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http://dx.doi.org/10.7469/JKSQM.2012.40.2.211

Variables Affecting End-User Satisfaction in Application Market  

Kim, Hyun-Mo (School of Management, Kyung Hee University)
Park, Jae-Hong (School of Management, Kyung Hee University)
Lee, Sang-Chul (Dept. of Business Administration, Korea Christian University)
Suh, Yung-Ho (School of Management, Kyung Hee University)
Publication Information
Abstract
Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.
Keywords
End User Satisfaction; Application Market; IS Satisfaction; Customer-Oriented;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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