• Korean journal of communication and information
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• v.82
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• pp.7-28
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• 2017

This paper argues that media criticism should be reestablished as an academic movement leading to the maintenance and maturity of democracy. Korean democracy has been withdrawn both procedurally and practically. However, the Korean media do not properly monitor democratic retreat. The purpose of journalism is to provide people with the information they need to be free and self-governed, and the public sphere is a condition of deliberative democracy. This paper proposed three practical strategies for media criticism. First, it is the overcoming of the conservative-progressive frame. It is important to look at what kind of media is responsible for democratic retreat. Second, media criticism should be expanded on workers and capitalists. Korea's labor relations are as distorted as the public sphere. Korean journalism did not set agenda for labor relations. Most reports were 'capitalist bias'. Finally, Media criticism should be the empowerment of the people who are the sovereigns of the media.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.163-170
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• 2022

The purpose of this study is to examine the research trend on social media influencers in Korea. To this end, a total of 178 papers on social media influencers were analyzed from 2009 to 2021 among the academic papers registered in the Korean Academic Citation Index. As a result, the early social media influencer research, which was limited to only a few fields such as fashion, beauty, and communication, has expanded to various ones as time passed and achieved quantitative growth. The proportion of empirical studies has been on the rise in recent years, and studies that applied qualitative research methodologies have shown a tendency to decrease. The proportion of research focusing on specific media platforms and influencer types gets lower, although both the characteristics of social media platforms and the attitudes of each influencer are very diverse. This study has academic significance in that it is the first empirical study to investigate the current status of the social media influencer research in Korea.

• Korea Journal of Hospital Management
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• v.4 no.2
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• pp.60-84
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• 1999

Hospitals under competitive environment are getting more interested in PR(public relations) as a means of marketing. A typical form of public relations for the hospital is publicity, and its principal instrument is the press release that provides the mass media with the raw material and background for a news story. The purpose of this paper is to examine and analyze the public relations articles associated with hospitals in the section of health care in major daily newspapers. Three major daily newspapers, Chosun, Joongang and Hankyoreh have been analyzed for a year from January 1, 1998 to December 31, 1998. All articles in the health care section are classified by content, size, press comments, and style. This study has found some perverse aspects of the public relations such as the preponderance of health articles on tertiary medical institutions, inappropriate publicity focused on certain medical treatments, doctors, and hospitals, and the positive press comments on the hospitals that are affiliated with the same corporate group as the newspaper.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1216-1221
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• 2009

Media relations is one of the most important areas of PR in Korea. And PR business ethics is the cause of misunderstandings and complications in PR media relationship. Therefore, PR practitioners' perception about PR business ethics is important part. Along with the rapidly developing PR industry, the ethical aspects of PR are gradually being taken seriously in executing PR projects and activities. PR practitioners have the social responsibility to preserve media clean in media relations because they primarily keep various information of organizations. In order to guarantee peoples right to know and the free flow and the free flow of information, the PR ethics must be closely examined.

• Journal of Contemporary Eastern Asia
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• v.18 no.1
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• pp.49-69
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• 2019

Over the last couple of years, digital diplomacy has become a fascinating area of research among Mass Communication, Peace and Conflict Studies, and International Affairs scholars. Social media and new technology open up new avenues for governments, individuals, and organizations to engage with foreign audiences. However, developing countries' governments are still lacking in the realization of the potential of social media. This study aims to analyze the usage of social media (Facebook & Twitter) by the two biggest countries in South Asia (Pakistan and India). I selected 10 government officials' social media accounts including prime ministers', national press offices', military public relations offices', public diplomacy divisions', and ministries of foreign offices' profiles. The study relies on quantitative content analysis and a comparative research approach. The total number of analyzed Twitter tweets (n=1,015) and Facebook posts (n=1,005) include 10 accounts, five from each country. In light of Kent and Taylor's (1998) dialogic communication framework, the results indicate that no digital engagement and dialogue occurs between government departments and the public through social networking sites. Government departments do not engage with local or foreign audiences through digital media. When comparing both countries, results reveal that India has more institutionalized and organized digital diplomacy. In terms of departmental use of social media, the digital diplomacy division and foreign office of India is more active than other government departments in that nation. Meanwhile, Pakistan's military public relations office and press office is more active than its other government departments. In conclusion, both countries realize the potential of social media in digital diplomacy, but still lack engagement with foreign audiences.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.164-166
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• 2021

In the ever-changing policy promotion environment, front-line public officials often have difficulties in public relations because they do not know what and how to do it precisely. Everybody says, "Promotion is important, publicity is a problem," however, the policies will inevitably become useless if citizens are not aware of them. Therefore, this study aims to examine Asan City's policy promotion strategy using social media, the core of mobile communication. In particular, mobile social media service is crucial because it is desirable to actively use it to improve its efficiency and strengthen public communication. In understanding and implementing policy promotion, a practical guide for policy promotion that public relations officials can refer to according to the situation is needed, not a formal manual. In addition, looking at how public institutions operate social media will be an opportunity to provide guidelines for using social media as a powerful means of promoting policies in public institutions in the future. We expect that social media will inform information more quickly and respond efficiently in an emergency information protection situation.

• Asian Journal for Public Opinion Research
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• v.5 no.3
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.159-178
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• 2004

The purpose of this study was to investigate the effect of sexual messages in the media on adolescents' attitudes and behaviors toward sex. Subjects of this study consisted of 488 high school students in Cheong-ju City. The findings of this study were as follows; First, sexual messages in the media influenced-adolescents' attitudes toward sex. The more exposure to sexual messages adolescents had more liberal and permissive attitude toward sex. Secondly, sexual messages in the media also effected adolescents' behaviors toward sex, as well. The less sexual messages that they were exposed to, they displayed less sexual relations and behavior. In particular, the number of sexual materials in mass media, variety of sexual messages, and types of school were significant factors in predicting adolescents' sexual intercourse. The research suggested that sexual messages in the media definitely had an effect on adolescents' attitudes and behaviors toward sex. Therefore, it should be encouraged to take advantage of the television V chip and screening software for computers to reduce inappropriate access for adolescents.

• Journal of agricultural medicine and community health
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• v.34 no.2
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• pp.223-233
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• 2009

Objectives: This study aimed to examine the relations between exposure to anti-smoking promotion media and smoking, targeting middle school students who were exposed to various media of promotion. Methods: The subjects of the study were 38,820 middle school students who answered to the 2007 Korea Youth Risk Behavior Web-based Survey. Answers of 37,714 subjects were used for the final analysis except those of 1,106 that could not be used to judge anti-smoking promotion media and prevalence of smoking as they were considered insincere to the questions. We used SPSS of version 17.0. This study conducted a chi-square test to identify smoking rate according to characteristics of subjects and a multivariate logistic regression analysis to identify whether they are independently significant. Results: Smoking rate increased as the subjects were in higher grades. From the results of multivariate logistic regression, odds ratio(OR) at points 5~6 of the first graders that had never been exposed to anti-smoking promotion media was 0.49(95% CI=0.33-0.74), which was significantly low. And OR at points 5~6 of the third graders was 0.57(95% CI=0.43-0.76), significantly low. Conclusions: This study identified the relations between exposure to anti-smoking promotion media and smoking of middle school students in Korea.

• Analyses & Alternatives
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• v.6 no.1
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• pp.163-194
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• 2022

A transboundary environmental problem refers to an environmental problem that goes beyond a country's territory and damages neighboring countries. It is a difficult problem because, basically, it is a natural, rather than intentional, effect, and it is extremely hard to make a scientific consensus on the cause-effect relations between upstream and downstream nations. Air pollution, especially PM 2.5 and PM 10, is one of the typical cases of transboundary environmental problems in the Northeast Asia. This paper analyzes the constraints of environmental cooperation between China and South Korea to address transboundary air pollution issue. It argues that lack of trust and ideological hostility, rather than, scientific uncertainty, is the biggest obstacle for effective cooperation, and these hostile discourses and ideas are mostly generated by media in the downstream nation, the South Korea. In order to identify how South Korean media frames this issue, this paper searched newspaper articles in the six representative South Korean newspapers during the period of 2014 and 2020, and analyzed about 2,000 articles selected. It finds that South Korean media has framed the transboundary air pollution as a China bashing and related domestic political cleavage issue, while it neglects to show the cooperation attempts that the two countries have made to date. Also, while the media focuses on China hate frame, it has never reported the Chinese government's domestic policies to reduce air pollution and their results. Media's overuse of hate and blame frames not only has disrupted trust building but also it will delay a possible turning point of environmental cooperation between the two countries in the future.