• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.279-292
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• 2020

The purpose of this study is to suggest what the effect of channel brand equity is in the environment of multi-platform and to raise how channel brand equity is important by investigating how terrestrial TV's channel brand equity influences viewers' choice and use of the terrestrial TV contents on the multi-platform. The findings showed that the terrestrial TV's channel brand equity partially had a significant effect on the degree of use of Terrestrial TV contents on multi-platforms, but it did not on the diversity of media for viewing the terrestrial TV contents. In addition, it partially had an influence on the use of platform and service for viewing terrestrial TV contents by type. Finally, it also partially had impacts on the diversity of genre and the genre use by type. The findings suggest that the channel brand equity can have effects on the viewers' choice and use of broadcasting contents on the multi-platforms, and thus this study provides significant insights on what strategies are required for the competitiveness of broadcasting channels.

• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.39-49
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• 2019

Advances in IoT data analysis technology have made it easier to analyze situation and provide interactive services based on the context. Most of digital signage application have been used to provide information uni-directionally, but in the future it will evolve to provide personalized content according to the individual user situation and responses. However, it is not easy to modify or apply the existing interactive digital signage platforms due to their hardware dependency. The proposed platform is modularized by dividing main functions into two, the cloud and the edge, so that advertisement resources can be easily generated and registered. Thus, interactive advertisement can be rendered in a timely manner based on sensor analysis results. At the edge, personal data can be processed to minimize privacy issues, and real-time IoT sensor data can be analyzed for quick response to the signage player. The cloud is easier to access and manage by multiple users than edge. Therefore, the signage content generation module improves accessibility and flexibility by handling advertisement contents in the cloud so that multiple users can work together on the cloud platform. The proposed platform was developed and simulated in two aspects. First is the provider who provides the signage service, and second is the viewer who uses the content of the signage. Simulation results show that the proposed platform enables providers to quickly construct interactive signage contents and responses appropriately to the context changes in real-time.

• Industry Promotion Research
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• v.9 no.3
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• pp.147-154
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• 2024

Since the COVID-19 pandemic, art content platforms have evolved into content venues for the holistic experience of art, which is distinct from offline experiences, and possesses unique characteristics that are no longer just auxiliary means of information delivery. The purpose of this study is to explore the direction of platform development for art content in order to revitalize art experiences in the era of the Fourth Industrial Revolution by analyzing functional utility cases of art content platform services both domestically and abroad. To achieve this, factors for analyzing the functional utility of art content platforms were extracted through literature research. Then, the functions and services of domestic and foreign art content platforms were categorized into three groups, and based on the analysis factors of 'interaction', 'reliability', 'convenience', and 'diversity' extracted from the literature, the development direction of art content platforms was examined through a service and function analysis. The significance of this study is that it analyzed the overall user experience online and the development direction of art content platforms through functional utility analysis. Through this, it aims to provide implications by analyzing the various utilization possibilities of art content platforms and the perspective of users who experience art in the media environment.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.245-255
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• 2021

This study is an empirical study on how factors such as social factor, entertainment factor on the Wechat social media platform affect users' flow and addiction to use. Researchers thought that despite the increasing addiction of social media Wechat users, existing social media research is limited to service quality and satisfaction, so research on user flow and addiction is necessary. Therefore, the researchers try to through empirical analysis, the WeChat use to addiction path to social factor (social interactivity, payable) and entertainment factor (entertainment, life relevance), examine how WeChat user experience affects the use intention and satisfaction, and determine its role in the user's WeChat addiction and flow, and tested. The results of this study are expected to provide a new theoretical basis for future research on addiction use of social media.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.4
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• pp.899-903
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• 2017

In this paper, it is shown the in-vehicle network architecture and implementation for multimedia service which supports Human machine interface of multi-passengers. For multi-passengers' vehicle, it has to be considered the factor of network traffic, simultaneously data transferring to multi users and accessibility to use variety of media contents for passengers compared to conventional in-vehicle network architecture system Therefore, it is proposed the change of network architecture compared with general MOST network, implementation of designed software module which can be interoperable between ethernet and MOST network and accessible interface that passenger can be plugged into MOST network platform using their device based on ethernet network system.

• KIISE Transactions on Computing Practices
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• v.21 no.4
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• pp.299-307
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• 2015

Currently, many kinds of World Wide Web contents are produced by an individual journalism. Users who simply obtain information by surfing the web becomes the producer, and many contents created by these users reflect on their own interesting topics and social issues. Among these issues, the environmental contents are considered in this study, which we proposed as EcoMap, a media service platform for such contents. In terms of EcoMap, a way of thinking about our own environment would be affected, and the environmental information will be produced and shared more effectively by the users on the web.

• International journal of advanced smart convergence
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• v.12 no.1
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• pp.108-119
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• 2023

Instatoon is a type of webtoons distributed through Instagram, but in the process of advancement of the webtoon industry, it shows the possibility of diversifying into a new genre that meets creativity, and diversity beyond uniform commercial webtoons. Since it does not go through a large platform, the content is freely composed. In addition, it is differentiated from other types of webtoons because in many cases artists create instatoon by adding entertaining elements into their real-life stories rather than drawing fictional ones. Furthermore, instatoons are free to enjoy, satisfaction level is high, but in most cases, even if there is a complaint, readers just enjoy webtoons without expressing it. We aimed to find out how the service quality characteristics of these instatoons affect behavioral intentions through the coexistence of satisfaction and dissatisfaction of readers, and meaninful results were found through empirical analysis. We discusses factors affecting the spread of Instatoons, including readers' satisfaction and dissatisfaction, the importance of relatability, good directing, and informativeness. The study emphasizes the need to approach maintaining existing readers and attracting new ones separately, and to manage readers effectively in the future.

• Proceedings of the KSRS Conference
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• v.1
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• pp.56-59
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• 2006

In this paper, Korea's first geostationary Communication, Ocean and Meteorological Satellte(COMS) program is introduced. COMS program is one of the Korea National Space Programs to develop and operate a pure civilian satellite of practical-use for the compound missions of meteorological observation and ocean monitoring, and space test of experimentally developed communication payload on the geostationary orbit. The target launch of COMS is scheduled at the end of 2008. COMS program is international cooperation program between KARI and ASTRIUM SAS and funded by Korean Government. COMS satellite is a hybrid satellite in the geostationary orbit, which accommodates multiple payloads of MI(Meteorological Imager), GOCI(Geostationary Ocean Color Imager), and the Ka band Satellite Communication Payload into a single spacecraft platform. The MI mission is to continuously extract meteorological products with high resolution and multi-spectral imager, to detect special weather such as storm, flood, yellow sand, and to extract data on long-term change of sea surface temperature and cloud. The GOCI mission aims at monitoring of marine environments around Korean peninsula, production of fishery information (Chlorophyll, etc.), and monitoring of long-term/short-term change of marine ecosystem. The goals of the Ka band satellite communication mission are to in-orbit verify the performances of advanced communication technologies and to experiment wide-band multi-media communication service mandatory.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.243-246
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• 2002

It is expected that intelligent broadcasting service (IBS) will be able to provide broadcast programs based on user preference and program-associated information (metadata) in order to assist users to easily navigate the program contents being broadcast. So users can access program contents anytime/anywhere in the way they want. In this paper we propose a framework for IBS based on an intelligent software agent platform so called FIPA (Foundation for Intelligent Physical Agents). We use an FIPA implementation. so called FIPA-OS, as a platform for exchanging user preferences and program information as FIPA messages between a server and clients. The user preference is modeled as the User Preference description scheme in MPEG-7 MDS (Multimedia Description Scheme).

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.2
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• pp.373-378
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• 2017

While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.