• 제목/요약/키워드: Market Logic

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중소기업 수출역량강화사업의 성과지표에 관한 연구 (A Study on the Performance Indicators of SME's International Marketing Program)

  • 한민정;안병수
    • 통상정보연구
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    • 제16권3호
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    • pp.141-158
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    • 2014
  • 본 연구는 중소기업의 해외시장 개척을 돕기 위한 "중소기업 수출역량강화사업"의 성과관리가 적정하게 이루어지고 있는지를 살펴보고 개선방안을 모색함에 연구 목적을 두고 있다. 동 사업은 중소기업이 해당 사업을 통해 해외 진출의 기반을 갖추고 궁극적으로 홀로 설 수 있도록 하는 것을 정책목표로 하고 있다. 이에 논리모델을 기반으로 현행 수출역량강화사업에 대한 성과관리 평가 지표들을 분석한 결과 정량지표중심으로 구성되어 정성지표가 부족하며, 과정에 대한 평가가 부족하고 단기적 결과에만 중점을 두고 있는 것으로 나타났다. 따라서 향후 성과측정을 위한 지표는 결과와 과정에 대한 평가가 균형을 맞추고 중장기적 결과도 함께 포함하는 방향으로 개선해야 할 것이다.

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The Impact of Corporate Social Responsibility Activity on Product Purchase Intention: An Empirical Study in Korea

  • KIM, Jang Hyun;YOON, Ki Chang;LEE, Chul Sung
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.219-233
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    • 2021
  • This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.

CMOS 디지털 게이트의 최대소모전력 예측 매크로 모델 (Macro-model for Estimation of Maximum Power Dissipation of CMOS Digital Gates)

  • 김동욱
    • 대한전기학회논문지:전력기술부문A
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    • 제48권10호
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    • pp.1317-1326
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    • 1999
  • As the integration ratio and operation speed increase, it has become an important problem to estimate the dissipated power during the design procedure as a method to reduce the TTM(time to market). This paper proposed a prediction model to estimate the maximum dissipated power of a CMOS logic gate. This model uses a calculational method. It was formed by including the characteristics of MOSFETs of which a CMOS gate consists, the operational characteristics of the gate, and the characteristics of the input signals. As the modeling process, a maximum power estimation model for CMOS inverter was formed first, and then a conversion model to convert a multiple input CMOS gate into a corresponding CMOS inverter was proposed. Finally, the power model for inverter was applied to the converted result so that the model could be applied to a general CMOS gate. For experiment, several CMOS gates were designed in layout level by $0.6{\mu}m$ layout design rule. The result by comparing the calculated results with those from HSPICE simulations for the gates showed that the gate conversion model has within 5% of the relative error rate to the SPICE and the maximum power estimation model has within 10% of the relative error rate. Thus, the proposed models have sufficient accuracies. Also in calculation time, the proposed models was more than 30 times faster than SPICE simulation. Consequently, it can be said that the proposed model could be used efficiently to estimate the maximum dissipated power of a CMOS logic gate during the design procedure.

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도시형 풍력발전 시스템을 위한 퍼지로직 기반 MPPT 알고리즘 개발 (Design of Fuzzy Logic based MPPT(Maximum Power Point Tracking) Algorithm for Urban Wind Turbine System)

  • 육의수;김성호;이장호;장미혜
    • 한국지능시스템학회논문지
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    • 제20권1호
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    • pp.21-29
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    • 2010
  • 일반적으로 풍력발전은 광범위한 영역에 지속적인 바람을 요구하는 대형 시스템 위주로 개발이 되어왔다. 그러나 소형 풍력발전 시스템은 유저에게 보다 친숙하고, 대형에 비해 보다 광범위한 적용이 가능하다는 점 때문에 최근 이에 대한 관심이 증가되고 있는 실정이다. 이에 본 연구에서는 배터리 충전에 효과적으로 도입될 수 있는 도시형 풍력발전을 위한 프로토타입 시스템에 대해 기술하며, 프로토타입 시스템에 효과적으로 도입될 수 있는 퍼지로직 기반의 최대 전력점 추종 알고리즘을 제안하고자 한다. 또한 제안된 기법의 유용성 확인을 위해 Matlab을 통한 시뮬레이션 및 이를 통해 얻어진 알고리즘을 실제 DSP에 적용하여 보고자 한다.

노인장기요양보험 수가 개발의 특성과 평가 (Unit Costs of Care Services in Long-Term Care Insurance in Korea - Its Characteristics and Evaluation -)

  • 석재은
    • 사회복지연구
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    • 제39호
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    • pp.253-286
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    • 2008
  • 노인장기요양보험 수가는 서비스시장에게 국가가 노인장기요양정책을 이끌고 나가고자 하는 정책방향을 보여주는 정책적 신호의 의미를 지닌다. 본 논문에서는 첫째, 한국의 노인장기요양보험의 급여종류별 수가가 어떠한 방법과 근거를 가지고 개발되었는가를 살펴보고, 그 특성을 규명하고자 하였다. 둘째, 평가기준을 가지고 수가개발의 타당성과 현실적 적절성 등을 평가해보고자 하였다. 셋째, 수가가 노인장기요양보험 시장의 합리적 형성 및 운영을 위한 중요한 요인임을 감안하여, 가격결정자와 규제자로서의 국가의 역할에 주안점을 두고 정책과제를 도출해보고자 하였다.

영화산업에서의 마케팅 전략 : 투자 결정 게임 모형을 중심으로 (Marketing Strategies in the Film Industry: Investment Decision Game Model)

  • 황희중
    • 유통과학연구
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    • 제13권10호
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    • pp.109-114
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    • 2015
  • Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

지적자본의 화폐가치 측정 방법 연구: E연구원 사례를 중심으로 (Measuring the Monetary Value of Intellectual Capital - A Case Study of the ETRI -)

  • 김용주;이찬구;김동영
    • Asia pacific journal of information systems
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    • 제15권4호
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    • pp.165-192
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    • 2005
  • This study introduces how to estimate the monetary value of intellectual capital of a public research institute by incorporating a non-market valuation technique, the choice experiments(CE). CE is a survey-based environmental valuation technique that has increasingly been popular over the last decade. The members of institute E, a typical type of public research institutes in Korea, were surveyed, before the data were fit to the conditional logit and mixed logit models. The total value of the institute's intellectual capital was estimated at approximately W3,377 billion for the year 2003. The institute's human, structural and relational capitals that comprise the intellectual capital were estimated at W18.7 billion, W10.7 billion and W4.4 billion respectively, for each of the components' index values improving by 1%. The human capital was placed a higher value than the other two. The study also shows that CE is a flexible technique that enables the researcher to estimate the monetary value of the intellectual capital whatever the index values of the component capitals and to interpret model estimation results more in depth by incorporating the mixed logit, a state-of-the-art discrete choice model, than the conventional conditional logic.

브랜드개성강화를 위한 공간 커뮤니케이션을 통해 획득되는 가치에 관한 연구 (A Study on Value obtained from Space Communication to Strengthen Brand Personality)

  • 전수영;김주연;황용섭
    • 한국실내디자인학회논문집
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    • 제13권4호
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    • pp.180-187
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    • 2004
  • This research is focused on the emotion rather than the logic, the present building up the Market toward clients' relationship and the communication through the most direct Contact Space in Non-Mass Media Communication. This research's purposes are to classify Space Communication kinds to analyze how the each element could affect on Brand Identity Strength and to provide the way to appeal the Brand Image as the corporation intends and to analyze Corporations and Clients' value from Space Communication. The process of this research is following. Analysis of the Space Communication, which mentioned above and the value, which was obtained from it, and analysis through the Brand, which uses the Space to build the Brand Identity with positive Brand Image and the conclusion. In Conclusion, we need to analyze the identity of each Brand and do positioning to make outstanding Brand through analysis. Because outstanding scheme varies on deciding to communicate through the Space to satisfy clients with outstanding plan or clients' sex, age, profession, resign though appealing same Brand identity, the Space Identity should be flexible depends on area and target market.

Innovative Agribusiness. Which strategy for a dynamic development?

  • Rangone, Adalberto
    • Agribusiness and Information Management
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    • 제11권2호
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    • pp.5-15
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    • 2019
  • The world of smart agribusiness is still far from being fully and effectively applied by the Italian entrepreneurial fabric. In part, this is due to the fact that its potential and important connections with the technological world of reference are not fully known. The imperative is therefore: to learn how to manage all the processes that characterize the agricultural chain in a synergistic way, from production to the sale of the product to the final consumer. It is therefore essential to know every minimum aspect of the supply chain considering the current strengths on which to leverage but especially the weaknesses on which to intervene thanks to the use of technology available on the market. Today, the supply chain is still considered as a set of phases, one consecutive to the other, as if they were detached from each other. However, in order to operate efficiently, each step should be interconnected: from the farmer's decision to produce an agricultural good to the choice of production factors, from the implementation of harvesting and post-harvest operations to processing, from the selection of goods suitable for sale to the logic of distribution on the target territory. This work investigates the potential strategy using digital technologies in order to make dynamic the agribusiness supply chain, especially because in Italy the agri-food is one of the most important economic sectors but it is far from the most innovative trends available on the market.

베트남 닥락성(Dak Lak Province)에서의 커피생산지리 변화과정과 그 배경 -변경적 특성, 전환경제적 특성의 영향을 중심으로- (Frontier, Transitional Process and Coffee Production's Geography in Dak Lak province, Vietnam)

  • 조영국
    • 한국경제지리학회지
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    • 제16권3호
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    • pp.323-343
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    • 2013
  • 이 논문은 베트남 중부고원지대 커피변경지역의 중심 지역인 닥락(Dak Lak) 성을 대상으로 커피변경지역의 형성과 그 구조변동을 탐구하였다. 기존의 연구들이 글로벌커피시장의 영향에 주로 초점을 둔데 비해, 본 연구에서는 변경적 특수성 및 베트남의 시장경제체제로의 전환과정에 이루어진 개혁조치들이 닥락의 커피생산지리 발달에 어떤 영향을 미쳤는지에 더 주목을 하였다. 이를 위해 국영회사의 생산시스템 변화, 커피농가의 토지보유과정에서 나타난 변경적 특성과 전환경제적 상황을 밝히고자 하였다. 이 연구는 닥락의 커피생산지리 발달과정을 세계커피시장의 영향측면에서만 접근해온 기존 연구들이 상대적으로 소홀한 측면을 제시함으로써 커피변경지역 이해에 일정한 기여를 하였다고 본다.

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