• The Journal of Fisheries Business Administration
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• v.44 no.2
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• pp.51-68
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• 2013

The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

• Journal of Family Resource Management and Policy Review
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• v.16 no.4
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• pp.195-211
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• 2012

The purpose of this study is to investigate the relationship between leisure time and time pressure based on time availability perspective and gender perspective. For this purpose, this study examined the use of leisure time and the level of time pressure according to gender and gender role attitudes and investigated the relationship between leisure time and time pressure focusing on gender differences in the moderating effect of gender role attitudes. The sample for the study was drawn from the Time Use Survey data collected by Korean National Statistical Office in 2009. Two cases were gathered from each of the samples who are married, aged over 20, presently working and raising preschoolers, which makes 3,150 cases in the total. The major findings are as follows. First, the differences of leisure time between groups according to gender role attitude are not significant, but gender differences are significant. Men's leisure time is more than women's leisure time. Secondly, people with progressive gender role attitudes have higher time pressure than people with conservative gender role attitudes. By the gender groups, women's time pressure is higher than men's time pressure. Thirdly, men's time pressure is decreasing as leisure time increases, but effect of leisure time on women's time pressure is not significant. Women with progressive gender role attitudes have higher time pressure than women with conservative gender role attitudes. On the other hand, influence of gender role attitudes on men's time pressure is not significant. Fourthly, only male group has a significant moderating effect of gender role attitudes in the relationship between leisure time and time pressure. In other words, time pressure of men with conservative gender role attitudes is decreasing more sharply than men with progressive gender role attitudes as leisure time increases. In contrast, increased leisure time does not relieve women's time pressure even though they have conservative gender role attitudes. These results show that men's time pressure can be interpreted in the time availability perspective, while women's time pressure can be described in gender perspective.

• Journal of Information Technology Applications and Management
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• v.25 no.4
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• pp.123-143
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• 2018

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment. For the analysis, we conducted research on 300 adolescents who have experienced using domestic multiplex mobile service within the recent year. This study examined the structural relationship among the multi-dimensional mobile service quality of multiple, enjoyment of use, and online word of mouth intention. Also, it explored the mediating effect of enjoyment of use and the moderating effect of gender in the structural model. As a result, the mobile service quality of multiplex has a significant effect on the online word of mouth intention through the enjoyment of use. However, there was no moderating effect of gender of participating adolescents in the relationships. Based on the analysis of empirical results, this study discussed a series of theocratical and practical implications for the marketing strategies of multiplex in the highly competitive market.

• The Korean Journal of Community Living Science
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• v.22 no.2
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• pp.283-298
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• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.775-784
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• 2014

The purpose of this study was to identify the mediated moderating effect of explosive behavior through gender between negative emotion and suicidal ideation. It was conducted to measure depression, anxiety, explosive behavior and suicidal ideation from 644(322 male, 322 female) university students. The mediated moderating effect was analyzed through hierarchical regression analysis and path analysis. And the results of simple slope test were presented graphically. As a result of analysis, first, there were positive relationship among negative emotion, explosive behavior and suicidal ideation. Second, gender had significant moderating effect within the relationship of negative emotion and suicidal ideation. Third, explosive behavior had significant mediating effect within the relationship of negative emotion and suicidal ideation. Forth, gender had significant moderating effect within the relationship of explosive behavior and suicidal ideation. Implications of these results were explored in relation to the importance of negative emotion and explosive behavior that could be taken to improve suicidal ideation according to gender. In addition, this implication and suggestions for future research are provided.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.211-218
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• 2018

The purpose of the present study was to test the impact of depression on mobile phone dependency among elementary school students, to test the mediating effect of self-esteem between depression and mobile phone dependency, and to draw out theoretical and practical implications in terms of preventing or reducing mobile phone dependency. Based on previous studies, a longitudinal research model between the aforementioned three variables has been identified. The present study analyzed the 4th, 5th, and 6th wave data from Korea Children and Youth Panel Study 2010 (KCYPS 2010). The major results were as follows. First, depression could have a significant negative effect on self-esteem. Second, self-esteem could have a significant negative effect on mobile phone dependency. Third, the influence of depression on mobile phone dependency was not significant. Fourth, gender could be a significant moderating variable between depression and self-esteem. Finally, a number of implications of these findings were also discussed.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.419-429
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• 2017

This study examined the moderating effects of gender on the effects of anxiety and depression on college students' smartphone addiction. For this purpose, 331 students in Gyeonggi province were conducted a survey, and a structural equation modeling was used. The results showed that female had higher levels of anxiety, depression, and smartphone addiction than male. Second, the analysis of structural equation modeling to investigate the effect of anxiety and depression on smartphone addiction revealed that depression affects smartphone addiction. Third, gender had a moderating effect on the effects of anxiety and depression on smartphone addiction. Anxiety affected male, while depression worked on female. Based on the results of this study, it was discussed that different approaches are needed depending on gender in preventing and intervention for smartphone addiction.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.473-478
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• 2006

Empirical analysis was based on the data of 692 hotel employees from Seoul and Gyung-gi province. To test the relationship between job characteristics and service quality, multiple regression analysis was applied, and hierarchial regression analysis(Cohen & Cohen, 1983) applied to test the moderating effects of gender and tenure. Multiple regressional analysis showed that job importance, job variety, and feedback had an positive impact on tangibility, reliability, responsiveness, assurance, empathy, but autonomy had a negative impact on tangibility, reliability, responsiveness, assurance. Hierarchical regressional analysis showed that gender had moderating effects on 4 relationships between job characteristics and service quality, and tenure had moderating effects on 3 relationships.

• Journal of Families and Better Life
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• v.28 no.4
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• pp.55-66
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• 2010

This study investigates the relationships amongst couple conflict, forgiveness, depression, and anxiety according to gender. This study also examined whether forgiveness has a moderating effect on the relationship among couple conflict, depression, and anxiety according to gender. The sample consisted of 263 parents of high school students. The couples reported their level in the Couple Conflict Inventory, Enright Forgiveness Inventory, Beck Depression Inventory, and Personality Assessment Inventory. The findings are as follows: 1) Anxiety only significantly differed between husband and wife. 2) Couple conflict positively related to husband and wife depression and anxiety. Forgiveness is negatively related to couple conflict, anxiety, and depression between husband and wife. 3) The moderating effects of forgiveness within couple conflict and depression only showed with the wife. 4) The moderating effect of forgiveness between couple conflict and anxiety was only displayed by the husband. The findings of this study indicate that forgiveness could function as a protective factor for couples who perceive couple conflict, depression, and anxiety. These results suggest implications for couple conflict education and couple counseling according to gender.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.72-87
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• 2016

The study is to investigate whether the transforming leadership of the owners who run the small-sized restaurants in Busan has a moderating effect of gender on influential relationship between TMX and organizational citizenship behavior. To achieve the goal, the moderating effect of gender, systematic causality and the degree of connection of the whole pattern were investigated using Structural Equation Modeling between the factors drawn with the software packages, SPSS statistics (V 21.0) and AMOS (V 18.0). According to the result from the investigation, there is the meaningful causality both in the relationship between transforming leadership of the owners who run small restaurants and TMX, and in the relationship between TMX and organizational citizenship behavior. The moderating effect of gender was shown from the effect of intellectual stimulus on TMX and the causality between TMX and organizational citizenship behavior. The outcome suggests that the transforming leadership of the owners and the free communication with employees would be helpful for the prosperity of their businesses. In addition, intellectual stimulus has a moderating effect on TMX while TMX has the same effect on organizational citizenship behavior. This also implies that the degree of the effect on TMX an organizational citizenship behavior depends on the gender.