• Korea Trade Review
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• v.46 no.2
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.1-12
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• 2010

This study investigates the mediation effects of affection-rejection parenting in the relationships between reports by mothers in regards to marital conflicts and the behavior and emotional control of preschoolers. The participants were 311 preschoolers and their mothers. A total of 311 preschoolers attended kindergartens or day care centers in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation, single and hierarchical multiple regressions, using SPSS Win 15.0. The results are as follows. (1) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by affection parenting. (2) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by rejection parenting. (3) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by affection parenting. (4) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by rejection parenting.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.245-254
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• 2022

This study is a study to empirically verify the mediating effect on college life adaptation and career preparation behavior of college students. The purpose of this study is to empirically analyze the multi-mediated effects of major satisfaction, job stress, and self-directed learning. For this study, 216 university students were enrolled. For the collected data, SPSS Process macro was used. The result is as follows. First, there were multiple parallel mediating effects and multiple serial mediating effects on major satisfaction, job stress, and self-directed learning between college life adaptability and career preparation behavior. Second, the path of simple mediation and double mediation effect was found between college life adaptation and career preparation behavior. Based on the research, the necessity of revitalizing the program for revitalization of teaching activities and industry-academic cooperation activities in the major field and improvement of career preparation behavior and university life adaptation ability and follow-up research were suggested.

• Journal of Korean Public Health Nursing
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• v.29 no.3
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• pp.441-451
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• 2015

Purpose: This study was conducted in order to examine the multiple mediated effects of self-regulation and hopelessness between self efficacy and internet game addiction in middle school students. Methods: The participants were 458 middle school students in G City, South Korea. Multiple mediation was analyzed using Indirect SPSS macro and the bootstrapping method. Results: Significant negative correlations were observed for internet game addiction, self-efficacy, and self-regulation. Self-efficacy and self-regulation were positively correlated. Self-efficacy showed a direct effect on Internet game addiction. The results of the indirect effects of all mediators showed the mediated effect of self-regulation (estimated effect=-.11, 95% CI[-.20, -.03]) and hopelessness(estimated effect=-.06, 95% CI[-.12, -.01]). Conclusion: Based on these study results, we suggest that self-efficacy should be examined to prevent development of Internet game addiction in middle school students. It is necessary to provide Internet game addiction preventive programs focusing on changing the self-regulation and relieving the feelings of hopelessness.

• Korean Journal of Childcare and Education
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• v.16 no.6
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• pp.53-70
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• 2020

Objective: The purpose of this study is to analyze the mediating effects of mother's smartphone addiction on the relationship between mothers' parenting stress and young children's smartphone addiction. Methods: This study conducted a survey targeting a total of 327 mothers with young children between the ages of 3-5 years that were attending kindergartens and daycare centers in Gyeonggi-do, Gangwon-do, and the Busan region. After exploring the relationship between mothers' parenting stress, mothers' smartphone addiction, and young children's smartphone addiction based on the collected data, this study comparatively analyzed the complete mediation and partial mediation models by using the structural equation. Results: The mothers' smartphone addiction played a partial mediating role in the relationship between mothers' parenting stress and young children's smartphone addiction. In other words, the mothers' parenting stress and mothers' smartphone addiction were important variables for young children's smartphone addiction. Conclusion/Implications: This study aims to provide basiv data for the prevention of problems caused by young children's smartphone addiction, by exploring the paths of mothers' parenting stress and mothers' smartphone addiction which have effects on young children's smartphone addiction.

• Human Ecology Research
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• v.56 no.5
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• pp.461-472
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• 2018

Using a sample of third grade middle school students from the forth wave of Children and Youth Panel Survey in 2012, the mediation effects of private educational expenditure between parenting styles and children's academic performance were investigated by applying factor, cluster, tobit, and two stage regression analysis. The major results were as follows. First, four types of parenting style were identified. The most frequent parenting style was ambivalent parenting (tiger parenting) which was followed by authoritative parenting. Second, compared to permissive parenting style, ambivalent, authoritative, and authoritarian parenting styles were significantly associated with more private educational expenditures. Third, more private educational expenditures were significantly associated with higher academic performance of children. I found both a full mediation effect of private educational expenditure for ambivalent and authoritarian parenting styles, and a partial mediation effect for authoritative parents. Authoritative parenting style has a negative moderating effect on the relationship between household income and private educational expenditure, along with a positive direct effect on the academic performance of children. The results suggested that an authoritative parenting style was related with higher academic performance of children with less private educational expenditures compared to other parenting styles. The results also implied that the public policies to enhance authoritative parenting style among parents would be effective to reduce household's private educational expenditures.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.164-177
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• 2013

This study's aim was to attest social support and self-efficacy's mediation effects in the path which social participation affected to elderly's suicidal ideation. Analysis data were Seoul Welfare Panel Data 2th wave(2010). A total of 1,429 cases aged over 65 were used for this study. Analysis method was AMOS 18.0's Structural Equation Modeling, and sobel test was used for attesting mediation effects's significance degree. Analysis results had established that measurement model and structural model's fit was favorable, and all path coefficients had significance degree. Therefore, this model was suitable for this study. Also this results had proved that this study's model was full mediation model, and it means that if mediation variables controlled, and then direct effect was excluded. And analysis results confirmed social support and self-efficacy' mediation effect had significance, by using a sobel test. Based on analysis results, this study suggested the importance of relationship between secondary group and individual, and presented intervention plans.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.99-105
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• 2021

This study aimed to verify the positive effect of work meaningfulness(WM) on flourishing(FL) with the successive positive effects of work engagement(WE) and job performance(JP) as dual mediators. We conducted an online survey of 395 incumbents working in the companies of different types and statistically analyzed data using SPSS and SPSS Process macro for hierarchical regression and bootstrapping. The results are as follows: 1. correlation coefficients of all combinations from four variables are significant, 2. simple mediation effects(WM-WE-FL and WE-JP-FL) are significant, 3. dual mediation effet(WM-WE-JP-FL) is verified. This study showed practical guide for the efficient management of employees in recent autonomous work environment and further studies with longitudinal method will be needed in order to verify substantially the dual mediation.

• Fashion & Textile Research Journal
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• v.21 no.3
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• Journal of Distribution Science
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• v.12 no.7
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• pp.23-35
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• 2014

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.