• Title/Summary/Keyword: Movie Content

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Users' Attitude and Behavior about Movies by the Type of SNS Usage (SNS 이용 유형에 따른 영화에 대한 태도 및 행동)

  • Choo, Hyun;Ahn, Hyung Jun
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.690-701
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    • 2013
  • With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.

The Knowledge and Power Expressed in the Movie : Focused on the structure of 'binary oppositions' (영화<장미의 이름>에 나타난 '지식과 권력'의 속성 탐색 : 기호학의 '이항적 대립' 구조를 중심으로)

  • Lee, Seora;Jeong, Eui Jun
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.194-208
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    • 2015
  • The Power and Knowledge are attractive materials that could be used in all of cultural content genre with storytelling. Because he, whether or not own knowledge, could be an important tool of narrative strategy for popularity keeping with a confrontation and conflict. This study aimed to explore the power and knowledge appearing in . For this purpose, it used the structuralistic methodologies of Saussure and Levi-Strauss, analyzing binary oppositions between the characters mainly connected with the knowledge and power. Three categories was analytic object, 'Place(abbey, book repository)' 'Debate on laughter', 'The argument for heresy.' As a result, we found the three materials had narrative strategy fully following binary oppositional structure. In that movie, which was deployed in a basis with knowledge and power, we eventually found that contemporary reality veiled the truth was paradoxically revealed with these narrative strategy. And we confirmed that it was very important the attribute of knowledge and power in narrative processing.

A Recommender Agent using Association Item Trees (연관 아이템 트리를 이용한 추천 에이전트)

  • Ko, Su-Jeong
    • Journal of KIISE:Software and Applications
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    • v.36 no.4
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    • pp.298-305
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    • 2009
  • In contrast to content_based filtering systems, collaborative filtering systems not only don't contain information of items, they can not recommend items when users don't provide the information of their interests. In this paper, we propose the recommender agent using association item tree to solve the shortcomings of collaborative filtering systems. Firstly, the proposed method clusters users into groups using vector space model and K-means algorithm and selects group typical rating values. Secondly, the degree of associations between items is extracted from computing mutual information between items and an associative item tree is generated by group. Finally, the method recommends items to an active user by using a group typical rating value and an association item tree. The recommender agent recommends items by combining user information with item information. In addition, it can accurately recommend items to an active user, whose information is insufficient at first rate, by using an association item tree based on mutual information for the similarity between items. The proposed method is compared with previous methods on the data set of MovieLens recommender system.

Humanistic Imagination through the Case of Cultural Convergence Contents of Hwang Soon-won 「Sonagi」 (황순원 「소나기」의 문화융합 콘텐츠 사례를 통해 본 인문학적 상상력)

  • Lee, Nae-Kwan
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.199-208
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    • 2018
  • In this paper, Hwang Soon-won's "Sonagi" is considered from the aspect of literary imagination reconstructed into a fusion content of various cultures such as HD TV Literature, Animation, Movie, Musical, CF and the part which changed from the original text. In the TV literature Museum "Sonagi" he created a newly person called a 'Seok-yi' who is a young brother of a boy, a girl's mother who did not exist in the original, and developed the composition more precisely. And In the animation, the main character's dialogue is presented as a speech and it is characteristic that the theme of the work is revealed more effectively. On the other hand, the heroine in the movie says, "I do not like the ending part of the showers." Also In the musical "Sonagi", about 2 tons of water was used to give more vividness and presence to the audience. In this way, the contents of the original works are transformed according to the characteristics of the medium in the various cultural fusion contents based on novels, and thus convey the unique imagination of the director to the audience.

Design Process by the Empathy (감정이입에 의한 디자인 접근방법)

  • 최명식;박인찬
    • Archives of design research
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    • v.12 no.4
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    • pp.305-315
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    • 1999
  • Most people react emotionally and are impressed for natural seen such as act, paint, sculpture, music, science, discovery, act include movie, opera. For empathy, people should make efforts feeling about sense from watching by themselves. Usually we are looking for meaning from art and intend to relate wth the content of music, drama, paint, and movie. The trend of statical order in modern design is strong in this time. However, we need to research the motive order for progressive design. And also, designer who want to give motive order to something must need to study motive order in design. This thesis explains the way of effective approach so that designer can apply the thinking such like bring in emotion. Also this research introduces the way of thinking to do progressive imagination and try to research through case study.

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Metaphorical Analysis of Metaphor Expressions in Video Contents focused on film "The truman show(1998)" (영상콘텐츠 속 은유표현의 의미 분석 연구 영화 "트루먼 쇼(1998)"을 중심으로)

  • Wang, shu;Lee, Tae-hoon
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.441-450
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    • 2019
  • The research of this paper is aimed at finding out the meaning of the literary rhetoric technique of metaphor in film, and understanding the difference between metaphor and symbol. It is also worth reference to the study of metaphor in the future. This paper will read the related paper to organize the relevant concepts and look at the classical film repeatedly, and find the expression element of the metaphor in it. Finally, look at Truman Show and analyze it and find a conclusion. Through related research, we have found that metaphor in movies is always built together through various aspects of themes, titles, lines, and plays. It provides clues through the screen and induces the audience to think. Metaphor not only helps improve the movie's content, but it is also the most important feature in the movie to influence the audience and induce thinking.

『The Death of a Salesman』 reinterpreted by Media Transformation: Focusing on (2017) by Asghar Farhadi (매체 변환을 통해 재해석된 『세일즈맨의 죽음』: 아쉬가르 파라디 감독의 영화 <세일즈맨>(2017))

  • Choi, Young-hee;Lee, Hyun-Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.193-198
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    • 2022
  • Arthur Miller's play has been reproduced for a long time, and has been made into a film several times. Director Asghar Farhadi made a film set in Iran in the 21st century, showing the film (2017), which excludes "Death" from the original title. is not just a movie of . In , the play is summoned in the form of performing a play. There are many movies in this form, but is an exquisite fabrication so that the reality outside the play and the content in the play harmonize with each other. The play depicts the tragedy of the head of the family who falls at the end of the American dream. The movie transforms this tragedy into a conflict between a young couple living in Iran in the 21st century. In addition, is completed as an independent work that not only rearranged the space and characters of the original work, but also reinterpreted the meaning of death, creating the effect of media conversion such as theater and film.

A Study on the Meaning of The First Slam Dunk Based on Text Mining and Semantic Network Analysis

  • Kyung-Won Byun
    • International journal of advanced smart convergence
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    • v.12 no.1
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    • pp.164-172
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    • 2023
  • In this study, we identify the recognition of 'The First Slam Dunk', which is gaining popularity as a sports-based cartoon through big data analysis of social media channels, and provide basic data for the development and development of various contents in the sports industry. Social media channels collected detailed social big data from news provided on Naver and Google sites. Data were collected from January 1, 2023 to February 15, 2023, referring to the release date of 'The First Slam Dunk' in Korea. The collected data were 2,106 Naver news data, and 1,019 Google news data were collected. TF and TF-IDF were analyzed through text mining for these data. Through this, semantic network analysis was conducted for 60 keywords. Big data analysis programs such as Textom and UCINET were used for social big data analysis, and NetDraw was used for visualization. As a result of the study, the keyword with the high frequency in relation to the subject in consideration of TF and TF-IDF appeared 4,079 times as 'The First Slam Dunk' was the keyword with the high frequency among the frequent keywords. Next are 'Slam Dunk', 'Movie', 'Premiere', 'Animation', 'Audience', and 'Box-Office'. Based on these results, 60 high-frequency appearing keywords were extracted. After that, semantic metrics and centrality analysis were conducted. Finally, a total of 6 clusters(competing movie, cartoon, passion, premiere, attention, Box-Office) were formed through CONCOR analysis. Based on this analysis of the semantic network of 'The First Slam Dunk', basic data on the development plan of sports content were provided.

A Lesson Plan and Class Effect of Audiovisual Translation Class (영상번역 수업 지도안과 수업 효과)

  • Joo Eun Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.213-219
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    • 2023
  • The purpose of this study is to prove the students' understanding of audiovisual translation and the class effect by using the lesson plan that can efficiently teach the audiovisual translation class, which is one of the major elective courses at S University. After taking the course, a questionnaire was surveyed and the results were analyzed. The response and satisfaction with the content of the class was positive and very high, and it was confirmed that the background knowledge of the movie was especially helpful for translation practice. The effect of the class was focused on translating subtitles, and only the abbreviated part of the response to the questionnaire was expressed in a table, and the rest was expressed descriptively. Specifically, the response rate for abbreviations, pronouns, titles suitable for personal relationships, putting subjects and predicates close together were the most positive, followed by natural expressions, sign writing, handling of honorifics and informal words, attaching subject and predicates closer, translating them in reverse, and converting units.

A study on the implementation of Digital Cinema platform and its security system (디지털 시네마 플랫폼 구축과 보안에 관한 연구)

  • Kim Jong-An;Kim Jin-Han;Kim Jong-Heum
    • 한국정보통신설비학회:학술대회논문집
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    • 2006.08a
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    • pp.82-86
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    • 2006
  • Film has been used widely since Auguste and Louis Lumiere hold the first private screening in 1895. Star Wars Episode II: Attack of the Clones directed by George Lucas released on May 16, was the first motion picture both to be shot completely on a high definition digital 24-frame system and to be projected by digital projectors. Its success showed us that the digital cinema era is imminent. Digital Cinema will enable the studios and movie distributors to low the expenses of making and delivering film prints and dissemination of it can put the entire digital cinema ecosystem in great jeopardy. Therefore DRM and other security policies are used for digital cinema content protection. In this paper it will be discussed how the digital cinema platform can package (encooe & encrypt), transport, and project the digital cinema contents safely.

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