• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.555-570
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• 2011

In order to do morally right behavior that we cognitively know, prosocial moral motivation is necessary. Previous studies revealed emotion is important for prosocial moral motivation. This was supported by cognitive neuroscience studies using functional magnetic resonance imaging(fMRI) in which the activity of ventral striatum(VS) was observed when people made moral decision. VS was originally known as the core area of reward process but recently VS was found to respond also to social reward and even feeling of prosocial emotion itself. However it is not clear why VS was activated when people experience prosocial moral sentiments. The aims of this review article were to find situations in which people are prosocially and morally motivated and to understand more about the role of emotion as a moral motivator by examining evidence regarding the neural network, including VS, of prosocial moral motivation and moral decision-making.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.653-663
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• 2019

This study focuses on the integrity education at the elementary school by the four components as follows: moral sensitivity, moral judgment, moral motivation, and moral practice. This class was conducted by senior teachers of 30 years of teaching experience in Seoul. As a result, teachers and students were very interested and involved in the new program. In the future, this study waits for more diverse quantitative and qualitative research to verify the effectiveness.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.415-423
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• 2019

This study focused on establishing the basic direction for the development of officials ethics education contents using value clarification. The value clarification is well known as an effective teaching and learning method to develop moral judgment among others as follows: moral sensitivity, moral motivation, moral practice. This study outlines the teaching-learning method and the evaluation method for the actual officials ethics education. This waits for the further empirical works.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• Journal of Distribution Science
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• v.12 no.9
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• pp.83-93
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• 2014

Purpose - This study attempted to identify any influencing relationships, between the antecedent variables and the members' innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology - The survey was conducted on SMEs in Seoul and its metropolitan area. A total of 158 copies of effective questionnaires were used and were analyzed through correlation analysis, regression analysis, and multiple regression. Results - Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationship with innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statistically significant negative influence between value, intrinsic motivation, and innovative work behavior. Conclusions - The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moral standards and through their fair, transparent, and legitimate management practices with an attitude of 'taking the initiative and setting an example', and this will help solve such problems.

• Journal of The Korean Association For Science Education
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• v.36 no.1
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• pp.1-13
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• 2016

The purpose of this study is to develop a Science Ethicality Test (SET) to measure students' science ethics. To secure the validity and reliability of the SET, the authors have applied Rest's Four Components Model (FCM). To develop the SET, authors have conducted the following procedures: analysis of the Korean Youth Moral Test (Kim & Lee, 2012), alteration of the KYMT; and development of the SET. Rest's FCM is consisted of moral sensitivity, moral judgment, moral motivation, and moral character. The SET is consisted of ethical sensitivity, ethical judgment, ethical motivation, and ethical character with each factor having its own elements. To secure the validity and reliability of SET, authors requested a validity assessment from five experts (two evaluators are science education experts, two others are ethics education experts, and one evaluator is a scientist), and surveyed 599 elementary school students. As a result, SET proved high levels of validity and reliability.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.73-90
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• 2021

Previous studies have demonstrated that childhood memories can impact self-concepts. However, scant research has been conducted to determine whether and how the activation of childhood memories relates to the motivation of prosocial behaviors. Thus, this study investigated whether childhood memories facilitated prosocial behaviors through implicitly activating moral purity and how differently an abstract (vs. a concrete) construal level of autobiographical memories evoke prosocial intentions. According to the results of Study 1, the participants in the experimental condition of childhood memories were more motivated to perform prosocial behaviors than those in the controlled condition of recalling recent mundane activities. In the experimental condition, moral purity was activated more strongly than in the control condition. Study 2 demonstrated that participants in the "concrete" condition of childhood memories tended to the lower levels of prosocial motivation than those in the "abstract" condition wherein they were counting and describing good deeds from their childhood in detail. These results indicate that different construal levels (abstract vs. concrete) can mediate the relationship between childhood memories and prosocial behaviors. This study contributes to extending previous research regarding the determinants of motivating prosocial behaviors in cognitive processes.

• Korean Journal of Child Studies
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• v.26 no.4
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• pp.293-302
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• 2005

This study investigated behavior characteristics for the gifted(N=210) and the high achievers(N=1l5). The participations in this study were 200 teachers who rated their 325 students' behavior characteristics in 25 public elementary schools in U.S.A rating of behavior characteristics in learning style, motivation, creativity, and leaderships by teachers indicated differences in keen observation, rapid insight into cause-effect relationship, a large storehouse of information, language fluency, absorption/task persistent, preference for own learning activities, concerns for moral/ethical issues, and a diversity of interests between groups. No differences in understanding of underlying principles, organization, curiosity, creativeness, motivation, initiating activities in areas of personal interest, directing group activities, and intellectual playfulness/imagination were found in addition to some differences between two groups.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.68-79
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• 2017

This study explored the relationship between users' integrated estimates (motivation, activity, & performance) of telecommunication companies' CSR & service qualities and their preference and intention to subscribe telecommunication services. The data were collected from 637 college students for understanding the relationship among variables in KT and SKT. The result indicates that social benefit motivation, legal/moral activity, and social performance of the integrated CSR estimates affected their preference. The estimate of philanthropic activity, however, was not significantly affected on preference. On intention to take telecommunication services toward KT and SKT, the estimate of social performance was only a significant variable in KT and legal/moral activity and social performance were statistically significant in SKT. Generally, the estimate of service quality was the most affective factor toward telecommunication preference and intention to subscribe its services.