• 한국경영과학회지
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• 제34권4호
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• 유통과학연구
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• 제20권8호
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• pp.69-79
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• 2022

Purpose: In the context of the emergence of industry 4.0, using mobile phones as a modern distribution channel to execute financial services is a significant solution for commercial banks' retail services and a gateway to promote financial inclusion and market development. Despite that service quality and customer satisfaction are two diverse notions and closely related to each other in the service sector, there is hardly a research which empirically examines the impacts of each dimensions of mobile banking service quality and customer satisfaction. Research design, data and methodology: This study first employs in-depth interview to explore various aspects of mobile banking service quality dimensions, including empathy, responsiveness, tangibility, assurance, and reliability that serves to develop measurement scales and hypothesis development. A quantitative survey is followed to collect data from 265 Vietnamese bank customers to empirically test the conceptual model. Resutls: Our findings indicate that more human-related factors including empathy, assurance, and responsiveness show the strongest impacts on customer satisfaction with mobile banking service while tangibility and reliability, as technical aspects, are less influential factors. Conclusions: Finally, some crucial implications are drawn for the banks to manage consumer behavior in mobile banking.

• 한국IT서비스학회지
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• 제9권2호
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• pp.163-177
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• 2010

In this paper, we consider a channel ordering problem that seeks to maximize the service quality in mobile radio communication systems. If a base station receives a connection request from a mobile user, one of the empty channels belonging to the base station is assigned to the mobile user. In case multiple empty channels are available, we can choose one that incurs least interference with other channels assigned to adjacent base stations. However, note that a pair of channels that are not separated enough generates interference only if both channels are assigned to mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference cost are properly generated.

• 전자통신동향분석
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• 제37권3호
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• pp.74-84
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• 2022

The Korean mobile service market has persistently grown with the number of subscribers and volume of mobile traffic. It shows the slow diffusion of 5G subscribers, and rapid growth of both the MVNO(Mobile Virtual Network Operator) market and unlocked mobile phones. Therefore, this study derives the direction of telcos' strategies and policy implications by empirically analyzing the usage and attitude of LTE and 5G subscribers. Our major findings are as follows: First, our current mobile service subscription market constitutes most long-term customers for their incumbent carriers only by device change from lock-in with bundle services. Mobile tariffs, data speed, and benefits of bundle services are important factors affecting choices and customers' satisfaction with a provider and intentions of churning to another. Second, demand and satisfaction for using 5G are less because speeds and service tariffs act as pain points for 5G services. Third, the users' high preferences for MVNOs and unlocked mobile phones are linked to their subscription to MVNOs' low-cost plans with unlocked mobile phones on online channels. These streams lead to a big change in the market competition that MNO(Mobile Network Operator)s' market shares are expected to decrease and MVNOs' shares will be increased by two times, in the near future. Therefore, MNOs need to change their distribution strategies from offline to online channels and try to resolve the stereotype, "mobile tariffs are expensive," by enhancing their service values. Finally, as consumers prefer one-stop service in the same channel regardless of the distribution channel, policies should focus on the consumers' needs for convenience rather than on the channel separation for perfectly unlocked mobile phones.

• 한국유통학회지:유통연구
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• 제12권2호
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• pp.23-49
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• 2007

본 연구는 혁신적인 서비스전달채널의 수용과정을 설명하는데 있어, 기존의 수용관련 연구에서 논의되어온 수용대상에 대한 지각된 속성을 혜택, 비용 및 위험 차원에서 구성요인을 통합하여 각 요인이 수용의도에 미치는 직 간접적 영향관계를 살펴보고, 또한 기존 연구에서 간과되어왔던 이미 이용 중에 있는 기존채널에 대한 이용경험 요인이 기존채널과의 관계에 대한 장기지향성 즉, 지속적 이용의도의 형성과정 및 신규 서비스전달채널의 수용의도에 미치는 영향과정을 모형화하고 실증적 검증을 시도하고 있다. 연구결과, 기존 연구에서 주로 수행되었던 신규 수용대상의 특성에 대한 지각뿐만 아니라 사회교환이론에 기반한 기존채널에 대한 만족도와 대안적 채널의 매력도 등 과정적 변수로서 태도요인의 고려를 통해 상호작용적인 관점에서 수용행동의 결정과정을 설명하는 것이 타당함을 보여주었다. 통합된 구성개념으로서 수용채널의 특성에 대한 지각은 수용채널에 대한 매력도에 유의한 영향관계를 미치는 것으로 나타났으며, 과정적 태도변수로서 기존채널에 대한 만족도와 신규채널에 대한 매력도는 수용행동에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 실증결과를 바탕으로 다채널 이용 상황에서의 신규 서비스채널의 수용은 기존채널의 이용을 종결시키는 것이 아니기 때문에 신규채널의 수용을 기존 서비스채널의 이용경험과 대안의 매력도 등 다차원적 측면에서 고려하여야 할 것이고, 수용 후 확산에 대한 문제 또한 기존채널의 이용 연속선상에서 기존채널과 신규채널을 모두 고려해야 되는 등 통합적인 마케팅전략에 대한 관리적 시사점을 제시하였다.

• 한국유통학회지:유통연구
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• 제11권4호
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• pp.31-48
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• 2006

본 연구에서는 최근 이동통신단말기보조금을 둘러싸고 이동통신서비스사업자와 이동통신 단말기제조업자 사이에서 발생한 갈등상황을 중심으로 2인비영합게임을 정의하고 그에 대한 최적전략게임해를 도출하였다. 연구결과 이동통신서비스사업자와 이동통신단말기제조업자 중 자기가 속한 시장에 대한 시장지배력이 높은 사업자는 자신에게 유리한 전략으로 힘을 행사할 수 있으며, 양 사업자들이 각자의 시장에 대한 시장지배력이 비슷하게 높다면 양자간에 잠재적 갈등과 협력의 기회가 공존하고 있다는 점 등이 밝혀졌다. 또한, 본 연구의 결과는 이동통신단말기보조금에 대한 경로갈등과 유사한 다양한 제품과 서비스를 대상으로 발생될 수 있는 경로갈등의 해결을 위한 효과적인 준거기준을 제공할 수 있을 것으로 기대 된다.

• Journal of Computing Science and Engineering
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• 제2권4호
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• pp.412-427
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• 2008

We propose ID-exchange protocol for Connectionless Location-Awareness Service (CLAS) to locate mobile nodes in indoor sensor network. When adapting location-awareness service to sensor network, the target system must be designed in accordance with various metrics which reflect the system requirement. We especially consider sustainability of the existing service which has been provided for its original purpose, such as environmental monitoring. The detailed meaning of sustainability here is that, even if location-awareness service is newly added to the existing service, the system must be assured to retain a stable network condition, and to deal with newly caused traffic properly. The CLAS ID-exchange protocol is especially designed for fixture and mobile nodes communication to achieve these properties. The protocol operates on 802.15.4 MAC layer to make mobile node work independently of the procedure to build routing table of fixture node, so a stable routing condition can be achieved even if there are many mobile nodes. Moreover, the dedicated frequency channel is assigned only for this protocol, so that traffic caused by location-awareness service can be distributed to another channel. A real system adapting the protocol was implemented to monitor fire and authorities' positions. We verified the overhead and elapsed time for location-awareness. The result shows the proposed protocol has a high performance in detecting speed, traffic distribution, and stability of overall network.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.195-203
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• 2019

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 학술대회지
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• pp.581-584
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• 2004

Currently, there are many subscriber access networks: PSTN, ADSL, Cellular Network, IMT200 and so on. To these service providers that provide above network service, it is important that they authenticate and authorize legal subscribers and account for their usage. At present, There exist the several protocols that Support AAA(Authentication, Authorization and Accounting) service : RADIUS, Diameter, TACACS+. Nowadays, RADIUS has used for AAA service widely. It has been extended to support other access network environment. So, we extend RADIUS to support environment of Mobile IPv6. Mobile IPv6 uses IPsec as a security mechanism, basically. But, IPsec is a heavy security technology for small, portable, mobile device. Especially, it is serious at IKE, the subset of IPsec. IKE is a key distribution protocol that distributes the key to the endpoints of IPsec. In t:lis paper, we extend RADIUS to support environment of Mobile IPv6 and simplify the IKE phase of IPsec by AAA system distributing the keys by using its security communication channel. Namely, we propose the key distribution method for IPsec SA establishment between mobile node and home agent. The suggested method was anticipated to be effective at low-power, low computing deyice. Finally, end users feel the faster authentication.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -3
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• pp.1451-1454
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• 2002

In recent years, there are growing concerns about land mobile satellite (LMS) communication systems and mobile stratospheric communication systems (SCS) for the purpose of service upgrade of personal and mobile communications in near future. It is important to possess accurate channel model for prediction of the above system performance. Thus, in this paper, we evaluate the bit error rates of a coded BPSK system based on realistic channel model which can be applied to stratospheric communication systems. The channel data was made by fitting the parameters of probability distribution model to measured data. This approach was proposed by Corraza〔1〕and modified by You〔2〕. And also the effects of channel codings on the system performance are analyzed. As results, we can get the performance curve characteristics on realistic Rician log-normal fading channels with various communication environments.