• 지역사회간호학회지
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• 제5권1호
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• pp.81-96
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• 1994

The primary purpose of this study was to identify factors affecting health promoting lifestyles of college students on the basis of Pender's Health Promotion Model. The subjects were 1,159 students of one university in Seoul. These data were collected by self reporting questionnaire from April 19 to May 3, 1993. This study examined health promoting lifestyles, cognitive-percep-tual factors: perceived health status, perceived importance of health, health locus of control, and health conception, and modifying factors: sex, grade, major, residence type, and attendance at a health care course. The instruments used in this study were Health Promoting Lifestyle Profile by Walker et al. (1987), Health Value Scale by Wallston et al. (1976), Health Locus of Control by Wallston et al. (1978), and Health Conception Scale by Laffrey(1986). The data were analyzed by Cronbach's $\alpha$, mean, standard deviation, percentage, t-test, ANOVA, Pearson's Correlation Coefficient, and Stepwise Multiple Regression with SPSS PC+ Program. The results were as follows : 1. The means of health promoting lifestyles revealed total 3.33, self actualization 3.74, health responsibility 2.72, exercise 2.80, nutrition 3.55, interpersonal surpport 3.76, and stress management 2.96. Interpersonal support showed the highest score and health responsibility showed the lowest score. 2. No significant differences between sex, grade, major, and residence type, and health promoting lifestyles Were founded(p>.05). Attendants at a health care course showed a significant higher score than nonattendants (p<.001). Male showed a significant higher score in exercise subscale, female showed significant higher scores in health responsibility, nutrition, interpersonal support, stress management subscales(p<.001), residence type showed a significant difference in nutrition subscale(p<.001). 3. No significant differences between perceived health status and sex, grade, major, residence type, and attendance at a health care course were founded(p>.05). Perceived importance of health showed no differences among sex, grade, major, and residence type(p>.05), showed only in attendance at a health care course (p<.001). Attendants at a health care course showed a significant higher score than nonattendants(p<.001). No significant differences between health conception and sex, grade, major, and residence type were founded (p>.05), only significant difference between health conception and attendance at a health care course was founded(p<.05). Nonattendants showed a significant higher score in clinical health conception, attendants showed a significant higher score in wellbeing health conception(p<.05). 4. A significant positive correlation between health promoting lifestyles and perceived health status was founded(r=.2415, p<.001). A significant positive correlation between health promoting lifestyles and perceived importance of health was founded (r=.1475, p<.001). The health promoting lifestyles revealed significant positive correlations in internal and powerful others locus of control (r=.3187, p<.001: r=.1475, p<.001), but revealed a significant negative correlation in chance locus of control(r=-.997, p<.001). A significant positive correlation between health promoting lifestyles and clinical health conception and wellbeing health conception were founded (r=.1241, p<.001 : r=.3047, p<.001). 5. Perceived health status was the highest factor predicting health promoting lifestyles of college students(R=.3415, $R^2=11.62$). Perceived health' status, perceived improtance of health, internal locus of control, wellbeing health conception, powerful others locus of control accounted for 28.19% in health promoting lifestyle patterns. In conclusion, college students who reported more helath promoting lifestyles evaluated their health positively, perceived importance of health highly, perceived their health as affected by theirselves, powerful others but not by chance or luck, and accepted health as high level wellness rather than merely the absence of illness. Those who attending at a health care course had healthier lifestyle patterns. And attendance at a health care course had significant. correlations in these cognitive-perceptual factors. Further studies are required to identify reasons of attending a health care course, and to compare health promoting lifestyles pre-post attending a course related to health care.

• 농촌의학ㆍ지역보건
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• 제37권2호
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• pp.84-95
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• 2012

이 연구는 2008년 6월 1일부터 2008년 8월 31일까지 광주 전남지역에 소재하고 있는 20개 의료기관(병원 3, 의원 17)에서 신경학적 증상이 없는 단순 경 요추부 염좌 진단을 받고 입원 및 외래치료를 받은 환자 449명(입원=384명, 외래=85명)을 대상으로 민영의료보험 가입이 입원에 미치는 영향을 규명하기 위해 시행되었다. 구조화된 설문지를 이용하여 조사한 응답 결과에 대해 단일변량분석을 시행하고 입원여부와 유의한 관련성이 있는 변수를 독립변수로 하여 다단계 로지스틱회귀분석을 실시한 결과와 그 함의는 다음과 같았다. 관련된 요인을 통제한 후에도 민영의료보험 가입여부의 입원에 대한 비차비는 3.31(95%CI 1.41-9.58)로서 민영의료보험 가입은 입원여부에 독립적으로 유의한 영향을 미치는 요인임이 확인되었다. 그 밖에 조사대상 환자군의 입원에 영향을 미치는 요인들을 변수군별로 보면 환자의 사회인구학적요인 변수군의 결정계수($R^2$)가 0.226로 가장 컸고 다음으로 의료기관 및 의료인 특성 변수군의 $R^2$=0.122, 질병 특성 변수군의 $R^2$=0.108 등이었으며 민영의료보험의 가입여부의 $R^2$=0.013으로 결정계수 값이 크지는 않았다. 이 연구는 경증질환 진단을 받은 환자를 대상으로 현재 중소규모 의료기관에서 진료중인 환자를 대상으로 민영의료보험 가입여부와 입원여부의 관련성을 구명한 국내 최초의 실증연구로서 민영의료보험의 가입이 초래하는 도덕적 해이의 존재와 정도를 일정부분 규명하였다는 점에서 그 의의를 찾아 볼 수 있다. 전 국민 의료보험제도 하에서 이는 민영의료보험 자체 뿐 아니라 건강보험에 대한 외부효과도 존재할 수 있음을 시사하는 결과로서 이를 내부화하기 위한 적절한 조치의 마련이 필요할 것으로 판단된다.

• 한국간호교육학회지
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• 제3권
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• pp.78-98
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• 1997

Health education, as the most fundamental concept for national health promotion, alms for developing the self-care ability of the general public. High school days are regarded as the period when most important physical, mental and social developments occur, and most health-related behaviors are formed. School health education is one of the major learning resources influencing health potential in the home and community as well as for the individual student. High school health education in Korea has a fundamental systemic flaw in that health-related subjects are divided and taught under various subjects areas at school. In order to achieve the goal of school health education, it is essential to make a systematic assessment of the learner's concerns connected with his health and life, and the factors affecting them. So far, most of the research projects that had been carried out for improving high school health education were limited in their concerns to a particular aspect of health. Even though some had been done in view of comprehensive school health education, they failed to Include a health assessment of the learner. Therefore, in this study the high school students' concerns related to health and life were investigated in the first place on the basis of the PRECEDE model, developed by Green and others for the purpose of a comprehensive diagnostic research on high school health education. This study was done in two steps : one was the basic study for developing research instrument and the other was the main one. The former was conducted at five high schools in Seoul and Cheongju for 2 months-beginning in March, 1996. The students were asked to respond to questions related to their health and lives in unstructured open-ended question forms. On the basis of analysis of the basic study, the diagnostic instruments for the quality of life, health problems, health behavior and educational factors were constructed to be used for the collection of data for main study. An expert panel and the pilot study were used to improve content validity and reliability of the instruments. The reliability of the instruments was measured at between .7697 and .9611 by the Cronbach $\alpha$. The data for this study were collected from the sample consisted of the junior and senior classes of twenty general and vocational high schools in Seoul and Cheongju for two months period beginning in July, 1996. In analyzing the data, both t-test and $X^2$-test were done by using SAS-$PC^+$ Program to compare data between the sexes of the high school students and the types of high school. A canonical correlation analysis was carried out to determine the relationships among the diagnostic variables, and a multivariate multiple regression analysis was conducted by using LISREL 8.03 to ascertain the influences of variables on the high school students' health and quality of life. The results were as follows : 1) The findings of the hypothesis tests (1) The canonical correlation between the educational diagnosis variables and behavioral, epidemiological, social diagnosis variables was .7221, which was significant at the level of p<.001. (2) The canonical correlation between the educational diagnosis variables and the behavior variables was .6851, which also was significant (p<.001). (3) The canonical correlation between the behavioral diagnosis variables and the epidemiological variables was 4295, which was significant (p<.001). (4) The canonical correlation between the epidemiological diagnosis variables and the social variables was .6005, which was also significant (p<.001). Therefore, the relationship between each diagnosis variable suggested by the PRECEDE model had been experimentally proven to be valid, supporting the conceptual framework of the study as appropriate for assessing the multi-dimensional factors affecting high school students' health and quality of life. Health behavior self-efficacy, the level of parents' interest and knowledge of health, and the level of the perception of school health education, all of which are the educational diagnostic variables, are the most influential variables in students' health and quality of life. In particular, health behavior self-efficacy, a causative factor, was one of the main influential variables in their health and quality of life. Other diagnostic variables suggested in the steps of the PRECEDE model were found to have reciprocal relations rather than a unidirectional causative relationship. The significance of this research is that it has diagnosed the needs of high school health education by the learner-centered assessment of variety of factors related to the health and the life of the students. This research findings suggest an integrated system of school health education to be contrived to enhance the effectiveness of the education by strengthening the influential factors such as self-efficacy to improve the health and quality of the lives of high school students.

• 한국식품영양과학회지
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• 제42권4호
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• pp.633-643
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• 2013

본 연구는 전라남도지역 대학급식의 서비스 품질에 대한 인식 및 고객의 태도를 파악하고 대학급식의 운영전략을 제안하고자 수행하였다. 2011년 8월 30일에서 11월 30일 사이에 설문조사를 진행하였고, 총 600부의 설문지를 배포하여 총 580부가 회수되었으며, 부적절한 응답을 한 것을 제외하고 571부를 최종분석에 사용하였다. 대학급식 이용 실태조사 결과, 대학급식을 전혀 이용하지 않고 있는 비율이 21.9%로 조사되었고, 48.7%가 1주일에 1~2회 정도만 대학내에 급식을 이용하고 있는 것으로 나타났고, 1주일에 3~4회 이용은 20.4%로 나타나 대학급식의 이용횟수가 비교적 좋지 않은 것으로 나타났다. 서비스 품질에 대한 평균 수행도는 3.01점으로 중간 수준을 보였다. '편이성' 점수가 3.25점으로 '서비스 품질' 점수(2.93)와 '음식 품질' 점수(2.94)보다 높은 수행도 인식을 가지고 있는 것으로 조사되었다. 13개의 항목 중에서 '식당위치의 편리성(3.31)'이 가장 높은 수행점수로 나타났고, 그 다음으로 '신속한 배식(3.23)', '식사 가격(3.22)'으로 조사되었다. 반대로 '메뉴선택의 다양성(2.60)'은 가장 낮은 수행도로 조사되었다. 대학급식에서 우선적으로 개선해야할 품질속성을 제언하기 위하여 서비스품질 속성에 대한 인식도와 중요도를 기초로 IPA 수행한 결과, 대학급식에서 우선적으로 개선이 필요한 속성으로는 '음식의 맛', '메뉴선택의 다양성', '음식의 질(재료의 신선도)'로 분석되었다. 중요도 수행도 모두 높은 항목은 '위생 및 청결', '식사가격'으로 분석되었다. 이에 비해 중요도 수행도 모두 낮은 항목으로는 '편안하고 조용한 식사분위기', '쾌적한 환경', '고객 불만에 대한 신속한 처리'로 분석되었고, 중요도 대비 수행도가 높은 항목으로는 '식당위치의 편리성', '신속한 배식서비스', '음식의 양', '종업원의 서비스', '영양적으로 균형 있는 식사'로 조사되었다. 서비스 품질이 전반적인 만족도에 미치는 영향 분석결과, 대학급식의 전반적인 만족도에 영향을 미치는 회귀계수에는 '음식(p<0.001)'과 '편이성(p<0.05)'으로 분석되었고, 서비스 품질이 가치에 미치는 영향을 분석한 결과, 대학급식의 가치에 대한 인식에 영향을 미치는 독립변수는 '음식(p<0.001)'과 '서비스(p<0.05)'로 분석되어 가치에는 '음식'이 가장 큰 영향을 미치고 '서비스'가 그 다음 순으로 분석되었다. 서비스 품질이 재방문의도에 미치는 영향분석결과에서는 재방문의도에는 '음식'이 가장 큰 영향을 미치고 '서비스'가 그 다음 순으로 나타났다. 서비스 품질이 추천의도에 미치는 영향 분석결과에서는 '음식(p<0.001)'만 유의적인 정(+)의 영향을 미치는 것으로 분석되었다. 이상의 결과를 종합하여 볼 때 대학급식의 고객인 대학생들이 인식하는 대학급식은 대학 내에 편리한 장소에 위치하여 신속하게 양껏 먹을 수 있는 편이성과 종업원들에 대한 서비스는 상당히 만족하는 것으로 분석된 반면에 음식의 맛과 다양성, 그리고 음식의 질에 대해서는 상당히 불만족한 요인으로 분석되었다. 이에 대해 음식의 맛과 메뉴 선택의 다양성 개선을 위한 실질적인 운영전략을 세우고 노력해 나가야 할 것이다.

• 여성건강간호학회지
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• 제8권2호
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• pp.232-243
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• 2002

The purpose of this study was to examine factors influencing the meaning of life for middle-aged women. The subjects for the study were 190 middle-aged women who live in Busan. Data were collected from May 25 to June 20, 1999. The instruments for this study were as follows : the meaning of life scale developed by Jung D. R(1978) ; the self-esteem scale developed by Ro, E. Y, Kwon, J. H.(1997) ; the volunteer activity scale developed by Park G. J.(1999), the marital satisfaction scale developed by Choi G. Y.(1999) ; and the health status scale developed by Kim S. Y. (1991). SPSS PC+ was utilized for data analysis. Data were analysed according to frequency and percentage, mean and standard deviation, t-test, ANOVA, Sheffe' s test and Pearson' s correlation coefficients and stepwise multiple regression. The reliability of the tools was tested by Cronbach's $\alpha$ : and it showed reliability scores of 0.88(for the meaning of life tool), 0.81(for the self-esteem tool), 0.94(for the marital satisfaction tool) and 0.78(for the health status tool). The results were as follows: 1) The scores showed that middle-aged women had a moderate level of meaning of life, with a mean of 30.31 and standard deviation of 6.24 (with values ranging from 12.00 to 48.00). The scores showed that middle-aged women had a moderate levels of self-esteem, with a mean of 28.92 and standard deviation of 4.67 (with values ranging from 10.00 to 40.00). The scores showed that middle-aged women had a very low level of volunteer activity, with a mean of 0.87 and standard deviation of 0.93(with values ranging from 0.00 to 1.00). The scores showed that middle-aged women had a moderate level of satisfaction in their marriages, with a mean of 31.99 and standard deviation of 7.84(with values ranging from 12.00 to 48.00). The scores showed that middle-aged women had a moderate level of health status, with a mean of 6.63 and standard deviation of 1.57(with values ranging from 3.00 to 9.00). 2) There was a statistically significant difference of the meaning of life of middle-aged women according to their religion(F=8.930, p=.000), christian ($31.94{\pm}5.96$) had more meaning th life than buddhists ($28.40{\pm}6.23$). 3) There was a statistically significant correlations between the subject' s self-esteem and the her meaning of life(r=0.477, p=0.000), the subject' s level of volunteer activity and meaning of life(r=.428, p=.000), her level of marital satisfaction and meaning of life(r=.417, p=.000), and her level of health status and meaning of life(r=.261, p=.000) among these middle-aged women. 4) Self- esteem was the highest factor influencing the level of meaning of life in middle-aged women. 40.0% of the total variance of levels of meaning of life by was dependent on self-esteem, volunteer activity, marital satisfaction and health status. In conclusion, the higher the self-esteem and levels of volunteer activity, marital satisfaction, and health status of middle-aged women, the higher the meaning of life for them. Therefore, it is necessary to elevate levels of the self-esteem and volunteer activity, marital satisfaction and health status in order to help middle-aged women have more meaning of life.

• 성인간호학회지
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• 제12권2호
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• pp.184-195
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• 2000

It has been believed that cancer is an omnious factor threatening the future and life itself. Patients having the disease experience anxiety, fear, feeling of weakness, depression and feelings of uncertainty and hopelessness. Most cancer patients, however, have expectations of possible recovery and a better future, very different from the patients who feel hopeless. Therefore. hope allows people to respond effectively to the fatal disease they have and prevents them from detoriorating physically and spiritually, positively influencing their survival, response to treatment and sense of security. Studies previously performed showed that hope is positively correlated with social and family supports, self-esteem, spiritual well-being, responsive action, health promotion behavior and quality of life. Thus, the study attempted to provide basic information on nursing cancer patients by investigating their levels of hope and determining predictive factors which influence hope. For the study 200 cancer patients in two university hospitals located in Pusan were sampled as subjects. Data were collected for twenty nine days from Feburary 1, 1999 to March 1. Instrumets for the study included 10 items from the self-esteem scale by Rosenberg (1965), 39 hope measurements by Kim and Lee(1965), 16 of the social support scale by Tae(1986) and 16 of the general characteristics scale, all of which totaled 81 items. The data were analyzed using the SPSS program. General characteristics of the investigated based on numbers and percentage. Hope, self-esteem and social support were analyzed using means, minimum, maximum and standard deviation. Relations among the foregoing three factors were analyzed using Pearson' correlation coefficient. Levels of hope in cancer patients were determined using t-test, ANOVA and Scheffe test. Predictive factors influencing hope were investigated using multiple stepwise regression analysis. Results of the study are summarized as follows: 1. An average level of hope was $185.55{\pm}23.39$ points(96 min. and 234 max.) 2. Levels of hope showed a significant difference among them according to sex (t=-3.69, P=.000), age(F=4.714, P=.000), job(F=3.247, P=.008), monthly income (F=6.113, P=.003), treatment charge (F=3.796, P=.011), supportive resources (F=10.554, P=.000), diagnosis(F=2.287, P=.029), perceived health status(F=22.184, P=.000), level of pain(F=3.334, P=.021), religion (F=4.911, P=.001) and religion's effect in life (F=11.706, P=.000), 3. For the subjects, self-esteem and social support were $38.32{\pm}7.21$(13 min, and 50 max.) and $52.97{\pm}8.49$points(28 min, 80 max.). Concerning social support, average levels of family support and medical support were found $35.95{\pm}6.05$(18 min, and 40 max) and $27.02{\pm}4.99$ points(20 min and 40 max). The hope the cancer patients showed significant correlations with self-esteem (r=.588, P=.000), family support(r=.224, p=.001) and medical support(r=.221, P=.002). 4. The five variables related to hope (self-esteem, religion's effect in life, perceived health status, social support and age) accounted for 54.2 percent of the hope level; especially, self-esteem was the highest at 34.6%. As shown in the above results, predictive factors which most influence hope in cancer patients were self-esteem and religion's effect of life. Therefore, nursing interventions to increase self-esteem should be developed. Regarding religion's effects, studies on spiritual aspects should be carried out in a way that contributes to promotion of hope.

• 한국유통학회지:유통연구
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• 제16권2호
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• pp.95-118
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• 2011

본 연구는 다음과 같은 연구목적을 가진다. 첫째, 프랜차이즈 시스템에서 사회연결망 밀도와 중앙성이 가맹점의 가맹본부와의 정보공유와 다른 가맹점들과의 정보공유에 미치는 영향에 대한 관계를 실증적으로 밝히고자 한다. 둘째, 앞서 제시한 관계들에 있어 가맹점과 가맹본부 간의 유대강도의 조절역할을 하는지에 대하여 탐색적으로 확인하고자 한다. 셋째, 실증분석의 결과를 토대로 학문적 실무적 시사점을 제시하고자 한다. 본 연구는 실증분석을 하기 위하여 부산지역에 소재한 프랜차이즈 가맹점들을 대상으로 설문조사를 실시하였으며, 설문응답의 신뢰성을 높이기 위해서 가맹점의 점주와 점장을 중심으로 설문조사 하였다. 회수된 설문지는 총 200부이며, 이 중 무성의하게 응답한 11부를 제외한 189부를 실증분석에 사용하였다. 평균변환법과 위계적 다중회귀분석법을 사용하여 가설들을 검증한 결과는 다음과 같다. 첫째, 정보공유 대상이 가맹본부인 경우 사회연결망 중앙성, 유대강도, 밀도 및 중앙성과 유대강도의 상호작용이 정보공유에 유의하게 영향을 미치는 것으로 나타났다. 둘째, 정보공유 대상이 다른 가맹점인 경우 사회연결망 중앙성이 정보공유에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 실증분석 결과를 토대로 학문적 실무적 시사점과 본 연구의 한계점 및 향후 과제를 제시하였다.

• 한국식품영양과학회지
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• 제31권6호
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• pp.1011-1017
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• 2002

본 연구는 소아 비만아들에 대한 임상영양교육 프로그램의 효과를 비만도, 혈액학적 변화, 생활습관의 변화 등을 통해 관찰하였다. 관찰기간이 서로 다른77명의 비만아를 대상으로4년간의 관찰 내용이 분석되었다. 특히 교육효과를 장기와 단기로 나누어 병원 내원 기간중의 단기적 체중, 혈청학적 변화뿐만 아니라 장기적인 식생활 습관의 변화 등으로 나누어 장단기 변화를 구분하여 관찰하였고 이들 장단기 변화에 영 향을 미치는 요인을 규명하고자 하였다. 연구결과 단기적(내원기간동안) 효과면에서 볼 때 BMI, % RBW에 의한 비만도 및 혈액지 질양상 등에서 수치가 낮아짐으로써 통계적으로 유의한 효과가 있었다. 이 중 혈청콜레스테롤의 농도는 평균 180.6 mg/dL에서 165.3 mg/dL으로 감소하여 통계적으로 유의한 차이를 보였고(P<0.05), 28.6%가 정상군으로 돌아왔다 장기 효과를 볼 때, BMI가 23.8$\pm$2.9로 최초 내원시 25.4$\pm$2.7보다 낮아졌으나 통계적으로 유의하지 않았으며, % RBW에 의한 비만도는 137.7$\pm$14.1에서 125.1$\pm$13.0으로 통계적으로 유의하게 감소하였다(p<0.05). 그러나 생활습관을 통해 관찰한 장기 효과는 1차 조사시 57.9점에서 2차 조사시 67.2점으로 통계적으로 유의하게 증가하여 (p<0.01), 임상영양교육후 생활습관이 장기적으로 개선되었음을 알 수 있었다 이는 교육의 효과라 할 수 있고 또한 고도 비만아의 경우 비만율이 현저히 떨어 져,42.9%가 정상군으로 돌아왔다. 단기 효과에 영향을 주는 요인으로는 단기내에 방문기간이 길수록, 방문횟수가 많을수록 교육 후 비만도가 감소하는 경향을 보인(p<0.001) 반면 월평균 교육참여 빈도는 비만치료효과에 긍정적 영향을 주지 않는 것으로 나타났다. 따라서 잦은 참여보다는 지속적이고 장기적인 참여와 관리가 더 효과적이라고 사료된다(p<0.05). 장기 효과와 관련된 관찰로는 방문기간이 길고, 횟수가 많을수록 긍정적 효과를 띠는 경향을 보여주었으나 통계적으로 유의한 수준은 아니었다. 이상의 결과를 요약해보면 임상영양교육프로그램은 적어도 BMI나 %RBW라는 관점에서 장단기 효과가 있었다. 그러나 장기 효과와 단기 효과에 영향을 미치는 요인에는 다소간의 차이가 있었다. 방문기간, 방문횟수 등은 단기 효과에 영향을 주는 요인이나 월평균 참여빈도 등은 별다른 영향을 주지 않는 것으로 나타났다. 반면 장기 효과에 통계적으로 유의한 수준에서 영향을 주는 요인은 규명할 수 없었다. 이는 장기 효과에 영 향을 주는 요인은 단기 효과에서 나타난 총 방문 기간이나 방문횟수 이외의 사회심리적 요인이 복잡하게 작용했을 가능성을 본 연구 결과는 시사하고 있다.

• 벤처창업연구
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• 제13권5호
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• pp.103-118
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• 2018

본 연구는 VMD개념을 외식음료산업에 적용하여 외식음료매장의 VMD의 여러 가지 인지차원요소들이 소비자의 감정반응과 행동의도에 미치는 영향관계를 분석하고, 요인간 상관관계를 밝힘으로써 외식음료산업에 종사하는 관계자를 비롯한 경영주 및 예비창업자들에게 디자인과 마케팅을 포괄하는 VMD전략을 수립하는데 유익한 기초자료를 제공하고자 하였다. 본 연구의 결과에 의하면, 외식음료매장의 VMD 인지 차원과 고객의 감정 반응에 대한 관계는 통계적으로 유의한 것으로 드러났으며, 외식음료매장을 방문 과정에서 느끼는 감정반응은 고객의 재방문 및 추천의도에 유의한 영향을 미치는 것으로 나타났다. 또한 감정반응은 완전매개 효과를 갖는 것으로 나타났다. 추가적으로 VMD 인지 차원의 세부적 요인들은 방문의도와 추천의도에 직접적인 영향을 미치지 못하는 것으로 드러난 반면, 감정반응을 매개로 한 간접효과는 유의한 것을 확인하였다. 결론적으로, 본 연구는 외식음료매장의 VMD 인지 차원이 소비자의 감정반응에 영향을 미치고, 감정반응이 행동의도의영향요인임을 확인하였으며, 인지차원의 요인에 따라 소비자의 감정반응에 차이가 있다는 것을 밝혔다. 따라서 외식음료매장의 VMD의 인지차원의 세부적인 요인 활용을 통해 매장의 효과적인 설계와 연출 차별화를 실행해야하며, 이 결과는 외식음료매장에서 고객들에게 적합한 마케팅 도구로 활용되어 전략을 수립하는데 있어 기초 자료로 활용할 수 있을 것이다.

• 복식
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• 제22권
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• pp.135-158
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• 1994

The fashion industry of today is closely re-lated with the information activity. This study investigates now they take advantage of the fashion information by analysing some related fields including fashion design. Furthormore this study identify the factor which makes the design activity distinctive and predict and fu-ture trend in design. The purposes of this study through analysis are : to help find the way to facilitate the fashion industry and to develop the fashion merchandising in order to activate the re-cession of manufacturers and to improve competitiveness in the world market and to contribute to the academic achievement in the study of fashion merchandising. In the experimental approach the tasks of research are as follows: Research 1: The application of fashion infor-mation is discussed in terms of process and level. Research 2: The differences of the fashion design activities are captured on the basis of the characteristics of manufactures and fashion specialists and fashion information ac-tivities. The factors are identified which pre-dict and discriminate the results of fashion de-sign activities. The questionaire and interview were conduc-ted among women's clothing manufactures in Seoul and their fashion specialists in charge of merchandise development. The methods of survey were designed on the basis of theories developed so far and on he advice from the social scientists and fashion specialists. the methods were corrected and complemented through the 1st and 2nd preliminary investigations before their application For data analysis cronbach's a coefficient fre-quency percentage average standard devi-ation pearson's correlation coefficient were calculated and t-test F-test(ANOVA) Duncan's multiple range test regression and Discriminant analysis were conducted. The results of analysis throughout the experimen-tal studies were as follows: 1. The analysis of fashion in formation (1) the present application of information a. The source of information : Both the foreign and the domestic information came mostly from fashion journals magazines newspapers and other periodicals, the main source of market information was collected from the survey of popular items in recent years the data about the life-style of customers and their tastes for wearing were widely used as the information about consumers. b. The applicaton of information : The most widely used information was about fabrics. The foreign information was prefered on the whole. The domestic problems pointed out in this investgation were that the domestic journals showed the lack of specialty and the special organizations for fashion informatino were in urgent need. (2) The research of fashion information a. The various processes and levels of in-formation activities: Among the process of collection analysis and distribution the collec-tion process showed a good acheivement whereas the distribution whereas the distribution didn't. In levels of the systematic activities the acceptance of support and the utility of supported instruments the first indicated a high degree whereas the second showed lowest. b. The correlationship among subvariables : There was a significant correlation between the collection and the analysis process. The systematic activities revealed close relation-ship with the analysis process and the accept-ance of support with the distribution process. The close correlation was found between the utility of supported instruments and the analy-sis process. 2. The analysis of the fashion design activities (1) No significant differences were found in the design activities when the characteristics of companies were compared only. (2) According to the characteristics of fashion specialists the one with age experi-ence and high income showed rather good achievement but no significant differences were captured among sex department in charge title academic background education in abroad and field experience (3) The fashion information activities were strongly correlated with the design achieve-ment : The analysis process and the system-atic activity level had a great influence on the design activities. (4) In order to examine which cha-racteristics in (1-3) made it possible to pre-dct and discriminate the achievement in de-sign activities the Discriminant analysis was carried out. The results were as follows: the fashion information activities showed the highest discriminant rate. Next came the in-come level experience and age in that order Those four variables discrimated 37 from 50 who showed great achievement in design area (74%) and 51 from 83 in low achievement group (81%) Thus the total discriminant rate was 77.5%.