• Title/Summary/Keyword: Mediation analyses

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The Study on the Effect of Experience Values of Chinese Coffee Shop on the Intent of Revisiting of Consumers: Focusing on the Mediation Effect of Emotional Responses

  • KANG, Min-Jung;WAN, Yeo-Sun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.47-52
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    • 2019
  • Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

A Creative Dialogue between the Past and Present - In Case of Le Corbusier - (역사적 선례의 창조적 이용 -르 꼬르뷔제의 경우-)

  • Hyuk, Khang
    • Journal of architectural history
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    • v.10 no.2 s.26
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    • pp.73-84
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    • 2001
  • The main purpose of this paper is to show that the new paradigm of a period can be constructed by the reinterpretation of the historical precedents or the dialectical mediation between the old and new. We can tell this process the creative dialogue between the past and present. The continuity and rupture, the renovation and succession of the tradition can be understand by this interpretive insight that opens the new horizon in architecture. In oder to prove this preconception this paper analyses the ideas and design principles of Le Corbusier. By showing how his main ideas and principles are formulated we can understand his unique position as a modernist and characteristics of his architecture. It is also the another purpose of this paper. This paper first looks into various aspects of his architecture and his personal background, then Investigates his unique approach to historical precedents. By the imaginative eye and comparison with inspiration he connected contemporary situation to the tradition and was able to deduce a new paradigm in architecture. His way of making relationship with the past was a priori, dialectical, and fundamentalistic. He always searched for universal norm, eternal rules, and timeless principles which are also modern and new. This both side shows well his characteristics and his architecture. Eventually he could invent a Modern language of architecture by the several ways of dialogue between the modem and the classical, new technology and old convention. We can say that his way of dialogue is a kind of reinterpretation of the historical precedents which enables open the future of architecture.

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The Influence of General Characteristics, Temperament, and Attachment on the Development of Young Children in Institutional Care (양육시설 영유아의 일반적 특성과 기질 및 애착안정성이 발달에 미치는 영향)

  • Yang, Sim Young
    • Korean Journal of Child Studies
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    • v.37 no.3
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    • pp.83-93
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    • 2016
  • Objective: This study examined that general characteristics such as gender, age, period of stay at an institution, size of facility, and temperament and attachment affect young children's development under institutional care. Methods: A total of 94 young children (ages 2-4years), who live in 32 institutions in Seoul were assessed on their development using the Korean-Age & Stage Questionnaire. Pearson productmoment correlation analysis, and multiple regression analyses were used for data analysis. Results: The major findings of this study were as follows: first, a longer period of stay at an institution had more positive effects on the development of communication. Facilities with more than 60 children had lower communication, gross motor, and fine motor development compared to facilities with less than 60 children. Second, social temperament had positive effects on communication, problem solving, and personal-social development. Emotional temperament had no effects on all development areas. Third, attachment had positive effects on all development areas. Lastly, social temperament and attachment had interactive effects on communication, gross motor, problem solving, and personal-social development. Conclusion: These results imply that caretakers in institutions should give developmental mediation services for considering temperament and facilitation of attachment.

The Relationship among bus Driver's Personality Traits, Safety Job Performance and Traffic Accidents (버스 운전자들의 성격 특성과 안전 직무수행 및 교통사고와의 관계)

  • Ahn, Woohyun;Lee, Sunhee;Park, Sunyoung
    • Journal of the Korean Society of Safety
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    • v.29 no.2
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    • pp.68-75
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    • 2014
  • The study examined the relationship between six broad personality traits(i.e., HEXACO; Honesty-humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, Openness to experience), safety job performance, and traffic accidents of Korean occupational bus drivers. Based on the job performance model, we included safety participation as well as safety compliance as safety job performance. Analyses on the data from a total of 492 bus drivers showed that all HEXACO personality traits except Honesty-humility, were valid predictors for both safety compliance and safety participation. Honesty-humility was only related to safety compliance. Among the six personality traits, high conscientiousness and low emotionality were best predictors of safety job performance. As for traffic accidents, conscientiousness was a sole significant predictor. Furthermore, the mediation analysis showed that the effect of conscientiousness on traffic accidents was completely explained by safety compliance and safety participation. The implications of the current findings for practice and future research as well as the limitations of the current study were discussed.

The Effects of Young Children and Their Mother's Variables on Peer Acceptance of the Children (유아의 또래수용도에 영향을 미치는 유아 및 어머니 변인 연구)

  • Hwang, Young-Mi;Moon, Hyuk-Jun
    • Journal of the Korean Home Economics Association
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    • v.48 no.6
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    • pp.17-30
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    • 2010
  • The purpose of this study was to investigate the effects of young children's temperament, emotional intelligence, social behavior and mother's personality traits, and management strategy of peer relations on peer acceptance. Subjects were 412 5-years-old children and their mothers in Busan. The children responded to the Peer Nomination Inventory to assess peer acceptance and their teachers completed the EAS(Emotionality, Activity, Sociability), to assess the emotional intelligence and social behavior of the children. Mothers completed Eysenck Personality Questionnaire for personality traits and the Parental Involvement Checklist. Data was analyzed with descriptive statistics, Pearson's correlation, and simple and multiple regression analyses. The results showed that emotional intelligence of young children had a relatively significant effect on peer acceptance, followed by personality traits of mother's extraversion, the temperament of activity, and the management strategy of mediation-supervision. In conclusion, young children and their mother's variables have a complex, rather than simple, effect on peer acceptance of the children.

The Effects of Resilience and Posttraumatic Growth on Posttraumatic Stress Symptoms in Korean Firefighters (소방공무원의 탄력성과 외상후성장이 외상후스트레스 증상에 미치는 영향)

  • Won, Sung-Doo;Jung, Young-Eun;Chae, Jeong-Ho;Park, Joo Eon
    • Anxiety and mood
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    • v.12 no.1
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    • pp.28-33
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    • 2016
  • Objective : One of the aims of this study was to confirm the relationship in firefighters who have a high risk of developing posttraumatic stress disorder. We also explored the mediation effects of resilience and posttraumatic growth (PTG) on the association between traumatic experiences and posttraumatic stress symptoms. Methods : A total of 677 firefighters were assessed in terms of the intensity of job-related traumatic experiences using the Visual Analogue Scale. They completed the Korean version of the Posttraumatic Growth Inventory (PTGI), the Korean version of the Impact of Event Scale-Revised (IES-R), and the Korean version of the 10-item Connor-Davidson Resilience Scale (CD-RISC-10). Results : The intensity of traumatic experiences was significantly negatively related to the CD-RISC-10 score, but it was positively related to the PTGI and the IES-R scores. The CD-RISC-10 score had a significantly positive correlation with the PTGI score, but it was negatively correlated to the IES-R score. Path analyses revealed that resilience and PTG independently mediated the association between traumatic experiences and posttraumatic stress symptoms. Conclusion : These results suggest that traumatic experiences contribute to posttraumatic stress symptoms and that these impacts may be mediated through resilience and PTG.

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Chinese Consumers' Purchase Intention of the Goods inside Korean TV Dramas Product Placement (중국 소비자의 한국 TV드라마 속 간접광고 상품에 대한 구매의도)

  • Cui, Ming;Lee, Seung Sin
    • Human Ecology Research
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    • v.53 no.4
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    • pp.341-350
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    • 2015
  • This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

A Study on the Effects of the Factors of Relationship marketing on the Loyalty to Department Store (관계마케팅 요인이 백화점 애호도에 미치는 영향)

  • Choe, Young-Hwa;Chung, Jin-Do
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1662-1672
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    • 2007
  • Focusing on the relationship marketing between the Department Store and customers, this study presents the following variables: three influential variables such as characteristics of the persons who serve, image property of the shop, and relationship-oriented property; mediation variables such as trust and satisfaction, relationship quality to maintain consistent relationship with customers; and achievement variable such as Loyalty to Department Store. And it examines and analyses the relations between the variables to present suggestions on marketing strategies of the Loyalty to Department Store through relationship marketing.

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Consumer Perception of Social Presence in E-tail Websites

  • Park, Jee-Sun;Fairhurst, Ann
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.997-1007
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    • 2010
  • This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

The Impact of Leader-Member Exchange of Employees in Shipping and Port Companies on Customer Orientation: The Dual Mediating Effect of Psychological Empowerment and Job Engagement (해운·항만 종사자의 리더-구성원 교환관계가 고객지향성에 미치는 영향: 심리적 임파워먼트와 직무열의의 이중 매개효과)

  • Cho, Sok-Jung;Jeon, Jeong-Ho;Li, Yi-Ran;Lee, Jong-Min
    • Korea Trade Review
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    • v.44 no.5
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    • pp.65-92
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    • 2019
  • The purposes of this study are to examine the impact of LMX on psychological empowerment, job engagement, and customer orientation, and to analyze the dual mediation effect of psychological empowerment and job engagement. To conduct this study, we used 333 questionnaires collected by members of domestic companies and organizations. Analyses results are as follows: First, LMX has no positive effect on customer orientation. Second, in the relationship between LMX and customer orientation, psychological empowerment and job engagement play a mediating role. Third, in the relationship between LMX and customer orientation, psychological empowerment and Job Engagement play a dual mediating role. The results of this study suggest the following implications. The theoretical implication is that this study once again confirmed behavior patterns such as cognition, emotion, attitude, and behavior of members in the organization. In addition, this study contributes to the literature by explaining that these behavior patterns by way of social exchange theory. The practical implication is that this study confirmed that members in the management field need to utilize a customer orientation in order to achieve the organization's goal efficiently and effectively.