한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제31권3호
  • /
  • Pages.53-62
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  • 2006
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  • 1225-1119(pISSN)
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  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지

온라인 콘텐츠 시장에서의 가격전략과 비즈니스 모델에 관한 분석

Analysis of Pricing Strategies and Business Models in Online Content Market

  • 천세학 (서울산업대학교 경영학과) ;
  • 김재철 (한국과학기술원 테크노경영대학원)
  • 발행 : 2006.09.01
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초록

Many information providers in the electronic market struggle to attain revenue from their information goods including contents or other services and they tend to charge for their contents or services since they are confronted with difficulties in attaining revenue from online advertising. This study examines why they begin to charge for their contents or services and explores Pricing strategies for their contents. Also, this paper explores business strategies when conventional offline contents firms enter the online contents market and draws some implications for the condition of entry of offline contents providers into the online market.

키워드

참고문헌

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