• International Commerce and Information Review
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• v.3 no.2
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• pp.177-192
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• 2001

전자상거래의 탄생과 성장의 가장 큰 당위성은 고객의 만족도 제고와 효용성의 증대라 할 수 있다. 이러한 측면에서 살펴볼 때, 이동성, 위치성, 접근성 및 개인성을 고루 갖춘 M-Commerce에 대한 수요는 매우 폭발적일 것으로 판단된다. 그럼에도 불구하고 기존의 유선 인터넷 망을 이용하는 전자상거래에 비해 기술 규격이 표준화되지 못하고 있는 점, 보안 및 인중이 취약하다는 점, 불편한 인터페이스 등의 문제로 아직까지는 대중화되지 못하는 태동기라고 볼 수 있다. 현재, M-Commerce의 주요 수단으로 사용되는 Cellular Phone과 PCS의 차기 모델로서 대두되고 있는 IMT 2000과 기존의 단말기를 대체하는 PDA 사용자의 급증 동 제반 불만족 요인의 상당 부분을 극복 할 수 있을 것으로 판단된다. 또한, M-Commerce의 Business Model은 기존은 기존의 전자상거래가 B2B 시장이 가장 폭넓은 시장인데 비해 B2C 시장으로 특화될 수 있을 것으로 전망된다.

• Journal of Platform Technology
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• v.6 no.2
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• pp.10-18
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• 2018

The purpose of this study was to empirically analyze relations between color changes in the product specification and demand changes with price elasticity in the Chinese mobile phone market. In previous studies on price elasticity, the usual analysis units were product categories or SBU within a given product category. Unlike them, the this study set an analysis unit of price elasticity to focus on colors, which are investigated in the research fields of experiential marketing, aesthetic marketing, and cognitive psychology. Actual sales data according to the mobile phone price changes by the color were based on the sales volume of a sales agency at China's largest B2C site. The findings were as follows: first, price elasticity according to the six colors was higher than the absolute value of 1, which means that demands made flexible reactions to price changes. Secondly, there were differences in price elasticity according to the colors. Aroma white color made the smallest increase in sales volume at the same price discount, whereas diamond color made the biggest increase in sales in the same price discount scope. These findings indicate that more profit can be generated in mobile phone sales in China by setting different price discount or increase rates according to colors or producing different amounts of mobile phones according to colors. Distributors or sales agents can have a chance for higher profit by ordering and selling mobile phones in certain colors than others from mobile phone manufacturers. The academic findings indicates that there are differences in preference and price elasticity according to colors under the mobile phone category in the Chinese market, which means that the present study made an academic contribution by proposing a microscopic analysis unit for product price elasticity and expanding its concept.

• Asia Marketing Journal
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• v.14 no.2
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.4
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• pp.707-713
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• 2007

This paper implements a RFID multi-band multi-protocol reader platform, possible to select one of the UHF bands used in particular for distribution system in RFID, that is, from 860MHz to 960MHz, through programmable configuration. It also enables implemented platform in this paper to recognize many kinds of TAG protocol, such as EPC Class 1 GEN 1, Class 1 Gen2, ISO 18000-6A, B and C.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.6
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• pp.1350-1354
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• 2014

Although there were many activities to provide FMC (Fixed Mobile Convergence) service by several foreign countries such as United States, FMC service could not make a good success for a number of reasons for example, customers indifference and lack of needs. On the other hand, recently FMC is showing its good progress at B2B market in foreign government such as in Germany and US satisfying e-government and BYOD (Bring Your Own Device) needs. This paper studies FMC service of foreign countries and as a result makes a analysis presenting issues for Korean e-government service. Also, we make several suggestions to energize FMC service success.

• Proceedings of the International Microelectronics And Packaging Society Conference
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• 2000.11a
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• pp.61-64
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• 2000

We fabricated and characterized Low Noise Amplifier (LNA) using MCM-C (Multi-Chip-Module-Cofired) technology for 2.14 GHz IMT-2000 mobile terminal application. First, We designed LNA circuits and simulated it's high frequency characteristics using circuits simulator. For the simulation, we adopted high frequency libraries of all the devices used in LNA samples. By the simulation, Gain was 17 dB and Noise Figure was 1.4 dB. We used multilayer process of LTCC (Low Temperature Co-fired Ceramics) substrate and conductor, resistor pattern for the MCM-C LNA fabrication. We made 2 buried inductors, 2 buried capacitors and 3 buried resistors. The number of the total layers was 6. On the top layer, we patterned microstrip line and pads for the SMT device. We measured the high frequency characteristics, and the results were 14.7 dB Gain and 1.5 dB Noise Figure.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39C no.2
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• pp.151-163
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• 2014

The recent wearable device's applications concentrates on providing diverse services such as location based service, context aware service to the users. These various services are implemented by the interactions between the wearable device and the user. In the legacy system, the interaction requires certain explicit configuration from the user. If the user is unfamiliar with the IT technology, it will be impossible to get the wanted service. Therefore, a new autonomous communication concept among neighbor devices is essential for people who is unfamiliar with the IT technology. The implicit human computer interface enables the user to acquire the services, even though the user don't know the IT technology. In this paper, we propose two BLE based protocols (B-LIDx protocol, B-PniP). B-LIDx protocol is the protocol for locationing the mobile device in indoor. B-PniP is a zero-configure opportunistic direct M2M communication protocol between neighbor devices to achieve the autonomous communication concept with zero-configuration. The protocol's evaluations are performed by measuring the time for finding the location of a mobile device in actual environment and aligning the time spent in services using the B-PniP.

• Transactions of Materials Processing
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• v.20 no.2
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• pp.110-117
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• 2011

The purpose of this work is to develop of a press forming process for mobile phone battery cover as an alternative to the current manufacturing process by laser welding. This press forming process consists of a combination of bending, side pressing and side bending operations. The dimensional error for each process was investigated by finite element(FE) analysis and the Taguchi optimization method. The spreading of the cover width in the side pressing process was adjusted by modifying the blank shape with a notch. The over-bending method was adopted to compensate the spring-back which occurs after bending. Forming experiments were performed to verify the reliability of the developed press forming process. In addition, the strength of the product was evaluated to verify the suitability of the battery cover manufactured with this new press forming process. The results of the forming experiments indicate that the dimensional accuracy of the battery cover is within the required tolerance. The strength of the battery cover was evaluated to 547N which is larger than required strength of 400N.

• Proceedings of the KSME Conference
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• 2005.11a
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• pp.16.2-16.2
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• 2005

• Journal of electromagnetic engineering and science
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• v.2 no.1
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• pp.22-27
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• 2002

This paper describes a SiGe HBT low noise amplifier (LNA) design for IMT-2000 mobile applications. This LNA is optimized for linearity in consideration of the out-of-band-termination capacitance. This LNA yields a noise figure of 1.2 dB, 16 dB gain, an input return loss of 11 dB, and an output return loss of 14.3 dB over the desired frequency range (2.11-2.17 GHz). When the RF input power is -2i dBm, the input third order intercept point (IIP3) of 8.415 dBm and the output third order intercept point (OIP3) of 24.415 dBm are achieved.