• Title/Summary/Keyword: Marketing Librarian

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Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled

  • Noh, Young-Hee;Ahn, In-Ja;Park, Mi-Young
    • International Journal of Knowledge Content Development & Technology
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    • v.1 no.2
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    • pp.29-42
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    • 2011
  • The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

The Mobility and Career Pathes of Alumni of Whose Major in Library and Information Sciences in Korea (문헌정보학 전공자의 경력개발 경로를 통한 유동성 실태연구)

  • Ahn, In-Ja
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.4
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    • pp.133-147
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    • 2010
  • With the start of knowledge based society, there has been extinction of traditional librarian jobs, new kinds of jobs are created, differentiated, and joined. As so there has been a great change in career paths. This study is a basic research of career parhes of library and information sciences alumni to adapt field work and build powerful workforce. Through the research of 5 Universities and 190 career routes, the movement of the library information and science majors' career has been unveiled. The majority of the library and information science majored career was jobs based on culture and arts, education and researches, economy and planning related ones, marketing and sales respectively. Particularly, except the librarian, there were just few careers in artistic cultural field. Further more, because there is a great impact in career tendency based on his education, the library information and science has drawn the report that the future of career and knowledge which is demanded in working field.

A Study on Developing the Courses and Librarians' Role for Educating Future Librarians (미래사서의 역할 및 교과목 개발에 관한 연구)

  • Noh, Young-Hee;Ahn, In-Ja;Choi, Sang-Ki
    • Journal of Information Management
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    • v.43 no.2
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    • pp.103-132
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    • 2012
  • This study seeks to propose and develop library science courses required in the digital age by investigating overseas LIS courses and surveying field librarians. Such courses must help the future librarian develop familiarity and skill with emerging technologies. As a result, required courses in the digital era were found to be: 'Design and Management of Databases', 'Library Planning, Marketing, and Assessment', 'Understanding Information Technology for Managing Digital Collections', and 'Information and Communication in a Digital Age' in that order, and should therefore be offered as core courses. In addition, 'Service for Information Disadvantaged Users' and 'Organization and Utilization of Web resources' were derived. The study also recommends different required courses based on different librarian types and duties.

Analysis of Priorities for the Provision of Book Curation Service by Teacher Librarian Using AHP (AHP를 이용한 사서교사의 북큐레이션 서비스 제공에 대한 우선순위 분석)

  • Kim, Mi-Jung;Lee, Byeong-Kee;Lim, Jeong-Hoon
    • Journal of Korean Library and Information Science Society
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    • v.51 no.3
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    • pp.303-324
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    • 2020
  • This study aims to identify priorities in book curation service that the teacher librarians perceive important through the AHP (Analytic Hierarchy Progress) method by comparing the jobs of teacher librarians with those of curators and selecting the contents and areas of book curation service provided by school libraries. For the purpose, this study categorized the book curation service areas by class and analyzed the priorities in the book curation service areas in the school libraries by applying the AHP method on the teacher librarians who are the personnel in school libraries. As a result, the priorities in the upper-tier class were turned out to be information services, improvement of expertise, information resources, management, and promotion & marketing in that order. The priorities in the lower-tier evaluation areas were shown in the order of survey & research, Q&A, self-development, exhibition, budget allocation, connecting with experts, trend analysis, reading education, human resources, planning, collaboration class, marketing services, book status, online promotion, offline promotion, and facilities & environment. Based on the results, this study suggested the following plans to provide effective book curation services in school libraries: grasping characteristics of school library users, setting classification criteria for book curation, and finding reader participation-oriented book curation service.

A Study on Analysis of Importance-Performance on Teacher Librarians' Competencies (사서교사 직무 역량에 대한 중요도·만족도 분석)

  • Lee, Seung-Min;Lim, Jeong-Hoon;Kang, Bong-Suk;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.177-196
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    • 2021
  • The purpose of this study is to analyze priorities of competencies and to find the direction of development of teacher librarian training and retraining program. A total of 238 subjects were used for the final analysis. They were analayzed using IPA, Borich's needs analysis and the Locus for Focus model. As a result, First, teacher librarians perceived that the importance and performance of teacher and manager competency were higher than information specialist and cooperative leader. Second, they needed competencies of data-science, coding, Internet of Things in the field of information specialist as changing educational environment. Third, they needed competencies of information ethics, copyright instruction, and digital and media literacy education in the field of teacher. Fourth, they needed competencies of facility designing for future education, online and offline school library marketing skills, and establishment of makerspaces and learning commons in the field of ibrary manager. Fifth, they needed competencies of library based instruction, library cooperative instruction, and building a collection related to subject in the field of cooperative leader. Sixth, the highest required competency for teacher librarians was suggested for teacher librarians' role area.

A Study on the Operation Model of Continuing Education for Academic Librarians (대학도서관 사서직을 위한 계속교육 운영모형 연구)

  • Hwang, Ok-Gyung;Oh, Se-Hoon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.1
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    • pp.249-263
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    • 2006
  • The purpose of the study was to investigate the continuing education model desired by the academic librarians in the present digital environment. For this purpose the study undertook a questionnaire survey of academic librarians in Korea. As a result it was shown that 61.4% of the librarians participated more than once(average 2.6 times) in the continuing education program during the last one year. The most preferred program type was one week or 2-3 days workshop. The theme of the program was regarded the most important factor for the activation of the continuing education. and the preferred theme of the program was user instruction. information retrieval. electronic licensing. planning and strategy, library marketing, virtual reference service etc.

An Analysis on the Perception of Public Librarians about Lifelong Education Tasks: Focus on Incheon Metropolitan City (공공도서관 사서의 평생교육업무에 대한 인식 연구 - 인천지역을 중심으로 -)

  • Kim, NamJi;Cho, Jane
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.3
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    • pp.51-73
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    • 2016
  • This study analyzes on the perception of public librarians about lifelong education tasks in public library using Mann Whitney U-test, Spearman rank-order correlation coefficient, Multiple regression analysis. At the same time, analysis about re-education needs using Analytic Hierarchy Process is conducted. As result, at first, 87% of respondents feel moderate or difficult about lifelong education tasks, especially on planning task. At second, librarians who have qualification about lifelong educator feel easier (P=0.04) than others, in detail, task about lecturer liaison (P=0.04) and planning (P=0.05). Adding that, the career experience and the job difficulty of librarians has negative relationship (R=-0.217). Especially scheduling (R=-0.33) and progressing (R=-0.22) tasks show statistically meaningful. At third, as the result of Multiple regression analysis, tasks about planning (P=0.04) and library marketing (P=0.05) are selected as meaningful elements which effect overall difficulty of life long education job. As final, 91% of librarian need retraining for life long education function, as result of spearman (R=-0.210), the more librarians feels difficult about life long education jobs, the more they need retraining. Anyway, as the result of priority of retraining subjects through AHP technique, user communication (CU P=0.310), planning (PL P=0.246), library marketing (LM P=0.173) are in weight order. CR ratio shows 0.146 with permissible degree.

A Study on the Librarian's Recognition of the National Library of Korea about YALSA's Competencies for Librarians Serving Youth (청소년 담당 사서의 역량에 대한 국립중앙도서관 사서의 인식에 관한 연구)

  • Noh, Dong-Jo
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.3
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    • pp.199-218
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    • 2010
  • This study evaluates YALSA's Competencies for Librarians Serving Youth: Young Adults Deserve the Best announced at the Young Adult Library Services Association(YALSA), a division of the American Library Association(ALA) on January 2010. For this study, we investigated fifth librarians working at the National Library of Korea to find out the requirements, effectiveness, and difficulties regarding seven areas and forth-eight detailed qualifications indicated by YALSA's Competencies for Librarians Serving Youth through survey. The results show that the more important areas required for youth services librarians were identified as knowledge of materials, administration, leadership and professionalism. Difficult areas of competencies are communication, marketing and outreach. Analysis of forty-eight detailed qualifications according to their importance and the level of difficulty shows that the more important areas are A4(encourage young adults to become lifelong library users by helping them to discover what libraries offer, how to use library resources, and how libraries can assist them in actualizing their overall growth and development) and A1(develop and demonstrate leadership skills in identifying the unique needs of young adults and advocating for service excellence, including equitable funding and staffing levels relative to those provided for adults and children), while the most difficult area of competencies is C4(Design, implement, and evaluate a strategic marketing plan for promoting young adult services in the library, schools, youth-serving agencies and the community at large).

A Study on the Core List Development of Library Goods by Library Types (관종별 공간구성을 위한 핵심 도서관용품 리스트 개발에 관한 연구)

  • Ahn, In-Ja;Noh, Young-Hee;Park, Mi-Young;Lee, Jae-Kwon
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.195-220
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    • 2011
  • As public interests and demands on the library space and library goods increase, the role of librarians dealing with this issue has become more important. This research develops lists of core and non-core goods in space managements of public libraries, children's libraries, and school libraries. The lists will make the librarian's tasks effective and maximize user satisfaction. For public libraries, the space is divided into nine main areas, and a total of 80-90 goods(50-60 core and 20-30 non-core goods) are identified. The space of children's libraries is divided into four main areas(space for reading, books, entry, and special activities) with a list of 60-70 library goods(30 core and 30-40 non-core goods). School libraries consist of seven distinctive spaces, including spaces for books, multi-media, reading, and teaching, and it requires 90 goods in total(30-40 core and 50-60 non-core goods). The findings of this study can be utilized in listing up library goods. Further research should be conducted to develop such tools as guidelines, standards and manuals for space management.