• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.4
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• Journal of Distribution Science
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• v.20 no.8
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• pp.69-79
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• 2022

Purpose: In the context of the emergence of industry 4.0, using mobile phones as a modern distribution channel to execute financial services is a significant solution for commercial banks' retail services and a gateway to promote financial inclusion and market development. Despite that service quality and customer satisfaction are two diverse notions and closely related to each other in the service sector, there is hardly a research which empirically examines the impacts of each dimensions of mobile banking service quality and customer satisfaction. Research design, data and methodology: This study first employs in-depth interview to explore various aspects of mobile banking service quality dimensions, including empathy, responsiveness, tangibility, assurance, and reliability that serves to develop measurement scales and hypothesis development. A quantitative survey is followed to collect data from 265 Vietnamese bank customers to empirically test the conceptual model. Resutls: Our findings indicate that more human-related factors including empathy, assurance, and responsiveness show the strongest impacts on customer satisfaction with mobile banking service while tangibility and reliability, as technical aspects, are less influential factors. Conclusions: Finally, some crucial implications are drawn for the banks to manage consumer behavior in mobile banking.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.163-177
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• 2010

In this paper, we consider a channel ordering problem that seeks to maximize the service quality in mobile radio communication systems. If a base station receives a connection request from a mobile user, one of the empty channels belonging to the base station is assigned to the mobile user. In case multiple empty channels are available, we can choose one that incurs least interference with other channels assigned to adjacent base stations. However, note that a pair of channels that are not separated enough generates interference only if both channels are assigned to mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference cost are properly generated.

• Electronics and Telecommunications Trends
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• v.37 no.3
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• pp.74-84
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• 2022

The Korean mobile service market has persistently grown with the number of subscribers and volume of mobile traffic. It shows the slow diffusion of 5G subscribers, and rapid growth of both the MVNO(Mobile Virtual Network Operator) market and unlocked mobile phones. Therefore, this study derives the direction of telcos' strategies and policy implications by empirically analyzing the usage and attitude of LTE and 5G subscribers. Our major findings are as follows: First, our current mobile service subscription market constitutes most long-term customers for their incumbent carriers only by device change from lock-in with bundle services. Mobile tariffs, data speed, and benefits of bundle services are important factors affecting choices and customers' satisfaction with a provider and intentions of churning to another. Second, demand and satisfaction for using 5G are less because speeds and service tariffs act as pain points for 5G services. Third, the users' high preferences for MVNOs and unlocked mobile phones are linked to their subscription to MVNOs' low-cost plans with unlocked mobile phones on online channels. These streams lead to a big change in the market competition that MNO(Mobile Network Operator)s' market shares are expected to decrease and MVNOs' shares will be increased by two times, in the near future. Therefore, MNOs need to change their distribution strategies from offline to online channels and try to resolve the stereotype, "mobile tariffs are expensive," by enhancing their service values. Finally, as consumers prefer one-stop service in the same channel regardless of the distribution channel, policies should focus on the consumers' needs for convenience rather than on the channel separation for perfectly unlocked mobile phones.

• Journal of Distribution Research
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• v.12 no.2
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• pp.23-49
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• 2007

Recently, mobile marketing is becoming one of the major topics of interest to the marketing discipline. Emerging from rapid developments in mobile technology, it has created opportunities for new and innovative mobile services. Also, it is enabling to conduct always-on connections that consumers can interact anytime and anywhere. Especially, mobile devices place themselves to the core means of mobile-commerce which to execute a function as a distribution channel in mobile environments. Although the adoption researches about innovative services or technologies had executed in marketing areas over the past decades, most researches just expanded or modified existing theories and explanation models. There has been little study on the comprehensive and systematic review of adoption process. Therefore, it deserves to be considered prior usage experiences of the existing channels(CL) and attractiveness of the new channel(CLalt) based on social exchange theory. In order to address this void, this study unifies components of perceived attributes in the each dimensions (ie. benefit, cost, and risk dimensions) and explores prior usage experiences of the existing channels on adoption intention in electronic financial service channels through developing comprehensive model and employing empirical test for the hierarchy of effects model. Based on these empirical results, this study suggests managerial implications for new channel management in electronic financial service areas by focusing on the prior usage experiences of the existing objects on adoption intention and perceived attributes of ubiquitous-based mobile service channel.

• Journal of Distribution Research
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• v.11 no.4
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• pp.31-48
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• 2006

This study was motivated by a recent channel conflict on subsidies for mobile handset between a service provider and a handset manufacturer in the mobile communication market. In this study, we have developed a two-person non-zero sum game for the channel conflict on subsidies for mobile handset, and derived its optimal strategic game solution. As a result, we have found that, between the service operator and the handset manufacturer, one who has high level of market leadership in his own market has a power to affect the optimal strategic game solution. We have also found that, when the service operator and the handset manufacturer have relatively high level of market leadership in their own market, there exist both of potential channel conflict and cooperation. The result of this study may provide an effective reference for a solution of similar channel conflicts.

• Journal of Computing Science and Engineering
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• v.2 no.4
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• pp.412-427
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• 2008

We propose ID-exchange protocol for Connectionless Location-Awareness Service (CLAS) to locate mobile nodes in indoor sensor network. When adapting location-awareness service to sensor network, the target system must be designed in accordance with various metrics which reflect the system requirement. We especially consider sustainability of the existing service which has been provided for its original purpose, such as environmental monitoring. The detailed meaning of sustainability here is that, even if location-awareness service is newly added to the existing service, the system must be assured to retain a stable network condition, and to deal with newly caused traffic properly. The CLAS ID-exchange protocol is especially designed for fixture and mobile nodes communication to achieve these properties. The protocol operates on 802.15.4 MAC layer to make mobile node work independently of the procedure to build routing table of fixture node, so a stable routing condition can be achieved even if there are many mobile nodes. Moreover, the dedicated frequency channel is assigned only for this protocol, so that traffic caused by location-awareness service can be distributed to another channel. A real system adapting the protocol was implemented to monitor fire and authorities' positions. We verified the overhead and elapsed time for location-awareness. The result shows the proposed protocol has a high performance in detecting speed, traffic distribution, and stability of overall network.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.195-203
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• 2019

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

• Proceedings of the IEEK Conference
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• 2004.08c
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• pp.581-584
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• 2004

Currently, there are many subscriber access networks: PSTN, ADSL, Cellular Network, IMT200 and so on. To these service providers that provide above network service, it is important that they authenticate and authorize legal subscribers and account for their usage. At present, There exist the several protocols that Support AAA(Authentication, Authorization and Accounting) service : RADIUS, Diameter, TACACS+. Nowadays, RADIUS has used for AAA service widely. It has been extended to support other access network environment. So, we extend RADIUS to support environment of Mobile IPv6. Mobile IPv6 uses IPsec as a security mechanism, basically. But, IPsec is a heavy security technology for small, portable, mobile device. Especially, it is serious at IKE, the subset of IPsec. IKE is a key distribution protocol that distributes the key to the endpoints of IPsec. In t:lis paper, we extend RADIUS to support environment of Mobile IPv6 and simplify the IKE phase of IPsec by AAA system distributing the keys by using its security communication channel. Namely, we propose the key distribution method for IPsec SA establishment between mobile node and home agent. The suggested method was anticipated to be effective at low-power, low computing deyice. Finally, end users feel the faster authentication.

• Proceedings of the IEEK Conference
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• 2002.07c
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• pp.1451-1454
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• 2002

In recent years, there are growing concerns about land mobile satellite (LMS) communication systems and mobile stratospheric communication systems (SCS) for the purpose of service upgrade of personal and mobile communications in near future. It is important to possess accurate channel model for prediction of the above system performance. Thus, in this paper, we evaluate the bit error rates of a coded BPSK system based on realistic channel model which can be applied to stratospheric communication systems. The channel data was made by fitting the parameters of probability distribution model to measured data. This approach was proposed by Corraza〔1〕and modified by You〔2〕. And also the effects of channel codings on the system performance are analyzed. As results, we can get the performance curve characteristics on realistic Rician log-normal fading channels with various communication environments.