• Title/Summary/Keyword: Model Validity

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Evaluation of Anti-Smoking Public Relations Messages -An Exploratory Study On the Effects Using Televised Health Messages- (금연홍보 캠페인의 메시지 효과평가 -영상홍보물을 이용한 탐색적 연구-)

  • Lee, Cheol-Han
    • Korean journal of communication and information
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    • v.44
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    • pp.223-247
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    • 2008
  • The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

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Data processing system and spatial-temporal reproducibility assessment of GloSea5 model (GloSea5 모델의 자료처리 시스템 구축 및 시·공간적 재현성평가)

  • Moon, Soojin;Han, Soohee;Choi, Kwangsoon;Song, Junghyun
    • Journal of Korea Water Resources Association
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    • v.49 no.9
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    • pp.761-771
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    • 2016
  • The GloSea5 (Global Seasonal forecasting system version 5) is provided and operated by the KMA (Korea Meteorological Administration). GloSea5 provides Forecast (FCST) and Hindcast (HCST) data and its horizontal resolution is about 60km ($0.83^{\circ}{\times}0.56^{\circ}$) in the mid-latitudes. In order to use this data in watershed-scale water management, GloSea5 needs spatial-temporal downscaling. As such, statistical downscaling was used to correct for systematic biases of variables and to improve data reliability. HCST data is provided in ensemble format, and the highest statistical correlation ($R^2=0.60$, RMSE = 88.92, NSE = 0.57) of ensemble precipitation was reported for the Yongdam Dam watershed on the #6 grid. Additionally, the original GloSea5 (600.1 mm) showed the greatest difference (-26.5%) compared to observations (816.1 mm) during the summer flood season. However, downscaled GloSea5 was shown to have only a -3.1% error rate. Most of the underestimated results corresponded to precipitation levels during the flood season and the downscaled GloSea5 showed important results of restoration in precipitation levels. Per the analysis results of spatial autocorrelation using seasonal Moran's I, the spatial distribution was shown to be statistically significant. These results can improve the uncertainty of original GloSea5 and substantiate its spatial-temporal accuracy and validity. The spatial-temporal reproducibility assessment will play a very important role as basic data for watershed-scale water management.

Base Isolation of the 1/3 Scaled RC Building with the Laminated Rubber Bearings (적층고무형 면진 장치를 갖는 철근콘크리트 건물의 면진 특성)

  • Chang Kug-Kwan;Chun Young-Soo;Kim Dong-Young
    • Journal of the Korea Concrete Institute
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    • v.17 no.6 s.90
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    • pp.975-982
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    • 2005
  • Scientific community agrees about the fact that base Isolation provides interesting solutions to minimize the seismic risk. Reliability of such a technique is nowadays proofed by a large number of applications like public buildings, nuclear plants, bridges, etc. This paper reports the results of performance verification tests of the base isolated RC building with the laminated rubber bearings which is manufactured by enterprise in Korea. The shaking table tests were performed using a three story model scaled to 1/3 of the prototype RC apartment building. Several major earthquake records were scaled to different peak ground accelerations and used as input base excitations. Especially in this study, effect of earthquake characteristics on response reduction and effect of the intensity of excitations are studied. Through the verification tests, the validity of the applied base isolaion device and the response reduction effect against earthquakes are confirmed.

Comparison of Sea Level Data from Topex/Poseidon in-situ Tide-Gauges in the East Sea (한반도 동해상에서의 Topex/Poseidon 고도자료와 현장 조위계 관측 자료의 비교연구)

  • Youn, Yong-Hoon;Kim, Na-Young;Kim, Ki-Hyun;Hwang, Jong-Sun;Kim, Jeong-Woo
    • Journal of the Korean earth science society
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    • v.23 no.4
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    • pp.349-356
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    • 2002
  • In an effort to properly assess the validity of spaceborne radar altimeter measurements, we made a direct comparison of two different sea surface heights (SSH) acquired by both Topex/Poseidon (T/P) satellite and in-situ tide-gauges (T/G). This comparative analysis was conducted using the data sets collected from three locations along the eastern coast of Korea which include: Ulleungdo, Pohang, and Sokcho. In the course of the analysis of satellite altimeter, information of SSH was extracted from the T/P MGDR data sets through the application of both atmospheric and geophysical corrections. To compare the T/P data sets in parallel basis, the T/G data sets were averaged using the measured values within the peripheral radius of 55km. When compared among different locations, the compatibility between the two methods was much more significant in an offshore location (Ulleungdo) than the two onshore locations (Pohang, Sokcho). If the low-pass filtered results were compared among the sites, the offshore site exhibited the best correlations between the two methods (correlation coefficient of 0.91) than those of the onshore sites. These large differences in the strength of correlations among different locations are due to the deformation of M2, S2, and K1 tidal components used in the tidal model. In case of the offshore location, the compatibility of the two different methods were improved systematically by the low-pass filtering with an increase of the filtering duration such as up to 200 days.

Modelling of Artificial Immune System for Development of Computer Immune system and Self Recognition Algorithm (컴퓨터 면역시스템 개발을 위한 인공면역계의 모델링과 자기인식 알고리즘)

  • Sim, Kwee-Bo;Kim, Dae-Su;Seo, Dong-Il;Rim, Kee-Wook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.12 no.1
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    • pp.52-60
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    • 2002
  • According as many people use a computer newly, damage of computer virus and hacking is rapidly increasing by the crucial users. A computer virus is one of program in computer and has abilities of self reproduction and destruction like a virus of biology. And hacking is to rob a person's data in a intruded computer and to delete data in a Person s computer from the outside. To block hacking that is intrusion of a person's computer and the computer virus that destroys data, a study for intrusion detection of system and virus detection using a biological immune system is in progress. In this paper, we make a model of positive and negative selection for self recognition which have a similar function like T-cytotoxic cell that plays an important role in biological immune system. We embody a self-nonself distinction algorithm in computer, which is an important part when we detect an infected data by computer virus and a modified data by intrusion from the outside. And we showed the validity and effectiveness of the proposed self recognition algorithm by computer simulation about various infected data obtained from the cell change and string change in the self file.

Nursing Knowledge/Power and Practice in Pediatric Intensive Care Unit (간호학적 지식/권력과 실무: 아동중환자실을 중심으로)

  • Lee Eun Joo;Hong Kyung Ja
    • Child Health Nursing Research
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    • v.7 no.1
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    • pp.85-95
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    • 2001
  • The purpose of this study was to reveal what influences the divergent methodological researches have brought the nursing practice in during the past 3 decades. The nursing record sheets ie, the nursing discourses were analyzed to know the knowledges that were recorded, accepted and communicated in nursing practice at pediatric intensive care units, and unclosed the philosophical and methodological position of that knowledges. The texts were 13 sheets, 3 kinds of nursing record(7 24hours flow charts, 4 nursing information record sheets and 2 transfer record sheets) used at 4 hospitals. The unit of analysis was 'word'. First, all words of the sheets were listed up, clustered into categories based on their contents. And then, the larger conceptual themes were drawn to elucidate the effect of the knowledge/power and the philosophical and methodological position of that knowledges. To enhanced the validity of the analysis, the data were analyzed by two researchers. The 'words' were classified into 3 categories; 'general information', 'assessment' and 'inter-vention'. The conceptual themes of the texts were 'the gaze for quantification and objectification' and 'technical/assimilated caring'. This themes reflected the logic positivistic and biomedical view that had dominated at clinical practice. Nursing has endeavored to resist the logic-positivistic knowledge/power and to established the nursing knowledge/power based on multiple philosophies and methodologies, especially phenomenological-interpretative. But the results of this study revealed that such efforts in nursing theory and research couldn't influenced the knowledge of practice. Logic positivism was yet so strong and the biomedical model yet dominated in the clinical practice. It identified that the borrowed theory and the knowledge from the received view gave nursing the power. But they were modalities that reinforced the dominant, medical power. Nursing has investigate the other positions (feminism, Habermas' critical social theory and Foucault's discourse theory). This positions suggest different assumptions but share the common concepts; equality, emancipation and freedom. The important point is how make these concepts the practical for nursing knowledge/power in practice. We must recognize that the praxis at clinical setting take place at the field unlike theoretical praxis. The change of clinical practice is the social, economic and political change.

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The Effect of Christmas Marketing Communication on Trust and Purchase Intention in the Bakery Industry (베이커리 크리스마스 마케팅 커뮤니케이션이 신뢰, 구매의도에 미치는 영향: 뚜레쥬르와 파리바게뜨 광고를 중심으로)

  • Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.3
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    • pp.57-72
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    • 2013
  • This study carried out an empirical analysis on the long-term effects of a marketing communication strategy used as a means of promotion(advertisement, free gift) of Christmas cake despite its high costs. Such verification results were considered to provide as important core elements for successful management in the bakery industry. By utilizing SPSS and AMOS, exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were conducted for the validity of the measurement items, and Structural Equation Model(SEM) was performed to verify the hypothesis. The analysis result is as follows. First, advertisement attribute(${\beta}$=0.269, t=4.512, p,<0.001) and free gift attitude(${\beta}$=0.293, t=5.043, p<0.001) had a positive influence on trust. Second, trust had a positive influence on purchase intention(${\beta}$=0.513, t=8.677, p<0.001). Third, advertisement attribute(${\beta}$=0.104, t=1.966, p,<0.05) and free gift attitude(${\beta}$=0.204, t=3.817, p<0.001) had a positive influence on purchase intention. Lastly, advertisement attitude appeared different by advertisement types(actors and animation), and ads with an actor were evaluated high than animation ads. Also, gift attitude appeared different by gift types(speaker doll/character hat and turtleneck muffler), and a turtleneck muffler was evaluated high than a speaker doll or a character hat.

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Reviews of Literature on Dental Plaque Control and Oral Hygiene Education in Korea (치면세균막관리와 구강보건교육에 관한 국내문헌고찰)

  • Choi, Moon-Sil;Kim, Dong-Kie
    • Journal of dental hygiene science
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    • v.17 no.2
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    • pp.87-98
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    • 2017
  • The purpose of this study was to understand the effectiveness of oral health education (OHE) or oral hygiene instruction (OHI) involving professional plaque control/removal, as compared to conventional plaque control/removal. By means of a systematic review of the literature, in the review of literature by using systematic method, Korean articles of plaque control including OHE or OHI, were studied in order to analyze and conclude the literature to enhance oral health. We found that self and professional plaque control/removal, in addition to tooth brushing instructions, decreased incidence and prevalence of loss of teeth. Taken together, professional mechanical plaque removals were most effective 4~5 visits every 1~2 weeks. Use of disclosing agent was more effective than oral education or model education. In line with oral hygiene education, professional brushing, oral prophylaxis, scaling and root planing, it was advisable to repeat the training according to the characteristics of the patient. Routine OHE or OHI would be help to increase to oral health. For a quality of life related oral health, reliability and validity of data are needed to develop and its data should be applied to dental health insurance policy.

A Study on the Improvement of Service Quality Measurement (서비스 품질 측정 개선에 대한 탐색적 연구)

  • Su, Li;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.8 no.2
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    • pp.67-76
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    • 2018
  • Service quality research has been the subject of service studies for many years. This study is an exploratory study to improve the service quality measurement factor, and the research has been carried out reflecting the nature of the service; relationship quality, interactivity, horizontality, and harmony. Also, among the developed service quality measurement factors, the research model is reconstructed considering the major factors such as environmental quality, result quality, and convenience quality. Relationality and interactivity redesigned the quality factor, which is called interactive quality. The redesigned service quality factors consisted of interaction quality, result quality, environmental quality, convenience quality, harmonious quality, and horizontal quality. Experimental group evaluation was conducted on the quality factors and 18 measurement items were derived. A questionnaire was conducted to verify the validity of the 18 items. As a result of the questionnaire analysis, 6 factors and 15 items among the 18 items of service quality measurement factor were found valid. The six factors for the service quality measurement presented in this study are the results of the early stage research, but they can be used to improve the service quality factor in the future. However, this is significant because it reflects the characteristics of services that are consistent with the service economy. In particular, the horizontal quality and harmony quality factors are new factors not mentioned in the previous studies and need to be verified through further detailed studies. Further research is needed to improve the service quality measurement factors reflecting the nature of services and the characteristics of new services.

A Typology of MNC's Foreign Subsidiaries: A Conceptual Model and Korean Cases (다국적기업 해외자회사의 유형분류법: 개념적 모형과 한국기업의 사례)

  • Kim, Min-Sook;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.227-256
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    • 2013
  • Existing multinational subsidiary typologies seem to have limitations in two respects. First, the prevalence of subsidiary classification along two-dimensions fails to capture many distinct subsidiary types. Failure to reflect a sufficient richness in dimensionality can give rise to a partial picture of subsidiary typologies in the international business literature. A new typology developed from multi-dimensional approach will be required for reflecting various subsidiary roles in the multinational enterprise. Second, multinational subsidiary performing a number of activities is hard to be defined functionally across the value chain activities. In addition, multinational subsidiary roles can vary dramatically. In conclusion, despite a growing amount of work on subsidiary typologies, there seems to be limited convergence of results. the study regarding subsidiary roles still remain a challenge. In this respect, the purpose of this study is to develop a new typology based on multi-dimensional approach in order to overcome the limitations of traditional typologies. To classify subsidiary types, we propose 8 types of multinational subsidiary according to three dimensions that are adopted: (1) number of required value chain activities (2) subsidiary's sourcing capability and autonomy (3) global orientation (3) The case study analyzing Korean foreign subsidiaries appropriate for 8 types is performed to establish the validity of this study.

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