• Journal of Korean Society for Quality Management
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• v.40 no.2
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• pp.211-218
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• 2012

Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.

• ETRI Journal
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• v.35 no.2
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• pp.321-331
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• 2013

High-tech markets are unpredictable owing to rapid technology innovation, diverse customer needs, high competition, and other elements. Many scholars have attempted to explain the uncertainty in high-tech markets using their own various approaches. However, sufficiently clear ways to predict diverse changes and trends in high-tech markets have yet to be presented. Thus, this paper proposes a new approach model, that is, systematic market segmentation, to give more accurate information. Using an empirical dataset from the mobile handset market in the Republic of Korea, we conduct our research model consisting of three steps. First, we categorize nine basic segments. Second, we test the stability of these segments. Finally, we profile the characteristics of the customers and products. We conclude that the approach is able to offer more diagnostic information to both practitioners and scholars. It is expected to provide rich information for an appropriate marketing mix in practice.

• Journal of Information Technology Applications and Management
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• v.13 no.1
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• pp.95-116
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• 2006

Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

• Journal of Korean Library and Information Science Society
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• v.37 no.3
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• pp.33-57
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• 2006

Upon the growing popularity of knowledge information and paid digital content, the Internet knowledge exchange market had emerged. A Internet knowledge exchange market consists of general characteristics of a market where a wide variety of knowledge is exchanged at market-appropriate prices, the Internet knowledge exchange market is recently gaining momentum with specialized knowledge items such as design, program source, patent information, consulting service, multimedia, or resumes, as it seeks to secure competitive advantage over its peer markets. Considering the immense influence that these Internet markets will exert on the existing system of knowledge circulation including libraries and information centers, this study aims to contribute to a better understanding of Korea's knowledge circulation structure by analyzing the current standing of the Internet knowledge exchange market.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.3
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• pp.53-62
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• 2006

Many information providers in the electronic market struggle to attain revenue from their information goods including contents or other services and they tend to charge for their contents or services since they are confronted with difficulties in attaining revenue from online advertising. This study examines why they begin to charge for their contents or services and explores Pricing strategies for their contents. Also, this paper explores business strategies when conventional offline contents firms enter the online contents market and draws some implications for the condition of entry of offline contents providers into the online market.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• Asian Journal of Innovation and Policy
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• v.2 no.1
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• pp.97-122
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• 2013

This study secured comparable sales transaction information of technology transfer corresponding to an active market conditions and proposes a method to assess the similarity of technologies with regard to comparability of technology transfer based on these cases information. In order to analyze the association and similarity between target technology and sales transactions, it proposes the significant factors affecting royalty decision and the cosine coefficient method by industry categories. It also proposes the method to adjust royalty, which means that this method unlike the conventional method provides clear standards to valuators in order to revise royalty. Therefore, it offers a solution to the difficulties of applying the market approach for a lot of valuators that have wanted to apply it and objective method to enhance the reliability of the value of intangible asset evaluated by the market approach.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.4
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• pp.415-423
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• 2014

In recent decades, RFID (Radio Frequency IDentification) technology has been recognized as one of the most core competencies in implementing ubiquitous society. However, Korea has not seen good success in diffusion of RFID even though Korean government continues funding many projects to diffuse the technology in industries. Most previous researches overestimate the growth of Korean RFID market in contrary to real market situation. This study aims to analyze the Korean RFID market and find a reasonable forecasting model for it. Our experimental results show that Bass forecasting model provides the more realistic estimates than any other models and the analyses of forecasting error provide useful information for the better forecasting. We also observed that government policy plays a crucial role in the diffusion of RFID technology in Korea.

• Journal of Information Management
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• v.35 no.4
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• pp.17-33
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• 2004

The movement toward knowledge-based economy has been accelerated, which is based on creation, diffusion and utilization of knowledge and information. In this change, Technomarket knowledge information plays a vital role in establishing R&D strategies, deciding on new investments, introducing new technology, finding new market, making up future business plans, etc. In this study, we intend to build a system for techno-market knowledge information, which enables users to analyze and acquire useful data by themselves and provides techno-market knowledge information immediately on technologies and items to experts. In conclusion, through this system we are able to cope actively with the rapid environmental changes and the increasing uncertainties and contribute to a national technology competence.

• International Commerce and Information Review
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• v.8 no.4
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• pp.255-275
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• 2006

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.