• Title/Summary/Keyword: Mobile Targeting

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Exploring the Roles of User Resistance and Social Influences on Smartphone Acceptance and Continuous Usage (스마트폰 채택 및 지속사용에 있어 사용자 저항과 사회적 영향력의 역할에 대한 탐색연구)

  • Choi, Sae Sol;Yoo, Jae Heung
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.41-59
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    • 2012
  • This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

The High-risk Groups According to the Trends and Characteristics of Fatal Occupational Injuries in Korean Workers Aged 50 Years and Above

  • Yi, Kwan Hyung
    • Safety and Health at Work
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    • v.9 no.2
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    • pp.184-191
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    • 2018
  • Background: Due to an increasing number of workers aged 50 years and above, the number of those employed is also on the rise, and those workers aged 50 and over has exceeded 50% of the total fatal occupational injuries. Therefore, it is necessary to implement the selection and concentration by identifying the characteristics of high-risk groups necessary for an effective prevention against and reduction of fatal occupational injuries. Methods: This study analyzed the characteristics of high-risk groups and the occupational injury fatality rate per 10,000 workers among the workers aged 50 and over through a multi-dimensional analysis by sex, employment status of workers, industry and occupation by targeting 4,079 persons who died in fatal occupational injuries from January 2007 to December 12. Results: The share of the workers aged 50 years and above is increasing every year in the total fatal occupational injuries occurrence, and the high-risk groups include 'male workers' by sex, 'daily workers' by worker's status, 'craft and related-trades workers' by occupation, and 'mining' by industry. Conclusion: The most frequent causal objects of fatal occupational injuries of the workers aged 50 years and above are found out to be 'installment and dismantlement of temporary equipment and material on work platforms including scaffold' in the construction industry and 'mobile crane, conveyor belt and fork lifts' in the manufacturing industry.

Implementation of an UWB Terminal for Tactical Ad Hoc Networks (UWB 병사통신 단말기의 구현)

  • Choi, Hanseung;Lee, Hyunseok;Koo, Myunghyun;Shin, Jeongho
    • Journal of the Institute of Electronics and Information Engineers
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    • v.50 no.5
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    • pp.50-58
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    • 2013
  • In this paper, we present the implementation result of an UWB terminal for mobile tactical networks. Considering the major characteristics of the terminals of tactical networks, i) targeting voice service, ii) pedestrian users, and iii) demanding high network fidelity, we designed all protocol layers from physical layer to applications layer. The designed terminal is implemented in forms of software and hardware with RF ASIC, FPGA, DSP, and GPP. The functionality of the implemented terminal is validated by successfully performing 1 to 1 and multi-hop voice communication test.

A Study on the Appropriate Size of Stores and Countermeasures in Decline Commercial Area in the Original Downtown

  • Ryu, Tae-Chang
    • Journal of Distribution Science
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    • v.19 no.11
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    • pp.49-57
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    • 2021
  • Purpose: In this study, we try to figure out the appropriate size of commercial districts in the original downtown area through empirical studies targeting the Jinju Central Commercial Area in Gyeongnam and Cheonan Station in Chungnam, which are trying to regenerate a specific space that has been lost through government projects. Research design, data and methodology: The current status and characteristics of the shopping district were examined through on-site surveys of the central business district of Jinju, Gyeongnam Province, and Cheonan Station, Chungnam Province, and the size of the empty stores was determined. In addition, the standard median income was used as the survey data along with the survey of the mobile population in the commercial area. Result: The analysis result shows that 883 stores should be maintained considering the overall expenditure and gross sales profit within Cheonan Station in South Chungcheong Province. Currently, considering spending and margins in the Commercial Area, Jinju Central Commercial Area is a place where 222 stores can be sold excessively, and a proper commercial supply plan is needed. Conclusions: In this study, we conducted a demand prediction study in the commercial sector of the most basic sector to regenerate the commercial sector through major regional commercial districts.

A Study on Convergence Video System through Step Squencer (스텝시켄서를 통한 융복합 영상시스템 연구)

  • Oh, Seung-Hwan
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.435-440
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    • 2019
  • Recently, many musical instrument mobile apps have been released targeting normal people who can't play musical instrument at all. The reason of developing video system based on step sequencer are as follows; first, users can freely play the musical instruments; second, induce multiple users to play; and third, develop and suggest new step sequencer fused with the video. To resolve issue in video synchronization caused by sync issues when operating multiple step sequencers, the Pocket Operator of Teenage Engineering was used to realize multiply-connected step sequencer and also, the ultimate video system was developed through Mira-Web for multiple participation. In addition, it's required to make the Pocket Operator as software and receive various feedbacks to continue and complement study in order to develop the better video system.

Open API-based Conversational Voice Interaction Scheme for Intelligent IoT Applications for the Digital Underprivileged (디지털 소외계층을 위한 지능형 IoT 애플리케이션의 공개 API 기반 대화형 음성 상호작용 기법)

  • Joonhyouk, Jang
    • Smart Media Journal
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    • v.11 no.10
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    • pp.22-29
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    • 2022
  • Voice interactions are particularly effective in applications targeting the digital underprivileged who are not proficient in the use of smart devices. However, applications based on open APIs are using voice signals only for short, fragmentary input and output due to the limitations of existing touchscreen-oriented UI and API provided. In this paper, we design a conversational voice interaction model for interactions between users and intelligent mobile/IoT applications and propose a keyword detection algorithm based on the edit distance. The proposed model and scheme were implemented in an Android environment, and the edit distance-based keyword detection algorithm showed a higher recognition rate than the existing algorithm for keywords that were incorrectly recognized through speech recognition.

A Study on Satisfaction with Distance Learning After COVID-19 : Focusing on the case of K University (COVID-19 이후 원격수업에 대한 만족도 관련 연구: K 대학 사례)

  • Kwon Youngae;Park Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.13-25
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    • 2023
  • This study analyzed the impact of expectations congruence, usefulness, ease of use, and interaction on the satisfaction of learners who participated in distance learning. For this purpose, a survey was conducted targeting students taking remote classes operated by universities after COVID-19. The survey was conducted online using learning management system notices and mobile notifications at the end of remote classes. The research results are as follows. First, expectation confirmation was found to have a significant effect on satisfaction. Second, usability was found to have no significant effect on satisfaction. Third, ease of use was found to have a significant effect on satisfaction. Fourth, interaction was found to have the greatest impact on satisfaction. This study analyzed the impact on satisfaction with university distance learning after COVID-19. Based on the research results, it is necessary to specify teaching strategies such as supporting a distance learning environment optimized for learners and strengthening interaction.

An Empirical Study on Successful Factor of Local Mobile App One-Person Creating Company : The Moderating Effects of Social Capital (지역 모바일 앱 1인 창조기업의 성공요인에 관한 실증분석 : 사회적 자본의 조절효과를 중심으로)

  • Cheon, Phyeong Uk;Chung, Dong Seop;Ock, Young Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.201-219
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    • 2014
  • The Republic of Korea in the real economy to a knowledge economy, and a center of creativity and imagination in the creative economy is changing the paradigm. As the core of creating economic, creative industries with the technology and information play an important role in the industry individuals. In order to solve the problem of the polarization of the economy and high youth unemployment rate of Korea, to recognize the role of the creative industries, as objection part, dimensions pan-national and one creative companies in industries of Mobile Apps various policies that support has been promoted. Support these policies to be able to contribute to the establishment of the success of mobile apps one-person creating company, we performed this study targeting one-person company that creates mobile apps area, we conducted a demonstration study of success factors, and thus more effective and efficient in an attempt to seek out support measures. In this study, we derive a research 4 hypothesis about the success factors of one creative enterprise through literature discussion, a study was made on the basis of empirical data of one-person company that creates mobile apps. The results of the analysis, first, if the development rate of the mobile application technology is fast and a new competition associated product is appeared, it was possible to find a tendency to be higher at the performance quantitative companies. Second, if the founder is a founding for the benefit and rewarding work and come to terms with the risk, it was possible to discover tends to be higher achievement quantitative. Third, if one-person company select a target market with capture intensively, it was possible to find a tendency for higher qualitative results. Fourth, it could be found that the reliability of the contact frequency of the network related performance business environment these characteristics enterprise management strategy and act as a significant modulatory effect. Provision of information relating to management and entrepreneurship education to be one creative enterprise is required, these results suggest that there is a provision continuing need for the opportunity to be able to meet and network and reliable variety have. In this study, to take advantage to promote the elimination measures that can increase the likelihood of success of the company of institutions to support one company that creates knowledge-based, such as in the field of mobile application.

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Dynamic Evaluation Methods for SMS Phishing Blocking App Based on Detection Setup Function (감지설정기능을 적용한 스미싱 차단앱의 동적 평가방법에 관한 연구)

  • Kim, Jang Il;Kim, Myung Gwan;Kwon, Young Man;Jung, Yong Gyu
    • Journal of Service Research and Studies
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    • v.5 no.2
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    • pp.111-118
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    • 2015
  • Although the development of mobile devices are made us a free life, they were displayed the subject of this financial crime and attacking forces in the other side. Among finance-related crime is become a serious crime that are targeting smartphones by SMS phishing, phishing, pharming, voice phishing etc. In particular, SMS phishing is increased according to phenomenon using the nature of a text message in the mobile. SMS phishing is become new crime due to the burden to the smartphone user. Their crime is also the advanced way from the existing fraud, such as making the malicious apps. Especially it generates loopholes in the law by a method such as using a foreign server. For safe from SMS phishing attacks, proactive pre-diagnosis is even more important rather than post responses. It is necessary to deploy blocking programs for detecting SMS phishing attacks in advance to do this. In this paper we are investigating the process of block types and block apps that are currently deployed and presenting the evaluation of the application of the detection block setting app.

A Study on the Effects of the Usage Review of the Majib Smartphone Application on Use Intention (스마트폰 맛집 앱 사용후기 특성이 이용의도에 미치는 영향에 관한 연구)

  • Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.167-181
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    • 2015
  • The purpose of this study is to examine the effects of genuineness, usefulness, overstatement, and assentation of the smartphone majib app on trust, perceived risk, and use intention, and thereby suggest useful information for the mobile application. A survey was conducted from May 11, 2015 to June 30, 2015 targeting smartphone majib app users through convenience sampling. A total of 300 questionnaires were distributed, of which 275 were used for analysis after excluding 25 response for negligent or inappropriate responses. The results found that, first, of the review characteristics, genuineness and usefulness, assentation had positive (+) effects on trust, while overstatement had a negative (-) effect on trust. Second, of the review characteristics, only genuineness and usefulness had significant effects on perceived risk. Third, trust had a significant effect on use intention rather than on perceived risk. Fourth, trust and perceived risk had mediating effects on the relationship between the assentation of the majib smartphone app review characteristics and use intention.