• Title/Summary/Keyword: Mobile Service Platform

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The Impact of Trust in Mobile Instant Messenger and Platform on Mobile Contents Purchase Intention: Focusing on Kakao Platform and KakaoTalk Emoticon (모바일 인스턴트 메신저 및 플랫폼 신뢰도가 모바일 콘텐츠 구매의도에 미치는 영향: 카카오플랫폼과 카카오톡 이모티콘을 중심으로)

  • Jung, Bohee;Kim, Hanku
    • The Journal of Information Systems
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    • v.25 no.2
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    • pp.131-152
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    • 2016
  • Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

Comparative Analysis of ViSCa Platform-based Mobile Payment Service with other Cases (스마트카드 가상화(ViSCa) 플랫폼 기반 모바일 결제 서비스 제안 및 타 사례와의 비교분석)

  • Lee, June-Yeop;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.163-178
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    • 2014
  • Following research proposes "Virtualization of Smart Cards (ViSCa)" which is a security system that aims to provide a multi-device platform for the deployment of services that require a strong security protocol, both for the access & authentication and execution of its applications and focuses on analyzing Virtualization of Smart Cards (ViSCa) platform-based mobile payment service by comparing with other similar cases. At the present day, the appearance of new ICT, the diffusion of new user devices (such as smartphones, tablet PC, and so on) and the growth of internet penetration rate are creating many world-shaking services yet in the most of these applications' private information has to be shared, which means that security breaches and illegal access to that information are real threats that have to be solved. Also mobile payment service is, one of the innovative services, has same issues which are real threats for users because mobile payment service sometimes requires user identification, an authentication procedure and confidential data sharing. Thus, an extra layer of security is needed in their communication and execution protocols. The Virtualization of Smart Cards (ViSCa), concept is a holistic approach and centralized management for a security system that pursues to provide a ubiquitous multi-device platform for the arrangement of mobile payment services that demand a powerful security protocol, both for the access & authentication and execution of its applications. In this sense, Virtualization of Smart Cards (ViSCa) offers full interoperability and full access from any user device without any loss of security. The concept prevents possible attacks by third parties, guaranteeing the confidentiality of personal data, bank accounts or private financial information. The Virtualization of Smart Cards (ViSCa) concept is split in two different phases: the execution of the user authentication protocol on the user device and the cloud architecture that executes the secure application. Thus, the secure service access is guaranteed at anytime, anywhere and through any device supporting previously required security mechanisms. The security level is improved by using virtualization technology in the cloud. This virtualization technology is used terminal virtualization to virtualize smart card hardware and thrive to manage virtualized smart cards as a whole, through mobile cloud technology in Virtualization of Smart Cards (ViSCa) platform-based mobile payment service. This entire process is referred to as Smart Card as a Service (SCaaS). Virtualization of Smart Cards (ViSCa) platform-based mobile payment service virtualizes smart card, which is used as payment mean, and loads it in to the mobile cloud. Authentication takes place through application and helps log on to mobile cloud and chooses one of virtualized smart card as a payment method. To decide the scope of the research, which is comparing Virtualization of Smart Cards (ViSCa) platform-based mobile payment service with other similar cases, we categorized the prior researches' mobile payment service groups into distinct feature and service type. Both groups store credit card's data in the mobile device and settle the payment process at the offline market. By the location where the electronic financial transaction information (data) is stored, the groups can be categorized into two main service types. First is "App Method" which loads the data in the server connected to the application. Second "Mobile Card Method" stores its data in the Integrated Circuit (IC) chip, which holds financial transaction data, which is inbuilt in the mobile device secure element (SE). Through prior researches on accept factors of mobile payment service and its market environment, we came up with six key factors of comparative analysis which are economic, generality, security, convenience(ease of use), applicability and efficiency. Within the chosen group, we compared and analyzed the selected cases and Virtualization of Smart Cards (ViSCa) platform-based mobile payment service.

Design of u-Health service platform (모바일 u-health 서비스 플랫폼 설계)

  • Min, Byoung-won;Oh, Yong-sun;Han, Dong-soo;Koo, Jong-young
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.797-801
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    • 2009
  • In the proposed u-health service platform mobile u-health served an a series of process of bio data collection and storage and bio data analyses and results notice, and I interpreted it to a process. I became a design so as the service platform which supported health management system construction easily loaded service applied mobile u-health, and to be able to operate it in mobile environments, and took utility of a service platform and usability into consideration, and I got the crux of u-health use service.

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A Development of Mobile IPTV Service Platform for User and Service Session Mobility Guarantee (사용자와 서비스 세션 이동성 보장을 위한 모바일 IPTV 서비스 플랫폼 개발)

  • Jang, Ji-Won;Kim, Geun-Hyung
    • Journal of Digital Contents Society
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    • v.10 no.1
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    • pp.87-96
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    • 2009
  • Digital Broadcast Service is being very popular and the delivery mechanism for digital broadcast content through IP network has progressed constantly, due to the advance of video and audio compression and network technologies. From these trends, in Korea, the commercial IPTV service starts in this year after the law related to IPTV is enacted last year. Since IPTV service, which integrates broadcast and communication services, can give an infrastructure for fusion of communication and interactive multimedia data service, IPTV service is attractive. Recently, by the advent of various wireless connection technologies and the mobile devices of high capability, Mobile IPTV, which has an advantage of not only IPTV but also mobile TV, has gained much interest. In this paper, we review a necessary ingredient for Mobile IPTV in the next generation wired/wireless convergence network environment which consists of heterogeneous wireless access networks. In addition, we propose the scheme for user mobility and service session mobility management using RTSP protocol and introduce the service gateway concept to guarantee the extension of IPTV service platform.

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A Dynamic Service Library Reconfiguration Method of Android Platform (안드로이드 기반 서비스 라이브러리의 동적 재구성)

  • Lee, Young-Seok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.5
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    • pp.1145-1153
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    • 2013
  • Android mobile platform copy the class files of all applications installed in android platform and keep them into one directory. But to add the service library into a platform, Android must generate a new binary image of platform and replace the platform because android refer the libraries using the memory-mapped file method in a directory. And this memory-mapped file reference method waste the storage space of mobile device because that directory include the duplicated libraries if the libraries refered by application are duplicated, Therefore a dynamic reconfiguration method on android mobile platform is needed to manage the service libraries of application executed on android platform and support the version management and function addition/modification. In this paper, we propose the platform dynamic reconfiguration method to add dynmically the service libraries on android platform.

Design and Implementation of Multi Platform Wire.Wireless Messaging System Using J2ME (J2ME를 이용한 멀티 플랫폼 유.무선 메시징 시스템 설계 및 구현)

  • 김응곤;문유미;최완규;이성주
    • Journal of the Korean Institute of Intelligent Systems
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    • v.11 no.6
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    • pp.543-548
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    • 2001
  • In the case of mobile internet service using WAP it was connected to http protocol using WAP Gateway, So users take increased cost of mobile internet service. And it was generated inner security problem because it watched user information in the WAP Gateway. To solve this problem we use java language Which is independant of platform and low cost and intensely security an downloadable application. Additional , Using socket connection. Wire.Wireless Messaging system(WWMS) will connect real time between PC-Client and Mobile-Client, Mobile-Client and Mobile-Client, and so on. In this paper, as design and implementation of multi-platform wire.wireless messaging use J2Me. It will be foundation do develop various mobile application in the future.

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A Technical Movement of Mobile Platform (모바일 플랫폼의 개술 동향)

  • Lee Jin-Wook;Choi Min-Kyu;Kim Tae-Hoon
    • Proceedings of the Korea Contents Association Conference
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    • 2005.05a
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    • pp.452-457
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    • 2005
  • It is the mobile platform that has held important position in wireless internet contents service using mobile phone terminal so far. There have been a variety of mobile platforms developed by several mobile service providers for their purpose and convenience. In this paper, in addition to the merits and demerits analysis and comparison between each platform, the WIPI is introduced and reviewed as a Korean standard wireless internet platform in terms of technology.

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Service Platform of Grid Systems for Ubiquitous Multimedia Applications (유비쿼터스 멀티미디어 응용을 위한 그리드 시스템의 서비스 플랫폼)

  • Park Eun-jeong;Shin Heon-shik
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.1B
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    • pp.9-18
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    • 2006
  • Advances in wireless network are enabling the development of ubiquitous multimedia services. These multimedia services need efficient platforms to comply with the requirements of mobile computing. We introduce an adaptive service platform based on mobile agent and grid systems while specifying the challenges of ubiquitous multimedia services and focusing on frequent disconnections and scarce resources. We applied our platform to framework RtoA (Ready-to-Attend) which supports mobile users to access compute-intensive multimedia service, specifically, mobile education and video conferencing. RtoA includes hand-off, speaker and listener service which enable people to attend a conference or a class with satisfying quality of multimedia service. ns-2 based simulation verifies that our scheme is an efficient way to reduce energy consumption of mobile devices and to improve the response time of mobile applications.

Mobile Cloud Service Platform for Supporting Business Tasks (기업 업무 지원을 위한 모바일 클라우드 서비스 플랫폼)

  • You, Dae-Sang;Ko, Kwang-Il;Maeng, Seung-Ryol;Jin, Go-Whan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.9
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    • pp.2113-2120
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    • 2013
  • As a smart mobile device is gaining popularity as a tool to utilize internet services, the demand on the cloud service (which eliminates the spatial and/or temporal restrictions in enjoying the services) is increasing. This trend also has an effect on the style of performing business tasks so that the concept of 'smart-work' (e.g. doing business tasks in anywhere and anytime) is being spread over the industries. The facilities for the smart-work is, however, focused on providing the tools designed to supporting business tasks such as co-working in writing documents, video conference, searching data via smart (mobile) devices neglecting the industries' needs for the infrastructure by which they can create their own business applications and mobile cloud services at a low (or moderate) price. The paper proposes a mobile cloud service platform, which provides an SDK for developing business applications and offers the applications to smart mobile devices as a PaaS (Platform as a Service).

A Study on Platform Strategies of Korean First Mobile Instant Messenger KakaoTalk (주식회사 카카오의 플랫폼 전략에 대한 연구)

  • Jang, Kyoung Young;Oh, Jung Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.49-56
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    • 2013
  • KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

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