• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.241-255
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• 2020

The purpose of this study is to analyze musical performances with the use of performance booking information from 2017 to 2019 which was obtained in Korea performing Arts Box Office Information system (KOPIS), and to make suggestions of Korean musical performances. Based on the data of KOPIS, relevant studies, internet based information, news articles, and magazines, musical performances were analyzed. In addition, the previous data of KOPIS and the data of the Broadway League were analyzed. The analysis results are as follows. Firstly, it is necessary to concentrate on Korean mid-sized theatre musical performances. Secondly, producers need to open their production costs invested in performances transparently. Thirdly, Off-Broadway system needs to be introduced after being modified in consideration of Korean situations. Thirdly, it is necessary to make long-run performances in order to achieve commercial success. Fifthly, it is necessary to make a bold attempt of theatre for performances just as in Broadway.

• The Journal of the Acoustical Society of Korea
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• v.16 no.2E
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• pp.62-69
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• 1997

The effect of pitch on tone durations was studied in several poeces of music. In previous work it was found that higher pitched sounds, of a given duration, were perceived to be of longer duration. That work however, was not undertaken in a musical context. The present work was done to determine whether the previously observed trend was also apparent in musical performances. Several measurements were undertaken. One of these involved analysing the recorded performance duration of notes in several performances of the Mozart Flute Quartet in A-mojor, K.298. Performed durations were also obtained from a Bach Flute Sonata and a Brahms Clarinet Quintet. An analysis of the musical performances revealed that while there were individual differences and exceptions in notes, the musicians tended to play higher notes significantly shortened.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.281-290
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• 2019

The purpose of this study was to examine how musical advertising communication affects the viewing attitude, the intention to see, and the revisit intention of musical audiences. The results of the study were as follows. First, as a result of examining the influence of musical advertising viewing attitudes on musical performances, the familiarity of musical performance brand and advertising novelty of advertising communications had positive effects on musical performances. On the other hand, the message complexity did not have a significant effect on the musical performance. Second, the attitude toward the musical performance had a positive influence on the intention to see the musical performance. Third, the intention to see a musical performance had a positive effect on the intention to revisit the musical performance. The result of this study is expected to be able to suggest communication methods and strategies along with useful implications for enhancing the communication effect on the audience of musical contents in the future.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.223-237
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• 2022

The purpose of this study is to examine the influence of the presence and transportation of the experience of seeing a musical upon satisfaction and verify the mediating effect of emotional responses. For this study, the researcher surveyed the audiences of a musical and analyzed the response from 339 participants. The data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of this study are as follows; First, the presence and transportation of the experience of seeing a musical had a significant impact on emotional responses. Second, the presence and transportation in the experience of seeing a musical had a significant impact on satisfaction. Third, the emotional responses to the musical had a significant impact on satisfaction. Fourth, emotional responses were shown to have a mediating effect in the relationship between the presence and transportation of the experience and the satisfaction with it. As the share of online performances in performing art industries is increasing and the paradigm of seeing a performance is changing, this study implies that it provided a set of basic data for the industry and producers of such events, who are now seeking a new profit model through not only in-person events but also online performances in the future.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.1-14
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• 2012

Ever since the year 2000, Korea's musical markets has invited famous overseas license performances and have therefore cooperated with staffs working overseas in regards to stage costumes. This study aims to suggest the methodology of the stage costume making process according to the present advanced production system of Korea's musical market. The researcher participated in the stage costume making work of 'Chicago' as a costume supervisor. It took place at the Opera House of Seongnam Art Center from January 10, 2010 to February 28, 2010. Furthermore, there was significance in reinforcing academic values and implementing practical making process of stage-costumes based on the actual field work. The method of this research was carried out through a theoretical research and a case study that focused on empirical research. As for the research scope, it was limited to the actual stage-costumes that the researcher fully engaged with as a costume supervisor of the musical 'Chicago.' The results of this study were as follows. The stage costume making process of the musical 'Chicago' was categorized according to the classification of production system in the performance. For pre-production, it was divided according to the information of the actor and the analysis of the bible. Rehearsal period was divided according to the product clothes and fitting. Production week & preview were divided according to the changeover of clothes and the arrangement of dressers. The Run was divided according to the inspection of the situation concerning clothes in general during the performance. Post-Production Period was divided according to the collection of clothes and the implemented database. This study eventually suggested appropriate stage-costume making processes for the costumes making environment according to the expansion of overseas license musical market. However, it has a limitation of the research scope to the musical 'Chicago.' The creative performances of the domestic version are planned in diverse forms and come to abroad animate by the Korean Wave. Therefore, the field of stage-costume is necessary for the establishment of practical schemes of the system and copyright in accordance with the environment.

• Journal of Distribution Science
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• v.20 no.1
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• pp.109-114
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• 2022

Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.718-726
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• 2021

A musical that combines singing, dancing, and acting is a popular musical drama created by the development of opera. These musicals are the cultural and industrial sectors that are commercially compatible with artistry and popularity. Musicals remind you of exciting and colorful live performances. This musical industry has been loved by the public as it was created not only on stage but also as a musical film. The film industry has been striving to express the musical's unique originality through film screens. In terms of acting, acting in musical films should be implemented to suit musical films. In order to do so, the characteristics of movie acting and musical acting will be understood at the same time and true musical film acting can be implemented on the screen when each genre is fused. In order to act as a musical film, it is necessary to understand the functional characteristics of each genre and apply the necessary functions on the spot.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.45-57
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• 2010

The costume in musical is an important visual factor that contributes to the level of stage completion by for the character and overall atmosphere of the whole play. Besides, as if it is has a fixed times in the drama, it has to produce to consider an opinion of producer to express the theme, atmosphere of a play and especially in the period adventure drama, to revive as it is historical dress, there is not creation at stage of today. This research is studied into the stage costume of the musical 'Jekyll and Hyde' an adapted to express image of good and evil in the one character. For this research, it researched costume of Victoria period in England, study character of main actor by analysis of the play in an original work, examine the stage costume of the musical 'Jekyll and Hyde' performed in the inside and outside of the country. In the musical stage costume, by character difficult of stage costume, factor of design feature divided to good and evil and compare feature design of stage costume, research new design express method to consider musical acting, moreover through designing and producing the costume to be suitable for the content of the work. This research consists of research and actual production of work, study of documentary records, collection and analysis of overseas performances, news releases, video material and internet research were the methods of this study.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.88-97
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• 2015

Consumers' interest in performance art is increasing with the advent of the 'culture era', and there is a need for marketing strategies for market base expansion and research in order to achieve this. Therefore, the aim of this study was to empirically establish the effect of service quality factors perceived by consumers during musical performances on audiences' relationship quality. Research results showed that the quality of the physical environment and of results, i.e. service quality, affected commitment and satisfaction, and quality of interaction had a significant effect on satisfaction. Moreover, commitment and satisfaction with relationship quality had a significant effect on loyalty. This study confirmed which service quality elements were considered important for audiences' commitment and satisfaction when attending musical performances, and thus suggests opportunities to understand audiences' consumer behavior and better improve their relationship quality.

• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.55-63
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• 2013

The main purpose of (the) performing arts is to efficiently communicate the themes and meanings which performances contain under limited time and place to the audience. Stage design should visually express play writer's scripts and director's interpretations of works, amid limitations. Although it is mostly designed metaphorically, in many cases, it is used only as a tool describing the background of performances but fails to effectively convey the true message of scenes to spectators. On the other hand, Bob Crowley has been recognized for his own design presentation skills to win 'Best Scenic Design of a Musical' of Tony Awards for six times and still exerts great influence on the musical and performing arts fields as a set designer. This study analyzes his reading of scripts and visual metaphor expressions, focusing on the musical, 'Aida' where the skills are mostly notable. To that end, we studied the concept of stage arts and theory of visual metaphoric expression to derive the features of his own technique in visual metaphor. Then, the features were applied to each scene of 'Aida' to see how they are displayed on stage. The result shows that Bob Crowley not only describes the background on stage, but also visualizes characters' personality and emotions in scenes. Such method of his expression is a proof to enhanced performance level by maximizing the atmosphere. Considering that a stage design should be based on the capacity of a designer to reinterpret the space with renewed viewpoints, visual metaphoric expression can serve as an effective tool to deliver clear messages to the audience under limited time and space, which is open to various methods of expressions.