• 제목/요약/키워드: Market Activation

검색결과 365건 처리시간 0.036초

한국기업의 중국 물류시장 진출전략에 관한 연구 (A Study on the Korean Companies' Entry Strategy in China Logistics Market)

  • 최석범
    • 통상정보연구
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    • 제11권2호
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    • pp.83-110
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    • 2009
  • China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

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UCM 사용자를 위한 선별적 이벤트 통지 시스템 (STOWAR : Selective Event Notification System for UCM Users)

  • 이미향;윤준;임영환;강의선
    • 한국콘텐츠학회논문지
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    • 제11권8호
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    • pp.112-122
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    • 2011
  • 본 논문은 사용자가 가상의 공간에서 직접 마켓을 형성하여 다른 사용자들과 거래하는 UCM(User Created Market) 개념을 적용하여 사용자들이 언제 어디서든 스마트폰으로 마켓을 형성하고, 다른 사용자들이 마켓을 이용할 수 있는 STOWAR 시스템을 개발하였다. 이 시스템은 무분별한 이벤트 통지로 인해 이벤트 정보 수신 기피 현상을 불러일으키는 요즘, 사용자에게 최적화된 선별적 이벤트 통지 기능을 통해 정보 알림의 효율성과 정보 접근의 편이성을 제공하여 서비스 사용의 활성화를 기대할 수 있다.

전통시장 활성화를 위한 NFC 기반 모바일 전자소액결제 시스템의 설계 (Design of NFC-based Mobile Electronic Micro-payment System for Traditional Market Activation)

  • 차병래;김대규;김용일;김종원
    • 스마트미디어저널
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    • 제2권3호
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    • pp.23-33
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    • 2013
  • 본 논문에서는 광주광역시의 전통시장 활성화를 위한 노력과 현황에 대해서 알아본다. 그리고 전통시장 활성화를 위한 물리적인 인프라와 환경 개선 사업보다 IT 측면에서의 소상인의 소액결제를 지원하기 위한 안드로이드 NFC 기반의 소액 결제 모델과 토큰화 기술을 제안한다. 소액결제 모델은 NFC 기반의 스마트폰을 이용하여 결제의 편리성을 제공하며, 암호화 및 토큰화 기술에 의한 사용자들의 간접 인증과 프라이버시를 제공한다.

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시간축 및 요일축 정보의 조합을 이용한 신경회로망 기반의 평일 계통한계가격 예측 (A SMP Forecasting Method Based on Artificial Neural Network Using Time and Day Information)

  • 이정규;김민수;박종배;신중린
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2003년도 추계학술대회 논문집 전력기술부문
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    • pp.438-440
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    • 2003
  • This paper resents an application of an Artificial Neural Network(ANN) technique to forecast the short-term system marginal price(SMP). The forecasting of SMP is a very important factor in an electricity market for the optimal biddings of market participants as well as for the market stabilization of regulatory bodies. The proposed neural network scheme is composed of three layers. In this process, input data are set up to reflect market conditions. And the $\lambda$ that is the coefficient of activation function is modified in order to give a proper signal to each neuron and improve the adaptability for a neural network. The reposed techniques are trained validated and tested with the historical real-world data from korea Power Exchange(KPX).

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해운물류정보시스템의 활성화를 위한 실태분석 연구 (A Study on the Actual Condition Analysis for Shipping Logistics Information System Activation)

  • 김덕일;김명재;김성규;안기명
    • 한국항해학회지
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    • 제24권5호
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    • pp.343-360
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    • 2000
  • The information technology(IT) development of telecommunication, along with the informationalization over the world, enables the firms to process their inner and outer operations through Electronic Data Interchange (EDI) system. And the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Also the world shipping market is more competitive than any other market. In these environment, to maintain competitve power, shipping firms process operations by Logistics Information system(LIS), And then, reduce the working processes, working time and its costs. So the LIS has become more important in developing our national logistics system and industry. Therefore, this study purposes on empirically analyzing the activation factors of shipping LIS and the relationship these factors with logistic performances in the shipping industry. Considering environments of Shipping logistics information system, this study sets up the research model and hypothesis to examine the activation factors of shipping LIS and the relationship these factors with logistic performances. We used the field data on the 163 numbers of firms(29 overseas shipping companies and 133 forwarding Agency) to get the empirical evidence. According to the study results, The shipping LIS activation factors which the sample firms recognized as important: were top manager's support, well structured communication channel, strategic plan's connection and inner informationalization level. And IS organization & human resources, IS discipline & training, software development, IS organizational alignment, database management system, information standardization, competitive advantage, financial support and government support represent partially significant. Also, the current shipping LIS's main problems are expensive system cost, standardization of working process's, institution's imperfection and system's interaction defect. So these problems must be improved to activate shipping LIS.

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해운물류정보(海運物流情報)시스템의 활성화요인(活性化要因)이 물류성과(物流成果)에 미치는 영향(影響)에 관한 연구(硏究) (The Activation of Shipping Logistics Information System on Logistics Performance)

  • 김성규;조성무;이용호;안기명
    • 한국항해학회지
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    • 제25권2호
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    • pp.159-172
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    • 2001
  • The information technology(IT) development of telecommunication, along with the information analyzation over the world, enables the firms to process their inner and outer operations through Electronic Data Interchange (EDI) system. And the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Also the world shipping market is more competitive than any other market. In these environment, to maintain competitive power, shipping firms process operations by Logistics Information system(LIS), And then, reduce the working processes, working time and its costs. So the LIS has become more important in developing our national logistics system and industry. Therefore, this study purposes on empirically analyzing the activation factors of shipping LIS and the relationship these, factors with logistic performances in the shipping industry. Considering environments of Shipping logistics information system, this study sets up the research model and hypothesis to examine the activation factors of shipping LIS and the relationship these factors with logistic performances. We used the field data on the 163 numbers of firms(29 overseas shipping companies and 133 forwarding Agency) to get the empirical evidence. According to the study results, The shipping LIS activation factors which the sample firms recognized as important: were top managers support, well structured communication channel, strategic plans connection and inner information analyzation level. And IS organization & human resources, IS discipline & training, software development, IS organizational alignment, database management system, information standardization, competitive advantage, financial support and government support represent partially significant. Also, the current shipping LISs main problems are expensive system cost, standardization of working processs, institutions imperfection and systems interaction defect. So these problems must be improved to activate shipping LIS.

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A Study on Ways to Vitalize Digital Contents Business through IP Holding Company

  • Jung, Jai-Jin
    • 디지털융복합연구
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    • 제9권1호
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    • pp.107-114
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    • 2011
  • In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

A Study on Port Improvement with the Activation of Cross-Border E-Commerce: A Study of Pyeongtaek Port

  • Choi, Hyuk-Jun;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Trade
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    • 제23권7호
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    • pp.34-44
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    • 2019
  • Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

문화콘텐츠시장에 미치는 제도화의 영향에 대한 고찰 -게임산업의 오픈마켓과 셧다운제를 중심으로 (The Impact on the Cultural Contents Market of the Legal Issue in Korea - Focusing 'Open Market' & 'Shut-down' in Game Industry)

  • 김민규
    • 한국게임학회 논문지
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    • 제12권2호
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    • pp.63-74
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    • 2012
  • 본 논문은 최근에 국내 게임시장에 큰 반향을 일으키고 있는 오픈마켓과 셧다운제의 제도화 과정을 통해 시장에 미치는 영향과 그 의미를 살펴본다. 제도는 사회적 환경과 인식이 반영된 결과물이라는 점에서 오픈마켓과 셧다운제를 이해하는데 핵심 요소이다. 이에 오픈마켓과 셧다 운제의 제도가 추진되는 사회적 환경과 인식의 영향과 그 결과의 방향성을 조망한다. 오픈마켓은 스마트폰의 도입에 따라 이전과 다른 모바일콘텐츠 유통체계의 변화에 대한 기존 국지성 제도와의 합리적이고 미래지향적인 접근을 통해 시장 활성화에 기여했다. 한편 셧다운제는 게임이용과정에서 나타난 문제적 현상에 대한 환경적 구조적 진단 보다는 현상적 형태에 집중함으로써 제도화의 의미가 퇴색하고 오히려 시장에서 부작용을 부추기는 결과를 가져오고 있다. 이러한 상반된 결과의 방향성을 통해 제도화의 중요성을 지적하였고, 오픈마켓과 셧다운제도의 실효성과 제도 및 시장성에 대하여 고찰하였다.

국내 방송 프로그램의 미국 시장 수출 활성화 방안 (스마트 유통을 중심으로) (Exportation of Korean TV programs in American Media Market (Focused on Digital Distribution))

  • 이문행
    • 한국콘텐츠학회논문지
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    • 제15권10호
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    • pp.127-137
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    • 2015
  • 세계 1위의 콘텐츠 생산 및 소비국이며, 최근에는 스마트 미디어 환경이 빠른 속도로 조성되고 있는 미국 시장에서 최근 한국 프로그램에 대한 관심이 높아지고 있다. 이러한 현상은 프로그램 수출 지역의 편중 현상이 여전히 존재하는 한국 방송 시장에 새로운 출구를 모색하게 하는 청신호가 아닐 수 없다. 이에 따라 미국 시장 진출을 활성화하기 위해서는 해당 시장을 겨냥한 한국 방송 프로그램의 차별화된 수출 전략이 필요할 것으로 여겨진다. 본 연구에서는 각 사의 홈페이지와 신문 기사, 보고서 등의 자료를 2차 분석하고, 유통 담당자들을 대상으로 심층 인터뷰를 실시하여 국내 지상파 방송사를 중심으로 미국 시장 진출 현황 및 특성을 살펴보고 향후 지속적인 수출 활성화를 위한 방안을 모색해 보고자 한다.