• 한국식품영양학회지
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• 제23권3호
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• pp.368-375
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• 2010

The purpose of this study was to provide basic informations for educating juveniles on desirable body image recognition by examining their body image recognition and comparing and finding problems according to gender and body mass index (BMI) in middle school students. The average age of the subjects was 15, their average height was 162.5 cm, their average weight was 53.5 kg, and their average BMI was $20.1\;kg/m^2$. Male students wanted to gain weight and female students wanted to lose weight. As for body shape, female students thought that they were fat more often than male students. Also the more overweight the students were, the higher their concerns and experiences toward weight control. Among weight control methods, exercise scored highest in all BMI groups. Over 80% of the respondents answered that their weight control effort were not systematic such as via professional counseling. As for the frequency of eating breakfast and dinner in female students, the more a student was overweight, the lower their frequency of eating breakfast and dinner. Many respondents answered that a typical meal time was '10~20 minutes'. The average eating habit score for all subjects was 38.0. The eating habit scores of male students were significantly higher than those of female students, and there were no significant differences among BMI groups. Eating habit score of 'I have more than two meals with rice everyday' in female overweight group was significantly higher than those of other two groups. These results indicate that the female students' degree of preference for a slim body shape were higher than those of male students. In addition, weight control by students is not systematic through professional counseling; instead they attempt to control their weight by themselves such as a meal skip, which lead to potential danger that they may lose weight carelessly. Therefore, correct body image recognition is greatly needed, and families and schools should make ceaseless efforts to help students properly control their weight and have correct eating attitudes.

• 한국의류학회지
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• 제29권2호
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• pp.318-327
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• 2005

The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.

• 한국의류산업학회지
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• 제13권2호
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• pp.226-233
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• 2011

The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males' gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified, femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.

• International Journal of Human Ecology
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• 제2권1호
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• pp.57-75
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• 2001

Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

• 복식
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• 제59권4호
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• pp.67-81
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• 2009

This study aims to characterize the effect of different combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and I :2:3 area-ratio variation of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer's gender as well as combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.

• 한국산학기술학회논문지
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• 제18권10호
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• pp.423-431
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• 2017

본 연구는 남자 간호대학생의 간호사이미지와 전공만족도가 간호전문직관에 미치는 영향을 확인하기 위한 서술적 조사연구이다. 대상자는 B광역시, U광역시 소재 5개 대학의 1학기 이상 임상실습경험이 있는 남자간호대학생 180명이며 2016년 11월 15일부터 2016년 12월 15일까지 설문조사를 실시하였다. 수집된 자료는 SPSS/WIN 18.0 program을 이용하여 t-test, ANOVA, Scheff's test, Pearson's correlation coefficients와 multiple regression으로 분석하였다. 연구결과, 대상자의 간호사이미지 정도는 5점 만점에 평균평점은 3.95, 전공만족도 정도는 5점 만점에 평균평점은 3.90점, 간호전문직관 정도는 5점 만점에 평균평점은 3.79점이었다. 대상자의 간호전문직관 정도는 학년(p=.001)과 간호학과 선택권유자(p=.02)가 통계적으로 유의한 차이가 있었다. 간호전문직관과 간호사이미지는 높은 상관관계가 있었고, 간호전문직과 전공만족은 중간정도의 상관관계가 있었다. 전문직관을 설명하는 유의한 변수는 하위요인 중 사회적 이미지, 개인적 이미지며 54.6%, 전공 만족도의 하위요인 중 일반만족, 인식만족이었으며 전공만족도를 추가했을 때 60.6%로 전체설명력은 60.6%였다. 따라서 남자간호대학생의 간호전문직관을 높이기 위해서는 남학생들에게 간호사 이미지 인식 향상 교육과 전략이 필요하며 남자간호대학생이 전공 만족을 높일 수 있는 진로에 대한 긍정적 교육과 지도가 필요할 것이다.

• 디지털콘텐츠학회 논문지
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• 제17권4호
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• pp.279-286
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• 2016

최근 남성들의 외모관리를 통한 이미지 개발에 대한 욕구가 강해짐에 따라 화장품 산업계는 남성들을 소비적이고 활동적이며 구매력 있는 고객층으로 높이 평가하며 남성을 주 소비층으로 무한 경쟁체제에 돌입하였다. 특히, 근래 경기침체로 인해 소비심리가 위축되는 상황에서 화장품 브랜드들은 남성들의 외모관리에 대한 정확한 인식과 그들이 뷰티 정보를 수용하는 매체들의 특징에 기반하여 효과적인 홍보 및 정보전달 전략이 필요하게 되었다. 이와 같은 사회문화적 맥락에서 본 연구는 20, 30대 젊은 남성들을 대상으로 헤어 관리, 피부 관리, 메이크업, 손발 관리, 성형 수술 등의 주요 외모관리 양식에 대한 인식과 정보수용매체의 특징을 분석하였다. 또한, 연구 결과로 밝혀진 정보 취득경로의 주요 매체인 TV CF와 실제 정보 획득의 주요 매체인 온라인 카페/블로그 간의 시공간적 분리 문제를 해결하기 위해 TV CF를 시청하면서 바로 관련 정보를 획득할 수 있는 TV CF 연동 데이터방송 서비스를 기획하고 데이터방송 국제표준인 MHP 기반 서비스 운영 방식을 고안하였다.

• 한국의류학회지
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• 제30권11호
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• pp.1608-1617
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• 2006

Due to the popularization of fashion, it is important for consumers to find out under what kinds of reasons consumers choose and prefer the clothing products as consumers are interested in clothing and have variety of their styles to choose This study is to classify the self-image of the middle-aged women and examine the characteristics of each group and also to inquire into the evaluation of clothing by each group. Data are collected through a self-administered questionnaire survey from 4 to October 31, 2005 from 350 middle-aged women in Daegu; 275 are used for the data analysis. Data analysis is performed using SPSS Package, which included cluster analysis, factor analysis, ANOVA, Duncan's multiple range test, and chi-square test. The results are as follows: 1. As a result of factor analysis of self-image, the five factors which are intelligent image, social image, fashionable image, female image, bold image are extracted. Besides, as a result of cluster analysis, the three types which are female-type, neuter-type, male-type are classified. 2. The middle-aged women regard the classic style as their best style for outgoing and then they like the casual style, elegant style, dramatic style in order. 3. As a result of factor analysis for clothing image, the four factors which are dignity, attraction, simplicity activity are extracted. 4. According to self-image types, there are differences for clothing image and preferring clothing styles. While female-type groups choose the elegant style, neuter-type groups regard the classic style as their best style and male-type groups regard the casual style as their best style. In case of daring style, the preference shows the lowest among all the types unrelated to self-image types.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2018년도 춘계 종합학술대회 논문집
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• pp.517-518
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• 2018

• 산업융합연구
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• 제20권12호
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• pp.187-193
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• 2022

본 연구는 신체활동 참여 대학생들의 신체이미지가 외모관리행동에 미치는 영향을 살펴보기 위해 실시하였다. 집략 무선표집법을 사용하여 6개월 이상 신체활동에 참여한 남학생 109명, 여학생 189명, 총 298명을 표집하여 분석하였다. 그 결과는 다음과 같다. 첫째, 대학생의 개인적 특성에 따라 남학생은 외모, 체력, 건강요인과 외모향상형, 여학생은 외모관리형과 대인관계형에서 높게 나타났으며, 예체능 계열이 외모, 체력에서 용돈이 많은 대학생이 신체이미지와 외모관리행동에서 영향을 미치는 것으로 나타났다. 둘째, 신체이미지는 외모관리행동에 영향을 미치는 것으로 나타났다. 신체활동을 통한 대학생의 신체이미지는 외모관리행동에 영향을 미치며 이러한 행동은 앞으로 행복한 일상생활을 영위하는데 긍정적인 연관성이 있을 것이다.