• Title/Summary/Keyword: Media Welfare

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Efficiency analysis on advertising media for animal welfare egg - Focused on ranked logit model - (동물복지형 달걀에 대한 광고매체의 효율성 분석: Ranked Logit Model을 중심으로)

  • Ohh, Sang Jip;Jung, Yun-Pil;Oh, Kyung-Tae;Hong, Seung-Jee;Lee, Jong-In
    • Korean Journal of Agricultural Science
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    • v.39 no.3
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    • pp.441-450
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    • 2012
  • The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers' income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.

A Proposal of the Direction of Cultural Welfare Based on ICT: Focusing on Experience Center for Arts and Culture (ICT기반 문화복지의 방향성 제시: 문화예술체험관 중심으로)

  • Lim, Young-June;Lee, Young-Suk
    • Journal of Digital Contents Society
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    • v.18 no.8
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    • pp.1567-1576
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    • 2017
  • This study presented the direction of cultural welfare based on ICT. For this purpose, it examined the direction of government policies and the status of cultural welfare services and it analyzed art galleries and museums focusing on experiences of cultural welfare services in a home and abroad. As a result, the museum has many changes depending on the media environment, unlike art gallery. In the age of media 1.0, the audience has experienced in real museums. As time goes by, in the age of media 2.0, the customer has opportunity to experience in virtual museums. It seems that there are many differences factor of a media environment, target (exhibits), accessibility, consumption and information. Finally, this study suggested the environmental change factors of Korean ICT cultural welfare service through this. In the future, it will be necessary to continue research on the possibility of expanding cultural welfare services for cultural enjoyment to the underprivileged.

A study on Regional Disparity of Youth Cultural Welfare (청소년문화복지 지역격차연구 - 충청지역을 중심으로 -)

  • Kim Minjung;Song Jumi
    • Journal of the Korean Home Economics Association
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    • v.42 no.11
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    • pp.61-84
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    • 2004
  • The purpose of this study is to present foundational data to promote the cultural welfare status of youth. The actual condition of the youth's cultural welfare was investigated by investigating the degree of youth's cultural welfare satisfaction and needs by regional groups. A total of 1486 questionnaires were used for the final data analysis. The analysis revealed the following results. 1. Actual conditions of adolescents cultural welfare. 1) Among various cultural activities, adolescents find leisure and social activity, artistic, mass media and video-media activities very boring and one-sided, Instead, they have greater interest in computer- and Internet-related activities, such as getting and sharing information and communication. 2) While adolescents living in urban areas benefit from well developed social infra-structure, those living in rural areas seldom take advantage of it. 3) The obstacles against cultural welfare of the youth can be categorized as: 'lack of money,' 'lack of time,' and 'lack of cultural facilities. ' In urban areas 'lack of time' becomes an issue, whereas in rural areas 'lack of money' and 'lack of cultual facilities' are important. 2. Degree of cultural welfare satisfaction of the youths. Youths generally appear either 'unsatisfied' or 'neutral' concerning their satisfaction degree about leisure and social activity parts, and art and play-activity paris. On the other hand, they appear 'neutral' concerning their satisfaction degree about computer- and Internet-related information and communication parts, and mass- and video-media activity parts. In addition, urban youths show a higher degree of satisfaction than rural youths. 3. What the youths need To improve their culture welfare status, they need a lot of supplements for cultural activity in the form of cultural infra-structure. Regarding the cultural infra-structure, rural youths need more than urban youths.

Public Perceptions of Public Social Workers in Comments of the Internet Media Discussion Rooms after Welfare Embezzlement Cases in 2008 (인터넷 토론방 댓글에 나타난 사회복지전담공무원에 대한 대중의 인식 -2008년에 발생한 복지지원금 횡령사건 이후를 중심으로-)

  • Park, Hyang-Kyung;Chung, Ick-Joong
    • Korean Journal of Social Welfare
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    • v.62 no.1
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    • pp.391-415
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    • 2010
  • Recently, there were some welfare embezzlement cases of public social workers. The purpose of this study is to explore public perceptions of public social workers by analysing the comments named "datgeul" in the internet media discussion rooms("toronbang") about welfare embezzlement cases of public social workers. The results show that the main discourse about public social workers to perform a dual role as the public servants and social workers on the front line of public social welfare is that they are the victims of both a public official system and welfare administration system. In addition, social workers in public sphere are still recognized as service personnels with sacrifice and commitment rather than as professionals. Finally, the implications of this study were discussed to improve public perceptions of social welfare professionals.

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The Effects of Parental Neglect on Adolescent's Peer Attachment : Focusing the Mediating Effect of Adult Media Immersion (부모의 방임이 청소년의 또래애착에 미치는 영향: 성인용 매체 몰입의 매개효과를 중심으로)

  • Lee, Dong-Jun;Maeng, Seong-Jun;Choi, Sang-Seol;Kim, Eun-Kyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.406-416
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    • 2019
  • This study aims to examine whether a parental neglect affects an adolescent's peer attachment and adult media immersion has a mediating effect. To achieve this goal, the first year of middle school panel of 'the 6th(2015) Korean Children and Youth Panel Survey(KCYPS)' was utilized. Using SPSS PROCESS Macro developed by Hayes, 'Bootstrapping' was employed to examine the significancy of the mediating effect on 563 objectives. According to the study, first of all, more parental neglect gave rise to less peer attachment. Second, the adult media immersion partly mediates the parental neglect and the adolescent's peer attachment. The practical implications of this results are below : First, parents' care and affection inside a home is necessary to formulate the healthy peer attachment of adolescent. Second, a parent education is important to prevent an adolescent's adult media immersion. Third, an adult media education for an adolescent is desired.

Studies on the Satisfactions of Eldery Welfare Professionals in the Northern Gyeonggi-do Area (경기북부 노인복지 전문인력에 대한 만족도 연구)

  • Choi, Byung-Bum
    • The Korean Journal of Food And Nutrition
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    • v.22 no.2
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    • pp.215-222
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    • 2009
  • The principal objective of this study was to assess the demands and satisfactions of silver welfare professionals for elderly individuals residing in the Northern Gyeonggi-do area. To this end, a survey was conducted to investigate elderly individuals and employees related with them in terms of their recognition, interest, and involvement in a labor training program. The sources of health information the subjects received included mass media(50%) and health professionals(41%), and they tended to trust the information they received from health professionals(64%) and the mass media(26%). In the case of health professionals working at silver care facilities, the sources of health information to which they had access were: mass media (51%), health professionals(20%), internet(14%), reliable health professionals(56%), mass media(22%), and books related to health(18%). Elderly subjects' reasons for satisfaction with the facilities were as follows: access to meals(32%), elderly communities(24%), and good facilities(22%), whereas the reason subjects reported dissatisfaction with social difficulties(68%), bad facilities(20%), and programs(12%). The degrees of satisfaction of the respondents with the facility's employees were reported as follows: life manager(28%), nurse(16%), and social worker(15%), whereas the subjects reported some degree of dissatisfaction with: nurses(29%), care helpers(17%), and facilities officers(13%). The priorities of the elderly welfare-related information were: disease and health(49%), daily life support(17%), nursing(11%), welfare facilities(8%), and the principal issues they reported as being relevant to elderly individuals were: palsy(16%), arthritis(14%), diabetes (12%), hypertension(10%), dementia(6%). They reported that the most important personnel for elderly in the future would be care managers(44%) and care helpers(21%). Via this developmental program of silver health care professionals, a variety of new job opportunities may be provided in the future, and a program related to the silver service industry must be established as soon as possible.

Comparison of Antibacterial Ability of Air Filter Media Treated with a Natural Antibacterial Agent by Three Treatment Methods (항균성 천연물질의 도포방법에 따른 에어필터 여재의 항균 특성 비교)

  • Park, Sun Young;Jung, Jae Hee;Hwang, Gi Byung;Bae, Gwi-Nam;Kim, Yong Pyo;Nho, Chu Won
    • Journal of Korean Society for Atmospheric Environment
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    • v.29 no.2
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    • pp.125-134
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    • 2013
  • Various antimicrobial technologies have been developed to inactivate bioaerosols in indoor environments. In this study, air filter media were treated with a natural antibacterial agent of Sophora flavescens in order to inactivate the bacteria collected on the air filter. Three treatment methods were applied to manufacture the test antibacterial air filter media: electrospray, nebulization and dip-coating methods. In case of electrospray and nebulization processes, the size distribution of aerosolized natural antibacterial agent was measured using a scanning mobility particle sizer. Staphylococcus epidermidis bacteria were aerosolized to test inactivation of the filter media treated with a natural antibacterial agent. The pressure drop and the antibacterial efficiency of the filter media increased with increasing the mass loading of natural antibacterial agent in each treatment method. The antibacterial efficiency per loaded antibacterial agent mass by the electrospray method was the highest and the filter treated by the dip-coating method was the lowest among three treatment methods.

A Study on the Condition of Prevention System and Convergence Policy for Smart Media Addiction (스마트미디어중독 예방체계 실태와 융복합 정책 연구)

  • Jang, Seung-Ock;Jeon, Ho-Sun
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.33-41
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    • 2015
  • The purpose of this study is to examine problems and status quo of the smart media addiction prevention system and to develop convergence policies to improve those systems. Based on the literature review, notable results are as following; Since current facilities including Internet Addiction Prevention Center, Korea Youth Counselling and Welfare Institute, and I Will Center, tend to focus on restricting use of smart media, efforts from various ministries have not worked properly. Therefore, there needs to be more specified and customized services based on regions and ages. Following the precedent set by advanced countries, this study suggest alternative policies to help solving the problem including recommending responsible use of social media through education rather than regulations only, encouraging family participation and intervention, expanding harmful environment block system, and establishing a partnership between local government and private organizations under central government's control. Since smart media addiction is emerging concern, further researches will be needed for developing the Korean standard for prevention policy.

Interplays among Public Opinion, Public Policy and Discourse: Case Study about the Discursive Structure and Media Politics Surrounding the Fiscal Soundness Policy (재정건전성 담론 해체하기: 미디어담론에 내포된 프레임 구조와 변화를 중심으로)

  • Kang, Kuk-Jin;Kim, Sung-Hae
    • Korean journal of communication and information
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    • v.63
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    • pp.5-25
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    • 2013
  • Korean society suffers from severe divisions represented by bi-polarization and collapse of the middle class. Intensive demanding on expanding social welfare budget has emerged in accordance with such a dramatic shift. Social consensus moving toward well-financed welfare policy, however, happens to meet political opposition supported by the discourse of fiscal soundness. This paper thus pays particular attention to deciphering the discursive structure in way of understanding how discourses bring public policy into play. For this purpose, news articles about fiscal soundness collected from 8 national newspapers have been analyzed in terms of frame, attitude, perspective and world view. Research results show, first of all, that there exist persistent competition between two frames identified as 'reduced tax with fiscal discipline' and 'increased tax with welfare money.' While the 'reduced tax' frame favors in maintaining tax cut at the expense of welfare budjet, the frame of 'increased tax' supports such arguments as the flexible employment of fiscal soundness and prosperity of national community helped by widening tax revenues. Also did these frames include a number of sub-frames like welfare populism, partisan politics, trickle down effect, tax bonanza for the rich, universal welfare and market over-reactions in order to bolster its logical authority. Media's active taking a part in penetrating supportive frames in line with political stance was found as well. Taking into account both the discursive structure upheld by frames and politics materialized by the media, the authors argue that public policies should be considered more as discourse than fixed reality. Shedding additional light on understanding the interplay among public opinion, policies and media discourse is of another importance for further study.

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The Interaction between Personality Characteristics and Mood States in Media Contents Selection

  • Cho, Seungho;Hur, Junsoo
    • International Journal of Contents
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    • v.14 no.4
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    • pp.51-56
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    • 2018
  • This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.