• Korean Management Science Review
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• v.33 no.4
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• pp.33-49
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• 2016

The market of platform business is typically served by a few dominant players, presenting "winner-takes-all" phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different service-characteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.10
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• pp.43-48
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• 2014

With the energy paradigm shift from supply side management to demand side management, many researches have been done on demand side resource management and demand response. At the same time, Obix, BacNet-WS and OPC-UA are popularly used in buildings and industry energy management system. However, it is not easy to interchange the data and information among the systems cause a variety of protocols are used in buildings and factories. Therefore, in this paper, we are proposing an open business platform not only to integrate and manage the demand resources using various protocols and standards, but also to allow to plug-ins a new business service on top of the platform.

• Korean Management Science Review
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• v.32 no.4
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• pp.209-236
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• 2015

This study focuses on the network externality effect related to the platform supplementary services. This study designs the network externality of platform and suggests a supplementary service adoption model. Additionally, this study examines the moderating effect of demand forecasting for the platform. Using AMOS program, a structural equation modeling has been used to analyze the research model. The findings can be summarized as follows : First, we find out the structural relationship among the factors (usefulness, perceived value, purchase intention) affecting adoption of the supplementary services. Second, positive perception of platform flow can promote the platform interaction. Third, positive perception of present users based on platform can arouse friendly evaluation in the platform interaction. Fourth, loyalty to the platform brand can improve the perceived usefulness of supplementary services, but cannot lessen the resistance to supplementary service cost. In addition, the moderating effects of demand forecasting for the platform in the path leading from platform factors to supplementary service factors were identified. In conclusion, traditional brand strategy may be effective in platform marketing activities but the extent of performance in the strategy can appear to be quite different. Therefore, taking the relationship with network externality into consideration should be involved in the marketing strategy in platform.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.26 no.6
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• pp.571-581
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• 2008

With the advent of u-City(ubiquitous city) concept, the importance of urban management has been increased. GIS is a foundation for the efficient urban management and an essential technology for the development of u-City. u-City, which aims for convenient, safe, healthy, and comfortable life, provides diverse services based on advanced information technologies, and it will offer more services in the future. u-City integrated management platform enables the ease of service development, guarantees the quality of services for the resident, and provides organic information sharing. Moreover, the platform by integrating GIS and other common management functions, makes possible efficient urban management. In this paper, required functions of u-City integrated management platform for u-City service were analyzed. As a result, GIS module for management of street lights and supervision of fire was developed and the application usability of u-City integrated management platform was verified by service simulation.

• Journal of Smart Tourism
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• v.2 no.4
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• pp.1-3
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• 2022

• Journal of Korea Water Resources Association
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• v.55 no.6
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• pp.471-480
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• 2022

In this study, a integrated platform applied with various analysis and evaluation models and data collection modules was developed for urban river management. Modules applied to the integrated platform are data collection and provision module, flood analysis module, river evaluation module, and levee breach simulation module, which were selected and applied for efficient urban river management. The integrated platform collects data for application to analysis and evaluation modules from various institutions. The collected data is refined through pre-processing and stored. The stored data is used as input data for each module and is also provided as an Open API through the platform. The flood analysis module is provided to analyze and prepare for floods occurring in cities and rivers. The river evaluation module is used for river planning and management by evaluating rivers in various ways. Finally, the levee breach simulation module can be used to establish countermeasures by deriving a possible damage area due to levee breach through analysis of a virtual breach situation.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.854-859
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• 2002

Location Based Services, or LBS refers to value-added service by processing information utilizing mobile user location. With the rapidly increasing wireless internet subscribers and world LBS market, the various location based applications are introduced such as buddy finder, proximity and security services. As the killer application of the wireless internet, the LBS has preconsidered technology about location determination technology, LBS middleware server for various application, and diverse contents processing technology. This paper describes the open architecture for LBS platform ensuring interoperability among the wireless networks and various location-based application services and the functional requirements for the LBS platform. The LBS platform in a narrow sense provides a standard interfaces for location management and network management for location services as follows, positioning (location acquisition through network or/and handset), location managing, location based functions, profile management, authentication and security, location based billing, information roaming between carriers and the system monitoring independent to specific network or ISP/CPs(Content Providers).

• International conference on construction engineering and project management
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• 2015.10a
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• pp.669-670
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• 2015

Efficient management of the construction heavy equipment is required to reduce the rate of carbon emissions and on-site accidents. The intelligent excavation system (IES) will improve the construction quality and productivity through information technologies and efficient equipment operation, especially in large earthwork projects. Three-dimensional digitized ground data should be required for identifying the path of heavy equipment and work-site environment. Rapid development of terrain laser scanners (TLS) is more readily to acquire the digital data. This study suggests the '3D ground terrain processing platform (3DGTPP)' including data manipulating module and analyzing module of the scanned data for intelligent earthmoving equipment operation. The processing platform consists of six modules, including scanning, registering, manipulating, analyzing, transmitting, and storing. 3D ground terrain processing platform presented in this study will provide fundamental information for intelligent excavation system (IES), which will increase the efficiency of earthworks and safety of workers in significant.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.12
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• pp.4400-4419
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• 2021

In the 4th Industrial Revolution, the healthcare industry is undergoing a paradigm shift from post-care and management systems based on diagnosis and treatment to disease prevention and management based on personal precision medicine. To optimize medical services for individual patients, an open ecosystem for the healthcare industry that allows the exchange and utilization of personal health records (PHRs) is required. However, under the current system of hospital-centered data management, it is difficult to implement the linking and sharing of PHRs in practice. To address this problem, in this study, we present the design and implementation of a patient-centered PHR platform using blockchain technology. This platform achieved transparency and reliability in information management by eliminating the risk of leakage and tampering/altering personal information, which could occur when using a PHR. In addition, the patient-consent system was applied to a PHR; thus, the patient acted as the user with ownership. The proposed blockchain-based PHR platform enables the integration of personal medical information with scattered distribution across multiple hospitals, and allows patients to freely use their health records in their daily lives and emergencies. The proposed platform is expected to serve as a stepping stone for patient-centered healthcare data management and utilization.

• Korean Management Science Review
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• v.31 no.4
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• pp.93-106
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• 2014

This paper investigated customers' willingness to pay (WTP) for the integrated news platform, which is a paid digital news service provided by Korean newspapers. The integrated news platform has been widely employed and regarded as an alternative to recover dramatically decreasing sales of newspapers since N-Screen era began. This study employed a conjoint analysis to examine WTP for the integrated news platform and its attributes. According to the results, WPT for the integrated news platform was estimated as 4543.6 won, which is only 30.3% of the real price. Digitalized newspaper and premium news were found to be significant attributes explaining customers' WTP. The results of this paper implies that present marketing strategies for the integrated news platform of Korean newspapers should be reconsidered and revised.