• Title/Summary/Keyword: Multi-Channel Distribution

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The Impact of Corporate Social Responsibility on Customer Loyalty in Multi-channel Distribution: A Generational Perspective

  • Vu Hiep HOANG;Quoc Dung NGO;Anh Kiet MAI;Huynh Mai LE
    • Journal of Distribution Science
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    • v.22 no.12
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    • pp.23-34
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    • 2024
  • Purpose: This study examines the complex relationships between corporate social responsibility (CSR), customer loyalty, and corporate abilities in retail distribution, considering generational differences between Millennials and Generation Z. Research design, data and methodology: Employing a multi-method approach combining PLS-SEM and fsQCA, we analyze data from 388 retail customers in Vietnam across Millennial and Generation Z cohorts. The study utilizes established scales to measure CSR initiatives, customer loyalty, customer satisfaction, and corporate abilities across multiple distribution channels. Results: The findings reveal that CSR positively influences customer satisfaction and loyalty, with an unexpected negative moderating effect of corporate abilities. The fsQCA analysis uncovers distinct configurations leading to high loyalty, including a unique path for Millennials where CSR compensates for lower corporate abilities. Multi-group analysis confirms significant generational differences in CSR perception and loyalty formation. Conclusions: This research contributes to CSR theory by providing a nuanced, configurational perspective on CSR effectiveness in retail distribution and highlighting generational variations in CSR perceptions. The findings offer significant implications for retail strategy, emphasizing the need for tailored CSR approaches that consider the complex interplay between social responsibility, corporate competencies, and generational characteristics in fostering customer loyalty across distribution channels.

소비자파워에 의한 갈등이 경로관리에 미치는 영향

  • 서봉철
    • Journal of Distribution Research
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    • v.1 no.1
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    • pp.83-107
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    • 1996
  • The concern of external environment is growing up in the field of channel distribution. In the former channel distribution, the channel distribution environment is little bit unmoveable owing to a powerful manufacture control against poor distributor. Therefore intra-efficiency is channel member's core interest. The structure of channel governance, however, come to be changable because of the mature distributor power against manufacturer such as a Price Break, JIT of channel governance, and a serial of change. Accordingly, it is acceptable that the interest of external-environment of channel members' is more and more enlarged, and external-environment change in the channel distribution make the serious problems in intraorganizational system. Thus, it is meaningful that this study try to discover the consumer power as external environment factor and to find the best strategy to overcome this consumer power. Resource dependence theory, Transaction cost theory, Political Economic Approach, and Working partnership Approach are the theory foundation of the reasearch. Apparel franchise is a sample to analyse the hypothesis and correlation and multi-regression are a chief tools to estimate the hypothesis. Thus, the above results imply that a flexible governance is appropriate to consumer power, conflict is not intervening value between consumer power and channel governance, and the channel member's satisfaction can be confirmed in the flexible governance better than control governance.

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The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy (온라인 쇼핑을 이용하는 소비자 특성이 옴니채널 전략에 미치는 영향)

  • Oh, Hyung-Sool;Cho, Su-Yeon;Yoo, Jung-Sang;Kwon, Ik-Whan G.
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.173-180
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    • 2017
  • Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

A Study about Implementation Method of Multi-Interface Multi-Channel 2.4GHz Active RFID Reader Protocol (다중인터페이스 다중채널 2.4GHz 능동형 RFID 리더 프로토콜 구현방법에 관한 연구)

  • Kim, Dong-Hyun;Lee, Chae-Suk;Kim, Jong-Doek
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.4
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    • pp.1005-1014
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    • 2010
  • When reader collect tags, we found that they tend to get together to specific interface in Multi-Interface Multi-Channel 2.4GHz Active RFID system. To solve this problem, we designed the LP-Combind and AP-Balanced protocol for load distribution between interfaces, then verified its superiority of the performance through the simulation. There are three problems to implement designed protocols in hardware of firmware-level. first, tag selects randomly the channel of reader and reader need the method which can change the channel of tags. second, reader has the synchronization problem between reader and tag. third, reader has problem that MCU of reader have to operate simultaneously dual interface. To slove this problems, we designed the message and implemented method for tag channel change and the protocol in order to adjust synchronization between reader and tag, Therefore, we compared and analyzed the performance of protocols by experiment. If LP windows size is same, the performance of LP-Combined protocol and AP-Balanced protocol which lower collision probability by its load distribution is more outstanding than single interface protocol performance.

Examining the Equality of Multi-Outlet Flow Rates within a Dual Open Channel (이중 수로 구조의 분배수로 내 다지점 유출 유량의 균등성 평가에 관한 연구)

  • Kim, Seong-Su;Park, No-Suk;Jeong, Woo-Chang;Wang, Chang-Keun
    • Journal of Korean Society of Water and Wastewater
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    • v.26 no.3
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    • pp.423-430
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    • 2012
  • This study was conducted to qualify the equality of the flow distribution from open channel between rapid mixing basin and flocculation basins in a domestic S_ water treatment plant, and to suggest a remedy for improving the equality. In order to evaluate the feasibility of the suggested remedy, computational fluid dynamics (CFD) technique are used, and for verifying the CFD simulation results tracer tests were carried out. From the results of CFD simulation and tracer tests, it was investigated that the modification of hydraulic structure in the distribution channel, which is to install the longitudinal orifice baffle in flow direction, could improve the equality of the flow distribution over 75%.

A Comparative Analysis of Success Factors Between Social Commerce and Multichannel Distribution Using Text Mining Techniques (텍스트마이닝 기법을 이용한 소셜커머스와 멀티채널 유통업체 간 성공요인 비교 연구)

  • Choi, Hyun-Seung;Kim, Ye-Sol;Cho, Hyuk-Jun;Kang, Ju-Young
    • The Journal of Bigdata
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    • v.1 no.2
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    • pp.35-44
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    • 2016
  • Today there is a fierce competition between social commerce and multi-channel distribution in korea and it is need to do comparative analysis about success factors between social commerce and multi-channel distribution. Unlike the other studies that have only used survey method, this study analyzed the success factors between social commerce and multichannel distribution using text mining techniques. We expect that the result of the study not only gives the practical implication for making the competition strategy of the retailers but also contributes to the diverse extension research.

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Optimizing Digital Healthcare Distribution: An Integrated Model of Channel Efficiency and Technology Acceptance

  • Quoc Dung NGO;Tuan Vinh TRAN;Duc Anh HOANG
    • Journal of Distribution Science
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    • v.22 no.12
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    • pp.71-83
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    • 2024
  • Purpose: Purpose: This study examines the optimization of healthcare service distribution through digital channel adoption by integrating anticipatory governance perspectives with distribution channel frameworks, emphasizing the role of digital service delivery networks. Research design, data and methodology: The research employs a mixed-methods approach incorporating qualitative expert interviews and quantitative survey data from 295 users across diverse distribution regions of Vietnam. The conceptual framework analyzes the relationships between distribution service quality, security protocols, perceived distribution benefits, and future perception through Partial Least Squares Structural Equation Modeling, focusing on channel efficiency and service accessibility. Results: The findings reveal that service quality and security measures in digital channels significantly influence attitudes toward distribution systems, while traditional usability factors show minimal impact. The study introduces future perception as a novel construct in distribution science, demonstrating its significant effect on adoption intentions. Multi-group analysis reveals notable variations in distribution effectiveness across geographical regions and demographic segments, with distinct patterns between urban and rural areas. Conclusions: The research advances distribution theory by demonstrating how anticipatory elements and demographic variations influence digital service delivery optimization. These insights provide strategic implications for developing efficient, segment-specific digital distribution networks in healthcare service delivery.

SLNR-based User Scheduling in Multi-cell networks: from Multi-antenna to Large-Scale Antenna System

  • Li, Yanchun;Zhu, Guangxi;Chen, Hua;Jo, Minho;Liu, Yingzhuang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.3
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    • pp.945-964
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    • 2014
  • In this paper, we investigate the performance of Signal to Leakage and Noise Radio (SLNR) based user scheduling in uplink of multi-cell with large-scale antenna system. Large antenna array is desired to improve the performance in future system by providing better beamforming capability. However, some studies have found that the signal channel is 'hardened' (becomes invariant) when the antenna number goes extremely large, which implies that the signal channel aware user scheduling may have no gain at all. With the mathematic tool of order statistics, we analyzed the signal and interference terms of SLNR in a homogeneous multicell network. The derived distribution function of signal and interference shows that the leakage channel's variance is much more influential than the signal channel's variance in large-scale antenna regime. So even though the signal channel is hardened, the SLNR-based scheduling can achieve remarkable multiuser diversity (MUD) gain due to the fluctuation of the uplink leakage channel. By providing the final SINR distribution, we verify that the SLNR-based scheduling can leverage MUD in a better way than the signal channel based scheduling. The Monte Carlo simulations show that the throughput gain of SLNR-based scheduling over signal channel based scheduling is significant.

Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products (패션상품 구매의사 결정과정에서의 상품유형별 채널평가가 멀티채널 이용도에 미치는 영향)

  • Park, Sung Ryul;Kim, Mi Sook
    • The Research Journal of the Costume Culture
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    • v.24 no.6
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    • pp.803-816
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    • 2016
  • The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

Investigating Relationship between Control Mechanisms, Trust and Channel Outcome in Franchise System

  • YI, Ho-Taek;FORTUNE, Amenuvor Edem;YEO, Chan-Koo
    • Journal of Distribution Science
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    • v.17 no.9
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    • pp.67-81
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    • 2019
  • Purpose - The overarching aim of this study is to empirically test the effect of ex-post control mechanisms on multi-dimensional trust and channel performance in franchise systems. Although the franchise system is a vertical marketing channel based on trust between the franchisor and the franchisees, issues related to franchisee's opportunistic behavior have persisted and thus requires research into the effective control system of franchise headquarters. Research design, data, and methodology - In this study, data was collected from 150 franchises to identify the effect of two types of franchising headquarters' control system on the multi-dimensional trust and franchise channel outcome between franchisor and franchisee. To test the hypotheses intended to achieve this aim, structural equations modeling technique is utilized. Results - The results of this research reveal that among the two formal control systems studied (output and process control), output control positively and significantly affects multidimensional trust. Additionally, among the three dimensions of trust employed in this study, only expertise has a positive and significant effect on contract compliance. Equally, only expertise and integrity have a negative and significant effect on opportunistic behavior. Conclusions - The study provides managerial and theoretical insights into understanding ex-post control mechanisms, trust, compliance and opportunistic behaviors in franchise systems.