nanotube (MWCNT) was achieved using sulfuric acid and nitric acid, followed by ultrasonic preparation of nanocomposite materials with weight percentages of 5, 10, and 15. Fourier transform infrared (FTIR) and Nuclear magnetic resonance (NMR) confirmed a synthesized nanocomposite structure. Nanocomposites were tested for thermal resistance using the simultaneous thermal analysis (DTA-TG) method. scanning electron microscopy (SEM) analysis was used to determine pores' size, structure, and surface area. An X-ray diffraction analysis (XRD) analysis was used to determine their amorphous nature.

Purification process and reduction of heavy metals from industrial wastewater via synthesized nanoparticle for water supply in swimming/water sport

  • Leiming Fu;Junlong Li;Jianming Yang;Yutao Liu;Chunxia He;Yifei Chen
    • Advances in nano research
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    • v.15 no.5
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    • pp.441-449
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    • 2023
  • Heavy metals, widely present in the environment, have become significant pollutants due to their excessive use in industries and technology. Their non-degradable nature poses a persistent environmental problem, leading to potential acute or chronic poisoning from prolonged exposure. Recent research has focused on separating heavy metals, particularly from industrial and mining sources. Industries such as metal plating, mining operations, tanning, wood and chipboard production, industrial paint and textile manufacturing, as well as oil refining, are major contributors of heavy metals in water sources. Therefore, removing heavy metals from water is crucial, especially for safe water supply in swimming and water sports. Iron oxide nanoparticles have proven to be highly effective adsorbents for water contaminants, and efforts have been made to enhance their efficiency and absorption capabilities through surface modifications. Nanoparticles synthesized using plant extracts can effectively bind with heavy metal ions by modifying the nanoparticle surface with plant components, thereby increasing the efficiency of heavy metal removal. This study focuses on removing lead from industrial wastewater using environmentally friendly, cost-effective iron nanoparticles synthesized with Genovese basil extract. The synthesis of nanoparticles is confirmed through analysis using Transmission Electron Microscope (TEM) and X-ray diffraction, validating their spherical shape and nanometer-scale dimensions. The method used in this study has a low detection limit of 0.031 ppm for measuring lead concentration, making it suitable for ensuring water safety in swimming and water sports.

Integrative Literature Review of Flow Experience and Intrinsic Motivation Decrease (운동몰입의 경험과 내적동기 저하에 관한 고찰)

  • Jung Min Son;Min-Seong Ha;Minchul Lee
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.5
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    • pp.1001-1009
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    • 2023
  • Flow is a concept closely related to intrinsic motivation and is considered a positive factor in sports performance in sports psychology. The purpose of this study was to confirm the addictive nature of Flow through previous studies and propose a new hypothesis that Flow may decrease intrinsic motivation in the long term, unlike previous studies. In line with adaptation level theory and the law of diminishing marginal utility, the satisfaction derived from Flow is continuously decreasing. At some point, the individual's progress is limited and they reach a point where they no longer experience FLOW. However, the individual will continue to try because the desire to experience FLOW again exists. However, failure to experience FLOW and repeated failure will lead to sadness, which will decrease intrinsic motivation.

Trend Analysis of Development Projects in Gyeonggi Province - Focusing on the Target Projects of Environmental Impact Assessment - (경기도 개발사업의 추이 분석 - 환경영향평가 대상사업을 중심으로 -)

  • Kim, Su-Ryeon;Sung, Hyun-Chan
    • Journal of Environmental Impact Assessment
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    • v.25 no.1
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    • pp.15-24
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    • 2016
  • This study was analyzed the distribution tendencies and statuses of development projects for EIA projects. According to the result of this study, in the annual analysis, a number of consultations and areas have shown increasing trend across the board. In the project type analysis, there are development project types; urban development, industrial complex, sport facility installation, resort complex development, road construction, which have a lot of developments. In the cities analysis, a number of consultations were about 53% on the top 5 cities, the areas were focused on 75%, and the development projects were concentrated in the southern distribution of Gyeong-gi province. The development axis, from 2004 to 2006, was C-type, but it was extended to O-type until 2010. Therefore, the development will expand into nature conservation zones and forest areas to the east. The development restriction area will be disappeared gradually because the development density of the surrounding Seoul city is more advanced, and we could predict that may be accelerated conurbation between the neighboring cities. Thus, when the development project is located, it would be reviewed difference in existing development project type, project size, and concentration in each city on the basis of environmental capacity.