• Journal of Computing Science and Engineering
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• v.9 no.3
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• pp.134-141
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• 2015

In on-demand multimedia streaming systems, streaming techniques are usually combined with proxy caching to obtain better performance. The patch streaming technique has no start-up latency inherent to it, but requires extra bandwidth to deliver the media data in patch streams. This paper proposes a proxy caching technique which aims at reducing the bandwidth cost of the patch streaming technique. The proposed approach determines media prefixes with high patching cost and caches the appropriate media prefix at the proxy/local server. Herein the scheme is evaluated using a synthetically generated media access workload and its performance is compared with that of the popularity and prefix-aware interval caching scheme (the prefix part) and with that of patch streaming with no caching. The bandwidth saving, hit ratio and concurrent number of clients are used to compare the performance, and the proposed scheme is found to perform better for different caching capacities of the proxy server.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.43-66
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• 2016

The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.11
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• pp.2143-2159
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• 2011

The hybrid architecture of content delivery networks (CDN) and peer-to-peer overlay networks (P2P) is a promising technology enables effective real-time streaming services. It complements the advantages of quality control and reliability in a CDN, and the scalability of a P2P system. With real-time streaming services, however, high connection setup and media delivery latency are becoming the critical issues in deploying the CDN-P2P system. These issues result from biased peer selection without location awareness or content awareness, and can lead to significant service disruption. To reduce service disruption latency, we propose a group-based CDN-P2P hybrid architecture (iCDN-P2P) with a location/content-aware selection of peers. Specifically, a SuperPeer network makes a location-aware peer selection by employing a content addressable network (CAN) to distribute channel information. It also manages peers with content awareness, forming a group of peers with the same channel as the sub-overlay. Through a performance evaluation, we show that the proposed architecture outperforms the original CDN-P2P hybrid architecture in terms of connection setup delay and media delivery time.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.9A
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• pp.923-930
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• 2007

This paper presents MAPER, a media-aware power efficient routing algorithm over mobile ad hoc networks. Generally, multimedia services need various quality of service over the network according to their characteristics and applications. But it is not easy to guarantee quality of service over mobile ad hoc networks since the resources are very limited and time-varying. Furthermore only a limited power is available at mobile nodes, which makes the problem more challenging. Now, we propose an effective routing algorithm over mobile ad hoc networks that provides the stable end-to-end quality of service with the minimum total power consumption. Finally, experimental results are provided to show the performance of the proposed algorithm.

• Asia Marketing Journal
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• v.8 no.3
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• pp.1-11
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• 2006

The Bass model assumes two communication channels: mass-media and word-of-mouth. In this paper, we call the mass-media Type I channel of communications. The word-of-mouth channel means interaction between non-adopters and adopters. Let us call it Type II channel of communications. In the real world, however, the non-adopters who are not aware of the innovation can be affected by communications with other non-adopters who are aware of it. Let us call it Type III channel of communications to differentiate with Type II channel. This paper analyzes the impact of Type III channel on diffusion process. The result shows that exponential growth patterns (for example, the adoption patterns of the blockbuster movies) can be observed when non-adopters are influenced by other non-adopters who aware of the innovation.

• Asian Journal of Business Environment
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• v.8 no.4
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• pp.5-15
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• 2018

Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

• Journal of Fashion Business
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• v.25 no.4
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• Journal of Internet Computing and Services
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• v.6 no.1
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• pp.65-72
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• 2005

Flash memories are one of best media to support portable computers in mobile computing environment. The features of non-volatility, low power consumption. and fast access time for read operations are sufficient grounds to support flash memory as major database storage components of portable computers. However. we need to Improve traditional transaction management scheme due to the relatively slow characteristics of flash operation as compared to RAM memory. In order to achieve this goal. we devise a new scheme called flash-aware transaction management (FATM). FATM improves transaction performance by exploiting SRAM and W-Cache, We also propose a simulation model to show the performance of FATM. Based on the results of the performance evaluation, we conclude that FATM scheme outperforms the traditional scheme.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.6
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• pp.2246-2255
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• 2010

In this paper, we describe an ontology-based context aware model that collects context information from USN sensor and CCTV image and reasons about context in order to development an integrated security control system in the industrial environments. The context model represents autonomous and heterogeneous data as ontologies and recognizes the context through DL(description logic) inference in the smart computing environment. We expect that the integrated security control system can automatically detects the risk in the industrial field and reduces the safety and security incidents by applying this context model to the system.

• The Korean Journal of Food And Nutrition
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• v.21 no.3
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• pp.366-373
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• 2008

The principal objective of this study was to assess perceptions and preferences of chungkukjang in elementary school children who used a school foodservice. In this investigation, 583 elementary school students(300 boys, 283 girls) in the Seongnam area were surveyed via questionnaire, and the collected data were analyzed using the SAS package. The results demonstrated that 82.0% of students responded that they were aware of chungkukjang. Female students were more aware of chungkulgang than were male students, and children of the nuclear families were more aware of those of the extended family. With regard to the origins of their interest in chungkulgang, 51.8% of the subjects answered 'through home education' and 35.5% learned about chungkukjang 'through mass media'. Most students recognized chungkulgang as a 'healthy food' and a 'Korean traditional food'. Approximately 44% of the students ate chungkukjang in the school foodservice once per month, and 41.7% preferred this menu. Therefore, in order to increase elementary school students' knowledge and intake of chungkulgang, the school should attempt to foster the quality of chungkulgang in nutrition education, to serve chungkukjang frequently in school foodservices, and to develop recipes for tastier chungkukjang foods for children.