• International journal of advanced smart convergence
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• 제6권1호
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• pp.44-49
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• 2017

In the modern technology era, it is possible to connect objects and the internet anytime and anywhere through IoT of hyper-connected society. Accordingly, a smart shopping cart was designed and realized by applying IoT. Therefore, this paper builds the IoT shopping cart system according to the trend of IoT environment.. When RFID is installed in the Arduino and the tagged item is inserted into the IoT shopping cart, the product information and price are displayed on the Arduino linked Raspberry Pi. We built a web server on the Raspberry Pi to handle this data, and built an App on the smartphone to implement the IoT shopping cart environment. Consumers can receive pricing and product information through smartphone apps through raspberry pie, can make quick calculations through smartphone, and provide various information to consumers through apps.

• Journal of Korea Trade
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• 제23권4호
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• pp.58-79
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• 2019

Purpose - This study focused on the effect of mobile app information system quality on re-use intention in the medical service trade, and examined how the Chinese, currently the main consumer of Korea's medical service trade, obtained information through mobile apps, and the status of satisfaction felt by experiencing medical services. Design/methodology - The survey period was from November 2018 to January 2019, and was conducted on Chinese who voluntarily experienced medical services. The collected data verified causality of the study model through the statistical program, SPSS.24. The results showed that the most popular medical institution through the medical service mobile app is dermatology, and the quality of the app's information system plays a mediating role in influencing re-use intention. Findings - Overall, the current trade in medical services is first accessed and acquired through mobile apps, and as a result, consumers revisit medical institutions according to the reliability of information. Comments and likes, another new form of the word of mouth that has greatly influenced revisiting in the past, are seen to be spreading through the app's medical information. Originality/value - The previous market for the medical services trade was formed by very conservative word of mouth, but now we believe that the app's information system actively influences the revisit effect. This means that apps can be used in diverse areas in the medical service trade market. In addition, the medical service market needs to further develop a mobile app environment that can reflect consumers' diverse needs, behaviors, and culture from time to time in order to revitalize the service trade. Such an app environment development will have tremendous promotional effects on the trade market and provide directions for expanding trade in medical services.

• 간호행정학회지
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• 제2권1호
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• pp.141-150
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• 1996

As the medical markets have gradually changed from suppliers' markets to consumers' ones, the demands for consumer-centered strategies of hospital management and marketing, improved medical services, etc., have been increasing. Under such circumstances, this study was aimed at evaluating the marketing policies of our hospitals centering around the internal, cxternal and mutual marketing for consumers, and thereby presenting more influential strategies for hospitals. For this purpose, the employees and patients of a third stage general hospital in Seoul were surveyed by means of a questionnaire. All in all, 285 patients and 284 employees answered the questionnaire. The results of the survey can be summarized as follows : First, patients come to a hospital directly, according to rumors or being introduced by its employee. Second, the important factors determining patients' choice of a hospital are facility, medical staff, traffic and employee. Other factors are patient's age, living area, distance between patient's house and hospital, etc. Third, patients' perception of a hospital affects their choice of the hospital. Fourth, employees and patients perceive differently the marketing strategies of the hospital. Fifth, well-planned marketing strategies may change some sources of inconveniences into those of conveniences. Based on the above findings, effective marketing strategies for gonoral hoopitale can be presented as followes. 1. The poblic relations of hospital should be established first with visiting patients and employees. 2. The marketing strategies should be-based on the factors determing patient's preferences for hospital. 3. The marketing strategies should be flcxiblc enough to complement the weak points of the hospital. 4. The marketing strategies should be directed towards the improved medical services as well as mutual actions between consumers and employccs. 5. The marketing strategies should take into consideration employees perception and thus induce their voluntary participation. All in all, the study may be limited in that its results cannot be easily generalizod due to its small size, patients' variublcs rather than qualitative medical services are primarily reviewed, and that it depended on a straight forward questlonnaire survey.

• 한국빅데이터학회지
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• 제6권1호
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• pp.51-62
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• 2021

의료 인공지능 분야에서 의사의 판단에 도움을 줄 수 있는 질환 예측 및 분류 알고리즘에 대해선 많은 연구가 이뤄져왔지만, 의료 소비자의 정보 획득과 판단에 도움을 줄 수 있는 인공지능에 대해선 상대적으로 관심이 적다. 네이버 지식인에 지난 1년 간 자신의 증상엔 어떤 병원을 가야할 지 질문하는 질문 건수만 해도 15만 건이 넘는다는 사실은 의료소비자들에게 적합한 의료정보의 제공이 필요하다는 반증이기도 하다. 따라서 본 연구에선 의료소비자들이 자신의 증상에 대한 진료과목을 선택하는데 도움을 줄 수 있도록 네이버 지식인에서 환자들이 직접 서술한 증상 텍스트를 수집하여 8개 진료과목을 분류하는 분류모델을 구축했다. 우선 환자의 주관이 개입된 데이터의 타당성과 객관성을 확보하기 위해 객관적 증상 텍스트(서울응급의료 정보센터에서 정리한 진료과목 별 주요 질환 증상)와 주관적 증상 텍스트(지식인 데이터) 간 유사도 측정을 수행하였다. 유사도 측정 결과, 두 텍스트가 동일한 진료과목의 증상일 경우 상이한 진료과목의 증상 텍스트에 비해 상대적으로 높은 유사성을 가진다는 것을 입증했다. 상기 절차를 따라 타당성을 확보한 주관적 증상 텍스트를 대상으로 릿지회귀모델을 사용하여 분류모델을 구축한 결과 0.73의 정확도를 확보할 수 있었다.

• 보건행정학회지
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• 제22권3호
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• pp.315-346
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• 2012

The legal relationship between patient and physician is legally equal relationship. But, in times past, patients be compelled to sign an unequal contract, substantially. Because of the imbalance between supply and demand in the health care market. Today, the law of supply and demand in the health care market is running well. And as the cognition of citizens' rights grows, the relationship between patient and physician can also get a lot of changes. Patients have the right to know the information about medical care, and to decide whether or not to get treatment including invasions against their own bodies. In other words, Doctors have an obligation to explain to their patients. If doctors did not provide patients sufficient explanation or information, it violates the right of patients. This is a tort, or a breach of contract. To improve the remedy for violation of patient's right, patient is able to be protected by status as consumer. If patient is a kind of consumer in terms of medical consumption, he/she as consumer can enjoy supplementally the consumer's right. The patient as a consumer can exercise now a consumer's right as a constitutional right. In addition, with respect to consumer's rights, Framework Act on Consumers was enacted. This Act is based on constitutional provisions of Article 124 and the Act can be seen as a law that embodies consumer right because the provision of the constitutional law delegates specific contents. In the health care field, patients need to win recognition the statue of the consumer to hold the sovereignty of the consumer. In particular, if patients are consumers, they may be able to make good use of the quickly and efficiently collective dispute resolution and association lawsuit to rescue their damage, the Alternative Dispute Resolution(ADR) of Framework Act on Consumers.

• 유통과학연구
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• 제11권12호
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• 경영과정보연구
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• 제31권2호
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• pp.173-197
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• 2012

본 연구는 점차 확대되고 있는 중국 서비스 시장의 개방과 외국계 의료기관들의 중국시장 진출시도가 본격화 되고 있는 현시점에서 중국 소비자들의 외국계 의료서비스 이용 의사결정과정에 대한 분석과 설명을 위한 이론적 분석 모형을 개발하기 위하여 수행되었다. 본 연구의 결과를 요약하면 의료서비스를 제공하는 국가의 국가이미지는 해당 국가에 대한 태도와 해당국가의 의료서비스에 대한 태도에 영향을 미쳤다. 게다가 국가이미지는 국가에 대한 태도를 통해 이용의도에 간접 영향을 미치기도 하지만 해당 국가의 의료서비스 이용의도에 직접적인 영향관계를 가지고도 있었다. 그러나 국가이미지와 해당국가에 대한 태도 등에 영향을 받아 형성된 의료서비스에 대한 태도는 의료서비스 이용의도에 직접적인 영향관계를 가지지 못하였다. 따라서 중국 의료시장에서의 성공을 위해서는 한류로 형성되어져 있는 국가이미지와 우호적인 태도 등을 활용하는 적극적 전략이 필요할 것으로 보인다.

• 한국전자거래학회지
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• 제14권1호
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• pp.121-142
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• 2009

인터넷을 통한 의료 마케팅은 전문성과 공익성의 문제로 소비자에게 어떻게 마케팅 활동을 펼칠 것인가 하는 문제가 제기되며, 모든 진료과목에서 동일하게 적용되는가, 혹은 진료과목의 특성에 따른 맞춤 전략을 세워야 하는가의 선택도 중요하다. 본 연구는 이 문제의 접근을 위해 인터넷 의료마케팅을 소비자들이 받아들일 것인가 하는 점을 비보험적용 진료과 목과 상대적으로 인터넷 마케팅 활동이 저조한 보험적용 진료과목들을 상황변수로 나누어 기술수용모델(TAM)을 통해 접근하였다. 본 연구 결과 비보험진료과목 의료서비스 마케팅 활동에 대해 소비자들은 용이성을 통해 유용성을 느끼며 그 결과 인터넷 마케팅을 받아들일 의도가 있고 더 나아가 만족한다는 것을 알 수 있으나 보험진료과목 분야의 인터넷 마케팅은 소비자들에게 유용성보다는 용이성이 마케팅의 수용의도에 우선적으로 영향을 미치고 있음이 밝혀졌다. 이를 통해 필수의료나 응급의료 부문을 담당하고 있는 보험적용 진료과목의 경우 공격적인 마케팅 활동 보다는 보다 더 소비자들이 유용성을 느낄 수 있는 마케팅 전략을 수립해야 하며 피부미용성형, 건강 검진, 건강증진 프로그램 등의 부문을 담당하고 있는 비보험적용 진료과목 의료서비스 제공자들은 마케팅 활동으로 시장 자체의 크기가 커질 가능성이 많으므로, 의료서비스의 전문성의 부각과 함께 서비스 자체의 이미지를 제고 시키는 마케팅 활동에 중점을 두어야 한다는 결론을 도출하였다.

• 대한예방한의학회지
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• 제17권1호
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• pp.51-63
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• 2013

Objectives : This study aimed to investigate the current situation of Internet health counseling in Korean Medicine by analyzing the contents and pattern of the questions and answers in NAVER Jisik-iN. Methods : 1,121 questions answered by Korean Medicine doctors in NAVER Jisik-iN from January 2012 to June 2012 were extracted and analyzed. The contents and pattern of the questions and answers were classified. Then statistical analysis was performed and the research findings were compared with other studies. Results : Korean Medicine (KM) accounted for 1.73 percent of health counseling in NAVER Jisik-iN. Analyzing the questions and answers of KM counseling, questions about symptoms and answers providing medical knowledge were most common. The most frequently asked symptom was digestive disorder. Applying to Suchman's "Stage of Illness and Medical Care" model, 'the symptom-experience' stage took the first place. Conclusions : KM counseling in NAVER Jisik-iN has served as guidance for potential Korean Medicine consumers by providing medical knowledge about symptoms. For more effective guidance there should be a systematic Internet counseling system offering reliable information by KM doctors to meet the needs of medical consumers.

• 대한예방한의학회지
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• 제21권3호
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• pp.65-73
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• 2017

Objectives : The purpose of this study is to investigate on the Korean and Western medicine clinic quality to use IPA matrix and to establish a Korean medicine service management strategy. Methods : In order to achieve the research purpose, medical consumers who visited 3 Korean and Western medicine clinics were surveyed. frequency analysis, paired t-test were used for the statistical analysis, and the mean of each variable was used for IPA analysis. Results : The major results of analysis are as follows: It was confirmed that the skill and the kindness of the human resources were important in both the Korean medicine clinic and the Western medicine clinic. And it was confirmed the difference of the satisfaction rate and IPA between the Korean medicine clinic and the Western medicine clinic. Especially Medical devices and equipment, Easy booking, reception, payment procedure were different in IPA analysis. Conclusions : We confirmed the similarities and differences between Korean medicine clinics and Western medicine clinics in terms of importance, satisfaction, and IPA. On the basis of these results, Korean Medicine clinic could arrange a management strategy in consideration of consumers' choice attribute.