Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior |
AKBAR, Muhammad Imad Ud Din
(Department of Management Sciences, National University of Modern Languages)
AHMAD, Bilal (School of Economics and Management, North China Electric Power University) ASIF, Mirza Huzaifa (School of Economics and Management, North China Electric Power University) SIDDIQUI, Shahid Ali (School of Economics and Management, North China Electric Power University) |
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