• Title/Summary/Keyword: Marketing System

Search Result 1,710, Processing Time 0.029 seconds

Design and Implementation of Opinion Mining System based on Association Model (연관성 모델에 기반한 오피년마이닝 시스템의 설계 및 구현)

  • Kim, Keun-Hyung
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.15 no.1
    • /
    • pp.133-140
    • /
    • 2011
  • For both customers and companies, it is very important to analyze online customer reviews, which consist of small documents that include opinions or experiences about products or services, because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we propose the association model for the opinion mining which can analyze customer opinions posted on web. The association model is to modify the association rules mining model in data mining in order to apply efficiently and effectively the association mining techniques to the opinion mining. We designed and implemented the opinion mining systems based on the modified association model and the grouping idea which would enable it to generate significant rules more.

The Analysis of Web Sites of Textile Exchange of B to B (기업 대 기업간(B to B) 섬유거래 웹사이트 분석)

  • 홍병숙;이은진;이지연
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.27 no.1
    • /
    • pp.123-133
    • /
    • 2003
  • The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.

A Strategy Planning for Korean Medical Tourism Using A'WOT analysis (A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립)

  • Lee, Sangseung;Choi, Byunghee;Lim, Byungmook
    • The Journal of Korean Medicine
    • /
    • v.33 no.3
    • /
    • pp.10-19
    • /
    • 2012
  • Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

A Study on the Development of Simulation for Make-up Coordination (Make-up Coordination의 Simulation 개발에 관한 연구)

  • 김효숙;강인애
    • Journal of the Korean Home Economics Association
    • /
    • v.39 no.12
    • /
    • pp.65-77
    • /
    • 2001
  • The purpose of this study is to propose development of simulation for make-up coordination by computer graphics and web animation program. In the 20th century, the power of the internet and www has been growing at such a rapid speed and also has provided the possibility of numerous market. Especially the internet marketing of womens products like cosmetics come into the spotlight as the way of sales. Many companies advertise their new products and give useful guidline of make-up technic on the website. So the contents of the website is one of the important thing to lead customer to purchasing. For the reason, this study tries develope a simulation of model in which customer can select their shape of face, color and theme whatever necessary. The model, color, theme palletes were designed by 'PHOTOSHOP 6.0'and the web image of simulation was made by 'FLASH ANIMATION 5.0'. As a result of this study is 1. It can give the chance to customer to make their own image of shape, color and theme through the simulation more speedly and exactly. 2. It can help company to advertise their new products, offer service for customers and lead customers to purchasing. 3. By accummulating the database, it can help to develop educational make-up system.

  • PDF

The Development of an Internet Venture and Competitive priority revenue model (닷컴 벤처의 발전과 경쟁우위 수익모델)

  • 김종권
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2002.11a
    • /
    • pp.295-304
    • /
    • 2002
  • This case describes key development challenges and patterns as experienced by Internet Auction Company, Ltd. from the startup stage through IPO to the sale to eBay. Currently an eBay company, Internet Auction Co. continues to pursue new auction systems and substitute distribution systems for the future with a renewed entrepreneurial spirit. In 1997, Mr Hyuk Oh saw a business opportunity in the Internet allowing two-way communications. At that time, the success stories of eBay and Onsale in the United States were good stimuli to his startup of an auction site. He opened the Website in April 1, 1998 after four months of development efforts. Auction has merit more than other shopping malls. First, it brings about interesting and benefit. Second, it has interactive trade system. Third, customers will trade for reasonable price through direct own will of them. Fourth, Auction's model brings about multitude sale through aggressive sales. Even if Network Marketing has socially negative effect in case of inappropriate use, it is good mood for further business. In case E-Commerce use as useful purpose, it will have competitive priority revenue model.

  • PDF

A Study on the Application Method of Flexible Pipe for District Heating in Korea (지역난방용 Flexible Pipe 활용방안 연구)

  • Lee, Ki-Seb;Park, Nam-Soo
    • Proceedings of the SAREK Conference
    • /
    • 2008.06a
    • /
    • pp.637-642
    • /
    • 2008
  • The concept of district heating involves centralised heat production where heat is distributed to consumer via a piping network. The objective of this work is to identify the Flexible Pipe from an economy, execution, maintenance point of view. Flexible Pipe has in some countries, especially in Europe, been used for many years in district heating. In spite of years of experience, there still exist doubts about the possibilities of using flexible pipes in district heating applications, mostly because of no experiences in domestic market. The advantage of flexible pipe systems is their flexibility. This holds not only for the inner pipe but also for the total pipe system including insulation and jacket. Even for the largest diameter the minimum radius of curvature is given to 1.5m. The most important difference between flexible pipe systems and preinsulated steel pipes is their simple and quick assembly. Such information could provide a basis for making reasonable hypotheses about consumer preferences, to foam a basis for making future marketing more effective.

  • PDF

A Research on the Changes of Western Children's Clothing (서양 아동복의 역사적 변천에 관한 연구)

  • Lee, Yun-Jung
    • The Research Journal of the Costume Culture
    • /
    • v.17 no.6
    • /
    • pp.1034-1046
    • /
    • 2009
  • Based upon literature survey, this research aims to analyze western children's clothing and characteristics over centuries. It was not until the 18th century that children were given serious consideration and that fabrication of clothing began to be designed only for children. The very first clothes which revolutionized children's wear was 'a la matelot' in the 18th century which freed children from physical restriction, recognized gender difference, and sailor suit became popular among all sexes and adopted as school uniform. And then children's clothing was shortened in length and adopted tubular silhouette, which allowed greater comfort and movement. The 20th century saw children's wear reform to be carried out after the World War II due to invention of synthetic fiber, easy care dress material, mass production system and sophistication of marketing methods. Further evidence of improvement of children's social status can be found in contemporary designs: for example, 'casualized' wear, 'character design' which reflects children's psychology and 'family look' which is designed to be worn with mothers. This evolution of children's clothing within western dressing support the view that children's clothing is not a miniature of adult wear but it reflects idiosyncrasies of the era and exerts children's dignity.

  • PDF

An Overview of Meat Industry in Sri Lanka: A Comprehensive Review

  • Alahakoon, Amali U.;Jo, Cheorun;Jayasena, Dinesh D.
    • Food Science of Animal Resources
    • /
    • v.36 no.2
    • /
    • pp.137-144
    • /
    • 2016
  • Livestock is considered as one of the most important segments in agriculture since animal husbandry was practiced for centuries as a backyard system by rural families. Livestock plays as a powerful tool in rural development where meat industry contributes a dominant part. Meat and meat products become a vital component in the diet, which had been one of the main protein sources traditionally as well. The development in the livestock and meat industry of Sri Lanka basically depends upon religious, cultural, and economic factors. There is a growing demand for processed meat products in Sri Lankan urban culture and several large scale processors entered the business during the past few decades. The consumption of meat and meat products shows an upward trend in Sri Lanka during the last decade and is anticipated to increase further in future. The growth potential of the local meat industry is considerably high owing to the improvement of the market and consumer perception. The present status, trends, and future prospects for the Sri Lankan meat industry with respect to production, consumption, processing, marketing, and improvement are discussed in this review.

Consultation Program for Pharmaceutical Development-Lessons from Foreign Countries' Experiences (주요국의 의약품 사전상담제도 현황과 정책적 함의)

  • Park, Syl-Vi-A;Park, Eun-Ja;Han, Hyun-Jin
    • YAKHAK HOEJI
    • /
    • v.52 no.2
    • /
    • pp.151-159
    • /
    • 2008
  • Consultation program for pharmaceutical development is a new system in which pharmaceutical companies meet and discuss scientific and/or regulatory issues with drug regulatory authority in the research process and before submitting new drug applications. This program helps pharmaceutical companies reduce uncertainties in the research and development and increase the possibilities of getting drug marketing approval. Developed countries such as US, EU, and Japan have implemented various forms of pre-submission meetings or consultation programs since the mid-1990s. The rapid development of technology in pharmaceutical R&D increases the importance of communication between drug development companies and drug regulatory authority in Korea, too. In designing the consultation program, it is desirable to focus on the stages of clinical trials which take the longest period of time and the biggest amount of money in the pharmaceutical R&D process. We suggested that results or recommendations by drug regulatory authorities in pre-submission meetings or consultations be formally documented and considered in review process. Explicit scientific reasons are required for changing the results from consultations.

A Study on the Global e-Port's Strategy of Gwangyang Port (광양항의 Global e-Port화 전략에 관한 연구)

  • Chang, Heung-Hoon
    • International Commerce and Information Review
    • /
    • v.6 no.2
    • /
    • pp.193-216
    • /
    • 2004
  • The management strategies of each company has been changed fundamentally owing to the emergence of digital economics by using internet. Therefore the efficient management of global e-port causes the main issues not only effect the survival and growth of ports but also exert new opportunities and fatal threats on them. Under the circumstances of these change, the Kwangyang port have to introduce e-biz for the purpose of increasing the level of their competition. The focus of this article is to suggest some strategies on the implementation of Kwangyang Global e-port in Korea. To analyse the e-port realities, I first reviewed the trends of e-marketing and e-biz. I chose and analysed website of four ports like Hongkong, Singapore, Antwerp and Hamburg as successful global e-port models. This article is focused to suggest the theoretical background by analysing the strategic points of Kwangyang global e-port which are divided in 6C: Contents, Communities, Connection, Commerce, Communication and Customization. This paper analyses many problems of Gwangyang port and presents various develpment ways to activate Gwangyang port. In order to be a global e-port, first of all Gwangyang port must improve global web-site by 6C. And also Gwangyang port have to constitute logistics hub site, create infrastructure needed to run electronic business more easily over the internet, establish nationwide network of industries, build up marine and port logistics information system.

  • PDF