• Journal of Digital Convergence
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• v.19 no.12
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• pp.427-433
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• 2021

With the support of the government and public institutions, local government characters achieved a lot of quantitative growth. However, there are very few successful cases such as strengthening local identity and revitalizing the local economy using characters. This paper presents a transmedia storytelling strategy as a way to solve the problem of local government characters. To do so, I identify the problems of the current local government characters, and analyze the preceding studies on the features and components of transmedia contents, and the principles of transmedia storytelling, to develop strategies and yielded the expected effect. The transmedia strategy of local government characters consists of a total of three stages. In the first step, the local identity is established through the development of a unique story to the region. The second step, improve attractivity by renewing character design for various individual media platforms. And lastly the third step, enhance usability by expanding interactivity based on communication and participation of development actors and the public. This paper is meaningful in that it derives a transmedia storytelling strategy from the perspective of brand marketing as a way to revitalize local government characters. Based on the conclusions drawn from this study, a follow-up study is needed to apply it to specific cases of local government characters.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.305-313
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• 2021

This study collected and analyzed big data from 1995 to 2020, focusing on the keywords "unwed mother", "single mother," and "single mom" to present appropriate government support policy directions according to changes in perspectives on unwed mothers. Big data collection platform Textom was used to collect data from portal search sites Naver and Daum and refine data. The final refined data were word frequency analysis, TF-IDF analysis, an N-gram analysis provided by Textom. In addition, Network analysis and CONCOR analysis were conducted through the UCINET6 program. As a result of the study, similar words appeared in word frequency analysis and TF-IDF analysis, but they differed by year. In the N-gram analysis, there were similarities in word appearance, but there were many differences in frequency and form of words appearing in series. As a result of CONCOR analysis, it was found that different clusters were formed by year. This study confirms the change in the perspective of unwed mothers through big data analysis, suggests the need for unwed mothers policies for various options for independent women, and policies that embrace pregnancy, childbirth, and parenting without discrimination within the new family form.

• Korean Journal of Comparative Education
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• v.28 no.4
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• pp.249-272
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• 2018

The purpose of this study is to analyze which group led the process of agenda setting of teacher's certification system in China from 1978 to 2018 using the Cobb & Elder's theoretical model. The period of about 40 years from 1978 to 2018 is divided into the introduction period of teacher's certification period (1978~1992), transition period (1993~1998), and stabilization stage (1999~2018). The agenda setting process was analyzed. As a result, the group that led the process of agenda setting of the Chinese teacher's certification system varied according to the period. The introduction period of teacher's certification system was analyzed as 'Inside Access Model' led by policy makers and government, and the transition period was confirmed as 'Mobilization Model' led by Chinese government and Ministry of Education. The stabilization period was analyzed as 'Outside Initiative Model' led by various groups such as mass media, researchers, and government. It was found that the process of agenda setting of teacher's certification system had been changing toward democratization according to the degree of development of Chinese society, and the quality control of teacher certifications had been strengthened.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.413-425
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• 2019

We see many images every day, some of these images are stored in memory, and the majority are immersed in the unconscious world. Visual elements are seen by personal attention or by visual or biological attention factors. Specific and clear discovery of this visual attention has not yet been made. However, there is an interesting discussion of this visual attention in the fields of interior, design, visual perception, advertising, and psychology. Advertising photographers are expected to produce what their work will have on viewers and consumers. However, the adjustment of subject, exposure, color, or post-production, which could have a visual effect on the consumer, was determined only by the photographer's senses rather than the experimental verification. The advertisement photographs provide a specific image related to the object to be advertised and deliver a certain message. Therefore, it is necessary to understand the effect of the image in a certain visual way. According to previous studies, there are two major factors that affect the visual impression of the viewer. One is the factor depending on the type and content of the subject and the other is the factor about the density and color of the subject. The purpose of this study is to investigate the meaningful changes in the visual perception depending on the shape, content, color and tone of the subject, which can be called the main subject, And to analyze the effects of I will study some implications of visual elements through various analyzes.

• Journal of the Korean Association of Geographic Information Studies
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• v.22 no.1
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• pp.19-27
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• 2019

This study is to measure the length of the Demilitarized Zone and the Military Demarcation Line(MDL) on the Korean Peninsular. For this purpose, maps of the Armistice Agreement Volume II were used. These maps are nine sheets. In order to extract the MDL shown on the map, coordinates were assigned to the scanned image maps using the georeferencing module of ArcGIS based on the sheet line coordinates. The accuracy of the extracted vectors was checked by overlaying them on the maps of the Armistice Agreement Volume II. And I tried to validate these vectors through comparative analysis with vectors extracted from Kim(2007). Vectors extracted from Kim(2007) had errors in the curvilinear parts of the MDL, but the vectors extracted from this study exactly matched the MDL in the Armistice Agreement Volume II. The measured length is 239.42km(148.77miles). This means that the expression '155mile MDL' or '248km DMZ' in papers, reports or mass media has so far been inappropriate. I think this study will be able to provide information on the exact length of the DMZ in studies related with DMZ or in policy decisions by the national and local government. However, it is deemed necessary to verify this result by national organizations such as the NGII(National Geographic Information Institute). After these verification procedures, I hope that the national government will inform the people of the exact length of DMZ and MDL.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.421-428
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• 2019

This study includes services that require six professional guides - health care, exhibition performance, restaurant, shopping, business and daily life - as well as a trip-based tour, along with solving existing problems that may occur on domestic and overseas trips, and proposes services that connect users with proven professional guides. As a result of previous research, the most needed services among overseas travel were air tickets, accommodation, transportation, and guides, but as Korea enters an aging society, professional guide services are expected to increase daily demand. Based on this, the service technology, user scenarios and brand development were presented. This Service Proposal provides users with a personalized guide to knowledge or experience that they have not previously known, providing them with a wealth of experience. In addition, guides can help develop new fields of expertise and help improve professional guides' capabilities. Finally, the platform service is meaningful in that it enables the creation of jobs by enabling everyone to engage in economic activities, as it allows users to provide services through their own capabilities while at the same time being convenient for them.

• Korean Journal of Child Education & Care
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• v.19 no.1
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• pp.45-57
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• 2019

Objective: The purpose of this study is to critically analyze the process of framing child abuse cases through the news coverage after the enforcement of mandatory CCTV installation policy which was initiated in 2015. Methods: The research uses the revised and supplemented frame analysis tools developed by Iyengar (1990) and Semetko and Valkenburg (2000) to investigate 25 broadcasting news reported by KBS, from September 2015 to December 2017. Results: First, according to the formal analysis, the reports on abuse cases prove to be either a mixed or episodic frame which covers the cases heavily based on a particular incident rather than holistically looks into the situation. Second, in content analysis, child abuse news is delivered mainly through "human interest frame." Conclusion/Implications: The study identifies three dominant discourses formed as a result of the child abuse CCTV news: 'CCTV is a all-around player' discourse, 'preschool teachers as potential criminals' discourse and 'preschool teachers as nonprofessionals' discourse. This study is significant in that it presents that mass media do not always say the truth, but frame social issues within an ideological delivery system.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.337-345
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• 2019

In this study, it focused on observational documentary based on observation. This study comparatively analyzed how differently the narrative style is implemented depending on the social and cultural background of East and West by analyzing the narrative style of Frederick Wiseman, a representative director of observational documentary who has been active in foreign countries for a long time, and Lee Seung-jun, recently become active in Korea. As a result of the analysis, It might be too early to judge by simple comparison of two directors, but it became an opportunity to see the difference between the long-standing observer style and the observer style documentary which actively accepts the new form. While it cannot be simply judged which style is better between the traditional observer style which shapes the simple contents into conflicts in the sequence structure and the recent style which sublimates the human inner conflict into the drama, a side could have been seen that the diversity is attained. It can be judged that the traditional documentary film can be gradually changed later. It was found that the documentary can emerge from the logic that it is difficult and boring, and that the same theme can be various and creative depending on what style is chosen.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.217-225
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• 2021

This study aimed to provide implications required to establish a content strategy by examining the influencing factors affecting the acceptance of curation services for 320 OTT users, and the main results are as follows. First, innovativeness was found to have a positive effect on performance expectations. Second, innovativeness was found to have a positive impact on the effort expectation. Third, performance expectation had a positive effect on the intention to use continuously. Fourth, it was shown that the effort expectation had a positive effect on the intention to use continuously. Fifth, social influence was found to have no significant effect on the intention to use continuously. Sixth, it was found that the facilitating conditions did not significantly affect the intention to use continuously. The above results can be assessed as the higher the OTT users perceive the performance and effort expectations of the curation service, the higher their intention to continue using them. This study is meaningful in that it verified the factors affecting the intention to use the OTT curation service and expanded the UTAUT model.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.251-257
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• 2021

With the development of new media, great changes are taking place in the way people get information. The change is the use of video content that can deliver content in a more three-dimensional way than words or photos. After 2016, the number of live video streaming content providers and users has increased. In this paper the write takes the 1 personal live video streaming content as the research object. And the write takes live video streaming content on YouTube live or Douyu TV as a research example. In this paper, the writer analyzes the digital information content in the live video streaming case. And the writer expounds the necessity of these visual information and the characteristics of real-time live video streaming content. Especially since 2020, because of the influence of the COVID-19, the live video streaming industry has begun to combine with the traditional industry. It is expected that the integration of digital cutting-edge technology and live video streaming will not only provide diversity in the content, but also create more social value for the video content consumption culture. Therefore, The writer thinks it is necessary to conduct in-depth research on the social responsibility of real-time live content in the future.