• Korean Journal of Child Studies
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• v.29 no.4
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• pp.181-197
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• 2008

A mobile phone usage survey was administered to a nationwide sample of 3,617 adolescents. Major motivations of mobile phone usage were mobility/real-time connection, show off, information acquisition, entertainment, dialogue, schedule management, and advice. Maintenance of social relationship with the peer group was most important in mobile phone use. Motivations influenced mobile phone dependency : show off had the strongest influence on anxiety/paranoia followed by dialogue, entertainment, mobility/real-time connection. Without their phones, fashion-oriented adolescents showed mobile phone dependency and anxiety. Stronger dialogue and entertainment motivations were associated with weaker real time connection motivation and stronger paranoia symptoms. Mobile phone dependent adolescents had lower grades, showed lack of attention, had little dialogue with their parents and showed withdrawal from the peer group.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.471-482
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• 2015

This study aimed to demonstrate the complex and structural relationships between (a) the purposes of using mobile phones, and (b) the levels of mobile phone dependency and depressive symptoms among elementary school students. We analyzed data from the 3rd Korean Children and Youth Panel Survey using structural modeling. Results showed the level of mobile phone usage for contacting family members negatively affected the mobile phone dependency. However, the levels of mobile phone usage for contacting friends and personal entertainment positively influenced the mobile phone dependency. Mobile phone dependency positively affected depressive symptoms. Mobile phone dependency partially mediated the relationship between the level of mobile phone usage for contacting family members and depressive symptoms. Mobile phone dependency fully mediated two relationships: (1) between the level of mobile phone usage for contacting friends and depressive symptoms and (2) between the level of mobile phone usage for personal entertainment and depressive symptoms.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.325-341
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• 2010

A study on what kind of problems young consumers experience in buying and using mobile phone services with a comprehensive and consumers oriented perspective is needed. Through this acknowledgement, we investigated (i) the degree of consumer problems that young consumers experience in purchasing and using mobile phone services, and (ii) the related variables that affect experiences of this consumer problem. The parents of the teenagers were also included in the survey because they experience the same problems young consumers' experience in buying and using mobile phone services. Data were gathered through an internet survey (www.embrain.com) and a total of 699 samples from 350 parents and 349 youths using mobile phone services were analysed. The results are as follows. First, the teenagers and parents' experience level of young consumers' problems were generally high experiencing similar kinds of problems. Second, parents experienced more young consumers' problems than the teenagers in buying and using mobile phone services, especially in misuse and abuse of the phones. Third, among the teenagers, the monthly usage fee music or game usage, the number of changes in mobile phone service operators, the number of replacement mobile phones and the gender had a significant effect on consumers' problems of mobile phone services. Among the parents, the monthly usage fee, music or game usage, confirmation of the bill, and the gender of their child were significant consumer problems. Based on results of our survey the direction of consumer policy and education was suggested for teenagers and their parents.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.283-289
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• 2019

The purpose of this study was to classify the elementary school students to latent groups according to the type of mobile phone usage and to verify the relationship with mobile phone dependency. The latent profile analysis was conducted using the first grade panel data of the elementary school in the Korea Children 's Youth Panel in 2016. The results found 3 latent classes of mobile phone usage: family and friend concentration (Type1), family concentration low level (Type2) and essential (Type3). The results of multiple regression analysis for verifying the relationship between mobile phone use type and mobile phone dependency showed a significant effect. The Type 2 showed more dependency than the Type 1, and the Type 1 showed more dependency than the Type 3. These findings provided basis for the guideline of mobile phones use and for proper intervention to prevent mobile phone dependency for elementary school students.

• Korean Management Science Review
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• v.27 no.3
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• pp.117-135
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• 2010

The purpose of this study is to segment the mobile phone users based on the flow types and to understand the differences in mobile phone usage behavior between the segmented groups. The 'flow' construct, which was introduced first in marketing by Hoffman and Novak[44], has been used as an important keyword for understanding consumer behavior on the World Wide Web. In this paper, we will try to use the flow aspect for the mobile market segmentation, which is one of the most fundamental tools for developing a successful marketing strategy on the mobile phone service market. We collected survey data from consumers and analyzed the data with the SPSS 12.0 package where we did ${\chi}^2$-test, factor analysis, one-way ANOVA and cluster analysis. Main results of this study are as follow. First, the flow types of the mobile phone users were classified into five types, which are named as the 'Flow' type, 'Apathy' type, 'Anxiety' type, 'Boredom' type, 'Control' type. Second, most of the results related to the usage of mobile phone service showed statistically significant differences between flow types. These findings suggest that the mobile phone service marketers should consider the various flow types of users and work out effective market segmentation strategies based on these consumer flow types.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.77-86
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• 2019

The purpose of this study was to reveal how the agility of fingers directly involved in the use of mobile phones, a necessity for modern people, is related to the amount of text usage. To find out, 95 people who agreed to the purpose of this research without any limitation on visual and upper-geometry were selected. The research period was from June 27, 2018 to July 31, 2018. The evaluation tool used in this study was Grooved Pegboard, a standardized evaluation tool that measures hand dexterity, and the general characteristics of examinees such as age, text message amount, and a hand that using for text messages were investigated through interviews. Since text input methods vary depending on mobile phone types, unfamiliar methods of typing mobile phone characters can affect the speed of texting. As a result, there were significant differences in hand dexterity between age and gender. The rate of texting and hand dexterity were statistically significantly faster than those in their 20s and 30s (p<0.05), and in gender, women showed significantly faster texting and hand dexterity than men (p<0.05). However, it was not statistically significant to text usage and to the dexterity of the hand.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.19-47
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• 2012

Contemporary smartphone competition is generally described as the battle between Apple's proprietary platform and Google's open platform. However, this competition is not limited within smartphone adoption itself. User's pre-adoption of one mobile platform via smartphone can be connected to the post-adoption of the same mobile platform based on the other smart devices (e.g. smart pad). In this study, we investigate whether user's preference to a certain platform is persistent over mobile ecology, from the pre-adoption of one smart device to the post-adoption of following devices. For this investigation, we adopt the dual-model as the ground theory, where post-adoption of IT product is explained by both dedication and constraint factors. The empirical testing first evidences that dual model works well as our research model for identifying the reasons of post-adoption. Next, we group our data into two parts in order to compare the switching behavior of iPhone users and Android phone users. iPhone users show much lower switching rate to Android based smart pads, while Android phone users show higher churn rate to iPad (49.3% : 96.3%). Especially, satisfaction showed much stronger effect than switching cost on the continuing intention of existing platform, when the analysis is given to the iPhone user's group. From this result, we can conjecture the relatively stronger loyalty of iPhone users. More managerial implications on the mobile platform strategy are driven.

• Korean journal of communication and information
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• v.27
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• pp.183-212
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• 2004

Mobile phone media have extended the terrain of human communication. Starting from the notion of McLuhan, this study suggests that the extension of human communication is a concept of multiple dimension, such as 'extension of function' and 'extension of ego' Mobile phone speed the pare and efficiency of life, but also allow more flexibility at business and professional levels as well as family and personal life. On the other hand, mobile phone is also conceived as a personality kit, that is as a symbol of user's identity. So we ran classify the mobile phone users as a typology of motivation. Group I, entitled 'hyper-coordination', has high instrumental and high expressive motivation. Group II(='instrumental') is high instrumental but low expressive. Group III(='expressive') is low instrumental and high expressive, and Group IV(='minimal') is low in both instrumentality and expressiveness of mobile phone use. Then would the hyper-coordination group have different usage pattern with the other groups? A sample of 482 university students completed survey questionnaire. , which states hyper-coordination group would most frequently make calls and text, and have largest extensity and variety of usage, is supported statistically. states that hyper-coordination group would have larger and deeper social network than the other groups. This hypothesis is also supported with statistics.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.666-680
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• 2019

Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers' mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one's behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one's level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual's mobile phone dependency, fashion involvement and self-monitoring's ability dimension exhibited positive and direct impact on one's perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.92-102
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• 2013

The definition of mobile phone was a device that can make and receive telephone calls or messages for communication but it has rapidly developed from communication tool into multi-function device. Especially since release of smart phone, Korea is one of the highest country in the world and the statistics can be interpreted into people positively accept new technology. Therefore it's time to study on usage behavior according to different generation of mobile phone. Based on media richness theory and elaboration likelihood model, we analyzed factors affecting usage behavior of mobile phone. Case study methodology were constructed a survey to female university students from 20-24 years of age.