• Title/Summary/Keyword: Market Activation

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A Study on the Korean Companies' Entry Strategy in China Logistics Market (한국기업의 중국 물류시장 진출전략에 관한 연구)

  • Choi, Seok-Beom
    • International Commerce and Information Review
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    • v.11 no.2
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    • pp.83-110
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    • 2009
  • China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

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STOWAR : Selective Event Notification System for UCM Users (UCM 사용자를 위한 선별적 이벤트 통지 시스템)

  • Lee, Mi-Hyang;Yoon, June;Lim, Young-Hwan;Kang, Eui-Sun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.112-122
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    • 2011
  • In this paper, we adopt a concept of UCM(User Created Market) to develop STOWAR system which is user can use their smart phone at anytime, anywhere to directly forming a market at virtual space and other's also can access to this market trade with other users. This system is optimized for effectiveness of information alert and ease way to access information by selective event notification feature which can expected with activation of service.

Design of NFC-based Mobile Electronic Micro-payment System for Traditional Market Activation (전통시장 활성화를 위한 NFC 기반 모바일 전자소액결제 시스템의 설계)

  • Cha, ByungRae;Kim, Dae-Gue;Kim, YongIl;Kim, JongWon
    • Smart Media Journal
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    • v.2 no.3
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    • pp.23-33
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    • 2013
  • In this paper, we find out about the effort and status of GwangJu metropolitan city to reinvigorate traditional market. And we propose the micro payment model based on Android NFC and tokenization technique to support the small trader's micro payment in aspect of information technology more than the physical infrastructure and environmental improvement projects to reinvigorate the traditional market. The micropayment model supports facilities of payment using smart phone based on NFC, and the encryption and tokenization support the indirection authentication and privacy of users.

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A SMP Forecasting Method Based on Artificial Neural Network Using Time and Day Information (시간축 및 요일축 정보의 조합을 이용한 신경회로망 기반의 평일 계통한계가격 예측)

  • Lee, Jeong-Kyu;Kim, Min-Soo;Park, Jong-Bae;Shin, Joong-Rin
    • Proceedings of the KIEE Conference
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    • 2003.11a
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    • pp.438-440
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    • 2003
  • This paper resents an application of an Artificial Neural Network(ANN) technique to forecast the short-term system marginal price(SMP). The forecasting of SMP is a very important factor in an electricity market for the optimal biddings of market participants as well as for the market stabilization of regulatory bodies. The proposed neural network scheme is composed of three layers. In this process, input data are set up to reflect market conditions. And the $\lambda$ that is the coefficient of activation function is modified in order to give a proper signal to each neuron and improve the adaptability for a neural network. The reposed techniques are trained validated and tested with the historical real-world data from korea Power Exchange(KPX).

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A Study on the Actual Condition Analysis for Shipping Logistics Information System Activation (해운물류정보시스템의 활성화를 위한 실태분석 연구)

  • 김덕일;김명재;김성규;안기명
    • Journal of the Korean Institute of Navigation
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    • v.24 no.5
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    • pp.343-360
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    • 2000
  • The information technology(IT) development of telecommunication, along with the informationalization over the world, enables the firms to process their inner and outer operations through Electronic Data Interchange (EDI) system. And the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Also the world shipping market is more competitive than any other market. In these environment, to maintain competitve power, shipping firms process operations by Logistics Information system(LIS), And then, reduce the working processes, working time and its costs. So the LIS has become more important in developing our national logistics system and industry. Therefore, this study purposes on empirically analyzing the activation factors of shipping LIS and the relationship these factors with logistic performances in the shipping industry. Considering environments of Shipping logistics information system, this study sets up the research model and hypothesis to examine the activation factors of shipping LIS and the relationship these factors with logistic performances. We used the field data on the 163 numbers of firms(29 overseas shipping companies and 133 forwarding Agency) to get the empirical evidence. According to the study results, The shipping LIS activation factors which the sample firms recognized as important: were top manager's support, well structured communication channel, strategic plan's connection and inner informationalization level. And IS organization & human resources, IS discipline & training, software development, IS organizational alignment, database management system, information standardization, competitive advantage, financial support and government support represent partially significant. Also, the current shipping LIS's main problems are expensive system cost, standardization of working process's, institution's imperfection and system's interaction defect. So these problems must be improved to activate shipping LIS.

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The Activation of Shipping Logistics Information System on Logistics Performance (해운물류정보(海運物流情報)시스템의 활성화요인(活性化要因)이 물류성과(物流成果)에 미치는 영향(影響)에 관한 연구(硏究))

  • Kim, Seong-Kyu;Cho, Sung-Mou;Lee, Yong-Ho;An, Ki-Myung
    • Journal of the Korean Institute of Navigation
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    • v.25 no.2
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    • pp.159-172
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    • 2001
  • The information technology(IT) development of telecommunication, along with the information analyzation over the world, enables the firms to process their inner and outer operations through Electronic Data Interchange (EDI) system. And the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Also the world shipping market is more competitive than any other market. In these environment, to maintain competitive power, shipping firms process operations by Logistics Information system(LIS), And then, reduce the working processes, working time and its costs. So the LIS has become more important in developing our national logistics system and industry. Therefore, this study purposes on empirically analyzing the activation factors of shipping LIS and the relationship these, factors with logistic performances in the shipping industry. Considering environments of Shipping logistics information system, this study sets up the research model and hypothesis to examine the activation factors of shipping LIS and the relationship these factors with logistic performances. We used the field data on the 163 numbers of firms(29 overseas shipping companies and 133 forwarding Agency) to get the empirical evidence. According to the study results, The shipping LIS activation factors which the sample firms recognized as important: were top managers support, well structured communication channel, strategic plans connection and inner information analyzation level. And IS organization & human resources, IS discipline & training, software development, IS organizational alignment, database management system, information standardization, competitive advantage, financial support and government support represent partially significant. Also, the current shipping LISs main problems are expensive system cost, standardization of working processs, institutions imperfection and systems interaction defect. So these problems must be improved to activate shipping LIS.

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A Study on Ways to Vitalize Digital Contents Business through IP Holding Company

  • Jung, Jai-Jin
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.107-114
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    • 2011
  • In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

A Study on Port Improvement with the Activation of Cross-Border E-Commerce: A Study of Pyeongtaek Port

  • Choi, Hyuk-Jun;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Trade
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    • v.23 no.7
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    • pp.34-44
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    • 2019
  • Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

The Impact on the Cultural Contents Market of the Legal Issue in Korea - Focusing 'Open Market' & 'Shut-down' in Game Industry (문화콘텐츠시장에 미치는 제도화의 영향에 대한 고찰 -게임산업의 오픈마켓과 셧다운제를 중심으로)

  • Kim, Min-Kyu
    • Journal of Korea Game Society
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    • v.12 no.2
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    • pp.63-74
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    • 2012
  • Two legal issues of the game industry in Korea are intersted in theses days. Open market & Shut-down. This article is studying for the impacts and the meaning of the game market that the institutionalization of two legal issue produce a powerful effect on. Social environment & recognition bring up the subject. This article is focusing at social environment & recognition and the forecasting game market. With the coming of smart-phone, the mobile contents market is changed. The open market for game is the issue for this changing market and assists the activation of the mobile-market with rational and futuristic perspectives. Shut-down(prohibition of the access of the young people in midnight) is the issue for game addiction and aggravates the game market and the perception on game with the focusing of the happening. This article points out the importance of institutionalization in consequence of the opposite direction of the market effects.

Exportation of Korean TV programs in American Media Market (Focused on Digital Distribution) (국내 방송 프로그램의 미국 시장 수출 활성화 방안 (스마트 유통을 중심으로))

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.127-137
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    • 2015
  • American media market produces and consumes video contents the most in the world. Recently, Korean media contents appeals more than ever to Americans who consume them through online streaming service. This phenomenon reveals a green light which shows a need to seek for new methods in concentrated export area of Korean broadcasting market. To revitalize the exportation in this market, more differentiated strategies of exportation are needed. Therefore, in this study, we find out the activation plans to increase the exportation in American market. Through secondary data analyses with articles, home pages of each Korea TV station and depth interviews of executives of exportation of Korean broadcasting company.