• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.609-622
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• 2020

본 연구는 대학생이 지각하는 부모의 심리적 통제와 전위공격성의 관계에서 내면화된 수치심과 거부민감성의 매개효과를 검증하고자 하였다. 이를 위한 연구대상은 대학생 406명이었으며, 수집된 자료는 SPSS, AMOS, Mplus를 사용하여 기술통계분석, 상관분석, 구조방정식, 이중매개효과를 검증하였다. 본 연구의 주요 결과는 첫째, 부모의 심리적 통제, 내면화된 수치심, 거부민감성, 전위공격성은 모두 정적상관을 나타내었다. 둘째, 내면화된 수치심은 부모의 심리적 통제와 전위공격성 관계에서 완전 매개하는 것으로 나타났다. 셋째, 거부민감성은 부모의 심리적 통제와 전위공격성의 관계에서 매개하지 않는 것으로 나타났다. 넷째, 내면화된 수치심과 거부민감성은 부모의 심리적 통제와 전위공격성의 관계에서 이중매개하는 것으로 나타났다. 본 연구의 결과는 상황과 대상에 대해 과도하게 공격성을 나타내는 대학생들에 대한 이해를 높이고 전위공격성을 다루는 상담 장면에서 활용 할 수 있을 것이다.

• 복식
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• 제66권5호
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• pp.49-65
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• 2016

This study investigated the effect of emotional appeals on consumers' attitude towards fair trade apparel advertisements, and their intention to purchase those fair trade apparels. The interaction effect of the advertising channel and the mediation effect of perceived consumer effectiveness(PCE) were examined. Four stimuli were manipulated using two types of emotions(positive/negative) and two types of advertising channels(magazine/SNS) were used to analyze consumers' reaction. The results demonstrated the significant differences in attitude towards ads and purchase intention according to the types of emotional appeals used in fair trade apparel ads. However, the interaction effect between the types of emotion and advertising channels was not identified. The results of mediation analysis showed that positive emotion influenced purchase intention directly without forming a favorable attitude towards the ads, whereas negative emotion had no significant influence on attitude towards the ads and purchase intention. The results also identified that PCE mediated between emotion elicited by ads and purchase intention. This study suggests that delivering images and messages that creates positive emotion should be considered when fair trade ads are produced. In addition, fair trade ads need to be devised to enhance PCE by emphasizing that ethical choices of individual consumers can change the working environment of manufacturing countries.

• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.86-97
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• 2017

본 연구는 아르바이트의 업무자율성과 진로의식성숙의 관계에서 업무만족도의 매개효과를 검토하여 고등학생의 진로의식성숙을 향상시킬 수 있는 실천적 방안을 모색하고자 하였다. 조사대상은 아르바이트 경험이 있는 고등학생 849명으로 연구결과는 다음과 같다. 첫째, 업무자율성, 업무만족도, 진로의식성숙은 전반적으로 남학생보다 여학생이, 교육포부에 따라서는 고졸 희망학생이 전문대졸, 대졸이상 학생보다 더 높았다. 둘째, 아르바이트 업무자율성은 성별과 교육포부에 따라 진로의식성숙에 정적(+)인 영향을 미쳤다. 셋째, 업무만족도는 아르바이트 업무자율성과 진로의식성숙의 관계에서 부분매개 하였으며, Sobel test 결과 업무만족도의 매개효과는 유의한 것으로 나타났다. 이러한 결과는 아르바이트를 통한 진로의식성숙을 위해 청소년들에게 일의 주체로서 적극적으로 참여할 수 있는 기회를 현장에서 부여해야 함을 시사한다. 또한 고용주들은 청소년 직업교육 협조자 역할을 인식할 필요가 있으며, 학교와 지역사회는 질 높은 아르바이트를 통해 청소년들이 진로의식을 높일 수 있도록 아르바이트 진입경로를 공식화 할 수 있는 지원체계를 마련할 필요가 있다.

• 기술혁신연구
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• 제23권3호
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• pp.255-286
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• 2015

본 연구는 구매자-공급자 간 협력에 기반을 둔 기술혁신 성과창출에서 공급자 조직 학습역량의 역할에 초점을 두고 있다. 이를 위해 본 연구는 국내 제조업에 종사하고 있는 중소기업 221개사를 이용하여 매개효과분석을 수행하였다. 실증검증 결과, 공급자의 기술혁신 성과에 대한 구매자의 직접지원(기술인력 지원, 기계도구 및 검사장비 지원, 설비사용 교육)은 통계적으로 유의하지 않았지만, 구매자의 간접지원(지식, 노하우, 가치, 정보 공유)은 긍정적이며 유의한 효과를 갖는 것으로 나타났다. 매개효과분석을 위한 추가 검증 결과, 공급자의 학습역량과 구매자의 간접지원 사이에 부분 매개효과가 존재한 반면에 구매자의 직접지원과 공급자의 학습역량 간에는 완전 매개효과가 존재하는 것으로 나타났다. 이 연구결과는 구매자의 간접지원이 공급자의 기술혁신 성과를 향상시키는데 더욱 중요한 역할을 할 수 있음을 제시한다.

• 유통과학연구
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• 제15권4호
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• pp.79-89
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• 2017

Purpose - Previous studies have not paid attention to pride type and effort type when consumers feel pride. In the present paper, the pride was divided into the two types such as hubristic pride and authentic pride. The causes attributed to achieve the goals when consumers achieved their personal goals, which could induce their pride were divided into trait, special effort, and universal effort, gratitude. This research attempted to investigate the mediation role of self-reward deservingness in finding the differences of inclination to indulgent consumption among the traits or special effort, the universal effort, and other's help. Research design, data, and methodology - In the empirical study, 'general flour food restaurants, Kimbabchunkuk, Edya, etc.' and 'VIPS, Outback, Starbucks, etc.' were taken as the two groups of subjects as empirical brand goods since they presented good contrast with each other. The single-factor design between subjects was adopted in this study by classifying the causes attributable to achieving the pre-goals of consumers into 4 categories: one attributable to trait; one attributable to special effort; one attributable to universal effort; one attributable to other's help. Results - The outcomes from the empirical analysis are as followings. First, the consumers who attributed to trait or special effort for achieving their personal goals in advance turned out to show stronger inclination toward direct indulgent consumption than those who attributed to universal effort or other's help for achieving the goals, without regard to self-reward deservingness. Second, those consumers who attributed to special effort for achieving their personal goals in advance revealed stronger inclination toward indulgent consumption with mediation of self-reward deservingness than those who attributed to trait or universal effort. And those who attributed to special effort or trait for achieving the goals revealed stronger inclination toward the consumption with the mediation of the deservingness than those who attributed to other's help. Conclusions - The present study is contributing to the progress of theories concerning hubris pride, authentic pride, and indulgent consumption. Marketing managers should endeavor to find pride type consumers felt according the causes attributed to for achieving important goals in advance, and make an efforts to develop messages that could appeal to the pride type.

• Asian Pacific Journal of Cancer Prevention
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• 제15권17호
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• pp.7309-7316
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• 2014

Background: While many researchers often use a theoretical framework for mammogram repeat interventions, it seems they do not apply an identified mediation analysis method. The aim of this study was to determine the mediators of mammogram replication behavior in two tailored interventions for non-adherent Iranian women. Materials and Methods: A sample population of 184 women over 50 years old in Sanandaj, Iran, was selected for an experiment. Participants were randomly allocated into one of the three conditions: 1) an intervention based on the Health Belief Model (HBM) 2) an intervention based on an integration of the HBM and selected constructs from the Theory of Planned Behavior (TPB), and 3) a control group. Constructs were measured before the intervention, and after a 6-month follow-up. Results: Perceived self-efficacy, behavioral control, and subjective norms were recognized as mediators in the HBM and selected constructs from the TPB intervention. Perceived susceptibility, severity, barriers, self-efficacy and behavioral control met the criteria for mediation in the HBM intervention. Conclusions: This study was successful in establishing mediation in a sample of women. Our findings enrich the literature on mammography repeat, indicating key intervention factors, and relegating redundant ones in the Iranian populations. The use of strategies to increase mammography repeat, such HBM and TPB constructs is suggested to be important for maintaining a screening behavior, once the behavior has been adopted.

• 복식문화연구
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• 제24권6호
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

• 한국중재학회지:중재연구
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• 제15권3호
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• pp.3-25
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• 2005

The companies' management strategies of the electronic commerce market are different from those of the traditional market. The main difference between the electronic commerce market and the traditional market is an IT network system which is a companies' management strategies in the electronic commerce market. This study focuses on the examination and analysis of the companies' management strategies which are constituted through influence on the effectiveness of the IT network system in the electronic commerce market and Promoting Arbitration System in The Era of Digital Economy this study is to introduce several alternative policies of the Government and companies to such formated IT network system of the electronic commerce market in the future. It's also suggested that the Korean Commercial Arbitration Board (KCAB) fully cover consideration and arbitration, while KCAB for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR operation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate. The paper points out the last one as the most desired practice. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers.

• 유통과학연구
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• 제17권4호
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• 복식
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• 제65권4호
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.