• Journal of Korea Trade
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• 제23권4호
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• pp.58-79
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• 2019

Purpose - This study focused on the effect of mobile app information system quality on re-use intention in the medical service trade, and examined how the Chinese, currently the main consumer of Korea's medical service trade, obtained information through mobile apps, and the status of satisfaction felt by experiencing medical services. Design/methodology - The survey period was from November 2018 to January 2019, and was conducted on Chinese who voluntarily experienced medical services. The collected data verified causality of the study model through the statistical program, SPSS.24. The results showed that the most popular medical institution through the medical service mobile app is dermatology, and the quality of the app's information system plays a mediating role in influencing re-use intention. Findings - Overall, the current trade in medical services is first accessed and acquired through mobile apps, and as a result, consumers revisit medical institutions according to the reliability of information. Comments and likes, another new form of the word of mouth that has greatly influenced revisiting in the past, are seen to be spreading through the app's medical information. Originality/value - The previous market for the medical services trade was formed by very conservative word of mouth, but now we believe that the app's information system actively influences the revisit effect. This means that apps can be used in diverse areas in the medical service trade market. In addition, the medical service market needs to further develop a mobile app environment that can reflect consumers' diverse needs, behaviors, and culture from time to time in order to revitalize the service trade. Such an app environment development will have tremendous promotional effects on the trade market and provide directions for expanding trade in medical services.

• 대한인간공학회지
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• 제31권6호
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• pp.765-772
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• 2012

Objective: The purpose of this research was to aid creating an effective sizing system for the vacation wear intended for Jeju's medical tourists, specifically females from the major countries including the USA, Japan, and Korea. Background: Medical tourism makes the gains of every year 40,000,000,000 dollar, every year 30% it is increasing. Thus the Jeju-do is propelling medical tourism. The body size each country is different. Consequently must set the body size standard for the women. Method: (1) It observed the body size of the Korean women of 2004 years and 2010 years. (2) It analyzed the body size of the women of the USA, China, Japan and Korea. (3) It set the sizing system of the women of the USA(ASTM), China (GB), Japan(JIS) and Korea(KS). Results: Korean adult females' height in 2010 has increased from 2004. The Waist Back Length, Waist Front Length, Arm Length etc has also increased along with the Height. The upper body has become slimmer at the same time; the Chest Circumference, Bust Circumference, and Underbust Circumference have decreased. The lower body on the other hand has become bigger: the Waist Circumference and Hip Circumference have increased. The BMI has decreased by 0.4 from 2004 - the Height has increased while Weight has decreased. The Chest Circumference and Under Bust Circumference of Korean women across all age groups have increased at a proportional rate to other parts of body; however, the rate of increase in Chest Circumference was far greater. American females(Caucasians) had the greatest ratio of waist to bust (Waist Circumference/Chest Circumference), smallest ratio of Neck Base Circumference to Bust Circumference (neck/bust). Korean females had smallest ratio of Waist Circumference to Underbust Circumference(waist/bust). As for the drop of Chest Circumference and Waist Circumference, American females had the highest and Koreans had the lowest. As for the drop of Hip Circumference and Chest Circumference, Japanese had the highest and Americans had the lowest, but Japanese women at the same time showed the A line body shapes. As for difference of Chest Circumference and Underbust Circumference, American females had the biggest(13.73) followed by Korean(11.1), Japanese(10.9) and Chinese(10.5). Conclusion: The women of the USA, China, Japan and Korea body size is different. Especially the value of the Bust Circumference - the Underbust Circumference is different. Thus, it set the sizing system(Table 8).

• 감성과학
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• 제13권4호
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• pp.733-740
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• 2010

본 연구는 국제자유도시 제주의 친환경 소재 휴양복을 고찰해 봄으로써 앞으로 제주 의료관광 산업에서의 부가가치 및 수익 창출에 기여하고자 수행되었다. 의료관광 상품에 고품격 맞춤형 휴양복을 포함시킴으로써 관광객들이 제주에서 휴양복 착용의 쾌적한 체험을 하고 기념품으로 가져감으로써, 제주에 대한 좋은 인상과 추억을 갖게 된다면, 또다시 제주를 관광 목적지로 선택할 것이다. 잘 개발된 갈옷 휴양복은 다른 갈옷 상품과도 잘 매치될 수 있으므로 제주 문화상품 갈옷의 추가 구매 효과도 전망할 수 있다. 아울러 개발 휴양복의 사이즈 체계와 패턴 그레이딩을 구축을 통해 상품생산의 효율성이 상대적으로 매우 취약한 지역 업체의 애로사항을 해결하고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 제주지역 갈옷업체를 조사하여 애로사항 및 개선점을 고찰하였다. 둘째, 제주 의료관광을 위한 갈천 소재 휴양복을 정의하고 문헌 몇 시장조사, 디자인 논의 등의 결과를 반영하여 타당성 있는 대표 디자인을 선정하였다. 셋째, 생산표준화를 위한 상품제작 사이즈체계를 정립하고 패턴그레이딩을 구축하여 제안하였다.

• 한국컴퓨터정보학회논문지
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• 제25권10호
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• pp.249-253
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• 2020

의료관광은 의료서비스와 관광을 동시에 제공받기 위해 해외로 방문하는 것을 의미한다. 즉, 의료서비스와 다양한 문화 활동, 레저, 쇼핑 등을 접목한 관광 활동이라고 할 수 있다. 이처럼 의료관광이란 단순한 의료서비스에 국한하지 않고 관광 서비스와 융합되어 새로운 수익을 창출하는 신 고부가가치 산업으로 많은 국가들이 해외 관광객 유치를 통해 자국의 관광산업을 육성하기 위하여 지속적인 노력을 기울이고 있다. 따라서 본 연구는 우리나라의 의료관광산업 중 치과의료서비스에 있어서 경쟁력을 확보하기 위해서 치과의사의 진료, 병원의 시설, 치과의 스텝, 환자의 만족도 사이에 어떠한 연관성이 있는지를 살펴보고자 하였다. 그 결과 치과의사의 진료는 병원의 시설 치과의 스텝, 환자의 만족 모두에 긍정적인 영향을 주는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.463-475
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• 2014

21세기의 신성장 동력으로 여겨지고 있으며 최근에 급격한 양적 및 질적 성장을 하고 있는 의료관광이나 우리나라가 제공하는 의료관광 상품이 아직 의료 관광객의 필요에 충분히 부응하지 못하는 측면이 있다. 이의 해법을 의료관광속성에 관한 연구에서 찾고자 한다. 여기에 2000년 이후 꾸준히 성장세를 유지하고 있는 한류에 대한 관심의 정도가 의료관광에 영향을 미치는지도 확인한다. 이를 위해 5가지 가설이 설정되었고 가설검증을 위해 설문을 통한 실증분석을 실시하였다. 실증분석을 위해 SPSS 20.0 통계프로그램을 활용하였고, 설정된 가설은 검증결과 모두 채택되었다. 가설검증결과 한류에 대한 관여도는 의료관광속성, 만족도 및 행동의도에 영향을 미쳤으며 의료관광속성도 만족도 및 행동의도에 영향을 미침을 확인하였다.

• 한국조리학회지
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• 제16권5호
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• pp.193-207
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• 2010

본 연구는 메디컬 에스테틱 관광과 한류 인식이 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도에 미치는 영향을 확인하는 것을 목적으로 하였다. 연구의 목적을 달성하기 위해 한국을 방문한 중국인과 일본인을 대상으로 서울과 부산 지역 특급 호텔과 성형외과를 방문하여 설문지 조사법으로 수행되었다. 가설의 검증을 위해 선형회귀분석을 실시한 결과, 메디컬 에스테틱 관광과 한류인식은 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도에 각각 유의적인 정(+)의 영향을 미치는 것을 확인하였다(p<0.001). 특히 관광이란 볼거리 먹을거리 등 다양한 요인 중에서 메디컬 에스테틱 관광과 한류 인식이 먹을거리에 중요한 요인으로 작용한다는 점을 본 연구를 통해서 확인하였다. 따라서 지속적인 한류 인식의 고양을 위한 노력은 물론 최근 지속적인 상승세를 나타내고 있는 메디컬 에스테틱 관광 활성화 방안과 한식의 세계화에 이바지할 수 있는 정책 개발이 요구된다.

• Asian Journal for Public Opinion Research
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• 제5권2호
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• pp.63-83
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• 2018

This exploratory research investigated the factors that influence foreign tourists' decision to use dental services in Thailand. The questionnaire was used to collect data from foreign tourists who used dental services in a hospital or dental clinic in Thailand. Data from 233 respondents completed questionnaires were analyzed using frequency distribution, percentages, mean, and standard deviation. The findings revealed that respondents were most likely to be Asian (54.5%) followed by European (33.9%), females (64.8%) aged between 26-35 years (39.1%), business owners (45.9%), and came to Thailand with friends (47.6%). Regarding travel purposes and contact with dental services, most of them travel for pleasure (52.89%) and contact the clinic directly through the Internet(63.95%) The health/medical services used included health check-up (34.48%), dental services (29.22%), and day spa/massage (23.23%). The dental treatment that respondents had completed or planned to do included dental check-up (29.87%), tooth cleaning (26.68%), and tooth whitening (11.41%). Based on the influence of $_7P$ factors towards the respondent's decision to use the dental service, it was found that the average mean score range from 4.33-4.15 which were at the high to the very high level of influence to their decisions. The people factor had the highest average mean score (mean 4.33, SD= 0.604)followed by the price factor (mean 4.32, SD= 0.651), which both had the highest level of influence. The physical evidence factor had the lowest mean score (mean 4.15, SD+0.752) which was at the high level of importance. It should be noted that the factor concerning the modern technology and dental equipment (mean 4.33, SD=0.606) and factor on the quality of service (mean 4.43, SD= 0.598) had the highest mean score followed by the total cost of the trip including services being reasonable (mean 4.37, SD=0.582). Regarding the country factor, it was found that this factor also had highest influence level (mean 4.30, SD=0.67) and affordability had the highest mean score (mean 4.39, SD=0.614).

• 한국병원경영학회지
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• 제16권4호
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• pp.85-110
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• 2011

As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

• 한국의사학회지
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• 제28권2호
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• pp.1-13
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• 2015

Purpose : Local medicinal herb festivals present the history of the Korean medicine and cultural resources in the regions to play an important role in attracting tourists, vitalizing local economy, and improving the local image. Therefore, it is important to understand the origin of the festival and grasp historical and cultural meaning of local medicinal herb festivals. Methods : I compared the books and articles presented in the reference list. Results & Conclusions : Local medicinal herb festivals originates from traditional yangnyeongsi. Since the $17^{th}$ century, yangnyeongsi has grown up as a special market. Implementation of the Daedong Act promoted commodity and monetary economy that helped commerce and industry develop and market grow up. It also made changes in the social status system and yangnyeongsi has been such a historical phenomenon appeared in this social background. The growth of yangnyeongsi contributed to the progress in the private medicine that triggered the gradual transfer of power in the medicine to the private sector which has long been held by the government. In yangnyeongsi, there were many cultural events to attract visitors. It's the same case in China that preserves stages that were used for cultural events in the medicine market to pass down the historic sites while those in Korea are disappearing as yangnyeongsis are being pulled out of the city areas to the suburban areas due to the redevelopment projects. For this reason, restoration of the place for traditional yangnyeongsi should be taken into account through local medicinal herb festivals.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.91-104
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• 2020

본 연구에서는 의료관광산업을 위한 메디컬리조트의 발전방향과 정책적 시사점을 제공하고자 메디컬 리조트의 성공적 사례와 관련 서비스를 탐색하고 이를 유형화하여 메디컬리조트의 가치를 헤도닉 가치, 호스피탈리티 가치, 안전 및 개인정보보호 가치, 이익성 가치로 구분하였다. 메디컬리조트 이용경험자를 대상으로 이러한 메디컬리조트의 가치가 메디컬리조트에 대한 지각과 메디컬리조트 이용의도에 미치는 영향을 검증해보고자 하였다. 연구결과 메디컬리조트의 헤도닉 가치와 호스피탈리티 가치가 메디컬리조트에 대한 유용성 지각과 웰빙 지각에 강한 영향관계가 있는 것으로 파악되었으며, 메디컬리조트의 안전 및 개인정보보호 가치는 유용성 지각에만, 그리고 메디컬리조트의 이익성 가치는 웰빙 지각에만 영향관계가 있는 것으로 파악되었다. 또한 메디컬리조트에 대한 유용성 지각과 웰빙지각은 메디컬리조트 이용의도에 영향관계가 있는 것으로 나타났으며 특히, 메디컬리조트에 대한 웰빙지각의 경우 메디컬리조트 이용의도에 강한 영향관계를 보였다. 이상의 연구결과는 의료관광산업을 위한 메디컬리조트 관련 연구영역을 확장했다는 점과 함께 의료관광객의 편의와 요구에 부합하는 메디컬리조트 발전을 위한 유용한 시사점을 제공하였다는 점에 그 의의가 있다.