• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.61-75
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• 2023

In this paper, we design and experiment a 5G-based metaverse motion synchronization system with configuration of a mobile motion capture studio that has not been commercialized at home and abroad. As a result of the experiment, the average value of the latency test measurement using Wi-Fi is 0.134 seconds faster than the average latency test measurement value using the 5G network. Existing motion capture studios have spatial limitations as the motion capture range is limited to the Wi-Fi communication range. However, the 5G-based metaverse motion synchronization system configures a mobile motion capture studio so that motion performers can solve the spatial limitations by expanding the motion capture communication range indefinitely regardless of time and place. Therefore, it is possible to implement realistic metaverse contents by displaying a realistic and natural digital human because it is free from spatial constraints. The system which was tested in this paper can create a new business model by converging next-generation technologies that are receiving attention related to the digital virtual world, such as motion capture + 5G + digital human twin + metaverse. And it allows for research and develop a next-generation metaverse-based broadcasting solution at a recent time when the business value of digital human and metaverse technologies and functions has been proven and related sales are growing in earnest.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.341-359
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• 2023

The metaverse applies various technological means such as digital twin modeling, 3D rendering, and holographic imaging, which can provide an immersive tourism service experience. However, since the development of the metaverse is still in its infancy, there is relatively little research on digital tourism from the perspective of the metaverse. This research empirically studies the factors that promote the participation behavior of users on the metaverse platform for digital cultural tourism. Our results show that users' internal motivations for learning and entertainment and the functions provided by metaverse, which are sensory stimulation and social interaction lead to the intention to participate in cultural tourism on metaverse with the mediating effects of immersion experience and perceived pleasure.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.515-520
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• 2022

Metaverse is at the center of heated debates in many areas recently. Coupled with real world, metaverse is extending its domain into social and cultural activities in addition to economic value creation as untact activities increase. Global companies are investing in R&D for metaverse. The reason is that metaverse is supposed to create new value by converging virtual and real worlds thanks to technology advancement such as AI, big data, 3D graphic, 5G, cloud computing, etc. Thus, innovative changes are expected in the economic, social and cultural areas. However, there are many problems to be solved yet for connecting virtual world and real one. Also, epoch-making development of products and services should be done for realistic experience and profit creation using virtual space in various industries beyond untact social activities against pandemic situation. The essence, present condition, development and its application areas of metaverse will be analyzed, and expected problems researched so that the strategy and methodology for securing global competitiveness will be addressed in coming metaverse era.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1151-1157
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• 2023

It raises questions about how China, dominated by the socialist system and the Communist Party, will change in the era of artificial intelligence. We predict how the Chinese socialist system will change in the meta-world where SNS is developed, communication is conducted within the meta-verse world, and artificial intelligence is operating in many fields. In order to do so, it is necessary to understand the characteristics of the Chinese state and the characteristics of national policy, as well as the metaverse policy proposed by the Chinese state. The development of the metaverse was emphasized at the 5th session of the 13th National People's Congress in 2022, and in May of that year, the Central Party School of the Communist Party of China published the <Metaverse Industry Manual for Party and Political Officials>. Therefore, in this paper, we will analyze China's metaverse policy and forecast the direction of development of the metaverse industry that China wants to pursue.

• Journal of Integrative Natural Science
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• v.14 no.1
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• pp.21-26
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• 2021

이 논문은 기존의 도시가 부동산 중심의 경제 원리로 형성됐다면 스마트시티는 거주자 생활을 중심으로 한 도시계획 서비스라고 말한다. 이런 스마트시티가 되기 위해서는 각 지역의 철도와 도로 등 도시 인프라를 비롯해 유통, 의료, 교육의 혁신도 필요하다.하지만 스마트시티가 도시운영체제를 디지털화하는 것으로 끝나는 건 아니다. 스마트시티기반에 메타버스(Metaverse)를 통한 당면한 각종 도시 문제를 해결을 위한 선행연구를 다뤄보기로 하였다. 도시운영체제를 입히는 도시의 지역적 특성을 살리면 해당 도시에 당면한 문제를 해결하는 미래의 스마트시티는 과연 어떠한 도시일까? 이에 대한 답변을 하기 위하여 스마트시티기반의 메타버스(Metaverse)를 통한 도시문제해결을 모색하였다.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1090-1100
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• 2021

Recently, as indoor activities increase due to the spread of infectious diseases, the metaverse is attracting attention. Metaverse refers to content in which the virtual world and the real world are closely related, and its representative platform technology is VR(Virtual Reality). However, since VR hardware is difficult to access in terms of cost, the concept of streaming-based cloud VR has emerged. This study proposes a server configuration and deployment method in an edge network when metaverse content involving multiple users operates based on cloud VR. The proposed algorithm deploys the edge server in consideration of the network and computing resources and client location for cloud VR, which requires a high level of computing resources while at the same time is very sensitive to latency. Based on simulation, it is confirmed that the proposed algorithm can effectively reduce the total network traffic load regardless of the number of applications or the number of users through comparison with the existing deployment method.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.52-57
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• 2022

In this study, keywords from representative online portal sites such as Naver, Google, and Youtube were collected based on text mining analysis technique using Textom to check the changes in metqaverse after COVID-19. before Corona, it was confirmed that social media platforms such as Kakao Talk, Facebook, and Twitter were mentioned, and among the four metaverse, consumer awareness was still concentrated in the field of life logging. However, after Corona, keywords from Roblox, Fortnite, and Geppetto appeared, and keywords such as Universe, Space, Meta, and the world appeared, so Metaverse was recognized as a virtual world. As a result, it was confirmed that consumer perception changed from the life logging of Metaverse to the mirror world. Third, keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.196-203
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• 2022

Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.

• International journal of advanced smart convergence
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• v.11 no.3
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• pp.79-84
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• 2022

Due to a series of online sex crimes cases and online class conversions caused by the spread of the coronavirus, alternatives to sex education in schools are urgently required. As a result of this study, the metaverse sex education platform was designed. Using this platform, learners are expected to cultivate correct adult awareness and digital citizenship. Within the metaverse platform, learners can participate more actively in learning. Instead of exposing one's name and face in a place dealing with sensitive gender issues, one can participate in education through his or her decorated avatar and participate in education much more actively than face-to-face education and express one's opinion through chat. In addition, education by level can be received regardless of time and place, which can have the effect of bridging the educational gap between urban and rural areas. In this paper, we propose a new sex education platform without time and space constraints by utilizing metaverse.