• Journal of Distribution Science
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• v.13 no.5
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• pp.61-70
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• 2015

Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

• Korean Journal of Child Studies
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• v.38 no.3
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• pp.49-63
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• 2017

Objective: The main purpose of this study was to examine the relationship between marital conflict, parentification, and adolescent anxiety. Methods: The participants comprised 301 high school students from the Seoul province. They were asked to complete questionnaires that consisted of the State-Trait Anxiety Inventory, the Children's Perception of Interparental Conflict Scale, and the Filial Responsibility Scale-Youth. The data were analyzed by frequency analysis, Cronbach's ${\alpha}$, descriptive statistical analysis, Pearson's correlation coefficients, multiple regression analysis, and hierarchical multiple regression analysis. To analyze the collected data, SPSS 18.0 was used. Results: First, the content and resolution of marital conflict had an effect on both adolescent state anxiety and trait anxiety. Second, unfairness parentification had an effect on both adolescent state anxiety and trait anxiety. Third, the frequency of marital conflict had an effect on emotional parentification. Further, the intensity, content, and resolution of marital conflict had effect on unfairness parentification. Fourth, unfairness parentification played a partial mediating role in the relationship between the content of marital conflict and adolescent anxiety (state anxiety/trait anxiety). In addition, unfairness parentification played a complete mediating role in the relationship between the resolution of marital conflict and adolescent trait anxiety. Conclusion: These results indicate that parentification plays an important role in marital conflict and adolescent anxiety. In addition, this study also shows that marital conflict has an important effect on adolescent anxiety directly. Therefore, this study will be useful for developing both parental education and counseling programs for adolescents.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.343-354
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• 2014

The purpose of this study was to investigate the effects of marital conflicts on dyadic adjustment and the mediating effects of positive emotion and sex-role attitude. The participants were total 270 middle-aged married people and data was collected from April 12 to June 24 in 2014. The data was collected with structured questionnaire and analyzed with the SPSS 17.0 and AMOS 18.0 programs. Results were as follows. First, marital conflicts had a significant direct effect and indirect effect through the mediation of positive emotion on dyadic adjustment. Second, positive emotion had a significant mediating effect but sex-role attitude did not. Third, The modified model showed a good fitness indices( ${\chi}^2$=38.90 standardized ${\chi}^2$=1.77(CMIN/df), GFI=.97, AGFI=.94, NFI=.98, SRMR=.02, CFI=.99, RMSEA=.05) and explanation power was 88.9%. These results suggest that middle-aged dyadic adjustment can be improved by increasing positive emotion. This study results will be contribute to develop intervention program for enhancement of marital relationship and education program for middle-aged.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.367-379
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• 2020

The primary objective of this research is to develop a better understanding of consumer's post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment on post-purchase cognitive dissonance, taking into account the mediating role of impulse buying behavior. The current study addresses several gaps in literature. Firstly, it is hard to find the direct impact of sales promotion and emotional brand attachment on post-purchase cognitive dissonance. Secondly, to the best of our knowledge, few studies have investigated the mediating role of impulse buying behavior in consumer research. A sample of 256 respondents was collected from Pakistani retail consumers. The statistical findings of this study show that sales promotion has a significant positive effect on the impulse buying behavior and post-purchase cognitive dissonance. Furthermore, results indicate that emotional brand attachment has a negative influence on impulse buying behavior but has a significant positive impact on post-purchase cognitive dissonance. Meanwhile, impulse buying behavior is a potential mediator between sales promotion, emotional brand attachment, and post-purchase cognitive dissonance relationships. The moderating role of Gender describes that the positive relationship between sales promotion and post-purchase cognitive dissonance will be stronger for women as compared to men at a higher level of sales promotion.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.394-410
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• 2023

This study aims to understand the influence of authentic marketing on the formation of trust between brands and customers and consumers' purchase intentions and to analyze the role that brand trust has in this process. In doing so, it examines the specific aspects of authentic marketing that increase brand trust and contribute to the formation of purchase intentions, which could then be leveraged as key elements of a company's marketing strategy. Data in this study was used frequency analysis and factor analysis through SPSS 26.0, and reliability analysis using Cronbach's alpha coefficient. Subsequently, confirmatory factor analysis, path model analysis, and mediated effect analysis were performed using AMOS. Finding indicate that, identity and truth in authentic marketing had a positive effect on brand trust but heritage and reality did not affect brand trust. It was also found that the factors of identity, heritage, reality, and trust did not significantly affect purchase intention. Additionally, brand trust was found to have a positive effect on purchase intention. Finally, the analysis indicates that brand trust plays a mediating role in the process of forming purchase intention through the factors of identity and truth in authentic marketing. Therefore, the core of authentic marketing is the sincere relationship between companies and consumers obtained from the clarity and integrity of messages, and in this process, mutual trust is built, which leads to product purchases. It can be surmised that the purpose of authentic marketing is to build relationships with consumers based on brand trust.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.499-509
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• 2021

The purpose of this study was to examine the mediating effect of flourishing on the relationship between role conflict and burnout as perceived by school counselors. A total of 242 school counselors participated in this study. The collected data were analyzed using the SPSS and PROCESS macro programs. The study results showed a significant positive correlation between role conflict and burnout and a significant negative correlation between flourishing and role conflict and burnout. In addition, depending on the three subtypes of role conflict (i.e., role-expectation conflict, individual-role conflict, and role ambiguity conflict), the effects on various sub-signs of burnout differed. It was found that flourishing mediated all of these variables of role conflict influencing burnout. These results suggest that flourishing can be considered an indicator for professionalism management of school counselors and a result showing that a positive psychological approach at the school level can be helpful in improving the effectiveness of school counseling by contributing positively not only to students but also to school counselors.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.83-92
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• 2020

The purpose of this study to investigate is as follows. First, this study examines the effects of WLB on organizational commitment and organizational citizenship behavior among domestic small and medium-sized company members. Second, this study examines the mediating effects of psychological safety on the WLB, and organizational commitment. Also, we will examine the mediating effects of psychological safety on the WLB, and organizational citizenship behavior. Third, the causal relationship between the dependent variables is verified. To test the hypothesis of this study, we analyze the statistics program using SPSS 25.0 and Macro Process. The results of this study through empirical research are as follows. First, WLB has a positive effect on organizational commitment and organizational citizenship behavior. Second, psychological safety was found to play a mediating role in the relationship between work-life balance and organizational commitment. Third, psychological safety was found to play a mediating role in the relationship between work-life balance and organizational citizenship behavior. Fourth, organizational commitment has a positive effect on organizational citizenship behavior.

• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.75-94
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• 2018

Purpose: This research intended to explore a causal relationship among empowerment, job satisfaction, organizational citizen behavior, and customer orientation of employees working at the elderly care hospital, and we intended to explore mediating role of job satisfaction and organizational citizen behavior(OCB) and moderating role in the relationship of them. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 388 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: All theoretical relationships on research model were turned out except one between empowerment and customer orientation. Job satisfaction and organizational citizen behavior play an important mediating role in the research model. LMX plays a moderating role in the research model. Conclusion: In order to delegate the duties of the elderly nursing facility and to manage and operate the efficient human resources, the quality of the LMX should be raised so that the empowerment, job satisfaction and organizational citizenship behavior of the employees ultimately strengthen the customer orientation of them.

• Journal of Distribution Science
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• v.21 no.2
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• pp.77-89
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• 2023

Purpose: At the end of the pandemic, many digital startups had negative performances. For that, this study aims to analyze the mediating role of entrepreneurial competence and digital entrepreneur career maturity. Seven hypotheses were proposed, namely the effect of entrepreneurship orientation, digital entrepreneurship experience, and digital entrepreneur career maturity on digital entrepreneurial competence, the effect of digital entrepreneurial experience on digital entrepreneurial career maturity, the influence of entrepreneurial orientation, entrepreneurial competence, and digital entrepreneur career maturity on business performance. Research design, data and methodology: The population is digital entrepreneurs in Central Java, Indonesia with a business duration of more than 4 years. The number of samples as many as 184 people were carried out by questionnaire distribution through face-to-face, email, and Google forms. Partial Least Square Structural Equation Modeling was used to test the path coefficient statistics. Results: The results showed that all the hypotheses proposed were accepted. Digital entrepreneurial competencies and digital entrepreneurial career maturity are also proven to have a mediating role. Conclusions: The findings of this study can contribute to the development of digital entrepreneurship research. Practically, the government's role is needed to facilitate the three main elements of digital business: e-commerce, payment methods, and distribution channels.

• Korean Journal of Child Studies
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• v.37 no.4
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• pp.169-179
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• 2016

Objective: This study investigated the moderating and mediating effects of flourishing among child-care teacher's emotional labor and burnout. Methods: The participants included 243 child-care teachers in daycare centers in Jeju. To verify moderating effect of flourishing in relation between surface acting and burnout, 2-way ANOVA was used. To verify mediating effect of flourishing in relation between deep acting and burnout, the hierarchical regression and bootstrapping analyses were used. Results: First, the surface acting of emotional labors showed significantly positive effect with burnout and the deep acting of emotional labors shows significantly negative effect with burnout. And the surface acting of emotional labors shows significantly negative effect with flourishing and the deep acting of emotional labors shows significantly positive effect with flourishing. Also the flourishing shows significantly negative effect with burnout. Second, it was revealed that the flourishing plays a role as moderator in relation between surface acting and burnout. Finally, it was revealed that the flourishing plays a role as mediator in relation between deeping acting and burnout. Conclusion: This study illustrates that flourishing acts as differently in relation to emotional labor (surface acting/deep acting) and burnout.