• Title/Summary/Keyword: Media reach

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Promoting Oral Cancer Awareness and Early Detection using a Mass Media Approach

  • Saleh, Amyza;Yang, Yi-Hsin;Ghani, Wan Maria Nabillah Wan Abd;Abdullah, Norlida;Doss, Jennifer Geraldine;Navonil, Roy;Rahman, Zainal Ariff Abdul;Ismail, Siti Mazlipah;Talib, Norain Abu;Zain, Rosnah Binti;Cheong, Sok Ching
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.4
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    • pp.1217-1224
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    • 2012
  • Background and Aim: Less than 50% of oral cancer cases are diagnosed at early stages of the disease and this is in part due to poor awareness and lack of knowledge on the signs and symptoms of oral cancer. This study sought to measure the baseline awareness of oral cancer in Malaysia and aimed to increase public awareness and knowledge of oral cancer using a mass media campaign. Methods: Baseline awareness and impact of the campaign was measured using self-administered questionnaires sent via email to individuals. The campaign was aired on two national television channels and the reach was monitored through an independent programme monitoring system. Results: 78.2% of respondents had heard of oral cancer, and this increased significantly after the campaign. However, the ability to recognize signs and symptoms remains unchanged. We found that the level of awareness differed between the distinct ethnic subgroups and the reach of the campaign was not uniform across all ethnicities. Conclusion: This substantial study to measure the oral cancer awareness in Malaysia provides important baseline data for the planning of public health policies. Despite encouraging evidence that a mass media campaign could increase the awareness of oral cancer, further research is required to address the acceptability, comprehensiveness and effectiveness. Furthermore, different campaign approaches may be required for specific ethnic groups in a multi-ethnic country such as Malaysia.

Does Social Media Use Increase or Decrease Learning Performance? A Meta-Analysis Based on International English Journal Studies

  • Park, Ki-ho;Ren, Gaufei
    • The Journal of Information Systems
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    • v.28 no.4
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    • pp.293-311
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    • 2019
  • Purpose This paper is to make a meta-analysis of the relationship between the social media use and learning performance as well as its potential moderating variables to clarify the differences in research conclusions in existing literatures, and refine the situational and method factors that affect the relationship between them. Methodology Meta-analysis used in this study can combine the quantitative data from different empirical studies, focus on the same research problem, and finally reach a research conclusion. Findings The results show that social media use and learning performance have a moderating positive correlation. The moderating effect test of usage scenarios shows that social media types, usage groups, application platforms and discipline fields have moderating effects on the relationship between social media use and learning performance. The moderating effect test of the research method found that measurement models, data attributes and learning performance indicators also had moderating effects on the relationship between social media use and learning performance.

Data-Driven Approach for Lithium-Ion Battery Remaining Useful Life Prediction: A Literature Review

  • Luon Tran Van;Lam Tran Ha;Deokjai Choi
    • Smart Media Journal
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    • v.11 no.11
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    • pp.63-74
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    • 2022
  • Nowadays, lithium-ion battery has become more popular around the world. Knowing when batteries reach their end of life (EOL) is crucial. Accurately predicting the remaining useful life (RUL) of lithium-ion batteries is needed for battery health management systems and to avoid unexpected accidents. It gives information about the battery status and when we should replace the battery. With the rapid growth of machine learning and deep learning, data-driven approaches are proposed to address this problem. Extracting aging information from battery charge/discharge records, including voltage, current, and temperature, can determine the battery state and predict battery RUL. In this work, we first outlined the charging and discharging processes of lithium-ion batteries. We then summarize the proposed techniques and achievements in all published data-driven RUL prediction studies. From that, we give a discussion about the accomplishments and remaining works with the corresponding challenges in order to provide a direction for further research in this area.

Physics-based height map optimization conveying real-measured flow speed for virtual soap bubble rendering

  • Han, Sol;Yoo, Sangwook;Chin, Seongah
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.284-290
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    • 2020
  • In this paper, we propose a method to generate and optimize the height map that is suitable to render a soap bubble. The height map represents the flow speed of soap bubbles. To this end, we have analyzed the flow of the soap bubble surface through experiment, derived the moving speed value for each section. Some image filters have been used for optimization that reflects the parameters of the derived height map. In addition, in order to verify the results of the study, actual data measuring the surface flow speed of soap bubbles, the speed of the initial height map, and the optimized height map speed have been compared and tested. Through this study, we reach the issue that it is possible to express the variable flow speed of soap bubbles with the optimized height map, and it will help to express various fluids.

Physical Media Dependent Prototype for 10-Gigabit-Capable PON OLT

  • Kim, Jongdeog;Lee, Jong Jin;Lee, Seihyoung;Kim, Young-Sun
    • ETRI Journal
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    • v.35 no.2
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    • pp.245-252
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    • 2013
  • In this work, we study the physical layer solutions for 10-gigabit-capable passive optical networks (PONs), particularly for an optical link terminal (OLT) including a 10-Gbit/s electroabsorption modulated laser (EML) and a 2.5-Gbit/s burst mode receiver (BM-Rx) in a novel bidirectional optical subassembly (BOSA). As unique features, a bidirectional mini-flat package and a 9-pin TO package are developed for a 10-gigabit-capable PON OLT BOSA composed of a 1,577-nm EML and a 1,270-nm avalanche photodiode BM-Rx, including a single-chip burst mode integrated circuit that is integrated with a transimpedance and limiting amplifier. In the developed prototype, the 10-Gbit/s transmitter and 2.5-Gbit/s receiver characteristics are evaluated and compared with the physical media dependent (PMD) specifications in ITU-T G.987.2 for XG-PON1. By conducting the 10-Gbit/s downstream and 2.5-Gbit/s upstream transmission experiments, we verify that the developed 10-gigabitcapable PON PMD prototype can operate for extended network coverage of up to a 40-km fiber reach.

The Influence Factors on Customer Satisfaction and Loyalty in Distribution: An Empirical Study on Sushi Tei Restaurant, Jakarta

  • ANDRIYANI, Nova;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.51-64
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    • 2021
  • Purpose: A restaurant is a business of the physical distribution of food and beverages which includes intercultural interaction. This research paper aims to examine the influence of Japanese taste as a product advantage, determining service quality factor in the restaurant business, the e-CRM that involves technology, social media campaigns to reach the target market of young people, and customer satisfaction on customer loyalty in Sushi Tei restaurant. This study also intends to find direct and indirect influence between the variables. Research design, data and methodology: Quantitative research was conducted using a survey method by distributing 100 questionnaires to Sushi Tei customers in Jakarta, consisting of Gen Z and Millennials. Samples were taken at each outlet in the Jakarta area on weekend and weekdays by purposive sampling. Data was generated by path analysis Results: The results showed that Japanese taste, service quality, and e-CRM significantly influence customer satisfaction and customer loyalty. However, social media campaigns failed to influence customer loyalty. As a result, customer satisfaction has a significant influence on customer loyalty within Sushi Tei restaurant. Conclusion: The study also proposed significant implications to develop and maintain a relationship with the customer to gain satisfaction and loyalty in the food and beverage industry.

A State-of-the-Art Review of Graphene-Based Corrosion Resistant Coatings for Metal Protection

  • Zade, Ganesh S.;Patil, Kiran D.
    • Corrosion Science and Technology
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    • v.21 no.5
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    • pp.390-411
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    • 2022
  • Any design engineer or coating formulator's primary objective is to protect metals. Large investments in terms of money, time, labour, and other resources are necessary for constructing large-scale machinery and structures. In terms of economy, the structure's lifespan should be as long as feasible to create revenue. It is becoming essential to protect metal substrates from corrosion to prolong the lifespan of such huge structures. One of the most exciting, durable, useful, and effective methods to protect metals from corrosion is the application of corrosion-resistant coating. Graphene is a novel material with a wide range of applications because of its extraordinary features. The use of graphene in coating creates an obstacle and complicates the path for corrosive medium to reach the metal. As the path to the metal elongates, the corrosion medium takes longer to reach the metal. Thus, metal corrosion can be avoided. In this paper, the importance of graphene in coating formulation is discussed, including chemical modifications of graphene, the effect of graphene concentration on corrosion inhibition, and the contact angle of coating. This review also highlights the significance of water-based corrosion-resistant coating for preventing environmental damage.

A Study on The Evaluation for Quality Factors of SNS and SNS Media by Using AHP (AHP 기법을 적용한 SNS 품질요인 및 SNS 매체 평가에 관한 연구)

  • Li, Nan;Park, Deuk
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.299-307
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    • 2014
  • Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.

The Evolution of Fashion Printmaking and Fashion Magazine in the 16th Century to Early 20th Century (16-20세기 초 프랑스 패션판화와 패션잡지의 변천)

  • Kim Yang-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.25-37
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    • 2005
  • This is a study on the origin of fashion imaging. First of all, 1 looked into the history of French fashion printmaking from late 16th century to early 19th century. Then studied the changes in the characteristics of context and form over the different periods and summarized each concept. At the same time, I looked into the process of fashion magazine evolving from fashion printmaking. In order to find out how fashion printmaking dealt with the characteristics of fashion media, 1 researched the commercial environment of fashion printmaking and reorganized the methodology of its media's role. Such analysis and results helped to reach a definition on how to regulate fashion printmaking. Fashion imaging was sparked by a small curiosity. As people began to be rage over new things, it came to introduce the fashion leaders of the public combined with the attributes of trend. At times when changes were so big that they were unpredictable, it itself became a fashion leader. Then a fashion creator emerges and it's function changes to that of a communication media. Moreover, the regular issuance of fashion printmaking implemented the concept of trend cycle and fashion imaging completely fulfilled the conditions of a communication media. The massive increase in the production of fashion printmaking and magazine contributed to the spread of fashion and the diffusion of printmaking lead to mutual complementation and synergy necessitated by fashion. Thus, the democratization of fashion and the commercialization of printmaking art occurred at the same time.

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Design and use of the Signification and Communication Analysis Frame for the Brand Logo Sign: based on the Social Media Brands (브랜드 로고 기호의 의미작용과 커뮤니케이션 분석 체계의 제안과 활용:소셜 미디어 브랜드 로고를 중심으로)

  • Kwon, Boh-Youn
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.76-89
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    • 2011
  • The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.