• Title/Summary/Keyword: Media Influence

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Regional Broadcasting Program Factors Influence Public Relations for The Traditional Market Unity: Focused on (전통시장 융합을 위한 지역 방송 프로그램 요인이 공중관계성에 미치는 영향: 광주방송<시장이 좋다>를 중심으로)

  • Shin, Il-Gi;Choi, Yun-Seul;Shin, Hyun-Sin
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.1-8
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    • 2015
  • To identify the satisfaction level towards Gwangju regional TV broadcasting company's program, "I Like the Market" and the effect of market vitalization on the market merchants' public relationships, this study carried out survey targeting 256 merchants who are residing at the region. The research results demonstrated that the satisfaction level towards the program and market vitalization via the program exert significant effect on the public relationships. Specifically, satisfaction level towards the program for the vitalization of regional broadcast exert effect in the following order; devotion, relationship and reliability. Meanwhile, market vitalization exert positive effect on the relationship, reliability and devotion, in the order mentioned. This implies that the development of quality program for the regional residents plays an important role in the convergence of regional broadcast and in increasing broadcasting company's brand image. Accordingly, positive interaction via regional vitalization when it comes to the formation of regional broadcast program going forth may be needed for regional broadcast policies.

Analysis of Enterococcus faecalis Attachment to Granular Activated Carbon with a Column Experiment (칼럼실험에 의한 입상활성탄에서 Enterococcus faecalis의 부착 연구)

  • Kim, Hyon-Chong;Park, Seong-Jik;Lee, Chang-Gu;Han, Yong-Un;Kim, Song-Bae
    • Journal of Korean Society of Environmental Engineers
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    • v.31 no.2
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    • pp.119-124
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    • 2009
  • The aim of this study was to investigate the influence of ionic strength and iron impregnation on the attachment of Enterococcus faecalis to granular activated carbon (GAC). Column experiments were performed to examine bacterial adhesion to coconutbased GAC (c-GAC), iron-impregnated c-GAC (fc-GAC), acid-washed c-GAC (a-GAC) and iron-impregnated a-GAC (fa-GAC) under two different solution (NaCl 1, 10 mM) conditions. Results showed that bacterial mass recovery in c-GAC decreased from 77.3 to 61.6% while in a-GAC it decreased from 71.6 to 32.3% with increasing ionic strength from 1 to 10 mM. This indicates that bacterial attachment to GAC can be enhanced with increasing ionic strength. Results also showed that the mass recoveries in fc-GAC were 62.6% (1 mM) and 53.3% (10 mM) while they were 50.8% (1 mM) and 16.9%(10 mM) in fa-GAC, which were lower than those in c-GAC and a-GAC. This demonstrates that bacterial adhesion to GAC can be enhanced through iron impregnation. This study provides information regarding the effects of ionic strength and iron impregnation on bacterial attachment to GAC. Furthermore, this study will advance our knowledge of bacterial removal in surface-modified granular media.

Effect of Health Education Method for Korean Patients with Essential Hypertension on Their Compliance with Health Behaviors (보건교육방법이 본태성 고혈압 환자의 건강행위 이행에 미치는 효과)

  • 손경욱;유왕근
    • Korean Journal of Health Education and Promotion
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    • v.21 no.2
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    • pp.215-231
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    • 2004
  • The purpose of this study was to examine what factors affected patients who suffered from essential hypertension compliance with health behaviors, to help build a successful strategy to step up their compliance with health behaviors, and to seek effective ways to implement health education programs for patients with chronic disease. The subjects in this study were 60 people selected from among the patients who were diagnosed by physicians as having essential hypertension in S General Hospital in the city of P from April 10 through July 30, 2000, after health education was provided four times a month. The quasi- experimental design based on a control group pretest-posttest design was employed. The subjects were divided into three groups of 20 patients each: one was an experimental group to receive education in one-to-one interview, another was an experimental group to receive education as a group, and the third was a control group. The two experimental groups learned the same material through different methods, and the control group was given the same teaching materials and asked to comply with health behaviors on their own without instruction. After the three-week education was implemented in different ways, their compliance with health behaviors was measured. Collected data was analyzed by t-test, paired test, one-way analysis of variance, correlation analysis and regression analysis procedures. The findings of this study were as follows: 1. Concerning the effective type of health education, the group education produced the best results, followed by the one-to-one interviews and the sole use of print media. 2. Regarding the effect of compliance with health behaviors, the group- educated group got the highest score in compliance with health behaviors, but blood pressure lowered more significantly in the individual interview group. And the compliance with health behaviors had a significant negative correlational relationship with both systolic and diastolic blood pressure. 3. Parameter that had most significant correlational relationship with compliance with health behaviors was health locus of control, followed by self-efficacy and health perception. But there was no significant correlational relationship between compliance with health behaviors and knowledge of hypertension. 4. As a result of analyzing the impact of knowledge of hypertension, health locus of control, self-efficacy and health perception on compliance with health behaviors, self-efficacy was found to exercise most influence. Above-mentioned findings suggested that group education or one- to-one discussion would be more effective for health care for hypertension in koreans, as they could serve to have patients realize their own responsibility for health and to motivate their compliance with health behaviors, and there was a need to more positively utilize educational intervention for patients with chronic diseases, which could elevate not only compliance with health behaviors but self-efficacy.

SARS quarantining hospital employees's knowledge about SARS and attitude to SARS control (사스 격리전담 병원 직원들의 사스에 대한 이해와 태도 조사)

  • Kim, Woo Jin;Kim, Young Sun;Jo, Heui Sug
    • Tuberculosis and Respiratory Diseases
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    • v.55 no.4
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    • pp.361-369
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    • 2003
  • Background : In Korea, the effort to control the spread of severe acute respiratory syndrome (SARS) has succeeded, but we have to maintain vigilance against SARS and other infectious diseases, because many experts warn that SARS may return or that other infectious agents could spread globally. The purpose of this study is to describe the degree of knowledge of hospital employees, assuming full responsibility for treating and attending to SARS suspected case, and to elucidate the attitude to SARS using questionnaires. Method : All employees of Kangwon university hospital were eligible for this study. We used validated questionnaires to survey demographic characteristics, the degree of knowledge of SARS, intention of treating and attending suspected cases, influence and effects of SARS on the community, and acquisition of information about SARS. Result : Based on the 251 completed surveys, out of 280 returned the score for knowledge about SARS was $72.0{\pm}13.7$, 50.6% responded positively about joining a SARS team, and 23.1% were opposed to the designation for quarantining. There was no relationship between the degree of knowledge of SARS and the attitudes to it. Most employees wanted to know how to manage SARS patients and how to prevent SARS. Conclusion : The attitudes to SARS were not affected by the level of knowledge of SARS. We suggest that national policies about SARS and other infectious diseases should be promulgated using the mass media and internet to provide information on rapidly spreading infectious agents, especially about the proper protocol for treating suspected cases and the appropriate steps to prevent or reduce the risk.

Cognition and Attitudes toward Psychological Problems among Middle Managers in Small and Medium-sized Workplaces (정신질환에 대한 중소규모 사업장 중간관리자의 인식 및 태도)

  • Yang, Sun Im;Yim, Hyeon Woo;Jo, Sun-Jin;Ji, Yu Na;Jung, Hye-Sun;Kim, Bo Kyoung;Lee, Kang-Sook;Lee, Won Chul
    • Korean Journal of Occupational Health Nursing
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    • v.17 no.1
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    • pp.23-33
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    • 2008
  • Purpose: The purpose of the study was to identify attitudes of middle managers toward employees with psychological problems and to determine factors affecting their attitudes. Methods: A questionnaire with Community Attitudes Toward Mentally Ill (CAMI) scales was administered to 161 middle managers working in small and medium-sized enterprises based in Seoul and Gyeonggi Province. Results: There are four separate subscales on the CAMI. Mean score for authoritarianism was $35.0{\pm}4.4$, benevolence $23.0{\pm}4.8$, social restrictiveness $32.3{\pm}4.9$ and community mental health ideology $27.2{\pm}5.1$ According to multiple regression analysis, middle managers with no experience of learning mental illness through mass media or higher levels of depression symptom were more authoritative and less benevolent towards employees with psychological problems. The experience of meeting a patient with mental problem contribute to positive attitudes toward people with mental illnesses in social restrictiveness subscale and community mental health ideology subscale among CAMI. Conclusion: This study suggests that experience of having patients with mental problems and information on psychological problems will have great influence on attitudes of middle managers toward employees with psychological problems. It might be important to help middle manager manage their depression because their depression also affects their attitudes toward employees with psychological problems.

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Influence of Paper Mill Sludge and Briquet Ash on the Growth of Zoysiagrass (제지(製紙)슬러지와 연탄재가 들잔디의 생육(生育)에 미치는 영향(影響))

  • Ku, Ja Hyeong;Kim, Tae Il;Ahn, Joo Won;Kim, Moon Kyu
    • Korean Journal of Agricultural Science
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    • v.19 no.2
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    • pp.153-160
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    • 1992
  • To investigate the potential of paper mill sludge and briquet ash as cultural media in turfgrass, zoysiagrass was grown in the mixtures prepared with paper mill sludge and briquet ash. The mixtures were consisted of sludge and briquet ash in the ratio by volume 3:1, 2:1, 1:1, 1:2, and 1:3 in the order. To compare the growth responses, some plants were grown in the medium containing sand(3), field soil(1) and peatmoss (1) by volume anti regarded as control. 1. Activated sludge mixed with sand increased plant height, fresh weight, and dry weight more than 1.5-2.0 times compared to those of the control. The highest plant growth was shown in mixtures containing 67% activated sludge. 2. Plant density per $100cm^2$ and chlorophyll content were higher in all mixtures containing activated sludge than control. 3. The growth of zoysiagrass was reduced along with the increase of non-activated sludge ratio, but no difference was found in chlorophyll content. 4. Plant height, fresh weight and dry weight were greater in activated sludge combined with sand compared to the briquet ash mixtures, but the difference of shoot density between two mixtures was not shown. 5. Even though non-activated sludge appeared not to be appropriate to the growth of seedlings, the number of tillers of plant propagated with rhizome was more increased compared to control when briquet ash content was less than 75%.

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A Study on Level of Company-Consumer Identification on Company Rumor Impact and Effectiveness of Refutation countered the effect of the difference (기업-소비자 동일시 수준에 따른 기업루머에 대한 반박효과의 차이)

  • Choi, Tae-Ho;Hwang, Ji-MIn;Oh, Dae-Yang
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.261-286
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    • 2012
  • Rumors are widely prevalent in marketplace and It can be problematic and dangerous for the company's reputation and damages their image. Recently, many companies are given trouble by rumors. As getting invigorates the social media, there is high possibility to shape the vicious rumors without any confirmation whether information is true or not. It affects the companies' reputation and trust they have built for long time, also sales drop off. Despite numerous denials, the rumor persisted, keeping occur again and again all the times. Refutation purposes to decrease levels of belief in a rumor. First, establish Study 1 that a variation in identification influences the impact of a rumor on individuals' beliefs. Furthermore, we analyze the effectiveness of a refutation under varying degree of one's level of identification with the rumor object. According to research result, the response pattern of identification and disidentificaion consumers are very different. Disidentifiers, who engaged in systematic processing, believed the rumor less only when the refutation contained strong arguments. Identifiers, processing heuristically, remained unbelieving in the rumor. Study found that identification is an important moderator of consumer response to negative rumors. These defensive processes alleviate the bad influence of that information, and also can reduce the likelihood of attitude degradation.

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The Other 90%, Warm Technology, and the Best Solution: A Critique of the Appropriate Technology Movement in South Korea (소외된 90%, 따뜻한 기술, 최고의 솔루션: 한국 적정기술 운동의 문제의식 비판)

  • Jeon, Chihyung
    • Journal of Science and Technology Studies
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    • v.14 no.2
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    • pp.127-164
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    • 2014
  • This essay examines the motivations, goals, and assumptions of those who are participating in the appropriate technology movement in contemporary South Korea. In addition to analyzing books, articles, presentation materials, and media reports written by or about the "appropriate technologists," I have interviewed a few of them to hear their thoughts on appropriate technologies as well as inappropriate technologies. They choose to work on appropriate technology out of their good will for people in need, their Christian faith, and their pride in Korea's rapid and successful development. As a result, the appropriate technology movement in Korea does not engage in a critical evaluation of current sociotechnical systems, but instead takes an ethical and paternalistic stance in accepting and improving the given situation. Its apolitical character is effective in drawing a large number of participants, but it also limits their imagination and the movement's potential influence. Moreover, the movement's focus on "the other 90%" leads the participants to frame appropriate technology as something for "them" or "locals" rather than as something for "all of us." This essay concludes by suggesting that the appropriate technology movement in Korea should expand its scope from an ethical pursuit of technology to a political engagement with technology.

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Synthesis and Characterization of Temperature and pH Sensitive Graft Copolymers Based on Pluronic (Pluronic을 기초로 한 온도와 pH에 민감한 그래프트 공중합체의 합성과 특성)

  • Oh, Yeon-Jeong;Lee, Gi-Baek;Park, Sung-Young
    • Polymer(Korea)
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    • v.36 no.2
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    • pp.223-228
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    • 2012
  • Temperature and pH sensitive graft copolymers [Pluronic-$g$-poly(NIPAAm-$co$-MMA), Polymer A] and [Pluronic-$g$-poly( NIPAAm-$co$-MAA), Polymer C] were synthesized by macro radical graft polymerization with $N$-isopropylacrylamide (NIPAAM)/$N,N$-diethylaminoethylmethacrylate (DEAEMA) and $N$-isopropylacrylamide (NIPAAm)/methacrylic acid (MAA) based on Pluronic, respectively. The chemical structure and molecular weight of the graft copolymers was characterized by $^1H$ NMR and gel permeation chromatography. The aqueous solution properties of graft copolymers were measured using a UV-visible spectrophotometer, contact angle and dynamic light scattering equipment with different temperature and pH conditions. The obtained graft copolymers showed a very sensitive phase transition in response to temperature and pH in aqueous media which suggested that the amine group of DEAEMA segment and carboxylic group of MAA had a great influence on the lower critical solution temperatures (LCST) in Polymer A and C, respectively. The graft copolymers can be utilized for drug delivery system and molecular switching applications where responses to temperature and pH changes are relevant.

Effect of Gibberellin on the Adventitious Root Formation from the Leaves-derived Calli in Persicaria perfoliata (며느리배꼽 잎 유래 캘러스의 부정근 형성에 미치는 지베렐린의 작용)

  • Kim, Hyeon;Cha, Hyeon-Cheol
    • Journal of Life Science
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    • v.25 no.4
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    • pp.390-396
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    • 2015
  • This study was carried out to investigate the action of phytohormones which influence the adventitious root formation of calli originating from the leaves of Persicaria perfoliata. The optimal medium condition for callus formation was ½-strength MS, 1% sucrose, and 4.5 μM 2,4-D. In order to determine which phytohormones had an effect on the adventitious root formation, the calluses were cultured in various media with different kinds of phytohormones. As a result, the medium with GA3 or IAA was shown to induce root formation. To deeply investigate the effects of GA3 and IAA, calli were cultured in 0.1, 1, and 10 mg/l levels of phytohormones. Numbers of roots formed per callus were 10.9, 14.2, 22.6 in GA3, 5.8, 3.9, 1.1 in IAA, respectively. Therefore, the higher GA3 or the lower IAA concentration, the more roots formed. To confirm this role of GA3 we tested with inhibitors PBZ and NPA. GA3 with PBZ resulted in reduction by 52.4~69.4% compared to GA3 alone. In contrast, GA3 with NPA resulted in an increase by -8~45.6% compared to GA3 alone in root formation. Also, results were determined on the effect of GA3 with other phytohormones on root formation. Kinetin, 2iP and ABA with GA3 had a negative effect, but IAA with GA3 showed a similar result to GA3 alone. From these results we infer GA plays a key role and auxin has subsidiary activity on adventitious root formation. This is the first report that indicates GA3 promotes adventitious root formation from calli in P. perfoliata.