• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.219-222
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• 2020

웹툰 시장의 성장에 따라, 웹툰을 주제로 다양한 연구가 진행되고 있다. 그러나 웹툰의 댓글을 분석한 연구는 특정 웹툰에 한정된 연구가 많아 일반적인 웹툰 독자의 댓글 특징을 보기에는 한계가 있다. 또한 웹툰의 흥행과 관련하여, 흥행에 성공한 웹툰과 그렇지 못한 웹툰의 독자 반응을 파악하는 연구는 부족한 실정이다. 따라서 본 연구는 웹툰의 흥행에 주목하여, 흥행의 지표를 웹툰 플랫폼 정식연재로 판단하고, 정식연재가 된 웹툰과 되지 못한 웹툰의 댓글을 비교 분석하였다. 분석 결과, 정식연재가 된 웹툰은 긍정적인 감상평 외에 2차적 저작물을 언급하고 등장인물의 이름 언급이 높았으나 정식연재가 되지 못한 웹툰은 부정적인 감상평 외에, 웹툰 요소에 대한 부정적 언급과 웹툰 장르와 다른 장르의 언급이 나타나 웹툰에 대한 독자의 불만족 요인을 파악할 수 있었다.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.85-97
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• 2010

Internet communities are a typical space for knowledge creation and use on the Internet as people discuss their common interests within the internet communities. When we define 'Knowledge Communities' as internet communities that are related to knowledge creation and use, they are categorized into 4 different types such as 'Search Engine,' 'Open Communities,' 'Specialty Communities,' and 'Activity Communities.' Each type of knowledge community does not remain the same, for example. Rather, it changes with time and is also affected by the external business environment. Therefore, it is critical to develop processes for practical use of such changeable knowledge communities. Yet there is little research regarding a strategic framework for knowledge communities as a source of knowledge creation and use. The purposes of this study are (1) to find factors that can affect knowledge creation and use for each type of knowledge community and (2) to develop a strategic framework for practical use of the knowledge communities. Based on previous research, we found 7 factors that have considerable impacts on knowledge creation and use. They were 'Fitness,' 'Reliability,' 'Systemicity,' 'Richness,' 'Similarity,' 'Feedback,' and 'Understanding.' We created 30 different questions from each type of knowledge community. The questions included common sense, IT, business and hobbies, and were uniformly selected from various knowledge communities. Instead of using survey, we used these questions to ask users of the 4 representative web sites such as Google from Search Engine, NAVER Knowledge iN from Open Communities, SLRClub from Specialty Communities, and Wikipedia from Activity Communities. These 4 representative web sites were selected based on popularity (i.e., the 4 most popular sites in Korea). They were also among the 4 most frequently mentioned sitesin previous research. The answers of the 30 knowledge questions were collected and evaluated by the 11 IT experts who have been working for IT companies more than 3 years. When evaluating, the 11 experts used the above 7 knowledge factors as criteria. Using a stepwise linear regression for the evaluation of the 7 knowledge factors, we found that each factors affects differently knowledge creation and use for each type of knowledge community. The results of the stepwise linear regression analysis showed the relationship between 'Understanding' and other knowledge factors. The relationship was different regarding the type of knowledge community. The results indicated that 'Understanding' was significantly related to 'Reliability' at 'Search Engine type', to 'Fitness' at 'Open Community type', to 'Reliability' and 'Similarity' at 'Specialty Community type', and to 'Richness' and 'Similarity' at 'Activity Community type'. A strategic framework was created from the results of this study and such framework can be useful for knowledge communities that are not stable with time. For the success of knowledge community, the results of this study suggest that it is essential to ensure there are factors that can influence knowledge communities. It is also vital to reinforce each factor has its unique influence on related knowledge community. Thus, these changeable knowledge communities should be transformed into an adequate type with proper business strategies and objectives. They also should be progressed into a type that covers varioustypes of knowledge communities. For example, DCInside started from a small specialty community focusing on digital camera hardware and camerawork and then was transformed to an open community focusing on social issues through well-known photo galleries. NAVER started from a typical search engine and now covers an open community and a special community through additional web services such as NAVER knowledge iN, NAVER Cafe, and NAVER Blog. NAVER is currently competing withan activity community such as Wikipedia through the NAVER encyclopedia that provides similar services with NAVER encyclopedia's users as Wikipedia does. Finally, the results of this study provide meaningfully practical guidance for practitioners in that which type of knowledge community is most appropriate to the fluctuated business environment as knowledge community itself evolves with time.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.355-361
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• 2019

The purpose of this study is to analyze how brands are perceived to be most positive when they are presented to users in brand experience design, and to help them communicate more effectively. Originally, brands changed their logos periodically with the aim of communicating anniversaries. These days, not only this information but also emotional communication with users. As a research method, two major portal sites were selected for use in Korea, and a preference survey and in-depth interview were conducted based on the case of the event logos. From the results of the study, we were able to obtain results that the event logos act as a more positive factor when they provide users with various emotional motivations. In the future, we anticipate that users will be given higher value if they have a design approach that will elicit more diverse emotions from the brand experience.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.6
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• pp.41-51
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• 2016

For the competitive advantages of an real estate web-site, the study investigated the comparison between the real estate portal sites and the independent real estate web-site based on the users' preference. The experiment was conducted with 52 participants for the total 5 sites including two real estate portal sites (Naver real estate, Daum real estate), and independent real estate web-site (the real estate 114, the seoul real estate square, the MK estate). As a result, this study becomes very practical to web-site companies in terms of users' preferences, even though most of real estate web-site studies have focused on credibility. Therefore, it is considered to contribute largely for the advancement of real estate sites developing differentiation strategy through comparative analysis between real estate portal sites and independent real estate web-site.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.460-469
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• 2020

This study analyzes online news articles and cafe articles on the '5-day Rotation Mask Distribution System', which is emerging as a recent issue due to the COVID-19 incident, to identify the mass media and social media agendas containing media and public reactions. This study figured out the difference between mass media and social media. For analysis, we collected 2,096 full text articles from Naver and 1,840 posts from Naver Cafe, and conducted word frequency analysis, word cloud, and LDA topic modeling analysis through data preprocessing and refinement. As a result of analysis, social media showed real-life topics such as 'family members' purchase', 'the postponement of school opening', ' mask usage', and 'mask purchase', reflecting the characteristics of personal media. Social media was found to play a role of exchanging personal opinions, emotions, and information rather than delivering information. With the application of the research method applied to this study, social issues can be publicized through various media analysis and used as a reference in the process of establishing a policy agenda that evolves into a government agenda.

• Journal of Intelligence and Information Systems
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• v.28 no.1
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• pp.1-28
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• 2022

In recent years, many Internet giants have begun providing their own content services, which attract online users by offering personalized services based on artificial intelligence technologies. This study investigates the role of two firms' content services within the firms' online service network. We examine the role of Naver Webtoon, which can be characterized as a professional-generated content, within Naver's service portfolio, and that of Google YouTube, which can be characterized as a user-generated content, within Google's service portfolio. Using survey data on viewers' use of the two services, we analyze a valued directed service network, where a node denotes an online service and a relationship between two nodes denotes a sequential use of two services. We found that both Webtoon and YouTube show higher out-degree centrality than in-degree centrality, which implies these content services are more likely to be starting services rather than arriving services within the firms' interactive network. The gap between the out-degree and in-degree centrality of YouTube is much smaller than that of Webtoon. The high centrality of YouTube, a user-generated content service, within the Google service network shows that YouTube's initial role of providing specific-content videos (e.g., entertainment) has expanded into a general search service for users.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.231-263
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• 2021

The purpose of this study is to analyze the information behavior of so-called "MZ Generation" users who are going to be the main information users of the continuously and radically changing scientific information environment due to the advent of various types of information media and rapid increment of digital information resources. Especially, the characteristics of MZ generation is investigated through questionnaire asking questions about their use of contents platforms, and online resources for everyday life information and scholarly information, and their way of producing, responding, and sharing information contents. The results show that they use YouTube most as the contents platform, prefer Naver as their everyday life information source, and use Google as the main scholarly information source. Their main purpose of using the content platform is to search for everyday life information rather than scholarly or professional information, and they are actively producing information, mostly to keep records of their everyday lives.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.357-365
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• 2015

Folk medicine is traditionally passed down to cure disease, and adverse events (AEs) of folk medicine are any unfavorable and unintended discomforts temporally associated with the use of folk medicine. The aim of this study was to analyze AEs types and risks of folk medicine through the internet news articles. Included in this analysis are all articles on the topic of folk medicine and AE reported in the top 3 online news websites (NAVER, DAUM and NATE) determined by InternetTrend$^{TM}$(www.internettrend.co.kr). It was searched in the last five years (between 1 January 2009 and 28 February 2014). In total, 18 AEs articles of 973 news articles met our inclusion criteria. A total of 27 people were experienced AEs associated with use of folk medicine. Age was from 4 months to 76 years old, and it was occurred in both men and women. Folk medicine that caused AEs in twice or more was therapy that patient taking the dictamnus or aconitum of toxic herbal medicines, vinegar therapy of external use to topical skin, and cupping or bee sting therapy by practitioners. Death as a kind of serious AEs was 11 people, and 10 people were died after treatment by unqualified practitioner. Folk medicine that is popular and widely used in Korea is actively interacted with information on the internet, so it apt to misuse and abuse without guidance of health professionals. Aspects of health care system, we point out that the need for government and medical society establish not only correct health information plan and promotion of risk but also system as reporting and monitoring of AEs by folk medicine.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.181-201
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• 2019

The purpose of this study is to analyze the present state of the enriched contents of OPACs of public libraries in Korea. Examined are the OPACs of 125 public libraries which hold Jeon Du-hwan Hoegorok, and 260 public libraries which hold Banil Jongjokjuui retrieved from KOLIS-NET of the National Library of Korea from Sept. through Oct. 2019. The enriched contents of these controversial books are mostly provided by Naver, Daum, and Aladin Internet Bookstore, and their so-called summaries, reviews, etc. are actually only excerpts supplied by publishers. They are given only as a link to external sources or the whole or partial display in a bibliographic record. Since these enriched contents contain only publishers' promotional statements, but not any objective and professional review, they are not much useful for library users. Therefore, more active participation of librarians in creating or evaluating the enriched contents are proposed, especially for such controversial books.

• Journal of Gifted/Talented Education
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• v.25 no.6
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• pp.881-904
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• 2015

The purpose of this paper is to explore the future direction of research on gifted education through a literature review of dissertations and research reports, as well as an analysis of the trends and milestones achieved related to gifted education. The period from 2003 to 2012, from which the data for this literature review was collected, marks the ten-year period proposed by the Gifted Education Development Comprehensive Plan II and I. Data was collected through a search of the keyword "gifted" on Academic Naver and on Korea Education and Research Information Service (KERIS). Results showed 1,696 articles from 182 academic journals, 138 doctoral dissertations, 1,470 masters' dissertations, and 798 research reports from 75 institutions. For analysis, each article was classified by target of study, kind of giftedness, subject of study, and methods used for the study. Results from this literature review demonstrated that from 2003 to 2012, the articles from the 182 academic journals and the doctoral and masters' dissertations used quantitative research to analyze elementary and middle school students gifted in math and science as well as the curriculum and programs of their study. This paper provides recommendations for future research on gifted education within the country.