• Title/Summary/Keyword: Motivation of SNS

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Factors Affecting the Continuous Use Intention of Smartphone Social Network Games : With a Focus on the Value Model (스마트폰 소셜 네트워크 게임의 지속 사용의도 영향 요인 : 가치모형을 중심으로)

  • Kim, Hyun-Chul;Huh, Searle;Choi, Jun-Ho
    • Journal of Korea Game Society
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    • v.12 no.3
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    • pp.11-24
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    • 2012
  • Primarily working on SNS(Social Network Service) platform, the SNG(Social Network Game) utilizes friends and neighbors for invitation and play. Based on the value model of HCI, this paper purports to discover how functional, hedonic, social and personal values predict the continuous usage intention and satisfaction of SNG in a smartphone. Hypothesis testing through structural equation modeling shows that hedonic and functional values affect satisfaction and intention to use of SNG while social and personal values do not. This result implies that fun and easy interface are more important to the success of SNG service than social networking motivation.

Social Viewing Motivations, Satisfaction, and Continuous Use Intention: Moderating Effects of Communication Behavior (동영상의 사회적 시청 동기와 만족도 및 지속의도에서 커뮤니케이션 행위의 조절효과 분석)

  • Cho, Eunyong;Lim, Sohye
    • Journal of Korea Multimedia Society
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    • v.23 no.10
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    • pp.1331-1338
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    • 2020
  • Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

A Study on the Application of Teaching Methods for Reinforcing SWP (SWP강화를 위한 교수법 적용에 관한 연구)

  • Cho, Woo-Hong;Choi, Dea-Hun;Byon, Kil-Hee;Yun, Kyoung-Mi
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.123-124
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    • 2021
  • 본 연구의 목적은 SWP강화를 위한 교수법 개선 및 적용을 통해 교수자들 스스로 수업방식을 채택해보고 가지고 있는 경험과 노하우를 공유해 학습자 특성에 맞는 사회복지현장 실무형 수업방법을 적용하고 개선 방안을 모색하고자 하였다. 연구결과 첫째, 학습자 동기유발 적용 방안으로 복지현장의 유형별 사업 진행 모습 시청(유튜브 동영상), 사회복지현장의 실무자 초대 또는 인터뷰 영상, 복지현장에 진출한 선배와의 만남 등이 필요하다. 둘째, 학습자 참여 방안으로 복지현장에서 진행하는 행사 참여, 복지기관 홈페이지 또는 유튜브에 댓글(선플) 달기, 복지현장 탐방 또는 실무자와의 인터뷰 영상을 편집하여 제출하는 노력이 필요하다. 셋째, 상호작용 적용 방안으로 수업에 앞서 사회복지현장의 이야기를 다룬 기사, 에세이, 사진 등에 대한 소감으로 소통하는 방법과 SNS 토론(e-campus, 카카오톡 등)을 통해 복지현장에서 중요하게 다루어지는 이슈에 대한 토론 등 적용 방안이 필요하다.

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Factors Affecting South Korean Disaster Officials' Readiness to Facilitate Public Participation in Disaster Management Using Smart Technologies (재난안전 실무자의 스마트 재난관리 준비도에 영향을 미치는 요인에 관한 실증 연구 - 스마트 기술을 활용한 재난관리 민간참여 중심으로 -)

  • Lyu, Hyeon-Suk;Kim, Hak-Kyong
    • Korean Security Journal
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    • no.62
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    • pp.35-63
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    • 2020
  • As the frequency and intensity of catastrophic disasters increase, there is widespread public sentiment that government capacity for disaster response and recovery is fundamentally limited, and that the involvement of civil society and the private sector is ever more vital. That is, in order to strengthen national disaster response capacity, governments need to build disaster systems that are more participatory and function through the channels of civil society, rather than continuing themselves to bear sole responsibility for these "wicked problems." With the advancement of smart mobile technology and social media, government and society as a whole have been called upon to apply these new information and communication technologies to address the current shortcomings of government-led disaster management. As illustrated in such catastrophic disasters as the 2011 Tohoku earthquake and tsunami in Japan, the 2010 Haitian earthquake, and Hurricane Katrina in the United States in 2005, the realization of participatory potential of smart technologies for better disaster response has enabled citizen participation via new smart technologies during disasters and resulted in positive impact on the management of such disasters. In this context, this study focuses on the South Korean context, and aims to analyze Korean government officials' readiness for public participation using smart technologies. On this basis, it aims to offer policy suggestions aimed at promoting smart technology-enabled citizen participation. For this purpose, it proposes a particular model, termed SMART (System, Motivation, Ability, Response, and Technology).

Effect of Closed-Type SNS Use on Army Soldiers' Perception and Behavior (폐쇄형 SNS의 사용이 군 장병의 지각과 행동에 미치는 영향)

  • Kwon, Woo Young;Baek, Seung Nyoung
    • Information Systems Review
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    • v.17 no.2
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    • pp.193-218
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    • 2015
  • The purpose of this study is to investigate the effects of closed-type SNS use (i.e., Naver Band) on the perception and behavior of the Korean Army soldiers. In contrast to open-type SNS (e.g., Facebook or Twitter), Naver Band is an online communication service system mostly based on confined offline social network. Therefore, it increases communication between acquaintances who have previously formed relationships. Although the Korean Army recently began to use Naver Band as a method of communication between soldiers, their parents/acquaintance, and Army commanders (or leaders), little research has been done about how this use directly affects army soldiers. Hence, applying the motivation opportunity ability theory of behavior, this study examines how enjoyment (Motivational factor), social ties (Opportunity factor), and social intelligence (Ability factor) affect soldiers' belongingness to their organization and organizational citizenship behavior (OCB). We also hypothesize that army soldiers' belongingness and OCB may enhance their individual performance. Survey results show that enjoyment, social ties, and social intelligence increase army soldiers' belongingness, which leads to OCB. Also, enhanced OCB increases individual performance. However, the effect of enjoyment and social ties on soldiers' OCB is non-significant and soldiers' belongingness does not have influence on individual performance. Theoretical and practical implications are presented.

A Case Study on the Effectiveness of Major-friendly Contents in Software Education for the Non-majors (비전공자 소프트웨어 교육에서 전공맞춤형 학습 콘텐츠의 효과에 관한 사례 연구)

  • Seo, Joo-Young;Shin, Seung-Hun
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.55-63
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    • 2020
  • Recently, there is a strong interest in SW basic education for non-major students in universities, but SW non-majors are having a hard time learning. This paper proposes a class operation method that utilizes customized contents reflecting the interests of non-majors, rather than using existing learning contents for SW majors. The proposed method is to improve the education effects by increasing the learning motivation of SW non-majors. The paper shows a case study of A university, which has operated non-major SW basic education for more than five years. The case study analyzed the change of class satisfaction of students of pre- and post- learning group that reformed major-friendly contents about the same curriculum. As a result, the students of social sciences are interested in learning contents using public data that can examine the social and cultural phenomena of the country, and humanities students are interested in text contents such as novels, history books, and SNS articles. In addition to the understanding of the lectures, the class satisfaction was also greatly improved, and it showed that the major-friendly contents is useful for SW basic education of non-majors.

Why do Customers Write Restaurant Reviews on Facebook?: An Examination into Five Motivations and Impacts of them on Perceptual Changes caused by Memory Reconstruction (왜 외식소비자들은 페이스북에 후기를 작성하는가?: 후기작성 동기와 그 동기가 기억재구성으로 인해 끼친 인식변화에 대한 고찰)

  • Noh, Jeonghee;Jun, Soo Hyun
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.416-430
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    • 2014
  • As the online word-of-mouth(WOM) using SNS has significant influence on consumer decision-making, the hospitality industry including the restaurant industry has actively used SNSs as one of major marketing tools. While researchers have focused on impacts of the online WOM, there is little research on motivations to provide WOM and its impacts on the WOM providers. The purpose of this study is to examine whether sharing the restaurant experience on Facebook, the representative SNSs, can change customer satisfaction and intentions to revisit and recommended and whether the type of motivations to share the restaurant experiences on Facebook affects customer satisfaction and intentions to revisit and recommend. The total of 260 college students volunteered to participate in this study. They first visited a restaurant and completed surveys twice before and after sharing their restaurant experience on Facebook. According to the study results, the levels of satisfaction, intention to revisit and intention to recommend after sharing the restaurant experience were found to be higher than before sharing the experience. This study also found that people who shared their restaurant experience for nostalgia were more likely to be satisfied with the restaurant services and have a higher level of intentions to revisit and recommend the restaurant. Theoretical and managerial implications as well as limitations and future research directions are discussed.

Factors Influencing Photo Sharing Intention on Instagram based on Uses and Gratification Theory (이용과 충족이론에 기반한 인스타그램의 사진공유 의도에 영향을 미치는 요인)

  • Jeon, Joong-Won;Jung, Chul-Ho
    • Management & Information Systems Review
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    • v.39 no.1
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    • pp.1-13
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    • 2020
  • The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

The Influence of Enneagram Personality Styles on Information Seeking Behaviors of Undergraduate Students of Humanities and Social Sciences Studies (에니어그램 성격 유형이 인문사회과학 대학생들의 정보추구행태에 미치는 영향 연구)

  • Kim, Hyun-Hee;Jang, Yoo-Ri
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.3
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    • pp.237-264
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    • 2014
  • This study aims to investigate the influence of personality styles on information seeking behaviors of undergraduate students. To this end, first, Korean Enneagram Personality Training Indicator (KEPTI) tool was used to measure Enneagram personality styles. Next, to measure information seeking activities, 200 of undergraduate students were recruited, and a questionnaire with 13 questions was designed. The questions included information usage motivation, how to collect and search scholarly information, challenges faced in the search process, level of satisfaction, and the use of SNS (Social Network Service). This research concluded that personality traits affected information seeking behavior and Enneagram types of each center of energy consistently did not show similar information seeking behavior.

Factors Influencing Information Privacy Behavior: A Replication Study

  • Kim, Gimun;Yoon, Jongsoo
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.4
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    • pp.231-237
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    • 2021
  • Over a decade ago, Krasnova et al. identified the factors that influence Facebook users' self-disclosure. These factors include perceived risks, relationship building, relationship maintenance, self-presentation, and enjoyment. Meanwhile, during the past 10 years, there have been significant changes in terms of function, media, and competition. SNSs have been functionally enhanced, used in mobile environment, and had many competitors. Based on these facts, it is believed that the influence of the factors on self-disclosure is different from those of Krasnova et al. The purpose of this study is to verify through a replication study whether the factors adopted in the study of Krasnova et al. are still important in explaining self-exposure. The study empirically find the result significantly different from those of Krasnova et al. Based on the result, the study provides meaningful implications and suggestions for future research.