• 대한산업공학회지
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• 제22권2호
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• pp.189-207
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• 1996

In this paper, a market share competition model for two firms with asymmetric conditions is considered with. In the model, the asymmetry between two firms is given by the difference of market shares In the existing market and the change of market share is supposed to be occurred only through pioneering a new market. Since the timing decision of market pioneering is based on the continuous time domain, a super game structure which has infinitely many numbers of subgames is employed for the modeling. In the course of equilibrium finding, we show that there exists no subgame-perfect pure strategy equilibrium In this game. So, we apply a mixed strategy concept and find a unique subgame-perfect equilibrium behavior strategy. As a result of equilibrium analysis, we know that the relative sizes of pioneering Incentives between two firms are varying with parameter conditions. However, the global speed of market pioneering is proven to be independent with the level of asymmetry between two firms.

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.71-85
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• 2014

This study proposes the future strategy of semiconductor companies corresponding to the growth of cloud computing. Cloud computing is the delivery of IT resources such as hardware and software as a service rather than a product, and it is expected to significantly change the IT market. By employing the scenario planning method, this study develops a total of eight scenario cases, and presents the three possible scenarios including the best market, the worst market, and the neutral market scenario. This study suggests the future strategy of semiconductor companies based on the best market scenario (increasing firms' IT expenditure, increasing the complexity and performance of devices, the frequent replacement of devices). The suggested future strategy of semiconductor includes that the semiconductor companies need to strengthen their price competitiveness, secure the next generation technologies, and develop the better capability for market prediction with the growth of cloud computing. This study will help semiconductor companies set up the strategy direction of technology development, and understand the connections between cloud computing and the memory semiconductor industry. This study has practical implications for semiconductor industry to prepare for the future of cloud computing.

• 산업융합연구
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• 제16권2호
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• pp.15-23
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• 2018

마크스앤스펜서가 중국 시장을 잃은 것은 우연이 아니다. 이 논문은 Marks & Spencer가 시장 환경, 전략, 시장 포지셔닝, 마케팅 전략 및 사이트 선택의 다섯 가지 측면에서 중국 시장을 확장하지 못한 이유를 분석하고자 한다. 이를 통해 문화, 전략, 포지셔닝, 마케팅 측면에서 이러한 전략이 기업에게 가져다주는 시사점에 대해 논의하고자 한다. 분석결과, 문화, 전략, 포지셔닝, 마케팅 차원에서의 전략이 기업의 경영전략 및 경쟁우위를 창출하는데 중요한 역할을 한다는 사실을 발견하였다. 본 연구결과는 실무적인 차원에서 매우 유요한 가이드라인으로 활용 가능할 것으로 보인다.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2003년도 추계학술대회
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• pp.55-65
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• 2003

Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

• Journal of Information Technology Applications and Management
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• 제13권1호
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• pp.95-116
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• 2006

Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

• 수산경영론집
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• 제54권4호
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• pp.19-45
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• 2023

This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

• 통상정보연구
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• 제12권1호
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• pp.271-295
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• 2010

In this study, we investigate the relationships among organizational market orientation, learning orientation, information technology(IT) support for firm resource, IT support for strategy, and balanced scorecard(BSC) performance in export firms. The development of the research model is based on the empirical studies of strategy and resource-based view. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that IT support for firm resource is effected by market orientation and learning orientation. And, IT support for strategy is enhanced by IT support for firm resource. Finally, BSC performance of export firms is effected by IT support for strategy.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2017년도 춘계학술대회 논문집
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• pp.219-219
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• 2017

This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

• Journal of Electrical Engineering and Technology
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• 제9권1호
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• pp.90-97
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• 2014

Nash Cournot Equilibrium (NCE) has been widely used in a competitive electricity market to analyze generation firms' strategic production quantities. Congestion on a transmission network may lead to a mixed strategy NCE. Mixed strategy is complicated to understand, difficult to compute, and hard to implement in practical market. However, Stackelberg model based equilibrium does not have any mixed strategy, even under congestion in a transmission line. A guide to understanding mixed strategy equilibrium is given by analyzing a cycling phenomenon in the players' best choices. This paper connects the concept of leader-follower in Stackelberg model with relations between generation firms on both sides of the congested line. From the viewpoint of social welfare, the surplus analysis is presented for comparison between the NCE and the Stackelberg equilibrium (SE).