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A Study of Purchasing Behaviors on Female Markets Segmented by Clothing Image Preference (선호의복이미지에 의한 여성 세분시장의 구매행동 연구)

  • Lee, Mi-Sook
    • Journal of the Korean Home Economics Association
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    • v.49 no.1
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    • pp.93-106
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    • 2011
  • The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

A Study on Self Images of Women in Cosmetics Advertisement (화장품 광고에 표현된 현대 여성의 이상적 자아 이미지에 관한 연구)

  • 이선희;박성은
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.277-285
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    • 1997
  • The prupose of this study were to: (1) Analize the contents o( the cosmetics advertisements, (2) Compare the ideal woman images perceived by women with the women images profected through models used in the cosmetics advertisements, (3) Compare the ideal clothing images perceived by women with the clothing images profected through models used in the cosmetics advertisemtnts, and (4) Study and analise the purchase patterns of the women in theirtwenties. The subjects for this study were selected from students attending the Ewha Women's University. The study was done through video presentation, and questionnaire based on several previous studies, For the analysis of data, SPSS statistical packages were used. The results of emprical studies were summarized as follows: 1, As the result of the analysis of the current cosmetics advertisenents, the copies were mostly sentimental and short, the models mostly were casual dresses and their attitudes were active and natural for the most part. 2. The result of comparison between the images of women shows noticeable difference in that, the women tend to idealize independent intellectual and refined woman where as the models tend to be free, airy, outgoing and cute. 3. The ideal clothing images perceived by women tendto be intellectual, dignified, and neat, while the clothing worn by the models tend to be casual, cute, and sexy, thus showing noticeable discrepancy.

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PHOTOELECTRIC OBSERVATIONS OF EPSILON AURIGAE FROM 1982 TO 1985 (Epsilon Aurigae의 1982~85년 광전 관측)

  • 김영수
    • Journal of Astronomy and Space Sciences
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    • v.6 no.2
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    • pp.127-135
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    • 1989
  • The UBV observations of Epsilon Aurigae from April 1982 to May 1985 had been made at Yonsei University Observatory. The light curves drawn from the observational data are combined with other light curves which are well fitted. In these light curves, secondary light variations, flare activity, mid-eclipse light brightening, and others are checked precisely. Contact times and time of mid-eclipse are determined and compared with the values which were presented on the other papers. Compared with previous eclipses, it is noted that the duration of totality is gradually contracted and the duration of total eclipse is gradually enlarged. Though these phenomena are applied to the disk model which has been more accepted than any other models, those are not explained explicitly. So, a new model, comet model, is suggested and is found to make a neat description to the phenomena revealed on the light curves.

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Effects of Biodiesel Fuel on Exhaust Emission Characteristics in Diesel Engine(Using Soybean Oil) (디젤기관에서 바이오디젤 연료가 배기배출물 특성에 미치는 영향(대두유를 중심으로))

  • Lim, Jae-Keun;Choi, Soon-Youl;Cho, Sang-Gon
    • Journal of Advanced Marine Engineering and Technology
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    • v.32 no.1
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    • pp.27-32
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    • 2008
  • Recently, we have a lot of interest in alternative fuels to provide energy independence from oil producing country and to reduce exhaust emissions for air pollution prevention. Biodiesel, which can be generated from natural renewable sources such as new or used vegetable oils or animal fats, may be used as fuel in diesel engine of compression ignition engine. In this paper, the test results on specific fuel consumption and exhaust emissions of neat diesel oil and biodiesel blends(10 vol.% biodiesel and 20 vol.% biodiesel) were presented using four stroke, direct injection diesel engine, especially this biodisel was produced from soybean oil at our laboratory. This study showed that Soot and CO emission were decreased as the blending ratios of biodiesel to diesel oil increased, on the other hand NOx emission was slightly increased because of the oxygen content in biodiesel. Also, the biodiesel blends yielded slightly higher specific fuel consumption than that of diesel oil because of lower heating value of biodiesel.

A Study on Scale Development for the On-line Image Consulting of Businessmen (직장남성의 이미지 컨설팅을 위한 측정도구 개발 - 인터넷 사용자를 중심으로 -)

  • Koh Ae-Ran;No Ji-Young
    • Journal of the Korean Home Economics Association
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    • v.43 no.5 s.207
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    • pp.93-105
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    • 2005
  • This study focused on the development of scales measuring the characteristics related to appearance management behaviors of businessmen for on-line image consulting. The purposes of this study were, 1) to develop a tool which can measure the ideal image, 2) to develop a tool which can measure personality, and 3) to develop a scale measuring the physical characteristics and body cathexis. The data were collected from 380 businessmen in Seoul, Korea and were analyzed by frequency, factor analysis, reliability test, cluster analysis, correlation analysis, one-wav ANOVA and Duncan test. The results from this study were as follows .1)Five factors of the ideal image were identified: stylish, able, active, neat/confident and easy. The total variance was 74.29$\%$ and Cronbach's alpha of the 5 factors ranged from .74-.90. One item was selected to represent each factor. 2) Five factors of personality were identified: preference of social function, sociable, dynamic, achievement-motivated, and success-oriented. The totai variance was 60.63$\%$ and Cronbach's alpha ranged from .56-.83. One item was selected to represent each factor. 3) Five factors of body cathexis were identified: satisfaction with girth, length, physique, nose and eyes. The total variance was 73_46$\%$ and Cronbach's alpha ranged from .68-.85.

Seismic Fragility Analysis of PSC Containment Building by Nonlinear Analysis (비선형 지진해석에 의한 PSC 격납건물의 지진취약도 분석)

  • Choi, In-Kil;Ahn, Seong-Moon;Choun, Young-Sun
    • Journal of the Earthquake Engineering Society of Korea
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    • v.10 no.1 s.47
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    • pp.63-74
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    • 2006
  • The seismic fragility analysis method has been used as a quantitative seismic safety evaluation method for the NPP(Nuclear Power Plant) structures and equipments. The seismic fragility analysis gives a realistic seismic capacity excluding the convertism included in the design stage. The conservatism is considered as the probabilistic parameters related to the response and capacity in the seismic fragility analysis. In this study, the displacement based seismic fragility analysis method was proposed based on the nonlinear dynamic analysis results. In this study, the seismic safety of the prestressed concrete containment building of KSNP(Korean Standard Nuclear Power Plant) was evaluated for the scenario earthquakes, neat-fault, far-fault, design earthquake and probability based scenario earthquake, which can be occurred in the NPP sites.

A study on the Causes Analysis and Preventive Measures by Disaster types in Construction Fields (건설현장에서의 재해유형별 원인 분석 및 예방대책에 관한 연구)

  • Jo, Jae-Hwan
    • Journal of the Korea Safety Management & Science
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    • v.14 no.1
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    • pp.7-13
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    • 2012
  • Recently, carelessness on safety management in construction sites has caused a sharper upward trend in accidents and disasters, compared to the past. Therefore, this study analyzes the causes of accidents that occurred on construction sites in the year of 2007, and proposes preventive measures. The construction industry had a heavy death rate with 279 out of 418 deaths from falls in all industrial sites, accounting for 66.7%. And the causation analysis found a particularly high incidence of temporary structure-related accidents, with falling off scaffolding as the most common cause of accidents. According to the causation analysis of fall-down accident cases, accidents induced by protrusion on construction sites are a big contributor resulting in the deaths of 312, accounting for 74.8%, which is deemed to be due to site disorderliness. And to remove floor protrusions and to secure workers' traffic line and safety, neat and thorough site arrangement is necessary. Against collision, efforts must be made to prevent equipment-pedestrian crashes on site, which necessarily requires emergency lamps, alarm bells, and safety poles and blocks to be installed, lighting systems to be improved, obstacles to be removed, site supervisors to be assigned to construction equipment works, and workers to be more intensely trained and supervised.

Efficient Electron Transfer in CdSe-py-SWNTs FETs

  • Jeong, So-Hee;Shim, H.C.;Han, Chang-Soo
    • Proceedings of the Korean Vacuum Society Conference
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    • 2010.02a
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    • pp.63-63
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    • 2010
  • Ability to transport extracted carriers from NQDs is essential for the development of most NQD based applications. Strategies to facilitate carrier transport while preserving NQDs' optical characteristics include: 1) Fabricating neat films of NQDs with modified surfaces either by adapting series of ligands with certain limitations or by applying physical processes such as heat annealing 2) Coupling of NQDs to one-dimensional nanostructures such as single walled carbon nanotubes (SWNTs) or various types of nanowires. NQD-nanowire hybrid nanostructures are expected to facilitate selective wavelength absorption, charge transfer to 1-D nanostructures, and efficient carrier transport. Even with the vast interests in using NQD-SWNT hybrid materials in optoelectric applications, still, no reports so far have clearly elucidated the optoelectric behavior when they were assembled on the FET mainly because the complexity involving in both components in their preparation and characterization. We have monitored the optical properties of both components (NQDs, SWNTs) from the synthesis, to the assembly, and to the device. More importantly, by using pyridine molecules as a linker to non-covalently attach NQDs to SWNTs, we were able to assemble NQDs on SWNTs with precise density control without harming their electronic structures. Furthermore, by measuring electrical signals from the fabricated aligned SWNTs-FET using dielectrophoresis (DEP), we were able to elucidate the charge transfer mechanism.

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Synthesis and characterization of polyamide thin-film nanocomposite membrane containing ZnO nanoparticles

  • AL-Hobaib, A.S.;El Ghoul, Jaber;El Mir, Lassaad
    • Membrane and Water Treatment
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    • v.6 no.4
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    • pp.309-321
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    • 2015
  • We report in this study the synthesis of mixed matrix reverse osmosis membranes by interfacial polymerization (IP) of thin film nanocomposite (TFNC) on porous polysulfone supports (PS). This paper investigates the synthesis of ZnO nanoparticles (NPs) using the sol-gel processing technique and evaluates the performance of mixed matrix membranes reached by these aerogel NPs. Aqueous m-phenyl diamine (MPD) and organic trimesoyl chloride (TMC)-NPs mixture solutions were used in the IP process. The reaction of MPD and TMC at the interface of PS substrates resulted in the formation of the thin film composite (TFC). NPs of ZnO with a size of about 25 nm were used for the fabrication of the TFNC membranes. These membranes were characterized and evaluated in comparison with neat TFC ones. Their performances were evaluated based on the water permeability and salt rejection. Experimental results indicated that the NPs improved membrane performance under optimal concentration of NPs. By changing the content of the filler, better hydrophilicity was obtained; the contact angle was decreased from $74^{\circ}$ to $32^{\circ}$. Also, the permeate water flux was increased from 26 to 49 L/m2.h when the content of NPs is 0.1 (wt.%) with the maintaining of lower salt passage of 1%.

Polyethylene-Based Dielectric Composites Containing Polyhedral Oligomeric SilSesquioxanes Obtained by Ball Milling

  • Guo, Meng;Frehchette, Michel;David, Eric;Demarquette, Nicole Raymonde
    • Transactions on Electrical and Electronic Materials
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    • v.16 no.2
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    • pp.53-61
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    • 2015
  • High-energy ball milling was tested as a method for producing Ultra High Molecular Weight Polyethylene (UHMWPE)- based nanodielectrics containing 1 wt% and 5 wt% OctaIsoButylPOSS (OibPOSS). Qualitative and quantitative evaluations were used to explore the compatibility between OibPOSS and PE. Several ball milling variables were optimized in a bid to achieve UHMWPE/OibPOSS nanodielectrics. The morphology, as well as the thermal and the dielectric properties of the samples, were characterized by scanning electron microscopy, thermogravimetric analysis, broadband dielectric spectroscopy, and progressive-stress breakdown tests. The results showed that (i) ball milling was an effective method for producing UHMWPE/OibPOSS dielectric composites, but appeared ineffective in dispersing OibPOSS at the nanoscale, and (ii) the resulting UHMWPE/OibPOSS dielectric composites presented thermal and dielectric properties similar to those of neat UHMWPE.