• Title/Summary/Keyword: Means-End Chain

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The Development of a research model for Global Design (글로벌 디자인을 위한 연구 모델 구축)

  • 양종열;이유리;이건표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.112-113
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    • 2000
  • 시장의 글로벌화(globalization)는 오늘날 기업들이 직면한 가장 큰 도전이다$^1$). 국가경계의 급속한 붕괴, 지역간 통합(유럽 연합 [EU], 북미 자유 무역 협정, 동남 아시아 연합 등), 제조 기술의 표준화, 글로벌 투자와 글로벌 제품전략, 세계 여행의 확대, 교육과 지적 수준의 급속한 증가, 개발도상 국가들의 도시화, 국가간의 정보(월드 와이드 웹), 노동, 자본 및 테크놀로지의 자유로운 유통, 소비자 욕구와 구매력의 증가, 텔레커뮤니케이션 테크놀러지의 진보, 그리고 글로벌 미디어의 출현등은 각 국의 개별시장을 하나의 글로벌 시장으로 통합시키는 경향을 가속화시키고 있다.(중략)

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A Study on the Recognition of Defected Fingerprint Using Chain Code (체인 코드를 이용한 훼손된 지문의 인식에 관한 연구)

  • 조민환
    • Journal of the Korea Society of Computer and Information
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    • v.8 no.4
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    • pp.63-68
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    • 2003
  • Almost the system are usually taken by means of shapes and positions of ridge's end-points and bifurcation in the fingerprint recognition. but we studied about recognition of polluted fingerprint by chain code ridges. the results and sequence of processing are summarized as follows. (1)Capture several kinds of polluted fingerprint image. (2)Preprocessing(median filtering for removing noises, local and global histogram equalization, dilation and erosion, thinning and remove pseudo image), (3)Rebuild ridge line after Least Square Processing, (4)Compute distribution of chain code vector, (5)The results are almost same values of each vector of preprocessed fingerprint images. From the results, we can surmised more successful fingerprints recognition system in combination with other system by singular points

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Understanding Consumer Perceptions of Luxury Vintage Fashion

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.41-57
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    • 2023
  • Purpose - The purpose of this study is to research how the different types of experiences affect consumer's recognition in terms of luxury vintage fashion products, and what kinds of value consumer can achieve. Design/methodology/approach - The study is based on the means-end chain (MEC) approach for an in-depth understanding of consumers' recognition systems through conducting the laddering interview technique. Above all, the research conducted a pilot test to gain attributes of consumer experiences about luxury vintage fashion products from Korean and Taiwanese. Findings - It is found that not only by actual purchase, experience without purchasing also can lead to consumers' self-fulfilment and self-accomplishment, which filled the lack of relevant literature in the luxury vintage industry. In addition, the study sorted out the channels that consumers approach LVF products, which provide a classification reference for future research related to the luxury vintage consumer. Research implications or originality - As consumers can gain a lot kind of value through LVF products, luxury brands can attract consumers by using vintage as a market strategy. For luxury marketers, by running LVF shopping mall online or opening LVF stores, not only allow consumers' attach with LVF products but also can further lead to the purchase behaviors. In addition, consumers who are interested in LVF are those who are aware of the authenticity, uniqueness, and rarity of the brand. Due the fact, these consumers may be interested in the topic of sustainability.

Digital Immigrants' Goal Structures in Online Learning

  • Lee, Jung Hoon;Nam, Jin Young;Jung, Yoon Hyuk
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.127-146
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    • 2021
  • Research Purpose Advances in digital technology have facilitated the widespread adoption of online learning, which has become a substantial way of learning. Although digital immigrants have become a main group of users of learning online, there is a lack of understanding of their online learning. This study aims to explore digital immigrants' adoption of online learning from the goal-pursuit perspective to gain insight into how they use online learning. Research Method A laddering interview was conducted with 22 Korean adults to elicit their goals in online learning. Then, a means-end chain analysis was used to derive their hierarchical goal structure. Findings The results reveal digital immigrants' goal structure of online learning, consisting of four attributes of online learning (e.g., accessibility, diversity, up-to-dateness, and repeatability) and six goals (e.g., self-esteem, enjoyment, recognition, productivity, gaining insights, and positive relations). This study contributes to the literature by providing a rich picture of their use of online learning.

Stakeholder's Valuation of Public PMO System Using Laddering (래더링 기법을 이용한 전자정부사업관리 위탁(공공 PMO)제도의 이해관계자 별 가치체계)

  • Back, Hyung-Chung;Park, Chan-Hyuk;Jang, Seong-Yong;Kim, Ja-Hee
    • Journal of the Korea Society for Simulation
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    • v.24 no.4
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    • pp.127-136
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    • 2015
  • The e-government project management consignment system to allow the public PMO has been introduced to resolve the quality management issue and the business risk, pointed out by the reorganized Software Industry Promotion Act. The additional regulation improvements are demanded because the public PMO system cannot settle down due to the different opinions among related parties: owner, operator and PMO. Therefore, to make balanced regulation improvements, the in-depth studies are necessary to analyze the fundamental causes of the disagreement between the related parties. This study analyses the each related party's cognitive structure to perform public PMO successfully and the fundamental reasons that cause the different opinions by applying the cognitive psychological Means-end chain theory, the laddering technique and the HVM, Hierarchical Value Map. In addition, this study analyses the regulations required for the related parties to obtain the expected benefits.

Investigating the Effect of Value-Oriented Promotion for Media Contents: The Moderating Role of Self Construal (미디어 콘텐츠에 대한 가치 지향적 프로모션의 효과 분석 : 자기해석수준의 차이 를 중심으로)

  • Cho, Hyong-Oh;Nam, Chul-Woo
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.475-483
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    • 2017
  • This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

Value Creation Process and Business Model of Open Source Software (오프소스소프트웨어의 가치창출과정과 비즈니스 모델)

  • Jang Seungkwon;Park B.;Seo J.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.6 no.1
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    • pp.48-53
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    • 2005
  • This paper aims to compare open source software (OSS) with proprietary software (PS), and to propose a new business model for OSS. Generally speaking, PS has made negative impact on software industry in various ways. In contrast, OSS may reduce negative aspects of lock-in effect and transaction cost the ways in which software distribution has been utilized. In this regard, OSS makes it possible to create a new business model, which is software customization. Software customization is not to sell software license directly to end-users, but to create values by means of developing and capitalizing software-related industries where value chain is linked. In other words, the new business model of OSS is focusing on software market where the value created by OSS can be enhanced.

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Marketer Generated Content on Social Media: How to Support Corporate Online Distribution

  • ZHONG, Xin;YAN, Jinzhe
    • Journal of Distribution Science
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    • v.20 no.3
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    • pp.33-43
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    • 2022
  • Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

Modified Integration Algorithm on the Strain-Space for Rate and Temperature Dependent Elasto-Plastic Constitutive model (변형률 공간에서 변형률속도 및 온도를 고려한 구성방정식의 개선된 적분방법)

  • Cho, S.S.;Huh, H.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2007.05a
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    • pp.272-275
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    • 2007
  • This paper is concerned with modified integration algorithm on the strain-space for rate and temperature dependent elasto-plastic constitutive relations in order to obtain more accurate results in numerical implementation. The proposed algorithm is integrated analytically using integration by part and chain rule and then is applied to the 2-stage Lobatto IIIA with second-order accuracy. It has advantage that is able to consider the convective stress rates on the yield surface of the strain-space. Also this paper is carried out the iteration procedure using the Newton-Raphson method to enforce consistency at the end of the step. And the performance of the proposed algorithm for rate and temperature dependent constitutive relation is illustrated by means of analysis of adiabatic shear bands.

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Structural Analysis on the Perceived Attributes of Fashion Goods (패션상품의 인지된 속성의 구조분석)

  • Lee, Mi-Ah;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1755-1767
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    • 2009
  • This article develops the perceived attributes of fashion goods and hierarchical structure among these attributes. In-depth interviews of 12 adult women in the exploratory research and a questionnaire survey of 472 adult women in the empirical research were conducted. The results of the research are as follows: First, a total of 5 perceived subjective attributes of fashion goods are composed of newness, mass fashionability, social compatibility, personal compatibility and self-expressiveness, and the dimensions of the five drawn attributes show a hierarchical causality rather than an equal level. Newness and mass fashionability, perception attributes effect social compatibility and personal compatibility as consequence attributes exert a direct influence on the self-expressiveness represented by value attributes. Personal compatibility and social compatibility as consequence attributes also directly effects self-expressiveness while mediating newness and mass fashionability.