• 제목/요약/키워드: Moderated Multiple Regression

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The Effect on Korean Consumers' Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion Brands

  • Choi, Yunjung;Yang, Sujin;Yoon, Soyeon
    • 패션비즈니스
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    • 제18권6호
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    • pp.19-37
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    • 2014
  • This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers' brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers' brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers' trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands' donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries.

청소년의 자율성 및 관계성 만족이 심리적 안녕감에 미치는 영향: 개인 주의-집합주의 가치관에 따른 차이 (Autonomy and Relatedness Satisfaction Predicting Psychological Well-Being of Adolescents: Focusing on Individualism-Collectivism Cultural Values)

  • 홍승빈;박성연
    • 아동학회지
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    • 제38권2호
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    • pp.5-16
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    • 2017
  • Objective: The purpose of this study was to examine the moderating role of cultural values in the associations between autonomy and relatedness satisfaction of adolescents on their psychological well-being Methods: A total of 506 high school students(M age = 16.2) in Korea completed self-reported measures of needs satisfaction, psychological well-being, and cultural values, and data were analyzed by Pearson's correlation and hierarchical multiple regression analyses. Results: The results were as follows: First, both autonomy and relatedness satisfaction were positively related to adolescents' well-being. Second, Collectivistic-Individualistic value moderated the associations. Especially, only for collectivism oriented adolescents, the positive effect of autonomy satisfaction on psychological well-being was significant when their relatedness satisfaction was high. Conclusion: The findings suggest the importance of both autonomy and relatedness satisfaction in predicting psychological well-being of adolescents and underscore the moderating role of cultural values.

청소년이 지각한 부모간 갈등이 심리적 적응에 미치는 영향에 있어서 부모 수용성의 조절효과 (Moderating Effect of Parental Acceptance on Psyshological Adjustment of Adolescent's Perception of Interparental Conflict)

  • 박은희;정혜정;이주연
    • 가정과삶의질연구
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    • 제28권5호
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    • pp.39-51
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    • 2010
  • The purpose of this study was to investigate the moderating effect of adolescent's perception of interparental conflict and parental acceptance on psychological adjustments(self-esteem, depressive mood). Data were collected using self-administered questionnaire method with 554 middle and high school students. The major results of this research were as follows. First, there were significant differences in interparental conflicts, parental acceptance and psychological adjustments according to adolescents' sex and perceived level of living standard. Second, interparental conflict was negatively correlated with parental acceptance and self-esteem, and were positively related to depressive mood. Parental acceptance was positively related to self-esteem, and was negatively associated with depressive mood. Third, results of multiple regression analyis showed that both indices of psychological adjustments(self-esteem and depressive mood) were influenced by sex, perceived level of living standard, and parental acceptance. Specifically, the most powerful variable affecting psychological adjustments was parental acceptance. Finally, the parental acceptance moderated the influence of interparental.

궤양성 대장염 환자의 삶의 질 영향요인 (Factors related to Quality of Life of Patients with Ulcerative Colitis)

  • 유양숙;정미영;조옥희
    • 성인간호학회지
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    • 제26권2호
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    • pp.129-138
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    • 2014
  • Purpose: The purpose of this study was to identify factors related to the quality of life of patients with ulcerative colitis. Methods: A total 116 patients with ulcerative colitis were asked on general characteristics, illness-related characteristics, depression, and quality of life. The collected data were analyzed by t-test, ANOVA, and stepwise multiple regression. Results: As for depression the 81.03% were normal, the 8.62% were mild depression, the 6.90% were moderated depression, and the 3.45% were severe. As for quality of life, the social functions was highest, followed by intestine-related symptoms, systemic symptoms, and emotional functions. Quality of life was positively correlated to subjective health status, age, and body mass index, and negatively to depression. Main factors affecting the quality of life included depression, subjective health status, physician's global assessment, age, days of loss in social life, and present abdominal pain. Conclusion: Physical and psychosocial health problems related to ulcerative colitis affected the quality of life of the patients. Further research is warranted for developing educational programs and psychosocial strategies in order to efficiently handle the illness.

유아의 사회적 위축성과 관련된 자녀의 부정적 정서에 대한 어머니의 반응 및 정서표현성 (Children's Social Withdrawal in Relation to Mothers' Reactions to Children's Negative Emotion and Mothers' Emotional Expressivity)

  • 권연희
    • 대한가정학회지
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    • 제50권5호
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    • pp.13-24
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    • 2012
  • This study examined the effects of mothers' reactions toward children's negative emotion as well as mothers' emotional expressivity on children's social withdrawal. 206 children (103 boys, 103 girls; aged 4-5 years old) and their mothers participated in the study. Mothers reported their reactions to their child's negative emotion along with their expressivity. The teachers completed a rating scale to measure children's social withdrawal. The collected data was analyzed using descriptive statistics, Pearson's productive correlation coefficient, and hierarchical multiple regressions. The results showed a relation between mothers' distress reactions and punitive responses and children's social withdrawal. A mother's positive expressivity was negatively related to a child's social withdrawal. A hierarchical regression analysis indicated that the effects of mothers' punitive responses and minimization responses on children's withdrawal were moderated by a mother's positive expressivity. Mothers' punitive responses and minimization responses were positively associated with children's social withdrawal, especially for children who had the lowest level of mother's positive expressivity.

디지털저작물의 지속적 공유와 온라인 유료서비스 이용의 영향요인 (Factors that Affect the Continuous Sharing of Digital Products and the Use of Online Services)

  • 한정희
    • 경영과정보연구
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    • 제27권
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    • pp.1-30
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    • 2008
  • The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

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종합병원 간호사의 직무배태성과 이직의도와의 관계에서 임파워먼트와 감성지능의 역할 (Roles of Empowerment and Emotional Intelligence in the Relationship between Job Embeddedness and Turnover Intension among General Hospital Nurses)

  • 전재희;염영희
    • 간호행정학회지
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    • 제20권3호
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    • pp.302-312
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    • 2014
  • Purpose: The purpose of this study was to identify the roles of empowerment and emotional intelligence in the relationship between job embeddedness and turnover intension among general hospital nurses. Methods: The sample for this study consisted of 224 nurses from four general hospitals of less than 500 beds located in Seoul and Gyunggi Province. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, ANOVA, Scheff$\acute{e}$ test, Pearson Correlation and Hierarchical Multiple Regression. Results: It was found that: (a) Job embeddedness and emotional intelligence had negative effects on turnover intension; (b) Emotional intelligence moderated the relationship between job embeddedness and turnover intension, but empowerment did not. Conclusion: Findings indicate a need to reduce the degree of turnover by enhancing job embeddedness among general hospital nurses. Further research needs to be done to refine this study.

Self-esteem as a Moderator of the Effects of Happiness, Depression, and Hostility on Suicidality Among Early Adolescents in Korea

  • Choi, Yeun-Soon;Shin, Hee Kyoung;Hong, Dae-Yong;Kim, Jang-Rak;Kang, Yune-Sik;Jeong, Baekgeun;Park, Ki Soo;Lee, Key Hyo
    • Journal of Preventive Medicine and Public Health
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    • 제52권1호
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    • pp.30-40
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    • 2019
  • Objectives: The purpose of this study was to investigate the role of self-esteem as a moderator of the factors influencing suicidality among middle-schoolers. Methods: Moderated multiple regression analysis was applied to assess the influence of happiness, depression, and hostility on suicidality and to determine the degree to which self-esteem served as a moderator of those relationships. Data were collected from 268 students at a middle school in Busan, Korea, using a self-administered structured questionnaire. Results: Happiness, depression, and hostility had significant direct effects on suicidality. Self-esteem showed no direct effect, but had a significant moderating effect on the relationship between hostility and suicidal behavior. Conclusions: These results suggest that various interventions, such as counseling programs, should be designed to alleviate hostility and depression and to enhance happiness and self-esteem among early adolescents.

중환자실 간호사의 외상성 사건 경험과 이직 의도의 관계에서 회복탄력성의 조절 효과 (The moderating effect of resilience in the relationship between traumatic event experience and turnover intention of nurses in intensive care units)

  • 정다운;김숙영
    • 한국간호교육학회지
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    • 제27권4호
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    • pp.447-455
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    • 2021
  • Purpose: The present study utilizes a descriptive research design to investigate the moderating effect of resilience on the relationship between the experience of traumatic events and turnover intention among intensive care unit (ICU) nurses. Methods: The participants were 161 hospital nurses who voluntarily agreed to participate in this study. Traumatic event experience, turnover intention, and resilience were assessed. The data were analyzed with hierarchical multiple regression using the SPSS 26.0 software program. Results: The experience of traumatic events had a statistically significant positive correlation with turnover intention (r=.17, p=.037), whereas it had a statistically significant negative correlation with turnover intention and resilience (r=-.37, p<.001). Resilience had a moderating effect on the relationship between the experience of traumatic events and turnover intention (𝛽=-.20, p=.007). Conclusion: The results of this study found that the experience of traumatic events among ICU nurses was a significant factor in turnover intention and that resilience moderated the strength of the relationship between such experiences and turnover intention. Therefore, to prevent ICU nurses' experience of a traumatic event from leading to their leaving nursing, it is necessary to formulate preventive measures and interventions for traumatic events, while enhancing resilience among ICU nurses.

병원간호사의 죽음에 대한 인식과 삶의 의미 관계에 미치는 자아존중감의 조절효과 (The Moderating Effect of Self-esteem in the Relationship between Hospital Nurses' Perception of Death and the Meaning of Life)

  • 박선희;이가언
    • 한국직업건강간호학회지
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    • 제32권2호
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    • pp.68-78
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    • 2023
  • Purpose: This study aimed to determine the moderating effect of self-esteem on the perception of death and the meaning of life among hospital nurses. Methods: The participants were 167 nurses working in two tertiary general hospitals located in city B. Data were collected from September 8 to 21, 2022. SPSS/WIN 29.0 was used for analysis along with t-test, ANOVA, Pearson correlation coefficients, and hierarchical multiple regression. Results: The study showed that the meaning of life was significantly correlated with the perception of death (r=.34, p<.001) and self-esteem (r=.31, p<.001). Self-esteem significantly moderated the relationship between the perception of death and the meaning of life (F=16.00, p<.001). Conclusion: Self-esteem may moderate the relationship between the two factors. This means that nurses with higher self-esteem have a greater tendency for their perception of death to positively impact their meaning of life. Therefore, for hospital nurses to discover the meaning of life, it is necessary to develop and apply a self-esteem enhancement program specialized for each clinical career.