• 한국의류학회지
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• 제24권7호
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• pp.995-1003
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• 2000

This study examined the role of apparel merchandisers’in Korea. Data were collected by interviewing 7 apparel merchandisers who had worked for major apparel manufacturers. The interviews were analyzed by use of chronologically sequenced events. Korean apparel merchandisers take part in planning and production of the merchandise, sales management, and promotion. Merchandisers’activities related to merchandise planning were as follows: analysis of fashion trend and market, concept evolvement, planning of assortment and volume assortment, time table set up, color pallette decision, fabrication, line adoption, pricing, line preview, production planning, and placing order of materials. Merchandisers’activities related to apparel production were planning and controlling production and consolidation. In sales, merchandisers analyze retail sales and control inventory by reorder or conducting markdown sale. In relation to promotion, apparel merchandisers monitor merchandise advertisement, and educate salesman.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.123-140
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• 2011

본 연구에서는 7개 대형유통업체 신선식품(농산, 수산, 축산, 가공식품) 구매담당자(Merchandiser, MD)를 대상으로 구매 행태를 분석하였다. 특히 대형유통업체의 산지 공급업체와의 거래 특성과 산지 직구입 특성을 중점적으로 분석하였다. 대형유통업체 구매담당자 설문조사 결과, 산지 공급업체 선정시 안정적인 물량 공급, 품질관리, 적극적인 경영마인드, 저렴한 가격, 차별화 상품 제안 순으로 중요하게 보았다. 산지 직구입과 관련하여 직구입 거래대상에 대한 선호도가 기존의 주요 거래대상인 벤더업체와 도매시장보다 높았고, 직구입 거래대상 중에는 영농조합 법인(농업번인 포함)을 가장 선호하고, 그 다음이 농협중앙회, 단위농협순이다. 공급 업체와의 거래에서 대형유통업체 구매담당자는 2년 이상 장기간 거래를 선호하고, 계약가격 결정시에는 시장시세(50.9%), 생산원가(31.2%) 및 동업계 판매가(18.0%)를 활용하였다. 산지 유통조직이 소비지 유통환경의 변화에 적극적으로 대응하기 위해서는 농산물 생산의 조직화, 규모화 및 유통 채널의 전문화 전략이 필요하다. 공급 시스템의 지속성과 안정성이 요구되어 생산조직 간 연계를 통한 연중 공급 가능한 대응 체계 구축 역시 중요하다. 또한 시장 교섭력 강화를 위한 노력으로 소비지 다양한 시장 정보 수집도 놓치지 말아야 할 것이다.

• 경영정보학연구
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• 제18권2호
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• pp.59-77
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• 2016

전자상거래 시장에서는 점차 다양한 추천기법들이 적용되고 있으나, 고객 관점에서 이에 대한 사용의도를 비교 분석한 연구는 매우 드물다. 본 연구는, 온라인 쇼핑몰에서 널리 활용되고 있는 베스트셀러 추천, MD(Merchandiser)추천, 내용기반 추천, 협업필터링 추천, 그리고 지인추천 등의 다섯 가지 추천기법들에 대한 고객의 사용의도를, 전자제품군 구매 시와 의류군 구매 시에 대해서 비교 분석하였다. 이와 더불어, 어떠한 요소들이 고객의 추천서비스 사용의도에 영향을 미치는지에 대한 연구를 수행하였다. 이를 위해, 추천서비스 사용경험이 있는 전자상거래 사용자 총 220명을 대상으로 설문조사를 수행한 후, 분산분석(ANOVA), 회귀분석 등을 사용하여 데이터 분석을 수행하였다. 본 연구결과, 추천기법에 따른 고객의 추천서비스 사용의도에는 통계적으로 유의한 차이가 있으며, 특히 전자제품군 구매 시에는 베스트셀러 추천기법이, 의류군 구매 시에는 내용기반의 추천기법이 가장 선호되는 것으로 나타났다. 또한, 고객의 인물특성, 성격요인, 구매성향, 구매하려는 제품에 대한 인식 및 추천서비스에 대한 인식 등이 추천서비스 사용의도에 영향을 미치는 것으로 나타났으나, 세부적인 영향요소들은 추천기법별로 상이하게 도출되었다. 이러한 연구는 기업들에게 제품군 및 개인의 성향에 적합한 기법을 채택하여 추천서비스를 수행할 수 있도록 하는 가이드라인(guideline)을 제시해 줄 수 있을 것으로 기대된다.

• 정보기술과데이타베이스저널
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• 제2권2호
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• pp.55-69
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• 1995

전문직 종사자는 많은 정보활동을 수행한다. 특히 끊임없이 변하는 소비자의 욕구에 부응하는 새로운 패션상품을 기획해야하는 머쳔다이저는 의상디자인 능력과 상품기획 능력을 동시에 겸비하고 있어야 한다. 이 두가지 다른 내용을 동시에 흡수할 수 있는 전공교육 프로그램이 마련되어 있지 못한게 국내실정이다. 그리하여 패션 머쳔다이저는 업무수행에서 필요로 하는 정보 및 지식을 끊임없이 수집, 분석하려는 노력을 취해야한다. 이들이 주로 탐색해나가는 정보의 성격이 업무수행성과에 영향을 미치는 가를 판단코자함이 본 연구의 관심주제이다. 정보활동에 관한 기존연구는 개인의 특성, 경험 등이 정보활동 형태에 영향을 주는 요인이리고 지적한다. 본 연구에서는 머쳔다이저가 성장해온 경력외의 분야에 더 많은 정보를 탐색하게되면 보다 합리적인 머쳔다이징 의사결정을 내릴 수 있게되고 또 한 이들의 업무수행 성과도 그에 따라 차이가 날 것이라는 주요가설을 설정하였다. 아울러 이의 검정을 위해 설문조사를 수행하였다. 국내 주요백화점의 특정 지점에 매장을 갖고 있는 의류제조업체의 머쳔다이저를 대상으로 조사한 결과, 본 연구의 주요가설은 채택되었다. 이러한 연구결과는 국내 의류업체가 머쳔다이저를 위한 정보활동 프로그램을 마련할 때 활용될 수 있을 것이다. 본 연구가 패션분야를 떠난 일반적 정보활동 분야에 기여한 점은, 업무를 효과적으로 수행하는데 부족하다고 여겨지는 분야의 정보를 많이 획득해나갈수록 그 활용에 따른 효과가 크게 나타난다는 점이다. 이는 정보활동에 대한 계획수립시 유용하게 적용될 수 있을 것이다.

• 한국의류학회지
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• 제24권8호
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• pp.1103-1114
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• 2000

The purpose of the study was to investigate the level and the major causes of job stress, and the causes of the high level of job turnover rate of fashion merchandisers and fashion designers. The study also examined the correlations among the major causes of job stress, job results and job turnover rate. A part of the questionnaire consisted of questions on major causes of job stress, job result, and intention and trial to leave a job. The subjects were to rate on 5 point Likert-type scales. The other part included the questions on demographic and individual characteristics of the subjects and their company characteristics. For the survey, the subjects were 99 fashion merchandisers and 128 fashion designers who are employed by mens or womens wear manufacturers. The SAS PC+ package was used to calculate frequency, Cronbach $\alpha$, multiple regressions. The results of the study were as follows: 1. The high degree of the job results were resulted from the high degree of specialties in their job characteristics, high contentment in human relations, career development and income, and low role conflict. 2. Stronger intentions and more trials to leave their job were correlated to better task performance in the workplace, lower commitment to their job, and lower job satisfaction. 3. Higher level of job stress caused by interpersonal relationship in the organization and contentment in career development and income affected stronger intentions and more trials to leave their job.

• 대한가정학회지
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• 제36권11호
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• pp.141-156
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• 1998

The purpose of this study was to investigate current QR technology usages and merchandisers' roles and information activities in the Korean apparel industry. Data were collected by interview and questionnaire with merchandisers in apparel companies, manufacturing apparels for both men and women. Statistical analyses were t-test, ANOVA, frequency with SAS program. The results of the study were as follows: 1. The usage of QR technology was generally low. But POS, bar-coding, logistics and small lot order were highly used compared to other technologies. CAD, automated sewing operation, unit product system, logistics, and small lot order were more used in domestic national brand than in import license brand. POS applications were more used in product planning division than in others. 2. Merchandisers played important roles in making major decisions on cost price, sales price, manufacturing request, delivery data, production quantity, produce mix, budget planning, market timing and delivery channels. Products planning was conducted mostly on a monthly basis. Price was determined mainly according to cost price, while the production quantity depended on the last year's sales. Usually sales were analyzed on a daily basis. 3. Merchandisers got more information on fashion them and color trend from foreign information sources than from domestic, while more information on fabrication from domestic sources. For fashion design information they used the equal amount from domestic and foreign sources. Over all degree of utilization in each field of fashion information was fugured rather high.

• 패션비즈니스
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• 제4권1호
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• pp.87-96
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• 2000

Merchandiser continue to play an important role in the exchange process by providing products for consumption. Merchandisers must still understand customer demands, analyze sale trends, select and present salable products. However, due to the competitive pressures in the apparel industry and the innovations required under QR business systems, the demands placed on merchandisers are changing. The purpose of this study is to present of the direction for fashion merchandising education. The direction for fashion merchandising are education summarized as follows; 1) Merchandising technology is the systematic application of information technology and Telecomunications to planning, developing, and presenting product lines in ways that reflect social and cultural value. Statistic Methods are developed and used to analyze data arising from a wide variety of applications. 2) Merchandising technology is to practise the technical and economic aspects of apparel production. Analysis of specific apparel manufacturing and management issues such as efficient manufacturing methods. 3) Merchandising technology is to forecast fashion trend according to consumer preference. Culture influences what people purchase and how those items are used forecasting fashion trend. 4) Merchandising technology is to practise communication skills used in formal and informal organization including interviews in particular language suited to their own business and professionnal careers. 5) Merchandising technology is to planning merchandise budgets and merchandise assortments based on more diverse forms of information. 6) Merchandising technology is to use techniques related hardware and software. 7) Merchandising technology is to learn participate in internship programs.

• 한국의상디자인학회지
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• 제5권1호
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• pp.97-107
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• 2003

This study was conducted to provide the basic data to activate the consigned education of fashion retailing company in the department of fashion design in a junior college. 36 consigned education students from fashion retailing company in Daegu were surveyed and interviewed. The result can be summarized as follows: 1. Their motives of study lie in ‘I wanted to study in a junior college’ (55.6%), ‘It would be some help for my job’. ‘My company recommended’ (16.7%), and ‘I wanted to get a higher degree’ (11.1%). 2. Their preferences in terms of major and subjects lie in ‘fashion marketing’ (30.6%), ‘fashion coordination’ (25.0%), and ‘fashion information’ (19.4%). 3. The occupations they wanted to get are ‘a displayer’ (38.9%), and ‘a shop master’ (30.6%), and ‘a merchandiser’ (8.3%). 4. The ratio of theories to practices they want is ‘40:60ㆍ30:70’ (27.8%), ‘50:50’ (22.2%), ‘20:80’ (11.1%) 5. With regard to their adaptability in school, they answered that ‘I'm doing quite well’ (44.4%), ‘I'm doing OK’. ‘It's a little hard to follow’ (22.2%) 6. About teaching methods and contents, they responded that they want ‘more emphasis on practices’ (41.7%), and they commented that ‘teachers are focused on the syllabus procedure rather than students’ practical improvement’ (19.4%), and ‘I feel loaded with too much assignment’ (13.9%) 7. They wanted to be taught by ‘professors’ (77.8%) and ‘professionals in the field’ (19.4%) In conclusion, it is required that both the college and the company need to develop a customized education program focusing on the field training specialized by their cooperation and constant researches. On the part of junior colleges, adjusting their educational directions to the trend of the 21st century, they need to focus on nurturing the consigned students to be highly qualified professionals required by the industry, using hi-tee equipment and facilities through academic and industrial cooperation.

• 패션비즈니스
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• 제3권3호
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• pp.15-26
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• 1999

The purpose of the study was to investigate brand images and fashion leaderships of women's wear manufacturers targeting middle-aged women or older women. Thus, this study was to be an exploratory study to investigate clothing behavior of elderly female consumers and search apprel niche-market for them. The questionnaire consists of questions on brand images, fashion leadership, and merchandise assortment. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 29 adjectives. The fashion leadership of these brands was evaluated by the degree of fashion trends adopted on 7 aspects including fashion images, silhouettes, fabrics, colors, design details, accessories, and item-coordinations. For the survey, both interview and the subjects were 66 manufacturers which have national brands or designer brands. Among 44 respondents, 30 respondents were designers and the rest of them were merchandiser or shop managers. The SPSS PC+ package was used to calculate frequency, T-test, and cluster analysis. The results from survey of manufacturers targeting middle-aged women or older women are as follow: 1) The brand imges which they pursue are prestigious, practical, and elegance. 2) There were significant differences in brand images, and national brand manufacturers pursue stronger images in prestigious, chic, intelligent, competency, than designer brand manufacturers. 3) 40 brands were divided into two clusters. 36 brands were included in one cluster, and only 4 brand were belong to the other cluster. In this market, the image of feminity was grouped with the image of prestigious, chic, intelligent, competency. 4) In product planning, the adption level of fashion trends in 7 aspects was generally at medium level, but fashion trends were more adopted in fabric, color, and item-coordination.

• 한국유통학회지:유통연구
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• 제8권1호
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• pp.91-116
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• 2003

본 연구에서는 대형 머천다이저의 위협이라는 적대적 환경에 대응하는 중소 소매점의 경쟁전략, 전략집단, 마케팅역량 그리고 소매성과의 상호관계를 실증적으로 분석하고자 하였다. 본 논문에서는 위의 연구목적을 달성하기 위하여 전국에 있는 325개의 중소 소매점을 대상으로 자료를 수집하였다. 중소 소매점들이 추구하는 경쟁전략은 가격우위, 머천다이즈 차별화, 서비스차별화 등의 세 가지 경쟁전략으로 뚜렷하게 구분되었고, 군집분석을 통하여 분류된 전략군집은 속수무책 유형, 서비스차별화 유형, 가격우위 유형, 그리고 머천다이즈 차별화 유형으로 나타났다. 분석결과 가격우위군집과 머천다이즈 차별화군집 심지어 속수무책군집도 환경의 적대성을 낮게 지각하는 중소 소매점들이 높게 지각하는 점포들보다 유의하게 높은 소매성과를 달성하였다. 반면에 전략군집과 적대성의 상호작용에 따른 조절효과는 유의하게 소매성과에 영향을 미치지 못하였다. 또한 마케팅역량에서는 머천다이즈 차별화 군집, 가격우위 군집, 서비스차별화 군집, 속수무책 군집 순서로 마케팅역량을 높게 획득하였다. 마지막으로 중소 소매점들의 매출액 성장률 등의 점포성과는 머천다이즈 차별화 군집이 가장 높게 나타났으나 가격우위 군집과 서비스차별화 군집의 소매성과는 유의한 차이가 없었다.