• Journal of Distribution Science
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• v.13 no.5
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• pp.83-90
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• 2015

Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.197-204
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• 2020

The purpose of this paper is to find the direction by analyzing the synchronization phenomenon and the change rate of apartment charter rate in Korea, Seoul, Busan, Daegu, Gwangju and Daejeon. For this purpose, this study used a total of 239 monthly data from January 2000 to November 2019 in Kookmin Bank housing statistics. In the correlation analysis, Korea showed the highest relationship in order of Seoul, Busan, Incheon and Daegu. Seoul showed a low figure of 0.3 without any distinctive features from other cities. On the other hand, Busan, Daejeon and Daegu showed high correlations. As a result of the regression analysis, Korea and 5 major cities were all moving in the same direction with positive(+) values. And Busan and Seoul responded significantly to Korea. In the shock response, Korea is most shocked by the change in Seoul. Daegu is relatively shocked by Busan and Daejeon. Seoul's charter rate has declined most strongly in the last three years. Therefore, it is time to be careful not to incur losses due to gap investment. If we look at the relationship between the charter rate and the sale price in future studies, we can better understand the Korean apartment market.

• Journal of the Korea Organic Resources Recycling Association
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• v.24 no.3
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• pp.83-90
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• 2016

Despite the ability of biochar to enhance soil fertility and to mitigate greenhouse gas, its carbon sequestration and profit analysis with arable land application have been a few evaluated. This study was conducted to estimate carbon sequestration and to evaluate profit of greenhouse gas mitigation during corn cultivation periods. For the experiment, the biochar application rates were consisted of pig compost(non application), 2,600(0.2%), 13,000(1%), and 26,000(2%) kg/ha based on pig compost application. For predicting soil carbon sequestration of biochar application, it was appeared to be linear model of Y = 0.5523X - 742.57 ($r^2=0.939^{**}$). Based on this equation, soil carbon sequestration by 0.2, 1 and 2% biochar application was estimated to be 1,235, 3,978, and 14,794 kg/ha, and their mitigations of $CO_2$-eq. emissions were estimated to be 4.5, 14.6, and 54.2 ton/ha, respectively. Their profits were estimated at $14.6 for lowest and $452 for highest. In Korea Climate Exchange, it was estimated that the market price of $CO_2$ in corn cultivation periods with 0.2, 1 and 2% biochar application was $35.6, $115.3 and $428.2 per hectare, respectively. For the plant growth response, it was observed that plant height and fresh ear yield were not significantly different among the treatments. Therefore, these experimental results might be fundamental data for assuming a carbon trading mechanism exists for biochar soil application in agricultural practices.

• Cartoon and Animation Studies
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• s.45
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• pp.283-298
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• 2016

Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

• Information Systems Review
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• v.18 no.2
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• pp.23-38
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• 2016

Previous studies on information systems (IS) and finance suggest that information on stock message boards influence the investment decisions of individual investors. However, how information on online stock message boards influences an individual investor's buy or sell decisions is unclear. To address this research question, we investigate the relationship between a number of posts on stock message boards and order imbalance in stock markets. Order imbalance is defined as the difference between the daily sum of buy-side shares traded and the daily sum of sell-side shares traded. Therefore, order imbalance can suggest the direction of trades and the strength of the direction with trading volumes. In this regard, this study examines how the number of posts (information on stock message boards) influences order imbalance (stock trading behavior). We collected about 46,077 messages of 40 companies on the Korea Composite Stock Price Index from Paxnet, the most popular Korean online stock message board. The messages we collected were divided based on in-trading and after-trading hours to examine the relationship between the numbers of posts and trading volumes. We also collected order imbalance data on individual investors. We then integrated the balanced panel data sets and analyzed them through vector regression. We found that the number of posts on online stock message boards is positively related to prior order imbalance. We believe that our findings contribute to knowledge in IS and finance. Furthermore, this study suggests that investors should carefully monitor information on stock message boards to understand stock market sentiments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5522-5529
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• 2013

The purpose of this study was to look into the marketing strategies of social commerce companies by analyzing the relationships among the environment, strategy and performance in social commerce. For that, the environment condition and components of marketing strategy were derived based on the marketing mix by analyzing the related contents published in 3,783 articles on newspapers dated from April 2010 to March 2013. UV(Unique Visitor) and PV(Page View) for each social commerce site were used as surrogates for performance. The results of study revealed the relationship of the marketing strategies to the changes in environment conditions towards negative conditions such as the spread of buyer anxiety. In the "strategy-performance" relations, the product element and external sales promotion element had high correlation with the performance. Finally, a difference was found in the marketing strategies of social commerce companies. High correlation was found in all aspects between the UV and PV marketing elements in the case of Coupang, while the correlation with the UV was low and the environment also showed relatively low correlation level in the case of WEmakePRICE. Thus, this study is considered to provide useful basis for the social commerce companies to map out and implement the marketing strategies, and is significant in that it applied the marketing mix to the special market environment such as social marketing.

• Korean Journal of Poultry Science
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• v.12 no.2
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• pp.113-118
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• 1985

This study was conducted to determine the carcass rates, partcarcass production percentages, nutrient contents and optimum prices of broilers and old layers as related to the body weight. Total 240 birds were used and results obtained are summarized as follows. 1.The carcass rates were 61.41% in young chickens (0.6-0.8kg), 65.07% in semi-bros(1.2-1.4kg) and 66.39% in high- bros (1.7-2.1kg), showing a trend of increased carcass rate as the body weight increased. The carcass rates of old layers were lower than those of broilers, being 62.68% in white old lavers (1.8-2.0kg) and 63.07% in colored old layers (2.1- 2.4 kg) 2. Although there was little difference in part-carcass production percentages between breeds or body weights of broilers, most of the part-carcass was produced from legs, breast, back, wings and neck in order. 3. As the body weight increased, the moisture content of deboned carcass of broilers decreased (71.27% in young chickens, 62.66% in semi-bros and 60.39% in high-bros), while the fat content increased (11.47% in young chickens, 17.60% in semi-bros and 19.87% in high-bros). The protein content of semi-bros (17.21%) was higher than that of young chickens (14.75%) or high-bros (16.93%), but no difference was noted in old layers whether they were white or colored. 4. When compared on the basis of protein or Protein plus fat content in grams per kilogram body weight, the market price of semi-bros per kilogram body weight was more expensive and that of old layers was cheaper than that of high- bros.

• Journal of Fashion Business
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• v.10 no.2
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• pp.83-98
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• 2006

With the subjects of male consumers in their 20s to 40s living in the Ningbo area in Zhejiang Province, this study aims to investigate into the reality of their purchase attitude and size fitness of ready-made suits. The results are as follows; Looking into their demographic characteristics, 70.6% of the subjects were twenties, 60.6% were single, and educational career stood in the order of college, middle school, and high school graduation. They were largely absorbed in free trade, followed by teaching, commerce and service industry. 59.6% of them were Zhejiang Province belongs. One to two thousand yuan was the greatest portion of their monthly income. As for their purchase attitude of ready-made suits, they thought higher of material, quality, activity, and solidity than of design. They preferred to buy clothes at a department store. There was significant difference between purchase frequency and purchase price according to monthly income and jobs. Concerning brand recognition, the Chinese subjects favored "Youngor." Though Korea's brands were very lowly recognized, Korean products received really high recognition. Compared with China's brands, they found foreign brands excellent in design, followed by material/matter, wear, and sewing. As to their physical satisfaction and the size fitness of clothes, most subjects felt happy with their sizes. Trousers and jackets were among the unfitting suit items, while the girth of waist was the least satisfactory size. Therefore, in order to raise the market occupation rate of Korean suit goods in China, more aggressive marketing strategies are required to utilize the current Korean-style entertainment and maximize concerning brand images. In particular, outstanding products in consideration of prices should be made through the proper patternmaking to reflect the body types of the Chinese.

• Journal of Animal Science and Technology
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• v.53 no.2
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• pp.177-182
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• 2011

The objective of this study was to examine the effect of HACCP implementation on the medicine use, antibiotic utilization in each feeding stage and productivity of large scale swine farms (over 5,000 pigs) in Korea. Data were collected from ten swine farms before and after implementation of a HACCP system. Total number of piglets, number of initial weaning piglets, number of weaning piglets, survival rate of piglets, date of weaning piglets, number of piglets per sow per year and price for medicine used per month on HACCP implemented swine farms had a tendency to increase without any significant difference. However, parturition rate, market pig per sow per year, number of antibiotic used and farm number of feeds containing antibiotics at fattening stage added at the swine farm were significantly increased after HACCP implementation (p<0.05). Due to increase in the feed cost recently, production cost for shipment in HACCP system implemented swine farms had increased in this study. In conclusion, our results indicated that the implementation of HACCP system might have many effects including reduction of medical expenses and improvement of productivity of the pig farms.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.4
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• pp.503-521
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• 2017

Demands in a sustainable coffee certification program have increased steadily in the global coffee market. Along with this trend, recently the introduction of sustainable coffee certification programs in Vietnam has increased significantly. However, Vietnam's the coffee certification programs led by a single state-owned company, which is called Vinacafe, shows some differentiations from other sustainable coffee programs certified in other countries. The structure of exclusive decision-making in Vinacafe has been interfered with economic impacts in accordance with the introduction of sustainable coffee certification programs in Vietnam. Therefore, the purpose of this paper is to identify changes in and limits of the value chain of the coffee industry with the introduction of Vietnam's sustainable coffee certification program by investigating the case of Vinacafe. To this end, the research has attempted 1) to concern with the role of Vinacafe in the process of growth in the coffee industry in central highland of Vietnam, 2) to analyze changes stemmed from the introduction of Vinacafe's sustainable coffee certification programs, and 3) to examine the limits to the introduction of sustainable coffee certification programs in Vietnam. As a result, it found out that Vinacafe subsidiaries shifted the losses resulted in the payment of additional environmental costs to produce sustainable certification coffee onto coffee farmers depended on Vinacafe subsidiaries, because the price of premium emerged from supports for certificated coffee production has not been guaranteed by Vinacafe mother firm.